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All Journal JURNAL ECONOMIA EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Econosains SINERGI: Jurnal Ilmiah Ilmu Manajemen Owner : Riset dan Jurnal Akuntansi JURNAL VISIONIDA JURNAL AKUNIDA JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal of Humanities and Social Studies MAGMA : JURNAL MAGISTER MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Terapan Manajemen dan Bisnis International Journal of Research in Community Services International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Abdimas Ekonomi dan Bisnis Center of Knowledge Journal Of World Science International Journal of Multidisciplinary Research and Literature (IJOMRAL) Rudence: Rural Development for Economic Resilience Utsaha: Journal of Entrepreneurship Jurnal Abdi Masyarakat Multidisiplin International Journal Administration, Business & Organization Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Return : Study of Management, Economic and Bussines Journal of Business, Social and Technology The Es Economics and Entrepreneurship The Es Accounting and Finance Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Kabar Masyarakat Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Prosiding Amal Insani Foundation IIJSE International Journal of Management and Business Applied Asian Journal of Management, Entrepreneurship and Social Science International Journal of Economics, Accounting, and Management Multidisciplinary Indonesian Center Journal Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Hari Gursida
Universitas Pakuan
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT IN INCREASING CUSTOMER LOYALTY Hanafiah, Hafidz; Gursida, Hari; Muharam, Hari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.340

Abstract

Customers are the spearhead in marketing performance in generating profit. In its implementation, a good relationship is needed between customers and the company organization or MSMEs that have the product. The purpose of this study is to describe and analyze the role of customer relationship management as an effort to increase customer loyalty at coffee shop of 27 Serang City Banten. The research method uses a qualitative method. While the data collection technique is through deductive analysis, comparative analysis, and data verification. As well as checking the validity of the findings, namely continuous observation, triangulation testing, and proof of the truth of the data that the researcher has found. The results of the study found that (1) The role of customer relationship management can increase customer loyalty at coffee shop of 27 Serang City Banten through customer loyalty programs starting from planning, implementation, to evaluation of the program according to previously planned customer targets; (2) Customer loyalty at coffee shop of 27 Serang City Banten can be seen from loyal customers with customer visit retention, always recommending to others, and always making repeat purchases.
REFLECTIONS ON THE EXPERIENCE OF BOGOR CITY CULINARY SMEs IN BUILDING ORGANIZATIONAL COMMITMENT FOR BUSINESS SUSTAINABILITY Elizabeth, Roosganda; Gursida, Hari; Moeins, Anoesyirwan; Yusnita, Nancy
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.342

Abstract

This study aims to analyze how the experience of culinary SMEs in Bogor City plays a role in building organizational commitment that supports business sustainability. This study uses a qualitative approach with in-depth interview techniques with culinary SMEs in Bogor City. The results of the study indicate that the experience of business actors plays a very important role in decision making and business strategy planning. Experienced business actors tend to be better able to identify opportunities and challenges, and make the right decisions for the sustainability of their business. However, low managerial quality and high dependence on business owners are inhibiting factors in the formation of independent and sustainable organizations. This affects the ability of businesses to manage human resources and efficient operational processes. In addition, the study also revealed that business actors tend to under-utilize past experiences as a reflection for improvement, which can cause the same mistakes to be repeated. Therefore, the results of this study emphasize the importance of developing managerial skills, increasing reflection on past experiences, and effective human resource management to strengthen organizational commitment. All of these factors are very important to support the sustainability of culinary SMEs in Bogor City.
THE REPRESENTATION OF CONSUMER GREEN PURCHASE INTENTION IN THE VALUE OF GREEN PRODUCT QUALITY AND GREEN BRAND IMAGE ON CUSTOMERS AT THE BODY SHOP TEA PRODUCTS IN SOUTH TANGERANG Sari, Ade Ratna; Gursida, Hari; Wihartika, Doni
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.371

Abstract

This study aims to examine the influence of green product quality and green brand image on the green purchase intention of consumers of The Body Shop products in South Tangerang City. The research method used is a qualitative approach with in-depth interview techniques with The Body Shop customers who are environmentally conscious. The results of the study indicate that positive perceptions of the quality of natural and certified green products and a strong and environmentally responsible brand image contribute significantly to shaping consumers' green purchase intentions. Social and emotional factors also play a major role in supporting green purchasing decisions, where consumers feel that purchasing green products is an expression of self-identity and social responsibility. Although product prices tend to be higher, consumers who are already aware of the value of sustainability are still willing to pay a premium price. This study provides important implications for business actors in developing green marketing strategies with a focus on improving product quality and strengthening green brand images in order to increase the purchase intentions of consumers who are increasingly concerned about the environment.
INCREASING CUSTOMER LOYALTY THROUGH CO-CREATION, PRODUCT INNOVATION, SOCIAL MEDIA MARKETING WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Hanafiah, Hafidz; Gursida, Hari; Muharam, Hari
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.355

Abstract

Coffee shop is a meeting place where interaction occurs between two human beings with various purposes and reasons. The phenomenon of the emergence of coffee shops in Serang City has made coffee shop managers focus on Gen Z to have their own uniqueness in creating customer loyalty through co-creation and product innovation for coffee shop managers in the era of technology and digitalization. Differences in perceptions of cafes, coffee shops, and coffee shops among Gen Z make them not loyal to coffee shops. Initial research found that customer loyalty in six coffee shops that had not been segmented for Gen Z resulted in a low level of loyalty. There is a problem with customer loyalty so that research is needed on loyalty in six coffee shops that do not yet have a Gen Z segment in Serang City. Among them are Kiri coffee, Cruz coffee, carios.id, Kopi Rona, Jannor Coffee, and also Kiara Coffee. This study aims to determine efforts to increase customer loyalty through co-creation, product innovation, and social media marketing, as well as customer satisfaction as an intervening variable. This study uses a survey method with data collection through questionnaires distributed to 400 respondents of Gen Z coffee lovers in six coffee shops in Serang City, Banten, which do not yet have a segmentation among Gen Z. This study uses a quantitative research method. The type of design that will be analyzed using the help of Structural Equation Modeling (SEM) software. The results of the analysis show that of the 100 indicators used, all are valid and reliable. Co-creation, product innovation, and social media marketing have a significant influence on customer satisfaction with a determination of 66.5%, where co-creation is the dominant factor. In addition, customer loyalty is significantly influenced by customer satisfaction, co-creation, product innovation, and social media marketing with a determination of 76.3%. This study proves that the co-creation coffee innovation model significantly increases customer loyalty in Coffee Shops in Serang City. These results provide theoretical, practical, and managerial implications, especially for coffee shop business actors in Serang City, to increase customer loyalty and business sustainability in this coffee shop.
THE INFLUENCE OF GREEN PRODUCT QUALITY, GREEN BRAND TRUST AND GREEN BRAND IMAGE ON GREEN PURCHASE INTENTION AND ITS IMPLICATIONS ON GREEN PURCHASE BEHAVIOR (A STUDY ON CUSTOMERS OF THE BODY SHOP PRODUCTS IN SOUTH TANGERANG CITY Sari, Ade Ratna; Gursida, Hari; Wihartika, Doni
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.357

Abstract

A study has been conducted with the title The Influence of Green Product Quality, Green Brand Trust and Green Brand Image on Green Purchase Intention and Its Implications on Green Purchase Behavior (Study on The Body Shop Product Customers in South Tangerang City. This study aims to determine the Influence of Green Product Quality, Green Brand Trust and Green Brand Image on Green Purchase Intention and Its Implications on Green Purchase Behavior. The research sample was 370 respondents. The data collection technique used in this study was by distributing questionnaires to obtain data, with reference to the Likert scale. This study uses the Quantitative Method with Smart PLS Testing. The results of the study show that Green Product Quality has a positive and significant influence on Green Purchase Intention, Green Brand Trust has a positive and significant influence on Green Purchase Intention , Green Brand Image has a positive and significant influence on Green Purchase Intention , Green Product Quality  has a positive and significant influence on Green Purchase Behavior , Green Brand Trust has a positive and significant influence on Green Purchase Behavior, Green Brand Image has a positive and significant influence on Green Purchase Intention , Green Product Quality  has a positive and significant influence on Green Purchase Behavior positive and significant influence on Green Purchase Behaviour, Green Product Quality has a positive and significant influence on Green Purchase Behaviour through Green Purchase Intention, Green Brand Trust has a positive and significant influence on Green Purchase Behaviour through Green Purchase Intention, Green Brand Image has a positive and significant influence on Green Purchase Behaviour through Green Purchase Intention , and Green Purchase Intention has a positive and significant influence on Green Purchase Behaviour.
The Role of Corporate Governance and Financial Performance in Influencing Stock Returns through Dividend Policy: Evidence from the Automotive Subsector in Indonesia (2014–2023) Shabrina, Hafiyya; Gursida, Hari; Hardiyanto, Arief Tri
International Journal Administration, Business & Organization Vol 6 No 2 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.539

Abstract

This study investigates the role of corporate governance and financial performance, as measured by Good Corporate Governance (GCG), Current Ratio (CR), Return on Equity (ROE), and Debt to Equity Ratio (DER), in influencing stock returns, with dividend policy acting as a mediating variable. Using panel data from 12 automotive and component manufacturing firms listed on the Indonesia Stock Exchange over the period 2014 to 2023, the study adopts a quantitative approach, employing panel regression techniques and the Sobel test for mediation analysis. The findings reveal that some of the research variables have a statistically significant and positive effect on stock returns, while one shows no significant direct impact. All the independent variables significantly influence dividend policy, which in turn has a positive and significant effect on stock returns. Furthermore, the mediation analysis confirms that dividend policy significantly mediates the relationship between the research variables and stock returns. These results highlight the important role of dividend policy as a transmission mechanism through which internal company factors affect market performance. The findings support both signaling and agency theories and offer practical implications for corporate managers and investors in aligning governance and financial strategies to maximize shareholder value.
The Role of Enterprise Risk Management, Intellectual Capital, and Sustainability Report in Enhancing Firm Value: Profitability as a Moderator in Indonesian Pharmaceutical Companies (2017–2023) Mailini, Dini; Gursida, Hari; Sasongko, Hendro
International Journal Administration, Business & Organization Vol 6 No 2 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.540

Abstract

This study examines the effect of Enterprise Risk Management, Intellectual Capital, and Sustainability Report on firm value, with profitability measured by Return on Assets as a moderating variable. The research is motivated by the increasing importance of non-financial disclosure in assessing firm value, particularly in high-risk industries such as pharmaceuticals. The objective of this study is to evaluate whether Enterprise Risk Management, Intellectual Capital, and Sustainability Report contribute significantly to firm value and whether profitability enhances this relationship. The research was conducted on pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange during the period 2017 to 2023. This study applied a quantitative approach using panel data regression to analyze direct relationships and moderated regression analysis to assess the moderating effect. The findings indicate that Enterprise Risk Management, Intellectual Capital and Sustainability Report each have a positive and significant impact on firm value. However, none of these variables shows a significant effect on profitability. Furthermore, return on assets demonstrates a positive and significant influence on firm value, but does not moderate the relationship between Enterprise Risk Management, Intellectual Capital, and Sustainability Report with firm value. These results suggest that although non-financial indicators such as enterprise risk management, intellectual capital, and sustainability reporting are critical in enhancing market valuation, they do not automatically translate into short-term financial performance, nor are their impacts conditioned by profitability levels. The study highlights the importance of aligning non-financial strategies with financial performance to ensure long-term value creation.
Strengthening Banking Literacy to Optimize Small and Medium Enterprises (SMEs) Business Transactions in Subang Regency Muharam, Hari; Gursida, Hari; Salmah; Apriyani, Karina; Sutarto, Bambang; Rukmana, Dwita; Suryaman, Maman
International Journal of Research in Community Services Vol. 6 No. 1 (2025)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v6i1.797

Abstract

Small micro and medium enterprises (SMEs) in Subang Regency are still not optimal in using digital financial products in their business transactions. This is due to their limited understanding of digital financial products and how to access them. Basedon these conditions, this community service program is aimed at increasing the literacy of digital financial products owned by banks for SMEs under the guidance of UPTD-PLUT KUMKM Subang Regency. Activities begin with providing training, monitoring and evaluation. The training provided focused on knowledge and understanding of the importance of using digital finance in SMEs business management as well as the introduction of bank digital financial products such as internet banking, mobile banking, and QRIS. In addition, participants also gained an understanding of financing, especially the working capital financing credit to individuals on the SMEs scale who are productive and viable but do not yet have additional collateral or the additional collateral is not sufficient that called Kredit Usaha Rakyat (KUR), which includes procedures, requirements, loan value, term, and installment simulations. The methods used involved lectures and interactive discussions, while the effectiveness of the training was evaluated through pre-test and post-test to assess the participants' knowledge improvement. The results showed that the training was effective in improving participants' understanding. Based on spiderweb analysis, there was a significant increase in several banking literacy indicators. Participants also showed high enthusiasm during the discussion sessions and better understood the use of digital financial products to support business financial management. Overall, this program succeeded in strengthening the banking literacy of SMEs in Subang Regency, especially in knowing and utilizing digital banking services and financing such as KUR. This increased understanding is expected to help SMEs optimize their business management through digitalization to support better business growth.
The Influence of Job Characteristics and Empowerment on Employee Performance: The Role of Work Motivation as an Intervening Variable Anggorodi, Riza Aditriawan; Hari Gursida; Widodo Sunaryo
International Journal of Management and Business Applied Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v4i2.1487

Abstract

Purpose – Finding strategies and ways to improve employee performance through identification of factors that are suspected of influencing employee performance, job characteristics, empowerment and work motivation as an interverning variable in chemical industry companies. Methodology/approach – The population used came from the Production Division of a Chemical Industry Company in Bogor Regency with a total of 548 employees. The sampling technique used was purposive sampling. By using the Slovin formula, the total sample was 232 employees with a margin of error of 5%. Quantitative data were analyzed using Structural Equation Model (SEM) analysis and qualitative data were analyzed using the Delphi technique. Findings – There is a significant positive direct effect between job characteristics and empowerment on employee performance. There is a positive direct effect between job characteristics and empowerment on work motivation. There is a positive direct effect between work motivation and employee performance.
Capital Market Reactions to The Covid 19 Pandemic Umayi Ananda, Woro; Gursida, Hari; Indrayono, Yohanes
Journal of World Science Vol. 2 No. 3 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i3.252

Abstract

This study aims to determine and analyze the capital market's reaction to the Covid 19 Pandemic in biotechnology companies listed on the Nasdaq. The method used in this study uses a type of quantitative method. This study uses an event study. The sampling method in this study was carried out using a non-probability random sampling approach. The announcement of the COVID-19 pandemic by the WHO and the commitment to produce a COVID-19 vaccine have had a significant impact on abnormal stock returns and trading volume activities of biotech companies listed on the NASDAQ stock market. However, there is no significant effect on the liquidity of biotech company stocks. In addition, the announcement of the COVID-19 pandemic also affected the volatility of biotech company stocks. In contrast, the announcement of a commitment to producing a COVID-19 vaccine did not significantly impact the volatility of biotech company stocks. So, it shows that the NASDAQ stock market reacts sensitively to announcements about the COVID-19 pandemic and efforts to produce COVID-19 vaccines by biotech companies. This shows that the COVID-19 pandemic has significantly impacted the stock market, especially in the biotechnology sector. The event study approach is used to test the market with a semi-strong form of market efficiency by demonstrating that the stock price reflects all published information (all publicly available information).
Co-Authors Ade Ratna Sari, Ade Ratna Adhi Wichaksono Afif, M Nur Agus Setyo Pranowo Aminudin Aminudin Andy Lasmana Andy Lasmana Anggorodi, Riza Aditriawan Ardhiati Octaviani Baliyah Munadjat Bambang Siswanto Chih Seong SU Dani Rahman Hakim Dani Rahman Hakim, Dani Rahman Dede Hikmat Maulana Dodi Haryadi Doni Wihartika Doni Wihartika Doni Wihartika Endi Suyatno Endi Suyatno Endi Suyatno Enok Tuti Alawiah Erna Herlina Firman Ferdian Gandhy, Abel Hafidz Hanafiah Hammad Hammad Hammad Hammad Hammad Hammad hammad, hammad Hamzah, Zeze Zakaria Hanan, Sufrin Hardiyanto, Arief Tri Hari Muharam Hendro Sasongko Herdiyana Herdiyana Herdiyana herdiyana, Herdiyana Herdyana Heri Susanto Herlin Widasiwi Setianingrum Hinka Lutfiah Ibram Pinondang Dalimunthe ibram pinondang dalimunthe, ibram pinondang Iman Ibrahim Indra Cahya Kusuma Indra Cahya, Kusuma Indrayono, Yohanes Isnurrini Hidayat Susilowati Isnurrini hidayat, Isnurrini Karina Apriyani Kiki Intan Saputri Lakonardi Nurraditya Lisdiana, Vera Mailini, Dini Maman Suryaman Mamay Komarudin Marsifa Maulana, Nurnita Hayatun Metya Lutviani Moeins, Anoesyirwan N. Rusnaeni Nancy Yusnita Nancy Yusnita Novalida Nurdyane Ramon Hurdawaty Ramon Hurdawaty Retno Martanti Endah L Reza Khairul Hadi Rina Rustikasari Riza Aditriawan Anggorodi Rochman Marota ROOSGANDA ELIZABETH Rukmana, Dwita Rumna Rumna Rumna Salmah Shabrina, Hafiyya Siahaan, Matdio Siddik, Ibnu Sri Setiawati Sri Setiawati, Sri Sumarno Sumarno Sunarta, Ketut Sutarto, Bambang Suyatno, Endi Thiar Cnur Umayi Ananda, Woro Valeriana Darwis Veta Lidya Delimah Pasaribu Warizal Widasiwi, Herlin Widodo Sunaryo Widodo Sunaryo Wihartika, Doni Wiwik Widiyanti, Wiwik Yandi Asmana Yayan Hadiyat YOHANES INDRAYONO Yohanes Indrayono Yohanes Indrayono Yohanes Indrayono Yohanes Indrayono Yohanes Indrayono Yohanes Indrayono Yohanes Indrayono Yohannes Indrayono yusnita, nancy Zaini, Oktori Kiswati