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All Journal Jurnal Manajemen dan Organisasi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen International Journal of Community Service Bussman Journal : Indonesian Journal of Business and Management Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Masyarakat Bhinneka Amkop Management Accounting Review (AMAR) The Journal of Business and Management Research Advances in Business & Industrial Marketing Research Vifada Management and Social Sciences INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Atestasi : Jurnal Ilmiah Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
karunia, Erick
Universitas Borneo Tarakan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : Jurnal Manajemen

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FOMO’s Impact on Impulsivity: The Mediating Role of Flash Sale Promotional Strategies Erick Karunia; Azis, Muh. Irfandy; Faerozh Madli; Mohd Noor Hidayat Jimainal; Ang Hong Loong
Jurnal Manajemen Vol. 29 No. 3 (2025): October 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i3.2726

Abstract

This study explores the impact of Fear of Missing Out (FOMO) on impulsive buying behaviour among e-commerce consumers in Indonesia. Using an online survey involving 349 active e-commerce users in Indonesia, the study examines levels of FOMO, frequency of impulsive purchases, and perceptions of flash sale promotions. Data analysis using Structural Equation Modelling (SEM) AMOS reveals that FOMO significantly positively affects impulsive buying behaviour, with flash sale strategies amplifying this relationship. Furthermore, demographic factors such as age, digital literacy levels, and social influence are found to moderate this relationship. The findings underscore the importance of understanding consumer psychology in designing effective and ethical marketing strategies. Thus, this study contributes to the existing literature on consumer behaviour and has significant implications for marketers, e-commerce platforms, and policymakers.
Co-Authors Adi, Tiomy Butsianto Afuiata, Denisius Ahmad Alfiannur Ahmad Juliana Ahmatang Ahmatang Ahmatang Ahmatang Akmar, Muh. Amar Sani Amar Sani, Amar Amiril Azizah Anak Agung Istri Sri Wiadnyani Andre Suandi Simbolon Andre Suandi Simbolon Andre Suandi Simbolon Ang Hong Loong Arfah, Aryati Ariyanti Vistinasari Arkas Viddy Aryati Arfah Asdar, Muh. Aswan Aswan Aswan Aswan Azis, Muh Irfandy Budi Hasyim Cahyaningrum, Widyastuti Deni Marsha Dhimas Setyo Nugroho Dodi Apriadi Efraim Bavo Priyana Faerozh Madli Febrian, Muhammad Rully Gulabdin, Shaierah Gunawan, Willy Oktrisio Haibo, Li Kamase, Jeni Kaujan kharisma Putra, Irfan Kurniati Kurniati Kurniati Kurniati Lidya Agustina Loong, Ang Hong Madli, Faerozh Marsha, Deni Mohd Noor Hidayat Jimainal Mojolou, Dean Nelson Muh. Akmar Muh. Akmar Muh. Irfandy Azis Muhammad Sajidan Muthalib, Dzulfikri Azis Nong Ayu Triyanti Utami Hakim Nur Mutmainna Hasanuddin Nur Utomo, Mohamad Nursia, Nursia NURUL HIDAYAT Pribadi, Julianda Rafiqoh Rafiqoh Rafiqoh, Rafiqoh Roni Padliansyah Sajidan, Muhammad Shalahuddin Shalahuddin Shalahuddin Shalahuddin Shalahuddin, Shalahuddin Simbolon, Andre Suandi Suriyanti Suryaningsih Suryaningsih Suryaningsih Suryaningsih Syahnadin, Muhammad Fikra Syahran Syahran Syahran Syahran, Syahran Syams, Tengku Putri Azizah Utomo, Mohamad Nur Utomo, Muh. Nur Viddy, Arkas Vivi Suharni WAHYUDI Wiradharma, Gunawan Yohanna Thresia Nainggolan Yonti, Kholiqul Lutfi Alfizar