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All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH JURNAL ILMIAH PLATAX JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi Riset Akuntansi dan Manajemen Pragmatis Multidisciplinary Indonesian Center Journal Indonesia Economic Journal
Shinta Wangke, Shinta
Universitas Sam Ratulangi
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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ANALYZING THE INFLUENCE OF PSYCHOLOGICAL FACTORS ON IMPULSIVE BUYING OF APPAREL CUSTOMERS DURING FACEBOOK LIVE STREAM (CASE STUDY: KLONTONG MANADO ONLINE SHOP SULAWESI UTARA) Keren Gloria Sondakh; David Paul Elia Saerang; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.51752

Abstract

The purpose of this study is to analyze the influence of psychological factors on impulsive buying behavior of apparel customers during Facebook live streams, with a case study of the Klontong Manado Online Shop in Sulawesi Utara. The study examines the psychological factors that may lead to impulsive buying behavior, such as Motivation, Attitude, Learning and Perception. This research uses Quantitative Approach with 96 from apparel customers who have participated in the Facebook live streams of Klontong Manado Online Shop. The study found that motivation, attitude, and learning do not significantly influence impulsive buying, while perception has a highly positive and significant effect on impulse purchases of clothes during live streaming on the "Klontong Manado Online Shop" Facebook group. Additionally, all four factors have a simultaneous and significant effect on impulsive buying of clothes through live streaming in the group. The findings of this study could provide insights for online apparel retailers to better understand and leverage the psychological factors that influence impulsive buying behavior during live stream shopping events.   Keywords: psychological factors, impulsive buying
THE EFFECT OF PRICE AND PRODUCT QUALITY TOWARDS CUSTOMER LOYALTY OF TELKOMSEL INTERNET PACKAGE USERS (CASE STUDY: INTERNATIONAL BUSINESS ADMINISTRATION STUDENTS AT SAM RATULANGI UNIVERSITY) Aneilla Tessalonika Gleny Ruth Laserto; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52240

Abstract

The purpose of this study is to ascertain whether Telkomsel customers remain devoted to current promotions. This study uses quatitative methods and uses multiple linear regression tests to determine the effect of Price and Product Quality towards Customer Loyalty. The sample for this study was 100 respondents. The sampling technique used is the purposive sampling method and data collection method in the form of a questionnaire run through Google Form. Testing and analysis of data in this study using SPSS 22 software. The results showed that Price (X1) partially had a positive and significant effect on Customer Loyalty (Y). Product Quality (X2) has a partial positive and significant effect on Customer Loyalty (Y). Perceived Value (X1) and Brand Experience (X2) simultaneously have a positive and significant effect on Customer Loyalty (Y). The value of the coefficient of determination (R2) is 0.633 or 63.3% meaning that the independent variables in this study have an effect of 63.3% on customer loyalty and the remaining 36.7% comes from external factors or variables that are not discussed or explained in this study.   Keyword: price, product quality, customer loyalty
THE INFLUENCE OF PRODUCT VARIATION AND SERVICESCAPE ON CUSTOMER SATISFACTION AT KOPI KENANGAN MEGAMAS MANADO Glady Langi; Maryam Mangantar; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52243

Abstract

The objectives to be achieved in this study are to identify the influence of product variations on customer satisfaction at Kopi Kenangan Megamas Manado, identify the influence of servicescape on customer satisfaction at Kopi Kenangan Megamas Manado, the influence of product variations and servicescape on customer satisfaction at Kopi Kenangan Megamas Manado. This study uses a quantitative approach. The sampling method used was non-probability with a purposive sampling technique. The sample criteria for this study were people who had visited, purchased and dine in at Kopi Kenangan Kawasan Megamas Manado. The results show that Product Variation has a positive and significant influence on Customer Satisfaction at Kopi Kenangan Megamas Manado, Servicescape has a positive and significant influence on Customer Satisfaction at Kopi Kenangan Megamas Manado, and simultaneously Product Variation and Servicescape influence Customer Satisfaction   Keyword: product variation, servicescape, customer satisfaction
THE IMPORTANCE-PERFORMANCE ANALYSIS OF COMPENSATION PROGRAMS AT FREEPORT INDONESIA MIMIKA Claudia Glory; David P. E. Saerang; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52801

Abstract

This study aims to analyze the importance and performance of compensation programs received by the employees of PT Freeport Indonesia, Mimika. This research uses quantitative approach with 100 employees of PT Freeport Indonesia, Mimika as respondents. There 9 total criteria in this research, which is: Salary, Overtime Pay, Incentive, Transportation, Meal Allowance, Annual Leave, Religious Holiday, Health Insurance, and Pension. The result of this research shows that Salary, Pension, and Annual Leave are in Quadrant I; Transportation, Religious Holiday, and Health Insurance are in Quadrant II; Meal Allowance and Overtime Pay in Quadrant III; following by Incentive in Quadrant IV. So, related with the findings in this research, there are some recommendations for PT Freeport Indonesia.   Keywords: compensation, importance-performance analysis
THE INFLUENCE OF BRAND TRUST, BRAND IMAGE, AND CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE DECISION OF SCARLETT WHITENING PRODUCT Lingkan Beatrix Wowiling; Frederik G. Worang; Shinta J. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.53685

Abstract

The purpose of this study is to know the simultaneous and partial influence of brand trust, brand image, and celebrity endorsement on consumer purchase decision of Scarlett Whitening product in Manado. This research used multiple regression analysis with sample of 60 respondents. Brand trust, brand image, and celebrity endorsement have a simultaneous influence on consumer purchase decision of Scarlett Whitening product in Manado. The company should focus more on the things that can grow consumer’s trust for the product like focusing on its benefits given to consumers, increase trust the products, maintaining a good image of the company, and should associate celebrities with high levels of attractiveness and popularity, and also has a good attitude.   Keywords: brand trust, brand image, celebrity endorsement, consumer purchase decision
THE INFLUENCES OF BRAND AMBASSADOR AND BRAND AWARENESS ON CONSUMER PURCHASE DECISION OF NATURE REPUBLIC SKINCARE IN MANADO Michelle Awuy; Stans Joyce Lapian; Shinta Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.53858

Abstract

This study aims to test whether Brand Ambassadors and Brand Awareness have a significant effect on purchasing decisions for Nature Republic skincare products. The subject of this study focuses on how the Gen-Z in Manado responds to this specific matter. This research type is causal which uses a quantitative type of research. This research used the multiple linear regression analysis method and SPSS as an analysis tool. The data source used is primary, where the data is collected through questionnaire with a total of 106 respondents among Gen Z in Manado who has known Nature Republic. The results of the first hypothesis are rejected, indicating that Brand Ambassador does not influence Gen Z's purchase decision regarding Nature Republic. Accepting the results for the second hypothesis signifies that brand awareness plays a favorable and constructive role in influencing Gen Z's purchase decisions regarding Nature Republic. The rejection of the third hypothesis indicates that, contrary to expectations, brand ambassador and brand awareness are not concurrently exerting a joint influence on the purchase decisions of Nature Republic, which aligns with the earlier rejected hypothesis.   Keyword: Marketing, Brand Ambassador, Brand Awareness, Purchase Decisions
INVESTIGATING BRAND SWITCHING ON LOCAL COSMETICS PRODUCT (A CASE STUDY OF SOMETHINC IN MANADO) Vinny Gloria Rooroh; Frederik G. Worang; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.53898

Abstract

This study is to know the influence of social media marketing (X1), electronic word of mouth (X2) and price (X3) on brand switching (Y) of Somethine local cosmetics in Manado. The type of this research is quantitative research method by distributing questionnaires through 100 respendents with purposive sampling method who was the domicilie in Manado and using Somethine product for 3 months and processed the data through multiple linear regression analysis. Based on data results concluded that: social media marketing has significant influence on brand switching of somethinc local cosmethics in Manado, electronic word of mouth has significant influence on brand switching of Somethinc local cosmethics in Manado, price has significant influence on brand switching of Somethinc local cosmethics in Manado and social media marketing, electronic word of mouth and price has significant influence on brand switching of Somethinc local cosmethics in Manado. The company should be considering an affordable price for each new product that will be release with a nice, proper, and fresh advertisement, that not only shows how great the product is, but focusing on how it can affect and fulfill the customer needs.   Keyword: Social Media Marketing, Electronic Word Of Mouth, Price, Brand Switching
Pengaruh pelatihan dan disiplin kerja terhadap pengembangan karir karyawan di PT.Accentuateas Gebby Natasya Tamaka; Irvan Trang; Shinta J.C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan dan disiplin kerja terhadap pengembangan karir karyawan PT. Accentuateas baik secara parsial maupun secara simultan. Metode Penelitian ini menggunakan pendekatan kuantitatif yang dilaksanakan pada PT. Accentuateas Manado dengan jumlah sampel sebanyak 60 orang karyawan dengan teknik pengambilan sampel menggunakan sampel jenuh, teknik Analisa yang digunakan Analisa Korelasi Berganda, Analisa Regresi Berganda dan Uji Hipotesis (uji t dan uji F). Hasil didapat bahwa variabel Pelatihan dan variabel Disiplin Kerja berpengaruh terhadap Pengembangan Karir Karyawan. Saran perlu perhatian terhadap Pelatihan agar dapat meningkatkan Pengembangan Karir Karyawan yang berimplikasi terhadap tingkat penjualan. Demikian juga untuk Disiplin Kerja yang sangat berperan dalam meningkatkan kinerja karyawan PT. Accentuateas yang sudah cukup baik agar tetap dipertahankan dan lebih ditingkatkan.   Kata Kunci: Pelatihan, Disiplin Kerja dan Pengembangan Karir Karyawan
THE EFFECT OF INTERNAL CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE PERFORMANCE AT PT. PERTAMINA GEOTHERMAL ENERGY AREA LAHENDONG Liany Elfirany Senduk; David P. E. Saerang; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.54045

Abstract

The idea that a firm’s single purpose is to make profits has dictate the way business are conducted by most organizations, leading to a mindset focus on short term results, with less attention given to most business stakeholders. This study aims to prove that the internal corporate social responsibility affected the employee performance at PT. Pertamina Geothermal Energy Area Lahendong. Internal CSR in this research represented by three dimension namely work-life balance (x1), skill development (x2), and workforce diversity (x3) as independent variable while employee performance (y) as the dependent variable. Researcher use the quantitative methods by distributing questionnaires through 69 respondents as the research sample and processed the data through multiple linear regression analysis. The result of this study shows that work-life balance, skill development, and workforce diversity have a positive and significant effect on employee performance.    Keyword: Internal Corporate Social Responsibility, Work-Life Balance, Skill Development, Workfoce Diversity, Employee Performance
THE INFLUENCE OF SERVICE QUALITY, PRICE, AND LIFESTYLE ON STUDENT PURCHASE DECISION OF SHOPEE USERS AT SAM RATULANGI UNIVERSITY Mandagi, Christina Nadya; S. L. H. V. Joyce Lapian; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58277

Abstract

Competition between e-commerce in Indonesia is very tight and dynamic, with several main players competing to get a larger market share, one of which is Shopee. This study explores the Influence of Service Quality, Price, and Lifestyle on Purchase Decisions of Shopee users at Sam Ratulangi University. The backdrop of the study is the rapid technological development that has significantly impacted various aspects of daily life, including shopping behaviors. This study employs quantitative analysis, using statistical methods to examine the relationships between the independent variables (service quality, price, and lifestyle) and the dependent variable (purchase decision). The research focuses on how e-commerce platforms like Shopee, influence consumer behavior and purchase decisions. Shopee is noted for its attention to service quality, price, and lifestyle to attract and retain customers. The intense competition among marketplaces, with varying price strategies, service quality, and promotions, is also a key factor in the study.   Keywords: Service Quality, Price, Lifestyle, Purchase Decision
Co-Authors Adoeng, Wulandari Aneilla Tessalonika Gleny Ruth Laserto Annete M. R. Rumengan Arrazi B.H Jan Banne, Vivaldi R. Bee, Sharon C. Christoffel Kojo Claudia Glory David P. E. Saerang David P. E. Saerang David P. E. Saerang David P.E Saerang David Paul Elia Saerang David Paul Elia Saerang Dewa Ayu Putri Emilia M. Gunawan Emilia Margareth Gunawan Emilia Margareth Gunawan Erlangga Kurnia Pratama Moha Erlangga, Nobian Sari Esther Pamela Adeleida Malonda Ferdinand J Temewu Ferdinand J Tumewu Ferdinand J. Tumewu Frederik G. Worang Frederik G. Worang, Frederik G. Gebby Natasya Tamaka Glady Langi Hanelisty Diona Chicha Korompis Hasan Jan, Arrazi bin Humbas, Jeniffer G. Imelda W. J. Ogi Indrie D. Palandeng Indrie D. Palandeng Indrie Debbie Palendeng Inri Hana Menajang Irvan Trang Ivan Quilo Jacky S B Sumarauw Jacky S. B. Sumarauw James D. D. Massie, James D. D. James D.D. Massie Johan Tumiwa Joseph, Omega P. Joubert B. Maramis Joy Elly Tulung Kalangi, Josep B. Karisoh, Monica Kembuan, Kesia F. Keren Gloria Sondakh Kusuma, Yuliana Lala, Ryanna Jasmine Lalawi, Natasya T. Lantang, Monika Gabriela Lapian, Joyece S.L.H.V. Lapian, Stanss L. H. V J. Lengkong, Victor Leticya Gala Liany Elfirany Senduk Lingkan Beatrix Wowiling Logor, Grand Lontoh, Patricia D. V. P. Lumintang, Jillano Solideo Magdalena Wullur Makagansa, Meveri Cyanli Mandagi, Christina Nadya Maria Tielung Maria V. J. Tielung Martinus Lourensio Mallisa Maryam Mangantar Maryam Mangantar Mawitjere, Praisethy M. Mawuntu, Christian Vrenly Mentang, Verennia T. N. Merinda H. Ch. Pandowo Merlyn Karuntu Michelle Awuy Mongi, Rifan E. Monicha Natasya Magerite Nathasya Mewengkang Ogi, Imelda W. J. Ogi, Imelda W.J. Okta Gabriel Mamahit Paat, Franda Benedicta Pakasi, Debora Glorya Palandeng , Indrie Debbie Palilingan, Lingkan N. Paulus Kindangen Peter Anderson Runtu Peter Claudio Musa sangkay Poli, Meiny Meily Purba, Marganda Nevira Rampen, Dio B. Rawis, Miracle Raynaldo Fabian Karel Posumah Regina Trifena Saerang Regina Trifena Saerang Reychel Tendean Ridel Muaya Ridho Prawira Ramadhanu Rondonuwu, Happy Estherella Rudy S. Wenas Rumbay, Wulandary E. T. S. L. H. V. Joyce Lapian S. L. H. V. Joyce Lapian S.L.H.V Joyce Lapian Saerang, David P. S. Saerang, Ivonne L. Saerang, Regina Trifena Sauba, Yulitha K. Sefryan Reinaldo Uway Siagian, Shintya G. Sifrid S. Pangemanan Sifrid S. Pangemanan Sineleyan, Verren Jilly Siti Rapika Ariyanto Soekamto, Militia Ch. V. Sofryan Injillion Pelealu Stans Joyce Lapian Stephanie Ludya Natalia Sukamta, Nuraini Retnaningrum Tambaani, Olivia Syalomita Teneh, reynald Then, William W. Therok, Francisca A. Timpua, Mitha Randa Tiwa, Angel Syerina Triutari Wahyuni Suwono Tuegeh, Octavia Diana Monica Tulende, Sharell S. M. Tumbuan, Willem J. F. A. Umboh, Syallomika F. B. W. Vanya Monica Debora Frans Vanya Priscylia Ayu Vinny Gloria Rooroh Walean, Enjelia E. Watulingas, Evangelica Putri Watuseke, Amadeo Josua Rolanto Wewengkang, Caeli B. P. Willem J. F. A. Tumbuan Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Worang, Frederik Gerard Wowor, Wenseslaus