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All Journal Jurnal Manajemen dan Organisasi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen International Journal of Community Service Bussman Journal : Indonesian Journal of Business and Management Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Masyarakat Bhinneka Amkop Management Accounting Review (AMAR) The Journal of Business and Management Research Advances in Business & Industrial Marketing Research Vifada Management and Social Sciences INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Atestasi : Jurnal Ilmiah Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
karunia, Erick
Universitas Borneo Tarakan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis

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HARGA DAN CITRA MEREK : KEPUTUSAN PEMBELIAN SMARTPHONE Ahmatang Ahmatang; Erick Karunia; Vivi Suharni
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 3 (2021): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i3.13

Abstract

PRICE AND BRAND IMAGE: SMARTPHONE PURCHASE DECISION  This study aims to determine the effect of price and brand image on purchasing decisions. This research uses a quantitative approach with a survey method. The sampling method used is non-probability sampling with the sampling technique using purposive sampling. The sample in this study were the people of Tarakan City who used a Samsung smartphone for at least 3 months with a sample size of 140 respondents. The analytical method used is regression analysis with the help of SPSS version 23. The results of this study indicate that the price variable has a positive effect on consumer purchasing decisions and the brand image variable has a positive effect on consumer purchasing decisions. Keywords : Price, Brand image, Purchase decision    AbstrakHARGA DAN CITRA MEREK : KEPUTUSAN PEMBELIAN SMARTPHONEPenelitian ini bertujuan untuk mengetahui pengaruh harga dan citra merek terhadap keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Metode pengambilan sampel yang digunakan adalah non-probability sampling dengan teknik penentuan sampel menggunakan purposive sampling. Sampel dalam penelitian ini adalah Masyarakat Kota Tarakan yang menggunakan smartphone merek Samsung minimal 3 bulan dengan jumlah sampel 140 responden. Metode analisis yang digunakan adalah analisis regresi dengan bantuan program SPSS versi 23. Hasil penelitian ini menunjukkan bahwa variabel harga berpengaruh positif terhadap keputusan pembelian konsumen dan variabel citra merek berpengaruh positif terhadap keputusan pembelian konsumen. Kata kunci : Harga, Citra Merek, Keputusan pembelian
CUSTOMER ENGAGEMENT DI MARKETPLACE: STUDI KASUS PADA SHOPEE LIVE DAN KEPUTUSAN PEMBELIAN ULANG Deni Marsha; Erick Karunia; Syahran Syahran; Aswan Aswan
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.6723

Abstract

This study aims to analyze the influence of customer engagement through the Shopee Live feature on repurchase decisions. In the digital era, live commerce has emerged as a new medium for creating real-time interactions between sellers and buyers. Using a quantitative approach, data were collected through an online questionnaire distributed to 100 active Shopee users who had made purchases via Shopee Live. The analysis was conducted using multiple linear regression to examine the effects of interactivity, trust in the host/seller, and satisfaction with the live shopping experience on repurchase decisions. The results show that the three independent variables simultaneously have a significant effect on repurchase decisions, with an adjusted R² of 0.604. Partially, trust and satisfaction have significant effects, while interactivity does not. These findings imply that consumer loyalty in live streaming commerce is more strongly influenced by trust and experience than by interaction alone.
Peran Media Sosial: Employer Branding Terhadap Minat Kerja Mahasiswa Tingkat Akhir di Kalimantan Utara Aswan Aswan; Deni Marsha; Erick Karunia; Shalahuddin Shalahuddin; Muh. Irfandy Azis; Suryaningsih Suryaningsih
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.7296

Abstract

In the competitive digital era, companies are required to build an image as an attractive workplace to capture the attention of young talent, especially generation Z who will enter the job market. This study aims to analyze the effect of employer branding on the interest in applying for jobs of final year students in North Kalimantan, and to examine the role of social media as a moderating variable in the relationship. The study used a quantitative approach with an explanatory design through a survey method of 350 students from two universities, with data analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques. Employer branding was measured based on five dimensions of organizational attractiveness, while job application interest and social media exposure were measured using a Likert scale. The results showed that employer branding has a positive and significant effect on job application interest (β = 0.506; p = 0.002), and social media also has a significant direct effect on job application interest (β = 0.573; p = 0.000). However, the moderating effect of social media on the relationship between employer branding and interest in applying was not statistically significant (β = -0.088; p = 0.969). The findings conclude that while social media is effective as a direct communication channel, its success in strengthening employer brand image depends on the quality of content and consistency of the organization's narrative. The implication of this study suggests that local companies should strengthen their employer branding strategy and utilize social media more purposefully and contextually to attract young talent in frontier regions.
Co-Authors Adi, Tiomy Butsianto Afuiata, Denisius Ahmad Alfiannur Ahmad Juliana Ahmatang Ahmatang Ahmatang Ahmatang Akmar, Muh. Amar Sani Amar Sani, Amar Amiril Azizah Anak Agung Istri Sri Wiadnyani Andre Suandi Simbolon Andre Suandi Simbolon Andre Suandi Simbolon Ang Hong Loong Arfah, Aryati Ariyanti Vistinasari Arkas Viddy Aryati Arfah Asdar, Muh. Aswan Aswan Aswan Aswan Azis, Muh Irfandy Budi Hasyim Cahyaningrum, Widyastuti Deni Marsha Dhimas Setyo Nugroho Dodi Apriadi Efraim Bavo Priyana Faerozh Madli Febrian, Muhammad Rully Gulabdin, Shaierah Gunawan, Willy Oktrisio Haibo, Li Kamase, Jeni Kaujan kharisma Putra, Irfan Kurniati Kurniati Kurniati Kurniati Lidya Agustina Loong, Ang Hong Madli, Faerozh Marsha, Deni Mohd Noor Hidayat Jimainal Mojolou, Dean Nelson Muh. Akmar Muh. Akmar Muh. Irfandy Azis Muhammad Sajidan Muthalib, Dzulfikri Azis Nong Ayu Triyanti Utami Hakim Nur Mutmainna Hasanuddin Nur Utomo, Mohamad Nursia, Nursia NURUL HIDAYAT Pribadi, Julianda Rafiqoh Rafiqoh Rafiqoh, Rafiqoh Roni Padliansyah Sajidan, Muhammad Shalahuddin Shalahuddin Shalahuddin Shalahuddin Shalahuddin, Shalahuddin Simbolon, Andre Suandi Suriyanti Suryaningsih Suryaningsih Suryaningsih Suryaningsih Syahnadin, Muhammad Fikra Syahran Syahran Syahran Syahran, Syahran Syams, Tengku Putri Azizah Utomo, Mohamad Nur Utomo, Muh. Nur Viddy, Arkas Vivi Suharni WAHYUDI Wiradharma, Gunawan Yohanna Thresia Nainggolan Yonti, Kholiqul Lutfi Alfizar