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FLORIST'S MSME MARKETING STRATEGY IN INCREASING SALES AND BUSINESS COMPETITIVENESS Suryani Lubis; Marina; Muhammad Ibrahim; Ariful Maulana; Amru Usman
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1614

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth and equitable distribution of income. However, many MSMEs still face challenges in implementing marketing strategies, particularly amidst technological advancements and increasingly digital consumer behavior. This study aims to analyze the marketing strategies implemented by the MSME YDP Florist to increase sales and business competitiveness. The research method used is a qualitative approach with data collection techniques through interviews, observations, and literature studies. The results show that YDP Florist has implemented offline and online marketing strategies utilizing digital media. The implementation of appropriate and integrated marketing strategies has been proven to have a positive impact on increasing sales and business competitiveness. This research is expected to serve as evaluation material and a reference for other MSMEs in developing effective marketing strategies.
Co-Authors Abdul Kadri Agusti , Tiara Aliyyah Oktadyta Amru Usman Ananda, Iva Ashari Andre, Lesis Ariful Maulana Arip Apriansyah Aryani Astuti , Wiji Ayu Damayanti , Meita Baharuddin Paloloang Cahyani, Yuliana Anggun Christin Agustina Purba Dasa Ismaimuza dherlirona Dudih Gustian Dwi Ambarwati Dwi Novianti Putri Fariz Maulana Fikri Ramadon Intan Mesa Juita Irwin Mirza Umami Karen Amelia Khaerul Amri Marina Artiyasa maskupah Maulydia Anggraini Moh. Fadli Muh. Jufri Muhammad Ibrahim Muhammad Natsir Munzir Busnia Mustika Sari, Ayu Nikita Aprilianingsih Nur Afni W Nurcholis Padmi Adika Panigoran Siburian Panji Narputro Puspita , Weni Renni Reza, Rizqi Rhaisa Salsabilla Rojia Ruri Lerian Trisha Sinta Fresia Siti Hartina Sri Wahyuni Suhermanto Suhestianigras S Suryani Lubis Susi Nurhayanti Tasya Putri Fadilla WULAN PURNAMASARI, WULAN Zulfitra