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Ray Octafian
STIEPARI Semarang
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Branding Tourism's Image Octafian, Ray; Mistriani, Nina
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7141

Abstract

The tourism development strategy through the digital economy in building a brand image is very important in developing the tourism industry business. The role of Marketing Public Relations through brand image is the spearhead in maintaining the minds of consumers to be loyal and different from increasingly high competitors. The reason the researchers took this theme is the importance of the uniqueness of packaged tourism to shape economic activity through the use of information and communication technology that can affect the economy. This research was conducted at Curug Gondoriyo Semarang. The waterfall is one of the new tourist attractions in Semarang and is starting to be known to the public as a neglected natural tourism, but has a unique beautiful waterfall area with a height of 15 meters and is more attractive after being laid out. then promoted. Sources of research data are primary and secondary data. This study uses a qualitative research method. Methods of data collection through direct observation to the field, interviews, questionnaires. The results of the research are marketing public relations through social media with brand image opinion leaders, carrying out word of mouth techniques, conducting events as a media promotion and an ecotourism concept approach that preserves natural resources as the main issue in human life, both economically and socially.    
Co-Authors ABDUL RAUF Agatha Esti Rinalda Laia Ahmad Mansur Aletta Dewi Maria Amanda Amanda Amaniar Istiqomah Ameliana, Hesty Andhara Auror Alnilam Andriani Putri Asania Waruwu Aswan, Mukhamad Kholil Aswari, Novita Indri Aurilia Triani Aryaningtyas Azizah Naharia Bago, Fitra Andayani Mentari Bima Prahar Adilase Bima Prahar Adilase Bonaventura Ngarawula C Susmono Widagdo C.Susmono Widagdo Denik Risyanti, Yustina Desy Rahmawati Lukmana Dian Ratnasari Dita Aulia Rachma Nurul Farida Dorotea Sotizunidar Waruwu Dwi Ermayanti Susilo Dyan Triana Putra Edypriyanto Edypriyanto Elna Matasari Halawa Enik Rahayu Erlin Kristinawati Waruwu Erlina Mutiara Aprilia Fadhill Ramadhan Farah Nabilah Binti Yaacob Fhiresti Duha Fransiska Oktalia Duha Gumano Galih Ahmad Khoiri Gofrandha Hilga Hibatullah Gulo, Marnila Gulo, Yupilia Guntur Suryaning Hadi Haniek Listyorini Hardiani, Wenefrida Ardhian ayu Harefa, Fati Elfina Doris Hendrajaya Hendrajaya Heri Usodo Heru Yulianto Heru Yulianto HeruYulianto Hesky Ilham Ikhlasandi I Gede Wiwin Suyasa Idah Kusuma Dewi Isnu Hadi Sunarko Istiqomah, Amaniar Julian Adriani Putri Julian Andriani Putri Junianto Junianto Juwarti Juwarti, Juwarti Kafilatul Hidayah Karunia Wati Telaumbanua Kholil Aswan, Mukhamad Krisnatalia, Heni Kristinawati Setyaningrum Nugraheni laeli masruroh Lina Lina Lorenza, Sara Margaretha Setyaningtyas Maria Th, Aletta Dewi Marlinawati Waruwu Mendrofa, Herlinawati Mochamad Miswanto Gunawan Muhammaad Azhar Putra Muhammad Arif Winata Mulyoko, Mulyoko Nabilah Binti Muhammad Nanda Utami Putri Nina Mistriani Nina Mistriani Nugraheni, Krisnawati Setyaningrum Nurdina Prasetyo NURJANAH, IVA Oktavianto, Ibnu Farhan Palupiningtyas, Dyah Perez Eben Ezer Sidabutar Petra Arnol Vini Bulunisora Harita Putri, Julian Andriani Putri, Nanda Utami Rifki A. Rachman Rifki A. Rachman Rizal Ichsan Syah Putra Rudi Prasetyo Ardi Sajia Ferdousi Sapto Supriyanto Sarah Nur Amalina Saskia Cahya Khaylila Fitra Septiana Raihan Saputri Shella Gherina Saptiany Sihura, Anastasia Fransiska Siswanto Siswanto Solichoel, Solichoel Sony Heru Priyatno Sugiarto Sugiarto Supriyadi, Andhi Susilaningtyas, Gesit Suwarti Suwarti Suwarti, Suwarti Tri Suyud Tutik Tutik Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Tuwuh Adhistyo Wijoyo Vardhani, Nadia Waruwu, Demi Kristiani Waruwu, Erlin Kristinawati Wularsih, Endang Ammi` Y R Satoto Yema Charista Zelda Yohana Efenia Ndruru Yuliamir, Henry Yusuf, Faisal Zebua, Estera Asriani Zega, Neill Ayu Moralina Zendrato, Minta Wati