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Financial Literacy Model for MSMEs as a Financial Performance Measurement Tool (Case Study of MSMEs in Bogor, Depok, and Kuningan) Setiawati, Sri; Gursida, Hari; Indrayono, Yohanes
Journal of World Science Vol. 4 No. 2 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i2.1303

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy; however, they encounter various challenges in effectively managing their finances. Financial literacy serves as a pivotal factor influencing the financial performance of MSMEs. This study seeks to analyze the correlation between financial literacy and the financial performance of MSMEs across three regions: Bogor, Depok, and Kuningan. A quantitative study methodology was employed, utilizing a survey of MSME owners as respondents. Data were gathered through a questionnaire to assess financial literacy and financial performance, measured by profitability, operational efficiency, and business sustainability indicators. The findings indicate a significant relationship between the financial literacy level and MSMEs' financial performance. MSMEs exhibiting higher levels of financial literacy tend to demonstrate superior financial performance compared to those with lower levels of financial literacy. The implications of this study emphasize the necessity of enhancing financial education programs for MSME stakeholders to improve their capabilities in efficiently managing business finances.
Integration of Corporate Governance, Risk Management, and Financial Digitalization: Its Impact on Banking Company Performance and Value Aminudin, Aminudin; Gursida, Hari; Indrayono , Yohanes
Journal of World Science Vol. 4 No. 10 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i10.1539

Abstract

This study aims to analyze the influence of the integration of corporate governance, risk management, and financial digitalization on the performance and value of banking companies in Indonesia. The research population includes foreign banks, government banks, and private banks classified as KBMI 3 and KBMI 4 for the 2019–2024 period. The research method used is explanatory with a quantitative approach. Data was obtained from annual reports, sustainability reports, and publications by the Financial Services Authority (OJK) and Bank Indonesia. Data analysis was carried out using Structural Equation Modeling (SEM-PLS). The results of the study show that corporate governance and risk management have a significant effect on company performance, while financial digitalization has a mediating role in increasing company value through increased operational efficiency and transparency. These findings affirm the importance of integrating governance, risk, and digitalization strategies in the face of the era of technology-based finance.
Pendampingan Digital Marketing, Media Sosial Dan Modal Usaha Terhadap Forum UMKM Tajur Halang Kabupaten Bogor Muharam, Hari; Gursida, Hari; Hidayat Susilowati, Isnurrini; Widiyanti, Wiwik; Tuti Alawiah, Enok; Widasiwi, Herlin
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v3i2.2923

Abstract

The Tajur Halang SME Forum is an organization that consists of business operators who reside in the Tajur Halang District of Bogor Regency.These operators face challenges in marketing their products, introducing them to customers, and securing business capital for ongoing operations.The aim of this community service is to offer training in digital marketing, social media utilization for product marketing, and accessible methods for acquiring business capital.The approach involves a series of training sessions that start with group forum discussions, a situational analysis of the partners, pre-tests, main training activities, and post-tests.The results of these activities show an improvement in the partners' knowledge, skills, and abilities in digital marketing, using Instagram for branding and brand awareness, managing engagement, and accessing business capital
Work Stress, Job Burnout, and Turnover Intention among Micro, Small, and Medium Finance Company’s Employee Yusnita, Nancy; Gursida, Hari
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20008

Abstract

Research aim: The purpose of this study is to find efforts to reduce the turnover intention of an employee by examining the factors that become antecedents of the turnover intention of an employee, namely work stress and job burnout. Design/Methode/Approach: Quantitative approach with survey method, using regression analysis (path analysis) and quantitative data (from questionnaires). Finding: This study reveals that work stress and job burnout positively influence turnover intention, with job burnout mediating the relationship between work stress and turnover intention, while life stressors, feeling ineffective in dealing with others at work, and actively seeking a new job are identified as the most influential factors. Theoretical contribution/Originality: The theoretical contribution of this research lies in its special emphasis on the influence of perceived outcomes of stress and the importance of harmonious relationships between coworkers in reducing the impact. Practitioner/Policy implication: Concerning the turnover intention of their employee to decrease the turnover of employees by reducing stress levels and reducing job burnout in employees. Research limitation: This study only used samples from branch offices in Java Island, as well as its examination of only three variables (Work Stress, Job Burnout, and Turnover Intention). We recommend further research to use a wider sample.
Profitability as a Moderator in the Effect of RGEC-Based Banking Health on Firm Value: Evidence from IDX-Listed Banks (2019–2023) Marsifa; Gursida, Hari; Indrayono, Yohanes
International Journal Administration, Business & Organization Vol 6 No 3 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.545

Abstract

This study examines the effect of banking health, measured using the RGEC method comprising Risk Profile (Non-Performing Loans/NPL), Good Corporate Governance (GCG), Earnings (BOPO), and Capital (Capital Adequacy Ratio/CAR), on firm value with profitability, represented by Return on Assets (ROA), as a moderating variable. The research is driven by inconsistencies between theoretical expectations and empirical data in Indonesia’s banking sector during 2019–2023. It aims to determine the extent to which RGEC components affect firm value and whether ROA strengthens or weakens these relationships. The sample consists of banking companies listed on the Indonesia Stock Exchange (IDX) between 2019 and 2023. A quantitative approach is employed using panel data regression to examine direct effects and Moderated Regression Analysis (MRA) to assess interaction effects. The findings reveal that the impact of NPL, GCG, BOPO, and CAR on firm value (measured by Price to Book Value/PBV) varies across indicators. While ROA significantly influences firm value, its moderating effect is only partially confirmed. These results indicate that profitability does not consistently amplify the influence of RGEC variables on firm value, suggesting the presence of other influencing factors such as macroeconomic conditions or managerial practices. This study emphasizes the importance of strengthening financial performance alongside good governance, effective risk management, and capital efficiency to enhance sustainable firm value. The findings provide practical implications for bank managers and regulators in aligning profitability strategies with efforts to increase market valuation.
PENGARUH UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MEDIASI Indra Cahya, Kusuma; Gursida, Hari; Indrayono, Yohanes
Jurnal Visionida Vol. 11 No. 2 (2025): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i2.22883

Abstract

This study aims to prove whether company size can increase company value and whether profitability can mediate company size in increasing company value. The population of this study is issuers in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) for 5 years (2020-2024), totaling 95 companies. The sampling technique used a purposive sampling technique so that from the 95 population, 13 companies can be sampled. Thus, the study used 65 observational data collected in time series. The data analysis technique used Multiple Regression Panel Data with the help of the statistical tool EViews 12 Full Version. The results of this study found evidence that company size directly affects company value and profitability cannot mediate the relationship between company size and company value.
Peningkatan Pangsa Pasar UMKM di Desa Wisata Bojong Rangkas melalui AI Marketing Lutviani, Metya; Darwis , Valeriana; Sumarno, Sumarno; Gursida, Hari
Center of Knowledge : Jurnal Pendidikan Dan Pengabdian Masyarakat Volume 5 Nomor 2 Agustus 2025
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/cok.v5i2.2949

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian nasional karena berkontribusi besar terhadap penyerapan tenaga kerja dan Produk Domestik Bruto (PDB), namun masih menghadapi tantangan dalam aspek pemasaran dan pemanfaatan teknologi digital. Kegiatan pemberdayaan masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan pemasaran produk yang dihasilkan oleh 25 pelaku UMKM di Desa Wisata Bojong Rangkas melalui penerapan artificial intelligence (AI) marketing. Proses pemberdayaan masyarakat dilakukan dengan menggunakan metode ekspositori dan inkuiri. Pelaksanaan kegiatan berlangsung di balai desa dengan penyampaian materi terkait AI marketing, serta kunjungan lapangan ke sentra pengrajin tas dan lokasi agrowisata. Untuk mengetahui kondisi eksisting terkait dimensi manajemen pada UMKM, digunakan instrumen kuesioner yang dianalisis secara deskriptif melalui perhitungan skor rata-rata Likert. Hasil analisis menunjukkan bahwa pada dimensi pemasaran, sekitar 80% responden telah aktif menggunakan media sosial dan marketplace, namun belum memanfaatkannya secara optimal untuk memasarkan produk. Pada dimensi keuangan, sebagian besar UMKM belum memiliki pencatatan keuangan yang profesional. Sementara pada dimensi sumber daya, hanya sedikit UMKM yang mengembangkan pengetahuan terkait pemasaran produk. Pada dimensi pengembangan produk, hanya 32% UMKM yang meluncurkan varian baru dalam kurun waktu satu tahun terakhir. Setelah mengikuti penyampaian materi dalam kegiatan pemberdayaan masyarakat ini, para pelaku UMKM mulai mendapatkan pencerahan dan merasa lebih percaya diri bahwa peluang pasar UMKM dapat meningkat apabila mereka memasarkan produknya melalui strategi AI marketing.
Financial performance, capital structure, and firm's value: The moderating role of dividend policy Rusnaeni, N; Gursida, Hari; Sasongko, Hendro; Rahman Hakim, Dani
Journal of Business, Social and Technology Vol. 4 No. 1 (2023): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i1.77

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This study examines the effect of financial performance and capital structure on firm value with dividend policy as a moderating variable. The sample in this study was 13 property and real estate sector companies from 2011 to 2020, with a total of 130 observations. This study found that financial performance and capital structure positively affect firm value. Meanwhile, this study finds that dividend policy cannot moderate the effect of financial performance and capital structure on firm value. The results of this study indicate that property and real estate investors still prioritize the firm's financial performance. Investors are relatively more cautious in investing in property and real estate sector companies even though the dividends offered are pretty high. Thus, property and real estate sector companies need to be more creative in improving their financial performance and obtaining resources to develop their business.
Sustainability Management in Gojek's Marketing Strategy: Impact on Brand Image and Customer Loyalty Pasaribu, Veta Lidya Delimah; Hadi, Reza Khairul; Wihartika, Doni; Gursida, Hari
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v5i1.16138

Abstract

Sustainability has become an important issue in the modern business world. Companies are required not only to pursue economic profits but also to pay attention to social and environmental aspects. This study aims to analyze the implementation of sustainability management in Gojek's marketing strategy and its impact on brand image and customer loyalty. The research uses a qualitative descriptive method with a literature study approach. The analysis results show that Gojek has successfully integrated the Triple Bottom Line principles into marketing activities through environmentally friendly programs, driver partner empowerment, and sustainability communication. These initiatives have proven to strengthen the company's positive image and increase customer loyalty. However, challenges remain, especially in terms of implementation costs and the still low consumer awareness.
THE WORK VALUES AS IDENTITY-ANCHORING MECHANISMS: Career Women in Mission-Driven Microfinance Institutions Yusnita, Nancy; Wihartika, Doni; Gursida, Hari; Seong SU, Chih
Prosiding Amal Insani Foundation Vol. 3 (2026): PROSIDING INTERNASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates how work values operate as identity-anchoring mechanisms that shape turnover intention among career women employed in microfinance institutions (MFIs). Rather than treating work values as static motivational preferences, the study conceptualizes them as identity-relevant cognitive frameworks that stabilize employment decisions in purpose-driven financial settings. A cross-sectional survey was administered to 800 employees working in microfinance institutions, 99.5% of whom were women. Work values were operationalized across three domains—personal, social–cultural, and organizational. Turnover intention was measured using multi-item Likert scales. Descriptive and comparative analyses were conducted to determine value salience and withdrawal cognition patterns. All work-value domains were strongly endorsed, with sociocultural values emerging as the most salient. Despite respondents’ relatively short organizational tenure and early-career status, turnover intention remained low. The findings suggest that socially embedded work values may function as identity anchors that mitigate withdrawal cognition in relational, mission-driven financial contexts. The cross-sectional and descriptive design constrains causal interpretation. Future research should test mediating mechanisms—such as meaningful work and identity integration—using longitudinal or structural modeling approaches. Retention strategies in microfinance organizations should emphasize purpose alignment, relational leadership, and structured identity development rather than relying predominantly on economic incentives. This study advances work value research by integrating identity theory with value congruence models and specifying gender-sensitive mechanisms within a female-dominated service sector