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All Journal Publisia: Jurnal Ilmu Administrasi Publik Indonesian Journal of Business and Entrepreneurship (IJBE) Infestasi Briliant: Jurnal Riset dan Konseptual International Journal of Artificial Intelligence Research ARISTO Journal of Humanities and Social Studies PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Pendidikan Multikultural Amalee: Indonesian Journal of Community Research & Engagement SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bisnis Indonesia FOUNDASIA Akuntansi Bisnis & Manajemen (ABM) Jurnal Locus Penelitian dan Pengabdian Ji_Mild (Jurnal Ilmiah Magister Ilmu Administrasi) PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship JIAGABI JAPI: Jurnal Akses Pengabdian Indonesia Eduvest - Journal of Universal Studies Jurnal Pengabdian Masyarakat Nian Tana International Journal of Entrepreneur and Business Administration Journal of International Accounting, Taxation and Information Systems International Journal of Social Science and Community Service
Rini Rahayu Kurniati
Universitas Islam Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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The Influence of Taste, Price and Word of Mouth on Purchasing Decisions at Anyeong Risol Business in Pasuruan, East Java Diah Zumarotul Islamiyah; Rini Rahayu Kurniati; Dadang Krisdianto
International Journal of Social Science and Community Service Vol. 2 No. 3 (2024): JULY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i3.25

Abstract

This study investigates how word of mouth, price, and taste influence purchasing decisions at Anyeong Risol company in Pasuruan, East Java. A quantitative method of correlation was used in this research. Data was collected through Likert scale questionnaires. The sample consisted of one hundred customers of Anyeong Risol company in Pasuruan, East Java. Hypothesis testing and classical assumptions were also used to examine the data. The research results indicate that taste influences customers' purchasing decisions and the first hypothesis was accepted. The second hypothesis was accepted because price and purchasing decisions have a significant positive effect. There is a positive word of mouth effect on purchasing decisions. Taste, price, and feedback in Anyeong Risol business in Pasuruan, East Java, all influence purchasing decisions. This research can help Anyeong Risol business in Pakukerto Village, Sukorejo District, Pasuruan Regency to maintain existing factors and encourage customers to become loyal customers.
Co-Authors A . Ramadlan Abdul Rani Adi, Dikrilia A. Rizki Ertika Afifuddin Afifuddin Afifuddin Afifuddin Afifuddin Afifuddin, Afifuddin Ahmad Riza Ubaidillah Aini, Fitria Nugraha Aini, Yulis Nurul Ainul Chanafi Alfiani, Dwi Analta Alfianta Dwi Harnadi Amalia Safitri Hidayati Anies Fuady Ari Adyatama Ramadhan Arinil Haqiyya Chabiburrochman, M. Mas'ud Corry Vicoresita Dadang Krisdianto Dadang Krisdianto, Dadang Daidan, Muhammad Rafli Daris Junaida Daris Zunaida David J Griffiths Deka, Rio Era Desy Shalsa Prastika Dhea Putri Novid Diah Zumarotul Islamiyah dina islamiyah Dwi Ari Kurniawati Dyah Lestari Yulianti Eka Saputra, Mohammad Ardiansyah Eny Widayawati erlinda bisri prastika Erna Umi Fatmawati Ewaldy, Silvio Maric Fahrazaman, Fahrazaman Fauziah, Annisa Putri Febrianti, Alifvira femia yuhandika Firman Maulana Fuady, Anies Gita Sinta Yulidina Grinda Swastika Artha Praninditya Haikal - Fikri Hanifah Nur Yulinda Sari Hayat Hidayat Rohman Wahid Hidayat, Nandika Rahmat hilda eka wahyunita Hisyam Ibrahim Ica Purwatiningrum Ika Isrotul Mufida Ika Nuriyanti Ildha Pralidwita Putri Imam Asrori Imroatul Mufida Indah Gita Kartikasari Indra Vita Aji Widiarti Islamiyah, Diah Zumarotul Ita Suhermin Ingsih Jamilatul Maulidia Karina Utami Anastuti Khalimatus Sadiyah Khoiriyah Trianti Khoiron Kiki Putri Wulandhani Kiki Rizki Amelia Lahumud Darajad Liviania Nur Audina Lutfiatus Sholikhah M. Agus Salim Al Fathoni Margianto Margianto Marwah, Mujahidah Maula, Lia Rohmatul Maula, The Syifaul Mifta Aditya Rahayu Mitha Defitri Yanti Mohammad Adit Musthofa MUHAMMAD AGUS SALIM Muhammad Febrianto Muhammad Hasbi Muhammad Rafly Muhammad Roufurrochim Na'imatul Kusnaini Najib Shinwari Nikin Hardati, Ratna Nisa'us Sholikah Nisa’us Sholikah Nisrina Qotrun Nada Noor Mirna Asih Kamalita Nur Hafifah Nuringwahyu, Sri Nuriyanti, Ika Putri, Mega Bellatus Sodier Suparman Ratna Niken Hardati Ratna Nikin Hardanti Rini Kurniawati Riza Dwi Nur Islami Rizky Amelia Rahma Safitri Rizky Aulia Amanta Putri Rofiqa Marta Hamdhani Rozi, Akhmad Said, M. Mas'ud Said, M. Mas’ud Setiawan, Galih Wahyu sheila fitria nurjannah Sinta Budi Hartatik Siti Baitir Rohimah Slamet Muchsin Sofia Lababa Sri Nuring Wahyu Sri Nuringwahyu Syafrina Maulidya Balqis Syuhana, Eka Ugih Sugianto Ulil Hasanah Ulung Hendra Saputro Warsito . Wulandari, Ayu Dwi Yahya Yusuf Ahmed Yesi Nur Sa'adah yulianisa eka prima dewi