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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MBR (Management and Business Review) Jurnal Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal MABIS: Manajemen dan Bisnis Journal of Business and Applied Management International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Bakti Masyarakat Indonesia Madaniya Management and Sustainable Development Journal Nusantara Hasana Journal COVIT International Journal of Humanities Education and Social Sciences Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Denta: Jurnal Kedokteran Gigi Journal of Accounting and Finance Management (JAFM) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties IIJSE Journal of Community Empowerment Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Manajemen Maranatha
Metta Padmalia
Universitas Ciputra
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Eksplorasi Pengalaman Konsumen dalam Menginterpretasikan Produk Gluten-Free di Instagram: Studi Fenomenologi pada The.Cornecraft dan Nude Bake Hanan, Radinka Ravee; Padmalia, Metta; Gideon, Andrea
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.338

Abstract

Di era digitalisasi, persaingan bisnis yang ketat menuntut perusahaan untuk terus berinovasi dalam memahami perubahan gaya hidup sehat konsumen yang kini mulai beralih ke pola makan bebas gluten. Produk gluten-free, yang awalnya bersifat khusus untuk kebutuhan medis, kini mengalami pergeseran fungsi menjadi simbol identitas dan gaya hidup sehat di media sosial. Penelitian kualitatif fenomenologi ini mengeksplorasi pengalaman personal konsumen dalam menginterpretasikan produk gluten-free dari dua merek lokal, The.Cornecraft dan Nude Bake, di Instagram. Temuan inti penelitian menunjukkan adanya pergeseran fundamental nilai produk gluten-free dari sekadar kebutuhan medis menjadi bagian integral dari gaya hidup sehat harian (functional reframing). Kekuatan metodologis penelitian ini terletak pada integrasi kerangka Strategic Experiential Modules (SEMs) dan Socio-Cultural Consumption Vector (SCCV). Analisis SCCV mengungkap bahwa konsumsi produk ini berfungsi sebagai alat sosial untuk membentuk identitas diri yang sadar kesehatan dan memperkuat koneksi komunitas. Berdasarkan temuan tersebut, penelitian ini merumuskan "Model Konstruksi Makna Konsumen Terhadap Produk Gluten-Free" yang terdiri dari empat tahap: Functional Reframing, Cognitive Legitimation, Lifestyle & Social Integration, dan Trust Anchoring. Implikasi praktis bagi pelaku bisnis adalah pentingnya menonjolkan dimensi pengalaman langsung (Sense dan Feel) serta membangun kredibilitas melalui transparansi ilmiah (uji laboratorium) untuk menjamin keberlanjutan bisnis di era digital.
The Influence of Family Business Exposure on Succession Intention with Affective Commitment as a Mediator Puspa Negara, Arani; Padmalia, Metta
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2948

Abstract

Family businesses play a very important role in the Indonesian economy, but business sustainability still faces serious challenges, especially in the intergenerational succession process. This study aims to analyze the influence of family business exposure on succession intention, with affective commitment as a mediating variable. This study uses a quantitative approach with data collected thru online questionnaires distributed to students from entrepreneurial families. The data is analyzed to identify the relationships between the research variables. The research results indicate that the exposure of the next generation to family business activities is able to strengthen emotional attachment to the family company, which in turn increases the intention to continue family business leadership. Additionally, family business exposure also directly influences succession intention, with affective commitment acting as a partial mediator. This finding confirms the importance of successor generation involvement in family businesses accompanied by positive emotional relationships. This research recommends that family business owners actively involve the next generation in business activities and build supportive intergenerational relationships to improve succession success and business sustainability.
Co-Authors Adi Kurniawan Yusup Agoes Tinus Lis Indrinanto Aloisius Calvin Mazzarello Andhika Widjojo Andrea Gideon Annisa Aisyah Fayola Ardiansyah, Topan Asta Ayu Susanti Bambang Sugiyono Agus Purwono Budiono, Yoppie Carolina Mustikarini Charistantya Tegar Aganta Charly Hongdiyanto Christina Sudyasjayanti Christina Whidya Utami Damelina B. Tambunan Daniel Kurniawan Deandra Vidyanata Devi Vionita Wahanadie Dewanta, Yunus Hani Dewi M. Immanuel Dewi M. Immanuel Dewi Mustikasari Immanuel Elia Ardyan Ernantyo, Yosef Evandro Fachruroji, Tiara Musdhalifah Fahrul Riza Fazza, Diniar Mufrihatul Finolda, Finolda Finolda, Finolda George Reinhart Changi Gladys Greselda Gosal Guntur Gunawan Guntur Gunawan Hanan, Radinka Ravee Hans Chandra Sandjaya Harisma, Ainun Hartono Hartono Hendro Susanto Immanuel, Dewi M. Indrianto , Agoes Tinus Lis Indrinanto, Agoes Tinus Lis Intan Ramadania Hartono Putri Irantha Hendrika Kenang Joshua, Davin Junko Alessandro Junko Alessandro Effendy Kelvianto Kusuma Kevin Simon Kezia Melodia Adiprasetya Krismi Budi Sienatra Kuarizmi, Arief Betta Laemonta, Jordyanto Hermanus Laij Victor Effendy Lexi Pranata Budidharmanto Liliana Dewi Lintang, Shinta Ayu Maria Dini Gilang Prativi Maria Dini Gilang Prativi Muljono, Andreas P. Nisa, Puspayani Olivia Agatha Puspa Negara, Arani R. P. Hutadjulu, Rebecca Riesyah Putri Auliyah Rismawati, Rismawati Sitepu Romauli Nainggolan Roos Kities Andadari Sienatra, Krimsi Budi Sofia Umari Stanley Santosa Kamadjaja Stefany Stefany Teofilus Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Tiffany Angwar Tony Antonio Wendra Hartono Winarjo, Alexander Jevan Wongso, Nikolas Yensen Fernando Wijaya Yosef Evandro Ernantyo Yoseva Maria Yuli Kartika Dewi