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All Journal MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MBR (Management and Business Review) Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Entrepreneur dan Entrepreneurship (JEE) Business and Finance Journal MABIS: Manajemen dan Bisnis Journal of Business and Applied Management International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya Management and Sustainable Development Journal Jurnal Media Ekonomi Nusantara Hasana Journal Bima Journal : Business, Management and Accounting Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) COVIT International Journal of Humanities Education and Social Sciences Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Denta: Jurnal Kedokteran Gigi Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties IIJSE JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Journal of Community Empowerment Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Manajemen Maranatha
Metta Padmalia
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Rekomendasi AI dan Faktor-Faktor UTAUT2 dalam Membentuk Sikap Konsumen dan Niat Beli di E-Commerce Celine Miyuki Gunawan; Metta Padmalia
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.486

Abstract

The rapid growth of smartphone usage has increased consumer access to digital marketplaces such as Shopee, where AI recommendation systems are widely used to enhance user experience. However, the extent to which AI recommendation and UTAUT2 constructs influence consumer attitude and purchase intention in e-commerce remains insufficiently explored. This study aims to examine the role of AI recommendation (AIR), performance expectancy (PE), effort expectancy (EE), and hedonic motivation (HM) in shaping consumer attitude (ATE) and purchase intention (ITP). This study employs a quantitative approach using survey data collected from 463 Shopee users in Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).The results show that AI recommendation, effort expectancy, and hedonic motivation positively influence consumer attitude, while performance expectancy has a significant negative effect. In addition, consumer attitude, AI recommendation, performance expectancy, and effort expectancy positively influence purchase intention, whereas hedonic motivation negatively affects purchase intention. These findings suggest that purchase intention is influenced not only by affective responses but also by functional evaluations of technology. This study contributes to the literature on AI recommendation and UTAUT2 in the e-commerce context and provides practical insights for optimizing AI-driven personalization strategies to improve consumer engagement and conversion.
Factors Influencing Consumer Decisions in Choosing Circumcision Service Providers in Malang City: The 7Ps Marketing Mix Approach Yunus Hani Dewanta; Metta Padmalia; Elia Ardyan
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.51979

Abstract

The circumcision service industry in Malang City has grown rapidly, with a 46.84% increase in clinics over five years, intensifying competition among providers. Consumer decision-making in elective healthcare services such as circumcision involves factors beyond medical considerations. This study examines the factors influencing consumer choices of circumcision clinics using the 7Ps marketing mix framework. A quantitative approach was employed, distributing questionnaires to 195 parents who used circumcision services for children under 12 during 2023–2024 in Malang. Using purposive sampling, the data were analyzed through Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess construct validity and variable relationships. Results show that only four marketing mix elements significantly influenced decisions: price, process, product, and people. Meanwhile, place, promotion, and physical evidence were not significant. This suggests consumers prioritize fair pricing, service quality, efficient procedures, and professional staff over clinic location, advertising, or interior design. The study’s novelty lies in focusing specifically on specialized circumcision clinics within Malang City, a category previously understudied despite its economic relevance. Limitations include a narrow geographic focus and a quantitative design, which may overlook emotional or subjective factors. Future research should expand geographically and incorporate qualitative or mixed methods for deeper insight into consumer motivations.
NM Auto Shop Marketing Strategy: An Analysis of Service Quality and Price Fairness in Building Customer Loyalty Eric Anthonio; Metta Padmalia; Yuli Kartika Dewi
Eduvest - Journal of Universal Studies Vol. 6 No. 6 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i6.53273

Abstract

This research aims to analyze the influence of Service Quality and Price Fairness on Customer Loyalty through a dual mediation model involving Customer Satisfaction and Customer Trust, while comparing the effectiveness of transactional learning and relational learning pathways in building loyalty within an independent workshop context. A quantitative explanatory cross-sectional design was employed. Data were collected from customers who had visited Bengkel NM at least twice within the preceding eighteen months using purposive sampling, and were analyzed through Partial Least Squares Structural Equation Modeling. The findings reveal that Service Quality has a positive and significant direct effect on Customer Satisfaction, Customer Trust, and Customer Loyalty, while Price Fairness is only proven to significantly influence Customer Trust. The direct effect of Price Fairness on Customer Loyalty was not significant. Although all four specific mediation paths were individually non-significant, Service Quality was proven to operate through aggregate mediation, categorized as complementary partial mediation, whereas Price Fairness demonstrated a non-mediation pattern. The novelty of this research lies in testing a dual mediation model that simultaneously compares satisfaction and trust pathways within the context of an Indonesian independent workshop with premium pricing characteristics. The findings indicate an evaluative fusion phenomenon between Customer Satisfaction and Customer Trust, suggesting that in services characterized by high technical information asymmetry, customers tend to merge satisfaction and trust evaluations into a single holistic assessment, rendering the independence of both pathways unverifiable through cross-sectional design.
Influence of Entrepreneurial Self-Efficacy on Entrepreneurial Continuance Intention through Opportunity Recognition and Fear of Failure among Generation Z Student Entrepreneurs in Surabaya Sherly Evelyn Winoto; Metta Padmalia
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.575-588

Abstract

Purpose: This study investigates the influence of Entrepreneurial Self-Efficacy (ESE) on Entrepreneurial Continuance Intention (ECI) among Generation Z student entrepreneurs in Surabaya, with Opportunity Recognition (OR) and Fear of Failure (FOF) serving as mediating variables. Methodology: A quantitative research design was employed using a survey method. Data were collected from Generation Z student entrepreneurs aged 17–28 years who actively run businesses in Surabaya. The data were analyzed using SmartPLS to test direct and indirect relationships among variables. Results: The findings indicate that Entrepreneurial Self-Efficacy has a positive and significant effect on Entrepreneurial Continuance Intention and Opportunity Recognition, while negatively affecting Fear of Failure. Opportunity Recognition positively influences Entrepreneurial Continuance Intention, whereas Fear of Failure has a negative effect. Both mediating variables partially mediate the relationship between Entrepreneurial Self-Efficacy and Entrepreneurial Continuance Intention. Findings: Entrepreneurial Self-Efficacy strengthens opportunity recognition and reduces psychological barriers that hinder entrepreneurial continuity among student entrepreneurs. Novelty: This study integrates enabling and inhibiting psychological mechanisms within a single mediation model, providing empirical evidence from Generation Z student entrepreneurs in Surabaya. Originality: The study provides empirical evidence focusing on Generation Z student entrepreneurs in Surabaya, a context rarely examined in continuance entrepreneurship research. Conclusion: Enhancing self-efficacy and opportunity recognition, while managing the fear of failure, is crucial to supporting student entrepreneurial sustainability. Type of Paper: Quantitative Research Paper.
FROM FOUNDER-DRIVEN TO STRUCTURE-BASED: FAMILY BUSINESS ALIGNMENT AND LEADERSHIP SUCCESSION IN A FIRST-GENERATION FAMILY FIRM Julius Winarto Chandra; Metta Padmalia; Andrea Gideon
Jurnal Media Ekonomi (JURMEK) Vol 31 No 1 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i1.3262

Abstract

Purpose: This study aims to analyze the influence of job satisfaction, organizational culture, and organizational commitment on Organizational Citizenship Behavior (OCB) among lecturers and employees of STIESNU Bengkulu. Research Methodology: This research was conducted at the Nahdlatul Ulama Islamic Economics College (STIESNU) Bengkulu using a quantitative approach. Data collection was conducted through a survey using a questionnaire with a Likert scale. The research sample consisted of 46 respondents selected using a purposive sampling technique. Data analysis was performed using Statistical Product and Service Solution (SPSS) software version 26, through validity and reliability tests, classical assumptions, and multiple linear regression analysis. Results: The results of the study indicate that job satisfaction and organizational culture have a positive and significant effect on Organizational Citizenship Behavior (OCB). Meanwhile, organizational commitment has no significant effect and shows a negative relationship with OCB. Simultaneously, the variables of job satisfaction, organizational culture, and organizational commitment contribute 45.3% to the variation in OCB. Conclusions: Job satisfaction and organizational culture are important factors in increasing OCB behavior, while organizational commitment has not shown a significant role. Therefore, organizations need to focus more on improving job satisfaction and strengthening organizational culture to encourage positive work behavior. Limitations: This research is limited to a relatively small sample size and was only conducted at one institution, and only used a quantitative approach with limited variables. Contributions : This research contributes to the development of human resource management science, particularly in understanding the factors influencing Organizational Citizenship Behavior in higher education. Furthermore, the results of this study can serve as a reference for management in formulating policies to improve employee performance and behavior
Building Customer Loyalty Through the 7P Service Marketing Mix: The Mediating Role of Reputation in the Context of PT “SUN” Accounting Firm Yulia Andriani; Metta Padmalia
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.11655

Abstract

This study examines the effect of the 7P marketing mix on customer loyalty at PT Synergy Ultima Nobilus (SUN), with corporate reputation serving as a mediating variable. Using a purposive sampling method, data from 95 respondents were analyzed using the PLS-SEM approach. The results of the analysis indicate that the product (service quality), people (human resources), and tangible evidence elements have a positive and significant effect on corporate reputation. Meanwhile, the price, place, promotion, and process elements do not have a significant effect. Furthermore, corporate reputation was found to have a significant effect on customer loyalty, acting as a partial mediator for the product element and a full mediator for the people and tangible evidence elements.
Eksplorasi Pengalaman Konsumen dalam Menginterpretasikan Produk Gluten-Free di Instagram: Studi Fenomenologi pada The.Cornecraft dan Nude Bake Radinka Ravee Hanan; Metta Padmalia; Andrea Gideon
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.338

Abstract

Di era digitalisasi, persaingan bisnis yang ketat menuntut perusahaan untuk terus berinovasi dalam memahami perubahan gaya hidup sehat konsumen yang kini mulai beralih ke pola makan bebas gluten. Produk gluten-free, yang awalnya bersifat khusus untuk kebutuhan medis, kini mengalami pergeseran fungsi menjadi simbol identitas dan gaya hidup sehat di media sosial. Penelitian kualitatif fenomenologi ini mengeksplorasi pengalaman personal konsumen dalam menginterpretasikan produk gluten-free dari dua merek lokal, The.Cornecraft dan Nude Bake, di Instagram. Temuan inti penelitian menunjukkan adanya pergeseran fundamental nilai produk gluten-free dari sekadar kebutuhan medis menjadi bagian integral dari gaya hidup sehat harian (functional reframing). Kekuatan metodologis penelitian ini terletak pada integrasi kerangka Strategic Experiential Modules (SEMs) dan Socio-Cultural Consumption Vector (SCCV). Analisis SCCV mengungkap bahwa konsumsi produk ini berfungsi sebagai alat sosial untuk membentuk identitas diri yang sadar kesehatan dan memperkuat koneksi komunitas. Berdasarkan temuan tersebut, penelitian ini merumuskan "Model Konstruksi Makna Konsumen Terhadap Produk Gluten-Free" yang terdiri dari empat tahap: Functional Reframing, Cognitive Legitimation, Lifestyle & Social Integration, dan Trust Anchoring. Implikasi praktis bagi pelaku bisnis adalah pentingnya menonjolkan dimensi pengalaman langsung (Sense dan Feel) serta membangun kredibilitas melalui transparansi ilmiah (uji laboratorium) untuk menjamin keberlanjutan bisnis di era digital.
The Influence of Green Marketing and Price Perception on Brand Image and Its Impact on Purchase Intention Andreas P. Muljono; Metta Padmalia; Agoes Tinus Lis Indrianto
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.866

Abstract

The increase in public awareness of environmental issues in recent years has prompted many companies to implement green marketing as part of their marketing strategy. Jago Coffee, as one of the pioneers in  the café-on-wheels concept  in Indonesia, uses an eco-friendly marketing strategy through collaboration with the environmental organization Bumiterra for forest reforestation in Borneo. The increasingly fierce competition in the coffee industry makes this research necessary to find out how Attitude to Green marketing and price perception affect  Jago Coffee's Brand Image, as well as its impact on  consumer Purchase Intention. The underlying theory of this research is the Theory of Planned Behavior (TPB). This study uses a quantitative method with survey techniques and involves 170 respondents who were selected through purposive sampling techniques. Data analysis was carried out using Structural Equation Modeling (SEM) to test the relationships between variables. Validity and reliability tests using Cronbach's Alpha and Composite Reliability are used to ensure that the instruments used are valid and reliable. The results of the study show that both Attitude to Green Marketing and Price Perception have a significant effect on Brand Image, and Brand Image has the strongest influence on Purchase Intention. Although these two variables also have a direct effect on Purchase Intention, they become stronger when mediated by Brand Image. Interestingly, Price Perception shows a weaker direct influence on Purchase Intention, indicating that cheap prices alone are not enough to drive purchases in the absence of a strong brand image. 
The Influence of Airline Image and Service Quality on Purchase Intention and Its Impact on Passenger Loyalty of Lion Air Guntur Gunawan; Agoes Tinus Lis Indrinanto; Metta Padmalia
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.895

Abstract

Lion Air is the airline remaining in operation in Indonesia, serving the community's air transportation requirements. This airline charges low fares. The level of service quality impacts customer loyalty, particularly in transport services. In this context, the three categories of service quality are pre-, in-, and post-flight. This study adopts SERVQUAL Theory and Loyalty Theory as a theoretical review. This research used a quantitative methodology. SEM PLS via route analysis will be used to analyze the gathered data. A total of 260 samples were utilized. According to the study's findings, purchasing intention is positively and significantly impacted by airline image and service quality. Customer loyalty is positively and significantly impacted by purchase intention. Service quality and airline image have a major indirect impact on loyalty via purchasing intention. Thus, purchase intention is a mediating variable that connects customer perceptions of image and service with their decision to remain loyal to Lion Air. This finding provides important implications for Lion Air management to focus on building a positive image and consistency in service to encourage purchase intention and increase customer loyalty in the long term.
The Influence of Service Quality and Communication Moderated by Patient Trust on Patient Satisfaction Rebecca R. P. Hutadjulu; Lexi Pranata Budidharmanto; Metta Padmalia
Journal Research of Social Science, Economics, and Management Vol. 5 No. 6 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i6.1265

Abstract

The growth of the healthcare industry in North Sulawesi has driven existing hospitals to continuously enhance the quality of their services. RSUP Prof. Dr. R. D. Kandou Manado, operating since 1995, now faces increasing competition from newly established hospitals and must therefore innovate its patient care services. This research intends to examine the influence of service quality and communication quality on patient satisfaction, with patient trust as the moderating variable. The study was conducted using a quantitative approach, employing Structural Equation Modeling (SEM) with a multivariate statistical analysis method through Smart-Partial Least Square (Smart-PLS). The survey was carried out in the North Sulawesi region by distributing questionnaires via social media from May 2024 to April 2025. The findings indicate that service quality, when moderated by patient trust, significantly affects patient satisfaction, whereas communication quality moderated by patient trust does not show a significant effect on patient satisfaction. This study confirms that service quality significantly enhances patient satisfaction when moderated by patient trust. In contrast, communication quality, even when moderated by trust, does not significantly impact satisfaction. These findings highlight the central role of trust in amplifying the effect of service quality, offering practical guidance for hospitals to focus on service excellence and trust-building as key drivers of patient satisfaction.
Co-Authors Adi Kurniawan Yusup Agoes Tinus Lis Indrinanto Agoestinus Lis Indrianto, Agoestinus Lis Alicia Reyceline Hosea Aloisius Calvin Mazzarello Andhika Widjojo Andrea Gideon Andrea Gideon Andreas P. Muljono Annisa Aisyah Fayola Ardiansyah, Topan Asta Ayu Susanti Ayu Roulina Natalida Simorangkir Bambang Sugiyono Agus Purwono Carolina Mustikarini Catherine Marcia Irawan Celine Miyuki Gunawan Charistantya Tegar Aganta Charly Hongdiyanto Christina Sudyasjayanti Christina Whidya Utami Damelina B. Tambunan Daniel Kurniawan Deandra Vidyanata Devi Vionita Wahanadie Dewi M. Immanuel Dewi M. Immanuel Dewi Mustikasari Immanuel Elia Ardyan Eric Anthonio Ernantyo, Yosef Evandro Fachruroji, Tiara Musdhalifah Fahrul Riza Fazza, Diniar Mufrihatul Finolda, Finolda Finolda, Finolda George Reinhart Changi Gladys Greselda Gosal Guntur Gunawan Hans Chandra Sandjaya Harisma, Ainun Hartono Hartono Hendro Susanto Immanuel, Dewi M. Intan Ramadania Hartono Putri Irantha Hendrika Kenang Joshua, Davin Julius Winarto Chandra Junko Alessandro Junko Alessandro Effendy Karidhana, I Wayan Aditya Siddhanta Kelvianto Kusuma Kevin Simon Kezia Melodia Adiprasetya Krismi Budi Sienatra Kuarizmi, Arief Betta Laemonta, Jordyanto Hermanus Laij Victor Effendy Lexi Pranata Budidharmanto Liliana Dewi Lintang, Shinta Ayu Maria Dini Gilang Prativi Maria Dini Gilang Prativi Nikolas Wongso Nisa, Puspayani Olivia Agatha Radinka Ravee Hanan Rebecca R. P. Hutadjulu Rehulina Desviora Sitepu Rengga Destyawan Riesyah Putri Auliyah Rismawati, Rismawati Sitepu Romauli Nainggolan Roos Kities Andadari Sherly Evelyn Winoto Sienatra, Krimsi Budi Sofia Umari Stanley Santosa Kamadjaja Stefany Stefany Teofilus Teofilus Teofilus Thiasyura, Honey Gabrielle Tiffany Angwar Tony Antonio Wendra Hartono Winarjo, Alexander Jevan Yensen Fernando Wijaya Yohanes Santoso Yosef Evandro Ernantyo Yoseva Maria Yuli Kartika Dewi Yulia Andriani Yunus Hani Dewanta