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All Journal JURNAL ECONOMIA Jurnal Ilmiah Econosains SINERGI: Jurnal Ilmiah Ilmu Manajemen Owner : Riset dan Jurnal Akuntansi JURNAL VISIONIDA JURNAL AKUNIDA JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal of Humanities and Social Studies MAGMA : JURNAL MAGISTER MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Terapan Manajemen dan Bisnis International Journal of Research in Community Services International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Abdimas Ekonomi dan Bisnis Center of Knowledge Journal Of World Science International Journal of Multidisciplinary Research and Literature (IJOMRAL) Utsaha: Journal of Entrepreneurship Jurnal Abdi Masyarakat Multidisiplin International Journal Administration, Business & Organization Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Journal of Business, Social and Technology The Es Economics and Entrepreneurship The Es Accounting and Finance Jurnal Kabar Masyarakat Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Prosiding Amal Insani Foundation Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat International Journal of Management and Business Applied International Journal of Economics, Accounting, and Management
Hari Gursida
Sekolah Pascasarjana, Universitas Pakuan Bogor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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THE REPRESENTATION OF CONSUMER GREEN PURCHASE INTENTION IN THE VALUE OF GREEN PRODUCT QUALITY AND GREEN BRAND IMAGE ON CUSTOMERS AT THE BODY SHOP TEA PRODUCTS IN SOUTH TANGERANG Sari, Ade Ratna; Gursida, Hari; Wihartika, Doni
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.371

Abstract

This study aims to examine the influence of green product quality and green brand image on the green purchase intention of consumers of The Body Shop products in South Tangerang City. The research method used is a qualitative approach with in-depth interview techniques with The Body Shop customers who are environmentally conscious. The results of the study indicate that positive perceptions of the quality of natural and certified green products and a strong and environmentally responsible brand image contribute significantly to shaping consumers' green purchase intentions. Social and emotional factors also play a major role in supporting green purchasing decisions, where consumers feel that purchasing green products is an expression of self-identity and social responsibility. Although product prices tend to be higher, consumers who are already aware of the value of sustainability are still willing to pay a premium price. This study provides important implications for business actors in developing green marketing strategies with a focus on improving product quality and strengthening green brand images in order to increase the purchase intentions of consumers who are increasingly concerned about the environment.
INCREASING CUSTOMER LOYALTY THROUGH CO-CREATION, PRODUCT INNOVATION, SOCIAL MEDIA MARKETING WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Hanafiah, Hafidz; Gursida, Hari; Muharam, Hari
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.355

Abstract

Coffee shop is a meeting place where interaction occurs between two human beings with various purposes and reasons. The phenomenon of the emergence of coffee shops in Serang City has made coffee shop managers focus on Gen Z to have their own uniqueness in creating customer loyalty through co-creation and product innovation for coffee shop managers in the era of technology and digitalization. Differences in perceptions of cafes, coffee shops, and coffee shops among Gen Z make them not loyal to coffee shops. Initial research found that customer loyalty in six coffee shops that had not been segmented for Gen Z resulted in a low level of loyalty. There is a problem with customer loyalty so that research is needed on loyalty in six coffee shops that do not yet have a Gen Z segment in Serang City. Among them are Kiri coffee, Cruz coffee, carios.id, Kopi Rona, Jannor Coffee, and also Kiara Coffee. This study aims to determine efforts to increase customer loyalty through co-creation, product innovation, and social media marketing, as well as customer satisfaction as an intervening variable. This study uses a survey method with data collection through questionnaires distributed to 400 respondents of Gen Z coffee lovers in six coffee shops in Serang City, Banten, which do not yet have a segmentation among Gen Z. This study uses a quantitative research method. The type of design that will be analyzed using the help of Structural Equation Modeling (SEM) software. The results of the analysis show that of the 100 indicators used, all are valid and reliable. Co-creation, product innovation, and social media marketing have a significant influence on customer satisfaction with a determination of 66.5%, where co-creation is the dominant factor. In addition, customer loyalty is significantly influenced by customer satisfaction, co-creation, product innovation, and social media marketing with a determination of 76.3%. This study proves that the co-creation coffee innovation model significantly increases customer loyalty in Coffee Shops in Serang City. These results provide theoretical, practical, and managerial implications, especially for coffee shop business actors in Serang City, to increase customer loyalty and business sustainability in this coffee shop.
THE INFLUENCE OF GREEN PRODUCT QUALITY, GREEN BRAND TRUST AND GREEN BRAND IMAGE ON GREEN PURCHASE INTENTION AND ITS IMPLICATIONS ON GREEN PURCHASE BEHAVIOR (A STUDY ON CUSTOMERS OF THE BODY SHOP PRODUCTS IN SOUTH TANGERANG CITY Sari, Ade Ratna; Gursida, Hari; Wihartika, Doni
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.357

Abstract

A study has been conducted with the title The Influence of Green Product Quality, Green Brand Trust and Green Brand Image on Green Purchase Intention and Its Implications on Green Purchase Behavior (Study on The Body Shop Product Customers in South Tangerang City. This study aims to determine the Influence of Green Product Quality, Green Brand Trust and Green Brand Image on Green Purchase Intention and Its Implications on Green Purchase Behavior. The research sample was 370 respondents. The data collection technique used in this study was by distributing questionnaires to obtain data, with reference to the Likert scale. This study uses the Quantitative Method with Smart PLS Testing. The results of the study show that Green Product Quality has a positive and significant influence on Green Purchase Intention, Green Brand Trust has a positive and significant influence on Green Purchase Intention , Green Brand Image has a positive and significant influence on Green Purchase Intention , Green Product Quality  has a positive and significant influence on Green Purchase Behavior , Green Brand Trust has a positive and significant influence on Green Purchase Behavior, Green Brand Image has a positive and significant influence on Green Purchase Intention , Green Product Quality  has a positive and significant influence on Green Purchase Behavior positive and significant influence on Green Purchase Behaviour, Green Product Quality has a positive and significant influence on Green Purchase Behaviour through Green Purchase Intention, Green Brand Trust has a positive and significant influence on Green Purchase Behaviour through Green Purchase Intention, Green Brand Image has a positive and significant influence on Green Purchase Behaviour through Green Purchase Intention , and Green Purchase Intention has a positive and significant influence on Green Purchase Behaviour.
The Role of Corporate Governance and Financial Performance in Influencing Stock Returns through Dividend Policy: Evidence from the Automotive Subsector in Indonesia (2014–2023) Shabrina, Hafiyya; Gursida, Hari; Hardiyanto, Arief Tri
International Journal Administration, Business & Organization Vol 6 No 2 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.539

Abstract

This study investigates the role of corporate governance and financial performance, as measured by Good Corporate Governance (GCG), Current Ratio (CR), Return on Equity (ROE), and Debt to Equity Ratio (DER), in influencing stock returns, with dividend policy acting as a mediating variable. Using panel data from 12 automotive and component manufacturing firms listed on the Indonesia Stock Exchange over the period 2014 to 2023, the study adopts a quantitative approach, employing panel regression techniques and the Sobel test for mediation analysis. The findings reveal that some of the research variables have a statistically significant and positive effect on stock returns, while one shows no significant direct impact. All the independent variables significantly influence dividend policy, which in turn has a positive and significant effect on stock returns. Furthermore, the mediation analysis confirms that dividend policy significantly mediates the relationship between the research variables and stock returns. These results highlight the important role of dividend policy as a transmission mechanism through which internal company factors affect market performance. The findings support both signaling and agency theories and offer practical implications for corporate managers and investors in aligning governance and financial strategies to maximize shareholder value.
The Role of Enterprise Risk Management, Intellectual Capital, and Sustainability Report in Enhancing Firm Value: Profitability as a Moderator in Indonesian Pharmaceutical Companies (2017–2023) Mailini, Dini; Gursida, Hari; Sasongko, Hendro
International Journal Administration, Business & Organization Vol 6 No 2 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.540

Abstract

This study examines the effect of Enterprise Risk Management, Intellectual Capital, and Sustainability Report on firm value, with profitability measured by Return on Assets as a moderating variable. The research is motivated by the increasing importance of non-financial disclosure in assessing firm value, particularly in high-risk industries such as pharmaceuticals. The objective of this study is to evaluate whether Enterprise Risk Management, Intellectual Capital, and Sustainability Report contribute significantly to firm value and whether profitability enhances this relationship. The research was conducted on pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange during the period 2017 to 2023. This study applied a quantitative approach using panel data regression to analyze direct relationships and moderated regression analysis to assess the moderating effect. The findings indicate that Enterprise Risk Management, Intellectual Capital and Sustainability Report each have a positive and significant impact on firm value. However, none of these variables shows a significant effect on profitability. Furthermore, return on assets demonstrates a positive and significant influence on firm value, but does not moderate the relationship between Enterprise Risk Management, Intellectual Capital, and Sustainability Report with firm value. These results suggest that although non-financial indicators such as enterprise risk management, intellectual capital, and sustainability reporting are critical in enhancing market valuation, they do not automatically translate into short-term financial performance, nor are their impacts conditioned by profitability levels. The study highlights the importance of aligning non-financial strategies with financial performance to ensure long-term value creation.
Strengthening Banking Literacy to Optimize Small and Medium Enterprises (SMEs) Business Transactions in Subang Regency Muharam, Hari; Gursida, Hari; Salmah; Apriyani, Karina; Sutarto, Bambang; Rukmana, Dwita; Suryaman, Maman
International Journal of Research in Community Services Vol. 6 No. 1 (2025)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v6i1.797

Abstract

Small micro and medium enterprises (SMEs) in Subang Regency are still not optimal in using digital financial products in their business transactions. This is due to their limited understanding of digital financial products and how to access them. Basedon these conditions, this community service program is aimed at increasing the literacy of digital financial products owned by banks for SMEs under the guidance of UPTD-PLUT KUMKM Subang Regency. Activities begin with providing training, monitoring and evaluation. The training provided focused on knowledge and understanding of the importance of using digital finance in SMEs business management as well as the introduction of bank digital financial products such as internet banking, mobile banking, and QRIS. In addition, participants also gained an understanding of financing, especially the working capital financing credit to individuals on the SMEs scale who are productive and viable but do not yet have additional collateral or the additional collateral is not sufficient that called Kredit Usaha Rakyat (KUR), which includes procedures, requirements, loan value, term, and installment simulations. The methods used involved lectures and interactive discussions, while the effectiveness of the training was evaluated through pre-test and post-test to assess the participants' knowledge improvement. The results showed that the training was effective in improving participants' understanding. Based on spiderweb analysis, there was a significant increase in several banking literacy indicators. Participants also showed high enthusiasm during the discussion sessions and better understood the use of digital financial products to support business financial management. Overall, this program succeeded in strengthening the banking literacy of SMEs in Subang Regency, especially in knowing and utilizing digital banking services and financing such as KUR. This increased understanding is expected to help SMEs optimize their business management through digitalization to support better business growth.
Strategy For Improving Employee Performance Through Job Characteristics Strengthening Program, Empowerment & Work Motivation (Empirical Study On Chemical Industry Employees In Bogor Regency) Riza Aditriawan Anggorodi; Hari Gursida; Widodo Sunaryo
International Journal of Economics Accounting and Management Vol. 2 No. 3 (2025): IJEAM - September 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i3.1474

Abstract

This study aims to analyze the influence of job characteristics and empowerment on employee performance, with work motivation as an intervening variable, among employees in the chemical industry in Bogor Regency. The method used is a mixed methods approach, namely quantitative through questionnaires and qualitative through interviews with employees at PT. RDA Reindo Dinamika, PT. Mulia Agung, and PT. Kimia Utama with a total sample of 232 respondents. The data analysis techniques used were path analysis and the Delphi technique. The results of the quantitative approach show that job characteristics and work motivation have a positive and significant impact on employee performance. Empowerment does not show a significant direct effect on performance, but it has a positive impact on work motivation. Work motivation acts as a mediator in the relationship between job characteristics and empowerment on employee performance. The qualitative approach reinforces the quantitative results, where employees express that aspects such as skill variety, autonomy, feedback, and job meaning can enhance work enthusiasm and quality. Empowerment that is not accompanied by effective communication and consistent management support tends to have less direct impact on performance improvement. Work motivation emerges as an important factor that strengthens the positive influence of the work environment on performance. Improvement of job characteristics and empowerment, when supported by high work motivation, can be an effective strategy in enhancing employee performance.
The Influence of Job Characteristics and Empowerment on Employee Performance: The Role of Work Motivation as an Intervening Variable Anggorodi, Riza Aditriawan; Hari Gursida; Widodo Sunaryo
International Journal of Management and Business Applied Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v4i2.1487

Abstract

Purpose – Finding strategies and ways to improve employee performance through identification of factors that are suspected of influencing employee performance, job characteristics, empowerment and work motivation as an interverning variable in chemical industry companies. Methodology/approach – The population used came from the Production Division of a Chemical Industry Company in Bogor Regency with a total of 548 employees. The sampling technique used was purposive sampling. By using the Slovin formula, the total sample was 232 employees with a margin of error of 5%. Quantitative data were analyzed using Structural Equation Model (SEM) analysis and qualitative data were analyzed using the Delphi technique. Findings – There is a significant positive direct effect between job characteristics and empowerment on employee performance. There is a positive direct effect between job characteristics and empowerment on work motivation. There is a positive direct effect between work motivation and employee performance.
Capital Market Reactions to The Covid 19 Pandemic Umayi Ananda, Woro; Gursida, Hari; Indrayono, Yohanes
Journal of World Science Vol. 2 No. 3 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i3.252

Abstract

This study aims to determine and analyze the capital market's reaction to the Covid 19 Pandemic in biotechnology companies listed on the Nasdaq. The method used in this study uses a type of quantitative method. This study uses an event study. The sampling method in this study was carried out using a non-probability random sampling approach. The announcement of the COVID-19 pandemic by the WHO and the commitment to produce a COVID-19 vaccine have had a significant impact on abnormal stock returns and trading volume activities of biotech companies listed on the NASDAQ stock market. However, there is no significant effect on the liquidity of biotech company stocks. In addition, the announcement of the COVID-19 pandemic also affected the volatility of biotech company stocks. In contrast, the announcement of a commitment to producing a COVID-19 vaccine did not significantly impact the volatility of biotech company stocks. So, it shows that the NASDAQ stock market reacts sensitively to announcements about the COVID-19 pandemic and efforts to produce COVID-19 vaccines by biotech companies. This shows that the COVID-19 pandemic has significantly impacted the stock market, especially in the biotechnology sector. The event study approach is used to test the market with a semi-strong form of market efficiency by demonstrating that the stock price reflects all published information (all publicly available information).
Empirical Study on Event Study Model on Biotech Stock Market Umayi Ananda, Woro; Gursida, Hari; Indrayono, Yohanes
Journal of World Science Vol. 2 No. 4 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i4.270

Abstract

Biotechnology today is used to develop and play an important role both in terms of the discovery of drug development that is a breath for the continuity of the pharmaceutical industry. The purpose of this research is to find out and analyze empirical studies on the event study model in the biotech stock market. This study uses a type of quantitative method, sampling using purposive sampling. Based on the results of the study, there is an influence of financial literacy, personal interest, and environment on interest in investing in the biotechnology stock market, there is an influence of financial literacy on interest in investing in the biotechnology capital market, there is an influence of personal interest on interest in investing in the biotechnology capital market, there is an influence of environment on interest in investing in the biotechnology capital market. Biotechnology plays an important role in the development of medicines and has a positive impact on the stock market and economy. Investing in biotech stocks requires adequate knowledge and a wise approach to avoid irrational investment practices and risks. It is expected that the younger generation will consider investing in the biotech sector, particularly in the pharmaceutical industry, to achieve sustainable profits.
Co-Authors Ade Ratna Sari, Ade Ratna Agus Setyo Pranowo Aminudin, Aminudin Anggorodi, Riza Aditriawan Darwis , Valeriana Endi Suyatno Enok Tuti Alawiah Erna Herlina Firman Ferdian Gandhy, Abel Hadi, Reza Khairul Hafidz Hanafiah Hammad Hammad Hammad, Hammad Hamzah, Zeze Zakaria Hanan, Sufrin Hardiyanto, Arief Tri Hendro Sasongko herdiyana, Herdiyana Herdiyana, Herdiyana Herlin Widasiwi Setianingrum Hidayat Susilowati, Isnurrini ibram pinondang dalimunthe, ibram pinondang Indra Cahya Kusuma Indra Cahya, Kusuma Indrayono , Yohanes Indrayono, Yohanes Isnurrini hidayat, Isnurrini Karina Apriyani Lakonardi Nurraditya Lutviani, Metya Mailini, Dini Maman Suryaman Marsifa Matdio Siahaan Maulana, Dede Hikmat Maulana, Nurnita Hayatun Moeins, Anoesyirwan Muharam, Hari Nancy Yusnita Pasaribu, Veta Lidya Delimah Rahman Hakim, Dani Ramon Hurdawaty Riza Aditriawan Anggorodi Rochman Marota ROOSGANDA ELIZABETH Rukmana, Dwita Rusnaeni, N Salmah Saputri, Kiki Intan Seong SU, Chih Shabrina, Hafiyya Siahaan, Matdio Siddik, Ibnu Sri Setiawati, Sri Sumarno . Sunarta, Ketut Sutarto, Bambang Suyatno, Endi Umayi Ananda, Woro Warizal Widasiwi, Herlin Widodo Sunaryo Wihartika, Doni Wiwik Widiyanti, Wiwik Yandi Asmana Yayan Hadiyat yusnita, nancy Zaini, Oktori Kiswati