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Eksplorasi Pengalaman Konsumen dalam Menginterpretasikan Produk Gluten-Free di Instagram: Studi Fenomenologi pada The.Cornecraft dan Nude Bake Hanan, Radinka Ravee; Padmalia, Metta; Gideon, Andrea
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.338

Abstract

Di era digitalisasi, persaingan bisnis yang ketat menuntut perusahaan untuk terus berinovasi dalam memahami perubahan gaya hidup sehat konsumen yang kini mulai beralih ke pola makan bebas gluten. Produk gluten-free, yang awalnya bersifat khusus untuk kebutuhan medis, kini mengalami pergeseran fungsi menjadi simbol identitas dan gaya hidup sehat di media sosial. Penelitian kualitatif fenomenologi ini mengeksplorasi pengalaman personal konsumen dalam menginterpretasikan produk gluten-free dari dua merek lokal, The.Cornecraft dan Nude Bake, di Instagram. Temuan inti penelitian menunjukkan adanya pergeseran fundamental nilai produk gluten-free dari sekadar kebutuhan medis menjadi bagian integral dari gaya hidup sehat harian (functional reframing). Kekuatan metodologis penelitian ini terletak pada integrasi kerangka Strategic Experiential Modules (SEMs) dan Socio-Cultural Consumption Vector (SCCV). Analisis SCCV mengungkap bahwa konsumsi produk ini berfungsi sebagai alat sosial untuk membentuk identitas diri yang sadar kesehatan dan memperkuat koneksi komunitas. Berdasarkan temuan tersebut, penelitian ini merumuskan "Model Konstruksi Makna Konsumen Terhadap Produk Gluten-Free" yang terdiri dari empat tahap: Functional Reframing, Cognitive Legitimation, Lifestyle & Social Integration, dan Trust Anchoring. Implikasi praktis bagi pelaku bisnis adalah pentingnya menonjolkan dimensi pengalaman langsung (Sense dan Feel) serta membangun kredibilitas melalui transparansi ilmiah (uji laboratorium) untuk menjamin keberlanjutan bisnis di era digital.
The Influence of Family Business Exposure on Succession Intention with Affective Commitment as a Mediator Puspa Negara, Arani; Padmalia, Metta
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2948

Abstract

Family businesses play a very important role in the Indonesian economy, but business sustainability still faces serious challenges, especially in the intergenerational succession process. This study aims to analyze the influence of family business exposure on succession intention, with affective commitment as a mediating variable. This study uses a quantitative approach with data collected thru online questionnaires distributed to students from entrepreneurial families. The data is analyzed to identify the relationships between the research variables. The research results indicate that the exposure of the next generation to family business activities is able to strengthen emotional attachment to the family company, which in turn increases the intention to continue family business leadership. Additionally, family business exposure also directly influences succession intention, with affective commitment acting as a partial mediator. This finding confirms the importance of successor generation involvement in family businesses accompanied by positive emotional relationships. This research recommends that family business owners actively involve the next generation in business activities and build supportive intergenerational relationships to improve succession success and business sustainability.
The Macak–Manak–Masak Philosophy: Is It Still Relevant in Determining Succession in Family Businesses in Tulungagung? Jatmiko, Vania Rabbanihasna; Padmalia, Metta; Gideon, Andrea
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 1 (2026): March
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i1.1055

Abstract

This study aims to discuss the relevance of the Javanese cultural values of macak, manak, and masak in the process of family business succession to female successors. This study departs from the assumption that this philosophy still limits women’s roles to the domestic sphere, especially in the context of Javanese society, which is closely tied to patriarchal culture. The objective of this study is to analyze how the values of macak, manak, and masak are interpreted and implemented in the preparation and decision-making processes of family business succession. The study uses a qualitative case study design with five family businesses in Tulungagung Regency that have been operating across generations and involve female successors. Data collection techniques included semi-structured interviews, observations, focus group discussions (FGD), and source triangulation. The results of the study show that macak, manak, and masak are no longer the basis for the family business succession process. Four main themes were found, namely interest, independence, collaboration, and tradition. The interest of female successors is formed through early involvement and family support. Women’s independence develops in response to economic demands and to the need for business sustainability. Cross-generational collaboration occurs based on competence, not gender, while tradition is interpreted as the inheritance of moral values and family business identity. This study concludes that there has been a shift in values in family businesses.
Customer dependence on OTA, brand autonomy, and direct booking intention in Bali boutique villas Karidhana, I Wayan Aditya Siddhanta; Padmalia, Metta
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1026

Abstract

This study examines the influence of customer dependence on Online Travel Agents (OTAs) on brand autonomy perception and direct booking intention in boutique villas in Bali. Grounded in the Stimulus–Organism–Response (S-O-R) framework, OTA dependence is positioned as the external stimulus, brand autonomy perception as the internal evaluative mechanism, and direct booking intention as the resulting behavioral response. Using a quantitative approach, data were collected from 192 international and domestic travelers who had booked boutique villas via OTA platforms or direct channels. Structural Equation Modeling–Partial Least Squares (SEM–PLS) was employed to analyze both direct and mediating effects. The findings reveal that OTA dependence significantly diminishes brand autonomy perception and reduces customers’ intention to book directly. Brand autonomy perception positively influences direct booking intention and acts as a significant mediator in the relationship between OTA dependence and direct booking behaviors. These results highlight the strategic necessity for boutique villas to strengthen direct digital channels and reinforce authentic brand narratives to counterbalance OTA standardization. In experiential destinations such as Bali, enhancing brand autonomy is essential to maintain differentiation, improve customer trust, and support sustainable distribution strategies.
THE ROLE OF BRAND AWARENESS AS A MEDIATOR OF THE EFFECT OF CONTENT MARKETING AND INFLUENCER MARKETING ON PURCHASE DECISION AT MILLY JADE Valmai, Michelle Letitia`; Padmalia, Metta
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No specialissue (2026): Vol. 10, Special Issue, 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10ispecialissue.19412

Abstract

This study aims to examine the role of brand awareness in mediating the relationship between content marketing and influencer marketing on purchase decisions at Milly Jade. The research variables consist of independent variables, namely content marketing and influencer marketing; the dependent variable, namely purchase decision; and the mediating variable, namely brand awareness. This study employs a quantitative research method, with data processing conducted using Structural Equation Modeling (SEM) - Partial Least Square (PLS). The sampling technique used is purposive sampling, with a questionnaire instrument utilizing a Likert scale. The population of this study consists of Milly Jade's online shop customers. The sample for this study includes 210 respondents who purchased Milly Jade products. The results of the study indicate that content marketing affects purchase decision, influencer marketing affects purchase decision, and brand awareness partially mediates the effect of content marketing and influencer marketing on purchase decision.
Co-Authors Adi Kurniawan Yusup Agoes Tinus Lis Indrinanto Aloisius Calvin Mazzarello Andhika Widjojo Andrea Gideon Annisa Aisyah Fayola Ardiansyah, Topan Asta Ayu Susanti Bambang Sugiyono Agus Purwono Budiono, Yoppie Carolina Mustikarini Charistantya Tegar Aganta Charly Hongdiyanto Christina Sudyasjayanti Christina Whidya Utami Damelina B. Tambunan Daniel Kurniawan Deandra Vidyanata Devi Vionita Wahanadie Dewanta, Yunus Hani Dewi M. Immanuel Dewi M. Immanuel Dewi Mustikasari Immanuel Elia Ardyan Ernantyo, Yosef Evandro Fachruroji, Tiara Musdhalifah Fahrul Riza Fazza, Diniar Mufrihatul Finolda, Finolda Finolda, Finolda George Reinhart Changi Gladys Greselda Gosal Guntur Gunawan Guntur Gunawan Hanan, Radinka Ravee Hans Chandra Sandjaya Harisma, Ainun Hartono Hartono Hendro Susanto Immanuel, Dewi M. Indrianto , Agoes Tinus Lis Indrinanto, Agoes Tinus Lis Intan Ramadania Hartono Putri Irantha Hendrika Kenang Jatmiko, Vania Rabbanihasna Joshua, Davin Junko Alessandro Junko Alessandro Effendy Karidhana, I Wayan Aditya Siddhanta Kelvianto Kusuma Kevin Simon Kezia Melodia Adiprasetya Krismi Budi Sienatra Kuarizmi, Arief Betta Laemonta, Jordyanto Hermanus Laij Victor Effendy Lexi Pranata Budidharmanto Liliana Dewi Lintang, Shinta Ayu Maria Dini Gilang Prativi Maria Dini Gilang Prativi Muljono, Andreas P. Nisa, Puspayani Olivia Agatha Puspa Negara, Arani R. P. Hutadjulu, Rebecca Riesyah Putri Auliyah Rismawati, Rismawati Sitepu Romauli Nainggolan Roos Kities Andadari Sienatra, Krimsi Budi Sofia Umari Stanley Santosa Kamadjaja Stefany Stefany Teofilus Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Tiffany Angwar Tony Antonio Valmai, Michelle Letitia` Wendra Hartono Winarjo, Alexander Jevan Wongso, Nikolas Yensen Fernando Wijaya Yosef Evandro Ernantyo Yoseva Maria Yuli Kartika Dewi