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All Journal HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah KITABAH: Jurnal Akuntansi dan Keuangan Syariah Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Teknologi dan Manajemen Industri Terapan International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal JER Journal of Ekonomics, Finance, and Management Studies Advance Sustainable Science, Engineering and Technology (ASSET)
Irwansyah, Rudy
Universitas Muhammadiyah Asahan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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THE INFLUENCE OF LIVE STREAMING ENGAGEMENT ON CONTINUOUS WATCHING INTENTION WITH ELECTRONIC-WORD OF MOUTH AS A MODERATING VARIABLE Rudy Irwansyah; Yeheskial Nggandung; Evaf Maulina; Cahyo Adi Nugroho; Efa Irdhayanti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13157

Abstract

This research is quantitative research with an exploratory approach which uses a number of previous studies as a reflection of the old to form an element of novelty in future research . The data that researchers used was obtained from 300 Muhammadiyah students spread throughout Indonesia who already had smartphones. The data obtained was distributed through an online questionnaire containing 5 choices of statements for questions, namely statements of strongly agree, agree, disagree, strongly disagree, and normal/so-so. The data used was analyzed using the Samrt PLS 4.0 analysis tool. The result in this article show the Live Streaming Engagement variable can have a positive relationship and a significant influence on Continuous Watching Intention. This can be proven because the P-Values value is positive and is below the 0.05 significance level, namely 0.006. . This is because Live Streaming's collaboration can make live creativity continue to increase with new innovations and new objects that can make live streaming viewers not bored and decide to watch live continuously. Apart from the results of the first hypothesis above, in the second row of the third table the path coefficients in this study show similar results if the Electronic-Word of WOuth variable can moderate the influence of the Live Streaming Engagement variable on Continuous Watching Intention because the P-Values value is positive and is at below the significance level of 0.05, which is 0.000, is more significant than the direct assessment of 0.006. Thus the first and second hypotheses in this research can be accepted. Keywords: Live Streaming Engagement, Continuous Watching , Electronic-Word Of Mouth
Pengolahan Limbah Kelapa untuk Meningkatkan Kesejahteraan Masyarakat Karang Taruna Desa Lubuk Palas Irwansyah, Rudy; Tanjung, Adetia Azmi; Syera, Inda Arfa
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 2 (2024): Maret 2024 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v4i2.514

Abstract

Kecamatan Silau Laut khususnya desa Lubuk Palas merupakan salah satu desa penghasil kelapa terbesar di kabupaten Asahan. Hanya saja inovasi dan keahlian pemanfaatan air kelapa sangat rendah, sehingga air kelapa yang memiliki banyak manfaat dianggap sebagai limbah. Pemanfaatan dan pembuangan yang tidak baik dari air kelapa yang terlalu banyak, menyebabkan lingkungan menjadi kotor. Untuk mengatasi hal tersebut, maka diperlukannya pelatihan bagi masyarakat dalam memanfaatkan limbah kelapa khususnya air kelapa agar menjadi produk yang dapat meningkatkan perekonomian masyarakat desa dan menjaga kelestarian lingkungan. Hasil yang diperoleh dengan melakukan kegiatan sosialisasi tentang pentingnya kearifan lokal dan menjaga kelestarian lingkungan, sosialisasi tentang manfaat kelapa, pelatihan mengolah air kelapa menjadi nata de coco dan pupuk organik cair, pelatihan pemanfaatan media sosial sebagai media promosi, dan pelaksanaan uji coba pupuk organik pada lahan dan pengenalan produk nata de coco kepada masyarakat.
STRATEGI PEMASARAN PERSONALIZED RECOMMENDATION DALAM MENINGKATKAN RETENSI PELANGGAN Yeni Yeni; Damaris Y. Koli; Rudy Irwansyah; Alya Elita Sjioen; Eva Desembrianita
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1527

Abstract

The purpose of this study is to determine the effectiveness of personalized recommendation marketing strategies in increasing customer retention. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The findings in this study are that personalized recommendation marketing strategies have proven effective in increasing customer retention. By using email marketing, website personalization, mobile applications, e-commerce and marketplaces, and social media Ads, companies can build closer relationships with customers, increase loyalty, and extend the customer life cycle in the business ecosystem.
The Role of the Creative Economy in Driving Local Economic Growth in the Digital Era Hasirah; Siti Aisyah; Nurjanna Ladjin; Rudy Irwansyah; M Alit Suryawan
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1781

Abstract

The creative economy has become a key foundation for sustainable economic development worldwide, combining culture, creativity, and technology to drive innovation and growth. In Indonesia, this sector has gained significant momentum, contributing substantially to the country's Gross Domestic Product (GDP), creating job opportunities, and enhancing cultural preservation. This study employed a library research method, a data collection approach that involved reviewing various written sources, including scientific journals, books, official reports, and online articles, all of which were relevant to the topic discussed. This method was used to gain a deep understanding of the creative economy's role in driving local economic growth in the digital era. The study found that the creative economy plays a strategic role in driving local economic growth, particularly in the digital era, which opens up various opportunities through the use of technology. Digital transformation enables creative entrepreneurs to reach broader markets, enhance competitiveness, and promote local cultural identity through products rooted in creativity and innovation. This sector's contribution to the national economy is becoming increasingly significant, particularly for MSMEs that can effectively adapt to digital platforms. However, its development still faces challenges, including limited internet access, low digital literacy, and capital constraints. Therefore, a collaborative strategy is needed between the government, the private sector, and the community through digital skills training, infrastructure improvements, and providing access to financing.
Pelatihan Kewirausahaan Berbasis Potensi Lokal Untuk Meningkatkan Ekonomi Kreatif Masyarakat Desa: Penelitian Umi Rahmawati; Annisa Nugraheni Afridhianika; Purwaka Hari Prihanto; Mulyadi; Rudy Irwansyah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3323

Abstract

This local potential-based entrepreneurship training aims to improve the creative economy of rural communities. The program's implementation includes preparation, identification of local potential, participant recruitment, training, mentoring, networking and marketing, and evaluation and monitoring. The results demonstrate that local potential-based entrepreneurship training has proven effective in increasing the knowledge, skills, and entrepreneurial attitudes of rural communities. Furthermore, the training successfully created high-value superior products, enhanced participants' digital marketing skills, expanded market access, and encouraged the formation of Joint Business Groups (KUB) as a platform for economic collaboration. Overall, this program significantly contributes to strengthening the village creative economy through innovation, digitalization, and a spirit of community mutual cooperation.
The Influence of Live Streamer Interaction on Purchase Intention with Brand Love as a Moderating Variable Anshar Daud; Syarifuddin; Erry Donneli; Wahid; Rudy Irwansyah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1902

Abstract

Researchers also believe that Live Streaming-Interaction on TikTok can increase purchasing decisions because more and more people know about brand types, brand quality, brand suitability, brand identity, and so on. Therefore, this research aims to analyze the influence of Live-Streamer Interaction on Purchasing Decisions. Different from previous research, this research adds the Brand Love variable as a moderating variable. This research is quantitative research with an explanatory approach. The data used in this research was obtained from distributing online questionnaires to 350 TikTok shop sellers and buyers on certain dates. These data can be called primary data. These data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Live-Streaming Interaction variable can have a positive relationship and a significant influence on purchasing decisions because the P-Values value is positive and is below the significance level of 0.05, namely 0.004. Otherwise, the Brand Love variable can moderate the influence of the Live-Streamer Interaction variable on the Purchase Decision variable because the P-Values results show a positive direction and are below 0.05. Thus the first and second hypotheses in this research can be proven and accepted.
The Effect of Institutional Ownership on Financial Performance With Intellectual Capital as A Moderating Variable Retnawati Siregar; Nadiya Yunan; Rudy Irwansyah; Deri Apriadi; Made Susilawati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.2013

Abstract

Researchers believe that Institutional Ownership can have a positive relationship and a significant influence on a company's Financial Performance because more and more companies, government institutions, and so on as external parties owning shares in a company can increase the value of the company and ultimately have a good impact on Financial Performance. Therefore, this research aims to analyze the influence of institutional ownership on financial performance. Different from a number of previous studies, this research adds the Intellectual Capital variable as a moderating variable. This research is quantitative research with an explanatory approach. The data used in this research is secondary data that researchers obtained from PT's financial reports. Gudang Garam is spread throughout Indonesia. These data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Institutional Ownership variable has a positive relationship and a significant influence on the Financial Performance variable because the p-values are below the significance level of 0.042. Apart from that, the Intellectual Capital variable can moderate the influence of the Institutional Ownership variable because the P-Values are also below the 0.05 significance level, namely 0.005. Thus the first and second hypotheses in this research can be accepted.
Analisis Strategi Promosi Media Sosial Terhadap Keputusan Mahasiswa dalam Memilih Institusi Pendidikan Tinggi Eka Hendrayani; Rudy Irwansyah; Hadiansyah Ma'sum; Olivia Tahalele; Zunan Setiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4304

Abstract

Social media promotion strategies have become an important foundation for young people in making college decisions. Education is the main pillar in community development. However, with increasing competition between universities, both state and private, new challenges have emerged. Universities must continue to improve their quality in order to remain relevant and competitive in the increasingly tight education market. This study aims to determine the effect of social media promotion strategy analysis on students' decisions in choosing higher education institutions. The research method used in this study is a quantitative descriptive method. The study was conducted at 5 universities in Indonesia with a student population of 100 respondents. The results of this study found that social media promotion strategies on students' decisions in choosing higher education institutions.
The Influence of Organizational Culture on Service Quality with Compensation as a Moderate Variable Jibrail Mado, Yohanes; Irwansyah, Rudy; Kasnowo, Kasnowo; Irdhayanti, Efa; Khairunnisa, Khairunnisa
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9620

Abstract

Budaya organisasi yang baik pada suatu perusahaan diyakini dapat mempengaruhi kualitas pelayanan karena karyawan dalam perusahaan tersebut terbiasa berperilaku baik, sopan, dan pada akhirnya hal ini dapat berimplikasi baik terhadap kualitas pelayanan. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi terhadap kualitas pelayanan. Berbeda dengan penelitian sebelumnya, penelitian ini menambahkan variabel Kompensasi sebagai variabel moderasi. Objek penelitian ini adalah 300 pegawai Bank Malaysia yang tersebar di seluruh Indonesia. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori yang menggunakan penelitian terdahulu sebagai acuan, melakukan perbandingan khususnya mengenai respon karyawan k300 Bank Malaysia. Data yang diperoleh dalam penelitian ini diperoleh melalui penyebaran kuesioner online dengan 5 jenis pernyataan yaitu pernyataan sangat setuju, pernyataan setuju, pernyataan acuh tak acuh, pernyataan tidak setuju, dan pernyataan tidak setuju. Peneliti menganalisis data tersebut menggunakan alat analisis smart PLS 4.0. Hasil pada artikel ini menunjukkan variabel Budaya Organisasi dapat mempunyai hubungan positif dan pengaruh signifikan terhadap Kualitas Pelayanan karena nilai P-Values ​​berada di bawah tingkat signifikansi 0,05 yaitu 0,029. Berbanding lurus dengan hasil keyakinan pertama dan menjadi hipotesis pertama dalam penelitian ini, maka keyakinan kedua juga merupakan hipotesis kedua yaitu kompensasi dapat membuat karyawan bekerja tanpa diganggu oleh hal-hal lain yang dapat membuat karyawan kurang fokus sehingga menimbulkan rasa tidak nyaman. lingkungan yang damai yang dapat mendukung berkembangnya budaya organisasi. Bagus dan kualitas pelayanan semakin baik. Kompensasi juga dinilai mampu memperkuat pengaruh kedua hubungan tersebut. Sejalan dengan pernyataan di atas, keyakinan yang juga menjadi hipotesis kedua dalam penelitian ini menunjukkan hasil yang serupa jika variabel Kompensasi dapat memoderasi pengaruh variabel Budaya Organisasi terhadap Kualitas Pelayanan karena nilai P-Values ​​berada dibawah tingkat signifikansi 0,05, yaitu 0,000 lebih besar dari uji langsung sebesar 0,029. . Dengan demikian hipotesis kedua dalam penelitian ini dapat diterima.
Analisis Strategi Promosi Media Sosial Terhadap Keputusan Mahasiswa dalam Memilih Institusi Pendidikan Tinggi Eka Hendrayani; Rudy Irwansyah; Hadiansyah Ma'sum; Olivia Tahalele; Zunan Setiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4304

Abstract

Social media promotion strategies have become an important foundation for young people in making college decisions. Education is the main pillar in community development. However, with increasing competition between universities, both state and private, new challenges have emerged. Universities must continue to improve their quality in order to remain relevant and competitive in the increasingly tight education market. This study aims to determine the effect of social media promotion strategy analysis on students' decisions in choosing higher education institutions. The research method used in this study is a quantitative descriptive method. The study was conducted at 5 universities in Indonesia with a student population of 100 respondents. The results of this study found that social media promotion strategies on students' decisions in choosing higher education institutions.
Co-Authors Adi Nugroho, Cahyo Annisa Nugraheni Afridhianika Anshar Daud Asriany Ayu Wirda Ningsih Bambang Amir Alhakim Basnendar Herry Prilosadoso Cahyo Adi Nugroho Damaris Y Koli Deri Apriadi Dewi Rafiah Pakpahan Dikky Mooy Efa Irdhayanti Eka Hendrayani Erry Donneli Eva Desembrianita Eva Yuniarti Utami Evaf Maulina Franciscus Dwikotjo Sri Sumantyo Hadiansyah Ma'sum Hasirah Hendri Syahputra Irdhayanti, Efa Jeanne Senduk Jibrail Mado, Yohanes Johannes P. Kumagaya Kartika Sari kasnowo, kasnowo Khairatun Nazah Khairunnisa Khairunnisa Made Susilawati Maulina, Evaf Mesak Yandri Masela Muhammad Arief Tirtana MULYADI Nadiya Yunan Nggandung, Yeheskial Nurjanna Ladjin Olivia Tahalele Purwaka Hari Prihanto Retnawati Siregar Samuel Indrayana Sari, Risca Kurnia Septa Diana Nabella Siti Aisyah Sulistyo Budi Utomo Supiah Ningsih Suryawan, M. Alit Syahputra, Danil Syahrial Hidayat Syahrijal Hidayat Syahrijal Hidayat Syahrijal Hidayat Syarifuddin Syera, Inda Arfa Tanjung, Adetia Azmi Umi Rahmawati wahid Yeheskial Nggandung Yeni Yeni Zunan Setiawan