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Tingkat Kepatuhan UPN “Veteran” Jawa Timur Terhadap Pelaksanaan Undang-Undang Nomor 25 Tahun 2009 Tentang Pelayanan Publik Tukiman, Tukiman; Suksmawati, Herlina; Prabowo, Budi
Dinamika Governance : Jurnal Ilmu Administrasi Negara Vol 7, No 1 (2017): Jurnal Dinamika Governance
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jdg.v7i1.1197

The purpose of this study to see the extent to which the policy UPN "Veteran" East Java as the college of compliance in the application of Law No. 25 Year 2009 on Public Service, Variables used to assess compliance this is to compare the provisions of Law No. 25 in 2009, consisting of service Standards, edict services, Information Systems services Facility Assessment of Human Resources, Means for service users with special needs / disability, Vision, Mission and motto, ISO 9000: 2008, Attribute service Officers, Systems Integrated services , Complaints, method used in this study is a survey research methods that research conducted in the population, but the data is the data studied samples taken from the population and using questionnaires as a data collection tool to obtain a generalization of observations that are not deep. From the level of their explanations of this study used a descriptive approach to evaluation methods. Definition of descriptive research method according Sugiono (2006: 11) is "The research conducted to determine the value of an independent variable, either one or more variables (independent) without making comparisons or connections between variables and the other variables". While Irawan (2004: 49) states that descriptive research is "Research aimed to describe or explain things as they are". Evaluation methods researchers use to judge something by comparing the activity or products with the standards that have been set. The results based on variables and indicators that have been assigned the obtained maximum value / total by 1000 and divided into three (3) zoning compliance with the implementation of Law No. 25 of 2009 on public service, the red zone or low adherence (0-500), yellow zone or moderate adherence (501-800), the green zone or high adherence (801-1000), the National Development University "Veteran" East Java, the total value of 870.14 or green zones or high adherence (801-1000), which needs attention is the unavailability of intimation / appointments services mounted in the bulletin board, not the availability of specific services / disabled, the attributes of service personnel do not use an ID card, and a complaint management is still centralized. Keywords: Compliance, Law No. 25 of 2009 on Public Service, UPN "Veteran" East Java DOI https://doi.org/10.33005/jdg.v7i1.1197

REPRESENTATION OF NEW MASCULINITY IN KEANU VERSION OF MS GLOW ADVERTISEMENT ON YOUTUBE: REPRESENTATION OF NEW MASCULINITY IN KEANU VERSION OF MS GLOW ADVERTISEMENT ON YOUTUBE Achmad Wildan hermawan; Ririn Puspita T; Herlina Suksmawati; Yuli Candrasari
JOSAR (Journal of Students Academic Research) Vol 8 No 2 (2023): September
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i2.2900

Masculinity is a gender representation that is often used in advertising to persuade consumers. The purpose of this research is to reveal a new representation of masculinity in Keanu's version of Ms Glow advertisement on Youtube. This research focuses on the new masculinity depicted in Keanu's version of Ms Glow ad on Youtube. The data in this study are words, phrases, images, and colors that are in each scene of Keanu's version of Ms Glow's advertisement on Youtube. This study is included in qualitative research. The approach used in this research is John Fsike's semiotics which involves codes and signs. These signs and codes are a form of social practice. The new masculinity construction that appears is analyzed by paying attention to all aspects that exist in each advertising scene. The analysis carried out in this study was carried out in 3 stages, namely by paying attention to the level of reality, the level of representation, and the level of ideology. The results of this study indicate that the Keanu version of Ms Glow's advertisement on Youtube uses a new masculinity with the masculinity style found in this study, which is shown by showing a man who looks casual, has bright skin, and gestures that are graceful or waving. This shows the nature that leads to a new masculinity. The term new masculinity refers to a modern representation of masculinity. This modern masculine is not seen in the physical appearance that leads to social and culture.

Media Sosial sebagai Strategi Peningkatan Ekonomi bagi Bisnis Kerajinan Eceng Gondok "Witrove" di Surabaya Suksmawati, Herlina
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4552

Water hyacinth is a weed in waters, but this weed will be profitable if used as raw material for crafts,and touched with art and creative ideas. The results of processing water hyacinth plants can becreated into products that have functions or benefits. These natural materials can be used as rawmaterials for crafts which have high artistic and economic value. Making various water hyacinthcrafts can be developed into a commercial craft industry. The necessary materials and equipment areeasy to obtain or purchased at low prices. The manufacturing process is also quite easy, it can bedone by both male and female workers. Water hyacinth can be combined with other materials to formcraft products that are more varied, luxurious and elegant. Apart from that, water hyacinth crafts areeasy to market, and even have the potential to be marketed as export commodities to variouscountries. In line with the rapid development of the handicraft market, the partner group wishes todevelop creativity and innovate to develop products made from water hyacinth so that they are moreattractive to the market and have selling value. The marketing carried out by handicraft craftsmen inWitrove Surabaya still uses traditional marketing models, which only depend on the place where thecraftsmen exhibit their products. To increase income, in this case assistance is needed in marketingusing social media.Keywords: Water Hyacinth; Social Media; @Witrove

Using Instagram as a Media for Various Information about Yogyakarta (Content Analysis of the Instagram Account @wonderfuljogja) Hadiati, Novianisa Asmar; Suksmawati, Herlina
Jurnal Dakwah dan Komunikasi Vol. 9 No. 1 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v9i1.8463

This research aims to analyze the use of Instagram @wonderfuljogja as a medium that shares various information regarding public curiosity regarding trends in Yogyakarta. Instagram social media is a popular social platform and has many users, so it is very suitable as a forum for sharing information and sharing experiences in various fields. With a focus on analysis on the @wonderfuljogja account, it was carried out using a descriptive qualitative method using content analysis of the content presented, including the various types of content delivered, intensity of posts, use of images, and responses from @wonderfuljogja Instagram followers. The results of the content analysis of @wonderfuljogja Instagram content provide broader knowledge and insight regarding the use of Instagram in providing and conveying various information about Yogyakarta such as tourist destinations, Yogyakarta regional culture, events held in Yogyakarta and even various other general information. provide a social impact on the audience on Instagram. In conclusion, the Instagram account @wonderfuljogja is a platform that provides benefits as a medium that provides various information about Yogyakarta and can fulfill the public's information needs about Yogyakarta.

Strategi Social Media Marketing “Nikahmu Wedding Organizer” Dalam Meningkatkan Brand Awareness Melalui Instagram Pasca Pandemi Covid-19 Nabila, Talitha; Suksmawati, Herlina
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3942

One of the sectors that had stopped due to the Covid-19 pandemic was the wedding organizer service sector. Nikahmu Wedding Organizers are starting to rebuild their name by developing a post-Covid-19 social media marketing strategy through their Instagram account @nikahmuweddingorganizer. This research was conducted with the aim of finding out how the social media strategy carried out by Nikahmu Wedding Organizer through Instagram after being hit by the Covid-19 pandemic used a qualitative descriptive method. Researchers use descriptive qualitative because the method is intended and can be used to gain an understanding of the meaning of human problems and social phenomena. Nikahmu Wedding Organizer uses Instagram as a platform for social media marketing through the account @nikahmuweddingorganizer. The Instagram account @nikahmuweddingorganizer utilizes Instagram's features for marketing and increasing brand awareness. The features used include feeds, reels, highlights, and stories. Nikahmu Wedding Organizer in its Instagram also implements four of the five promotional mixes, namely advertising through Instagram Ads, uploading sales promotions, conducting public relations and publication activities, and direct marketing through Instagram. Nikahmu Wedding Organizer does not make personal sales through its Instagram account because it is considered less effective if it is done online. Keywords: Social Media Marketing, promotion mix and Brand Awareness

Local Community Awareness in Inclusive Tourism Development in Tegaren Village, Trenggalek Suksmawati, Herlina; Nuryananda, Praja Firdaus; Rahmatin, Leily Suci
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4111

Currently, it is very important to build the tourism sector based on an awareness of inclusivity. This article is a summary of the community service activities that have been carried out in the Tegaren Tourism Village, Trenggalek Regency, East Java. The program implementation team has tried to take the essence of the various community service activities that have been carried out. The core results of these activities can be divided into two parts, namely 1) awareness of inclusivity in Tegaren has existed for a long time, along with the development of this tourist village and 2) awareness of this inclusivity has facilitated collaboration with stakeholders, which in turn helps Tegaren plans concrete steps to develop tourism in the village, including through virtual tours. The program implementation team uses a variety of participatory approaches in planning, implementing, and evaluating community service programs in Tegaren. This approach includes participatory rural appraisal (PRA), asset-based community development (ABCD), collaborative partnerships, and community-based tourism (CBT). By implementing these participatory approaches, the implementation team also gives a significant role to the community or local people in Tegaren. This role further strengthens collective awareness, including awareness of inclusivity.

Evaluation of Implementing the 4A Concept in Unique Tourist Destinations at Tawun Tourist Park, Ngawi Rahmatin, Leily Suci; Suksmawati, Herlina; Nuryananda, Praja Firdaus
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4113

Tawun Tourism Park, located in Ngawi, is a special interest tourist destination which is a leading tourist attraction. Not only local tourists in Ngawi who visit this place, but also tourists who come from outside the city are very enthusiastic to see the excitement of the Tawun Tourism Park. With the improvement of the management superstructure of the Tawun Tourism Park and support from the local government, the research team assessed the need for scientific support for tourism analysis. This support can be formed through a readiness analysis and the application of the 4A concept at the Tawun Tourism Park. This article will discuss the extent to which awareness of good tourism management has been used by the Tawun Tourism Park management and a description of the implementation of the 4A concept in that place so far. To write this article, one research was carried out in three stages, namely the preparation stage, the field study implementation stage and the evaluation stage. The research used a descriptive-qualitative type of research and data collection techniques were carried out by interviews and observations. The results of the research conducted are the facts in the field that Tawun Tourism Park has met the basic criteria for tourism, namely A4 (attraction, amenity, accessibility, ancillary) and the majority of residents involved in Tawun Tourism Park tourism are local residents, so this is in line with the spirit of development a tourist destination.

Virtual Assistance and Virtual Guiding for Tegaren’s Technological Enhancement Suksmawati, Herlina; Rahmatin, Leily Suci; Setiyowati, Arin; Setiawan, Tho’at; Nuryananda, Praja Firdaus
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4123

Tegaren stands out as one of the premier tourist destinations in Trenggalek. In both 2022 and 2023, it has been honored with a place among the top 500 recipients of the Anugerah Desa Wisata Indonesia (ADWI). This village, nestled on a hillside, also earned recognition at the 2022 Anugerah Seratus Desa Wisata Trenggalek (Sadewa). After conducting research and field visits, the previous research team identified two primary challenges facing Tegaren: 1) an aging population and 2) a lack of digital and technology-based skills among Tegaren's workforce. As a result, the proposing team has developed virtual assistance and a virtual guiding training program in collaboration with Tegaren to ensure that the local tourism sector doesn't solely rely on traditional methods but can evolve into a fully comprehensive digital village. Through the implementation of this virtual assistance and virtual guiding training program, the proposing team, along with its partners, aims to keep the tourism sector aligned with the latest technological and informational advances while enhancing the human resource capabilities within Tegaren. In addressing the issues within Tegaren, the proposing team has introduced the concept of virtual assistance and virtual guiding training, employing methodologies such as participatory rural appraisal, asset-based community development, and capacity building. This approach transforms the village community from being merely the program's target into active program participants, fostering collaboration and ensuring sustainable development for the future.

Local Community Awareness in Inclusive Tourism Development in Tegaren Village, Trenggalek Herlina Suksmawati; Praja Firdaus Nuryananda; Leily Suci Rahmatin
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4111

Currently, it is very important to build the tourism sector based on an awareness of inclusivity. This article is a summary of the community service activities that have been carried out in the Tegaren Tourism Village, Trenggalek Regency, East Java. The program implementation team has tried to take the essence of the various community service activities that have been carried out. The core results of these activities can be divided into two parts, namely 1) awareness of inclusivity in Tegaren has existed for a long time, along with the development of this tourist village and 2) awareness of this inclusivity has facilitated collaboration with stakeholders, which in turn helps Tegaren plans concrete steps to develop tourism in the village, including through virtual tours. The program implementation team uses a variety of participatory approaches in planning, implementing, and evaluating community service programs in Tegaren. This approach includes participatory rural appraisal (PRA), asset-based community development (ABCD), collaborative partnerships, and community-based tourism (CBT). By implementing these participatory approaches, the implementation team also gives a significant role to the community or local people in Tegaren. This role further strengthens collective awareness, including awareness of inclusivity.

Evaluation of Implementing the 4A Concept in Unique Tourist Destinations at Tawun Tourist Park, Ngawi Leily Suci Rahmatin; Herlina Suksmawati; Praja Firdaus Nuryananda
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4113

Tawun Tourism Park, located in Ngawi, is a special interest tourist destination which is a leading tourist attraction. Not only local tourists in Ngawi who visit this place, but also tourists who come from outside the city are very enthusiastic to see the excitement of the Tawun Tourism Park. With the improvement of the management superstructure of the Tawun Tourism Park and support from the local government, the research team assessed the need for scientific support for tourism analysis. This support can be formed through a readiness analysis and the application of the 4A concept at the Tawun Tourism Park. This article will discuss the extent to which awareness of good tourism management has been used by the Tawun Tourism Park management and a description of the implementation of the 4A concept in that place so far. To write this article, one research was carried out in three stages, namely the preparation stage, the field study implementation stage and the evaluation stage. The research used a descriptive-qualitative type of research and data collection techniques were carried out by interviews and observations. The results of the research conducted are the facts in the field that Tawun Tourism Park has met the basic criteria for tourism, namely A4 (attraction, amenity, accessibility, ancillary) and the majority of residents involved in Tawun Tourism Park tourism are local residents, so this is in line with the spirit of development a tourist destination.

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