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PENGARUH GREEN MARKETING, PERSEPSI HARGA, DAN KUALITAS LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PROPERTI BERKONSEP ECO-FRIENDLY DI KOTA MAKASSAR Saadiah; Muhammad Idris; Samsul Alam; Maryadi; Yuswari Nur
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of green marketing, price perception, and environmental quality on consumer purchasing decisions for environmentally friendly properties in Makassar City. Using a quantitative approach, data was collected through questionnaires distributed to 120 respondents who had shown interest in or had previously purchased environmentally friendly properties. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) techniques. The results of the study indicate that green marketing has a significant positive influence on consumer purchasing decisions. Price perception also plays an important role in shaping consumers' desire to purchase, particularly in relation to value for money and price transparency. Additionally, environmental quality—such as the availability of green open spaces, clean air, and sustainable design—has a significant influence on purchasing decisions. This study provides practical implications for property developers and marketers to strengthen their positioning in the environmentally friendly property segment by emphasizing environmentally conscious marketing strategies, competitive pricing, and superior environmental quality. This study also contributes to academic discourse by enriching empirical evidence on sustainable consumer behavior in the property sector.
Project Based Learning in Hospitality Education: Aristotle's Realism Perspective in Educational Philosophy Arifah, Khafidhta Qudsiana Nurul; Wiratmoko, Gandung Aulia; Fauziati, Endang; Maryadi
International Journal of Educational Research Excellence (IJERE) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v2i2.695

Abstract

The aim of this study is Project Based Learning with philosophy realism in Hospitality Education. This study is qualitative descriptive literature research. This article discusses about philosophy education realism in informal education for practice or Project Based Learning. In this study, researchers take Project based Learning, namely training / coaching for hotel workers candidate. The results of this research show the approach Project Based Learning is not only facilitate learning holistic based on the actual projects, but also deliver experience practical for students as the emphasized by Aristotle in his theory It is emphasized understanding through action. This article presents strong argument of integration Aristotle's philosophy in learning context, and creating correlation between theory and practice as well as in preparing student for facing demands of the actual world of hospitality industry.
How Can Teachers Tailor Success? Innovative Strategies for Content, Process, and Product in EFL Classrooms Suryati, Imas; Koesoemo Ratih; Maryadi
VELES Voices of English Language Education Society Vol 8 No 1 (2024): April 2024
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/veles.v8i1.24451

Abstract

This study aimed to examine the Implementation of differentiated instruction in an EFL classroom, focusing on content, process, and product dimensions. It involved an English teacher and thirty-nine 8th-grade students at a junior high school. The research sought to identify the teacher's strategies to implement differentiated instruction, guided by Tomlinson's (2001) theory of Differentiated Instruction. Using a descriptive-qualitative methodology, the study employed interviews, observations, and document analysis as data collection instruments. The findings indicate that the teacher employed diverse texts and resources alongside varied support systems to differentiate content. For process differentiation, strategies included multiple intelligences and flexible grouping. Differentiation of the product involved varied questioning techniques, leading to activities such as student worksheets, group tasks, and presentations. This research contributes to understanding differentiated instruction in Indonesian EFL classrooms, highlighting the challenges and suggesting the need for further innovation in instructional strategies. Despite difficulties, the study illustrates the teacher's efforts to incorporate various differentiated instruction strategies, underscoring the potential for enhancing EFL teaching practices.
Hubungan Indeks Massa Tubuh Dengan Kadar Gula Darah Sewaktu Pada Pasien Diabetes Melituus Tipe 2 Di Puskesmas Kabila: Relationship between Body Mass Index and Random Blood Sugar Levels in Type 2 Diabetes Mellitus Patients at Kabila Community Health Center Sri Harmawi Polotoy; Nurdiana Djamaluddin; Muh. Nursyukriani Yusuf; Maryadi
Jurnal Kolaboratif Sains Vol. 8 No. 11: November 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i11.9315

Abstract

Diabetes melitus tipe 2 merupakan masalah kesehatan kronis yang terus meningkat yang ditantdai oleh kenaikan kadar glukosa dalam darah atau hiperglikemik, kadar gula darah yang tidak terkontrol sering dipengaruhi oleh berbagai faktor, salah satunya indeks massa tubuh. Tujuan penelitian untuk mengetahui hubungan indeks massa tubuh dengan kadar gula darah sewaktu pada pasien diabetes melitus tipe 2 di Puskesmas Kabila. Penelitian ini merupakan jenis penelitian kuantitatif dengan pendekatan cross sectional Populasi dalam penelitian ini berjumlah 292 responden dan menggunakan teknik sampel purposive sampling, didapatkan sampel sebanyak 74 responden, instrumen dalam penelitian ini menggunakan pengukuran berat badan tinggi badan. Analisa data yang digunakan adalah uji spearman rank. Hasil penelitian ini menunjukkan nilai p-value sebesar 0,036<0,05 yang dapat disimpulkan bahwa terdapat hubungan antara indeks massa tubuh dengan kadar gula darah sewaktu pada pasien diabetes melitus tipe 2 di Puskesmas Kabila. Pada hasil penelitian ini diharpakan dapat menjadi tumpuan bagi Puskesmas Kabila dalam program rutin yang pentingnya dalam menjaga berat badan dan pengelolaan kadar gula darah sewaktu
The Impact of Artificial Intelligence Adoption and Agility on Career performance Haeranah; Asniwati; Setiawan, Irfan; Maryadi; Taupan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4080

Abstract

The rapid advancement of artificial intelligence in the era of industrial revolution 4.0 has transformed work dynamics globally, yet its impact on individual work efficiency and career performance in developing regions, such as South Sulawesi, remains to be seen. This study investigates the influence of artificial intelligence adoption and agility on employees’ work efficiency and career performance in South Sulawesi. A quantitative approach was employed, involving a survey of 280 respondents from both private and public sectors using a 5-point Likert scale questionnaire. The variables examined were artificial intelligence adoption, agility, work efficiency, and career performance, with data analysed through path analysis using SmartPLS. The findings reveal that artificial intelligence adoption and agility significantly affect both work efficiency and career performance, directly and indirectly, with work efficiency acting as a mediating variable. Artificial intelligence adoption recorded a total effect of 0.406 on career performance, while agility contributed 0.361. Furthermore, work efficiency had a direct effect of 0.273 on career performance, underscoring its vital role in supporting career advancement. The study suggests that organizations should promote AI adoption and enhance employee agility through training and adaptive skill development.
Feasibility Study of a Partner Bank Loan Scheme for Smallholder Palm Oil Replanting (PSR) Maryadi; Sulastri, Merna Ayu; Antoni, Mirza
Jurnal AGRISEP JURNAL AGRISEP VOL. 25 NO. 01 2026 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.25.01.1-14

Abstract

Community oil palm plantations experience a decline in productivity when the oil palms are approximately twenty years old. Therefore, the government has launched a program in the form of community-led rejuvenation to restore production and maintain the long-term sustainability of farmers' income. This study attempts to examine and analyze the costs of rejuvenating small-scale oil palm commodities, including estimating the loan repayment period, monthly installment obligations, and opportunities when production and commodity price fluctuations impact farmers' ability to make repayments. The study was conducted at the Suka Makmur Palm Oil Producers Cooperative (KPKS) in Suka Makmur Village, Sungai Lilin District, Musi Banyuasin Regency, South Sumatra Province. Respondents were 397 cooperative member households. The financial feasibility study of oil palm commodity rejuvenation investments for farmers was conducted using the Net Present Value (NPV), Internal Rate of Return (IRR), and Net Benefit-Cost Ratio (Net B/C) methods. The study results indicate that the proposed oil palm rejuvenation program implemented by KPKS Suka Makmur is financially feasible and generates positive economic returns. Farmers are projected to begin repaying the rejuvenation costs from the fifth to the 25th year. The estimated monthly installment is IDR 381,151 per hectare or approximately IDR 762,303 per plot. A sensitivity analysis indicates that financial viability is vulnerable to extreme conditions, including significant production declines, lower fresh fruit bunch prices, increased production costs, or increased loan interest rates. The study results emphasize the importance of risk management, production efficiency, and supporting policies to ensure the program's sustainability.