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All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH JURNAL ILMIAH PLATAX JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi Riset Akuntansi dan Manajemen Pragmatis Multidisciplinary Indonesian Center Journal Indonesia Economic Journal
Shinta Wangke, Shinta
Universitas Sam Ratulangi
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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KETAHANAN USAHA (BUSINESS RESILIENCE) UMKM DI KOTA MANADO PADA MASA PASCA-PANDEMI COVID-19 Saerang, Regina Trifena; Gunawan, Emilia Margareth; Wangke, Shinta Jeanette Camelia
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.52876

Abstract

Abstract.     MSMEs, which play an important role in the Indonesian economy, cannot be avoided from the serious impact of the COVID-19 pandemic. As a result of the decline in production and trade values, a number of workers lost their jobs. In times of crisis, many businesses have to close down as a result of restrictions in the social and economic fields. But apart from that, there are also many MSMEs that can survive and are able to get through the pandemic. Therefore, the phenomenon of business resilience is important to study and research. The aim of this research is to look at the factors that influence the resilience of a business. The focus of the research is on businesses in the MSME classification, especially in Manado City. The sampling technique is purposive sampling by determining the criteria for respondents who are MSMEs in Manado City, who have been running a business for more than 4 years. In this study, the sample size was 63 respondents. The results of this research found that Entrepreneurial Characteristics and Technological Capabilities have a significant effect on Business Resilience, while Government Support has an insignificant effect on MSME Business Resilience in Manado City in the post-pandemic period. Abstrak.  UMKM yang memegang peranan penting dalam perekonomian Indonesia tak terhindarkan dari dampak serius oleh pandemi COVID-19. Akibat turunnya jumlah produksi dan nilai perdagangan, sejumlah pekerja yang kehilangan pekerjaannya. Dalam masa krisis, banyak usaha yang harus gulung tikar sebagai dampak dari pembatasan di bidang sosial dan ekonomi. Namun terlepas dari itu, banyak juga UMKM yang dapat bertahan dan mampu melewati masa pandemi. Oleh sebab itu, fenomena ketahanan usaha ini penting untuk dikaji dan diteliti. Tujuan dari penelitian ini adalah untuk melihat faktor-faktor yang mempengaruhi ketahanan suatu bisnis. Fokus penelitian adalah pada usaha dalam klasifikasi UMKM khususnya di Kota Manado. Teknik pengambilan sampel bersifat purposive sampling dengan menetapkan kriteria responden yang merupakan pelaku UMKM di Kota Manado, yang telah menjalankan bisnis selama lebih dari 4 tahun. Pada studi ini, besarnya sampel sebanyak 63 responden. Hasil dari penelitian ini menemukan bahwa Karakteristik Wirausaha dan Kapabilitas Teknologi berpengaruh signifikan terhadap Ketahanan Usaha, sedangkan Dukungan Pemerintah berpengaruh tidak signifikan terhadap Ketahanan Usaha UMKM di Kota Manado pada masa pasca-pandemi.
The influence of perceived value to customer loyalty with customer satisfaction as an intervening variable on ESSE Brand Users in Manado Umboh, Syallomika F. B. W.; Tulung, Joy E.; Wangke, Shinta J. C.
Riset Akuntansi dan Manajemen Pragmatis Vol. 2 No. 1 (2024)
Publisher : Yayasan Widyantara Nawasena Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58784/ramp.89

Abstract

In today's competitive business landscape, establishing and maintaining customer loyalty is crucial for the sustained success of brands. This study aims to shed light on how perceived value influences customer loyalty, and how customer satisfaction mediates this relationship. The study employs 100 respondents to gather comprehensive insights from ESSE Brand Users in Manado. The findings show that the perceived value is significant on customer satisfaction but not for customer loyalty while the customer satisfaction is significant on customer loyalty. By exploring the interplay between perceived value, customer satisfaction, and customer loyalty within the context of ESSE Brand Users in Manado, the study aims to provide valuable insights for marketing practitioners to enhance their strategies. Understanding how perceived value and customer satisfaction impact customer loyalty can help businesses tailor their offerings and customer service to build stronger brand loyalty among ESSE users in this specific market.
MEGAMALL VS MANADO TOWN SQUARE DILEMMA: A COMPARATIVE STUDY ON CONSUMER PREFERENCES FOR SHOPPING DESTINATIONS - ANALYZING MALL ATMOSPHERE AND PRODUCT COMPLETENESS AS KEY FACTORS. Then, William W.; Saerang, David P. S.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.56216

Abstract

This research investigates consumer preferences for shopping destinations in Manado, Indonesia, focusing on Mega Mall Manado and Manado Town Square (Mantos), two prominent shopping malls in the region. Through a literature review encompassing consumer behavior and retail management, with an emphasis on store atmosphere, product completeness, and shopping preferences. Quantitative researcher is used for testing objective theories by examining the relationship of variables. The number of samples used in this study is 100 respondents, sampling method that was used is purposive sampling method, with questionnaire as a tool in collecting data. The result shows that There is a differences on Store Atmosphere and Product Completeness of Megamall Manado and Manado Town Square in terms of consumer preferences.   Keywords: Celebrity Endorsement, Online Promotion, Online Purchasing Decisions
THE INFLUENCE OF PRODUCT QUALITY AND BRAND TRUST ON CONSUMER PURCHASE INTENTION AT MIRACLE CATERING MANADO Rawis, Miracle; Tumbuan, Willem J.F. Alfa; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.57385

Abstract

This study explores how product quality and brand trust affect consumer purchase intention at Miracle Catering Manado. Using a survey of 100 respondents, the result was found that the data are valid, reliable, and normal, with no multicollinearity or heteroscedasticity issues. The analysis reveals that both product quality and brand trust significantly influence purchase intention, both partially and simultaneously, these findings confirm all the hypotheses. It is concluded that Miracle Catering Manado should focus on improving and maintaining product quality and building brand trust to boost consumer purchase intention and need to maximize the marketing communication for the business. Future research could expand on this by including a larger sample and considering additional factors like price and service quality.   Keyword: Marketing, Product Quality, Brand Trust, Purchase Intention
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND PERCEIVED QUALITY TOWARDS PURCHASE DECISION ON PINK FLASH PRODUCT (STUDY ON GEN Z SOCIAL MEDIA USER) Rondonuwu, Happy Estherella; Lapian, S. L. H. V. Joyce; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58170

Abstract

This study investigates the influence of electronic word of mouth and perceived quality towards purchase decisions on Pink Flash Product (study on gen Z social media user). Utilizing a quantitative research approach, the study employed a non-probability sampling method through purposive sampling, with 100 respondents participating in the survey. The analysis reveals that while electronic word of mouth does not exert a significant partial influence on purchase decisions independently, perceived quality demonstrates a significant partial influence. However, both factors collectively have a simultaneous and significant influence on Purchase Decisions. These findings underscore the critical role of perceived quality in shaping consumer choices, while highlighting the need for more nuanced strategies to leverage EWOM effectively. The study contributes to a deeper understanding of the dynamics between digital marketing factors and consumer behavior among Gen Z.   Keywords: Electronic Word Of Mouth, Perceived Quality, Purchase Decision
THE IMPACT OF WORK LIFE BALANCE AND JOB SATISFACTION ON EMPLOYEE ENGAGEMENT OF DPRD MINAHASA TENGGARA OFFICE Logor, Grand; Tulung, Joy; Wangke, Shinta
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The impact of work life balance and job satisfaction on employee engagement of DPRD minahasa tenggara office. 56 samples were collected with questionnaire distributed to the respondent who work as employee so the author can analyz the work lofe balance and job satiscfaction on employee engagement on their work place . this research used quantitative method Data analysis used Multiple Linear Regression analysis method conducted by using SPSS 25 version software. The results show that Work Life Balance and Job Satisfaction have a negative and insignificant impact on Employee Engagement at the DPRD Minahasa Tenggara Office. This suggests that, contrary to expectations, neither a fulfilling work environment nor positive job-related factors significantly drive employee engagement in this setting. Instead, leadership and the reputation of the office's directors appear to play a more critical role in influencing employee engagement.   Keywords: Work Life Balance, Job Satisfaction, Employee Engagement
THE INFLUENCE OF TRADITIONAL MARKETING AND DIGITAL MARKETING STRATEGIES ON PURCHASE INTENTION OF TABUNGAN EMAS PRODUCTS AT PT. PEGADAIAN, BITUNG Purba, Marganda Nevira; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influences of traditional and digital marketing strategies on purchase intention in Tabungan Emas products at PT Pegadaian Bitung. Through a quantitative approach, data was collected from 100 respondents consisting of Pegadaian customers who are active in social media and have age criteria of 20-60 years old and domiciled in Bitung City. The results showed that both traditional and digital marketing have a significant influence on purchase intention and have a positive influence. Traditional marketing strategies such as print advertising and exhibitions increase trust and product understanding, while digital marketing through information accessibility and interactive content successfully attracts consumer interest. This method was taken using a questionnaire using a 6-point Likert scale. It was found that traditional marketing and digital marketing proved to have a strong influence, where 51.5% of purchase intention was influenced by these two variables.   Keywords: Traditional Marketing, Digital Marketing, Purchase Intention
ANALISIS KOMPARASI KINERJA KEUANGAN BANK DEVISA DAN BANK NON DEVISA DI INDONESIA TAHUN 2018-2022 Watuseke, Amadeo Josua Rolanto; Saerang, Ivonne L.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58205

Abstract

Kinerja keuangan bank adalah suatu gambaran sampai mana tingkat keberhasilan yang dicapai oleh bank dalam kegiatan operasionalnya. Kinerja keuangan perbankan menjadi faktor utama dan sangat penting untuk menilai keseluruhan kinerja perbankan itu sendiriTujuan dari penelitian ini yaitu untuk menganalisis perbandingan kinerja keuagan antara bank devisa dan nak non devisa di indonesia. Dengan mengunakan metode deskriptif komparatif dengan mengunakan pendekatan kuantitatif, data yang digunakan dalam penelitian ini dikumpulkan dari data laporan keuangn perbankan yang telah di publikasikan dari tahun 2018-2022, dan menggunakan teknik statistik uji beda dua rata-rata (independent sample t-test). Dari penelitian ini diperoleh hasil bahwa jika dilihat dari rasio ROA dan BOPO tidak terdapat perbedaan yang signifikan antara bank devisa dan bank non devisa sedangkan jika didilihat dari rasio NPL, ROE, CAR dan LDR antara bank devisa dan bank non devisa terdapat perbedaan yang signifikan.   Kata Kunci: Kinerja keuangan, Bank Devisa, Bank Non Devisa
PENGARUH FLASH SALE DAN TAGLINE “GRATIS ONGKIR” SHOPEE TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF SECARA ONLINE (STUDI KASUS PADA Mentang, Verennia T. N.; Ogi, Imelda W.J.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

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Abstract

Di era kemajuan  teknologi informasi dan komunikasi, Aktivitas jual-beli mengalami perkembangan dari waktu ke waktu. Kemajuan teknologi informasi dan komunikasi mempermudah penjual maupun pembeli dalam bertransaksi dan mengakibatkan munculnya berbagai macam situs e-commerce. Shopee merupakan salah satu e-commerce penyedia toko online terbesar di Indonesia. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Flash Sale Dan Tagline “Gratis Ongkir” Shopee Terhadap Keputusan Pembelian Impulsif Secara Online (Studi Kasus Pada Mahasiswa Pengguna Aplikasi Shopee Di Universitas Sam Ratulangi). Populasi dan sampel pada penelitian ini diperoleh dari 100 Mahasiswa UNSRAT Pengguna aplikasi Shopee. Teknik analisis yang digunakan adalah Uji Instrumen, Uji Asumsi Klasik, Uji Regresi Linier Berganda dan Uji Hipotesis. Hasil dari penelitian ini diperoleh bahwa secara simultan Flash Sale dan Tagline Gratis Ongkir berpengaruh positif signifikan terhadap keputusan pembelian. Sedangkan secara parsial, Flash Sale berpengaruh positif signifikan terhadap keputusan pembelian dan tagline gratis ongkir tidak berpengaruh terhadap keputusan pembelian di aplikasi shopee.   Kata Kunci: Flash sale, tagline gratis ongkir, keputusan pembelian
THE IMPACT OF BRAND AWARENESS AND PERCEIVED QUALITY ON GREEN COSMETICS PURCHASE INTENTION IN MANADO Lala, Ryanna Jasmine; Tulung, Joy E.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58233

Abstract

This study examines the relationship between brand awareness and perceived quality on purchase intention among users of green cosmetics. Using a quantitative approach, data was collected through questionnaires and observations. The research instruments were tested for validity and reliability. Multiple linear regression, hypothesis testing, and classical assumptions were applied to analyze the data. The results show that brand awareness has a positive and significant effect on purchase intention. Additionally, perceived quality also has a positive and significant effect on purchase intention. Furthermore, the simultaneous effect of brand awareness and perceived quality on purchase intention is also significant. The study concludes that brand awareness and perceived quality simultaneously influence purchase intention among users of green cosmetics. It is recommended that green cosmetics companies focus on increasing brand awareness and perceived quality to increase purchase intention among their target audience.   Keyword: Green Cosmetics, Brand Awareness, Perceived Quality, Purchase Intention
Co-Authors Adoeng, Wulandari Aneilla Tessalonika Gleny Ruth Laserto Annete M. R. Rumengan Arrazi B.H Jan Banne, Vivaldi R. Bee, Sharon C. Christoffel Kojo Claudia Glory David P. E. Saerang David P. E. Saerang David P. E. Saerang David P.E Saerang David Paul Elia Saerang David Paul Elia Saerang Dewa Ayu Putri Emilia M. Gunawan Emilia Margareth Gunawan Emilia Margareth Gunawan Erlangga Kurnia Pratama Moha Erlangga, Nobian Sari Esther Pamela Adeleida Malonda Ferdinand J Temewu Ferdinand J Tumewu Ferdinand J. Tumewu Frederik G. Worang Frederik G. Worang, Frederik G. Gebby Natasya Tamaka Glady Langi Hanelisty Diona Chicha Korompis Hasan Jan, Arrazi bin Humbas, Jeniffer G. Imelda W. J. Ogi Indrie D. Palandeng Indrie D. Palandeng Indrie Debbie Palendeng Inri Hana Menajang Irvan Trang Ivan Quilo Jacky S B Sumarauw Jacky S. B. Sumarauw James D. D. Massie, James D. D. James D.D. Massie Johan Tumiwa Joseph, Omega P. Joubert B. Maramis Joy Elly Tulung Kalangi, Josep B. Karisoh, Monica Kembuan, Kesia F. Keren Gloria Sondakh Kusuma, Yuliana Lala, Ryanna Jasmine Lalawi, Natasya T. Lantang, Monika Gabriela Lapian, Joyece S.L.H.V. Lapian, Stanss L. H. V J. Lengkong, Victor Leticya Gala Liany Elfirany Senduk Lingkan Beatrix Wowiling Logor, Grand Lontoh, Patricia D. V. P. Lumintang, Jillano Solideo Magdalena Wullur Makagansa, Meveri Cyanli Mandagi, Christina Nadya Maria Tielung Maria V. J. Tielung Martinus Lourensio Mallisa Maryam Mangantar Maryam Mangantar Mawitjere, Praisethy M. Mawuntu, Christian Vrenly Mentang, Verennia T. N. Merinda H. Ch. Pandowo Merlyn Karuntu Michelle Awuy Mongi, Rifan E. Monicha Natasya Magerite Nathasya Mewengkang Ogi, Imelda W. J. Ogi, Imelda W.J. Okta Gabriel Mamahit Paat, Franda Benedicta Pakasi, Debora Glorya Palandeng , Indrie Debbie Palilingan, Lingkan N. Paulus Kindangen Peter Anderson Runtu Peter Claudio Musa sangkay Poli, Meiny Meily Purba, Marganda Nevira Rampen, Dio B. Rawis, Miracle Raynaldo Fabian Karel Posumah Regina Trifena Saerang Regina Trifena Saerang Reychel Tendean Ridel Muaya Ridho Prawira Ramadhanu Rondonuwu, Happy Estherella Rudy S. Wenas Rumbay, Wulandary E. T. S. L. H. V. Joyce Lapian S. L. H. V. Joyce Lapian S.L.H.V Joyce Lapian Saerang, David P. S. Saerang, Ivonne L. Saerang, Regina Trifena Sauba, Yulitha K. Sefryan Reinaldo Uway Siagian, Shintya G. Sifrid S. Pangemanan Sifrid S. Pangemanan Sineleyan, Verren Jilly Siti Rapika Ariyanto Soekamto, Militia Ch. V. Sofryan Injillion Pelealu Stans Joyce Lapian Stephanie Ludya Natalia Sukamta, Nuraini Retnaningrum Tambaani, Olivia Syalomita Teneh, reynald Then, William W. Therok, Francisca A. Timpua, Mitha Randa Tiwa, Angel Syerina Triutari Wahyuni Suwono Tuegeh, Octavia Diana Monica Tulende, Sharell S. M. Tumbuan, Willem J. F. A. Umboh, Syallomika F. B. W. Vanya Monica Debora Frans Vanya Priscylia Ayu Vinny Gloria Rooroh Walean, Enjelia E. Watulingas, Evangelica Putri Watuseke, Amadeo Josua Rolanto Wewengkang, Caeli B. P. Willem J. F. A. Tumbuan Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Worang, Frederik Gerard Wowor, Wenseslaus