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All Journal HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah KITABAH: Jurnal Akuntansi dan Keuangan Syariah Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Teknologi dan Manajemen Industri Terapan International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal JER Journal of Ekonomics, Finance, and Management Studies Advance Sustainable Science, Engineering and Technology (ASSET)
Irwansyah, Rudy
Universitas Muhammadiyah Asahan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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THE INFLUENCE OF LIVE STREAMING ENGAGEMENT ON CONTINUOUS WATCHING INTENTION WITH ELECTRONIC-WORD OF MOUTH AS A MODERATING VARIABLE Irwansyah, Rudy; Nggandung, Yeheskial; Maulina, Evaf; Adi Nugroho, Cahyo; Irdhayanti, Efa
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13157

Abstract

This research is quantitative research with an exploratory approach which uses a number of previous studies as a reflection of the old to form an element of novelty in future research . The data that researchers used was obtained from 300 Muhammadiyah students spread throughout Indonesia who already had smartphones. The data obtained was distributed through an online questionnaire containing 5 choices of statements for questions, namely statements of strongly agree, agree, disagree, strongly disagree, and normal/so-so. The data used was analyzed using the Samrt PLS 4.0 analysis tool. The result in this article show the Live Streaming Engagement variable can have a positive relationship and a significant influence on Continuous Watching Intention. This can be proven because the P-Values value is positive and is below the 0.05 significance level, namely 0.006. . This is because Live Streaming's collaboration can make live creativity continue to increase with new innovations and new objects that can make live streaming viewers not bored and decide to watch live continuously. Apart from the results of the first hypothesis above, in the second row of the third table the path coefficients in this study show similar results if the Electronic-Word of WOuth variable can moderate the influence of the Live Streaming Engagement variable on Continuous Watching Intention because the P-Values value is positive and is at below the significance level of 0.05, which is 0.000, is more significant than the direct assessment of 0.006. Thus the first and second hypotheses in this research can be accepted. Keywords: Live Streaming Engagement, Continuous Watching , Electronic-Word Of Mouth
Shopping Lifestyle As A Moderating Variable Of The Influence Of Hedonic Shopping Value On Impulse Buying Sulistyo Budi Utomo; Rudy Irwansyah; Asriany; Dikky Mooy; Risca Kurnia Sari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8557

Abstract

This study aims to analyze and test the role of Shoppng Lifestyle variables as moderating variables in strengthening or weakening the influence of Hedonic Shopping Value (HSV) on Impulsive Buying (IB). Impulsive buying is a consumer behavior phenomenon characterized by lack of planning, quick decisions, and strong emotional drives, which often have significant financial consequences, especially in the context of e-commerce and stimulation-rich retail environments. Previous research has confirmed that hedonic value, namely the aspects of pleasure, excitement, and fantasy obtained from the shopping process, is a strong predictor of impulsive tendencies . However, the magnitude of this influence is believed not to be universal, but rather depends on the individual context, one of which is the internalized consumption pattern, namely shopping lifestyle. This study adopts the StimulusOrganismResponse (S-O-R) framework, where HSV serves as an internal stimulus (O) that triggers an impulsive buying response (R), and this interaction is moderated by shopping lifestyle. This study employed a quantitative design with a survey of active online shoppers in Indonesia. The target population was individuals with moderate to high levels of hedonic consumption. The analytical technique used was Moderated Regression Analysis (MRA) to test the moderation hypothesis. It is hoped that the findings of this study will provide theoretical contributions by validating shopppng lifestyle as an important contextual variable in consumer behavior models and provide practical implications for retailers in designing marketing strategies that target consumers based on their lifestyle profiles.
User Generated Content as a Moderating Variable of the Influence of Brand Trust on Customer Satisfaction: Penelitian Johannes P. Kumagaya; Jeanne Senduk; Rudy Irwansyah; Bambang Amir Alhakim; Franciscus Dwikotjo Sri Sumantyo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4156

Abstract

Increasingly fierce market competition, driven by digitalization and social connectivity, places Brand Trust as the most critical non-financial asset an organization possesses. Brand Trust has long been proven to directly influence Customer Satisfaction because it reduces risk and uncertainty in purchasing decisions and service usage. However, the digital era has introduced a new dynamic variable, namely User Generated Content (UGC)- content created by consumers (such as reviews, testimonials, unboxing vlogs , and social media comments) rather than by the brand itself—which serves as a source of information that is inherently perceived as more credible and authentic. This study aims to examine and analyze the role of UGC as a moderating variable in the causal relationship between Brand Trust and Customer Satisfaction, specifically in the context of the [Specify specific context, e.g., e-commerce or hospitality industry] market. Using a quantitative approach with a hierarchical regression model (Moderated Regression Analysis), this study tests the hypothesis that the positive impact of Brand Trust on Customer Satisfaction will be strengthened (positive moderation) when Customers are exposed to high and consistent volume and quality of UGC, or conversely, the impact can be weakened by negative UGC.
Utilization Of the Internet of Things to Improve the Quality of Services in Sub-Districts/Villages in Indonesia Hendri Syahputra; Samuel Indrayana; Rudy Irwansyah; Joice Soraya; Mesak Yandri Masela
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1671

Abstract

The implementation of the Internet of Things (IoT) at the smallest government levels, such as sub-districts and villages, is key to digital transformation towards Smart Villages in Indonesia. This study aims to analyze the use of IoT technology to improve the efficiency and transparency of public services in sub-district areas. Using a qualitative approach and a literature review, this article explores how smart sensors, cloud-based data management systems, and self-service applications can reduce bureaucratic delays. The analysis shows that IoT integration can speed up administrative processing times by up to 40% and significantly increase the public satisfaction index. However, challenges such as digital infrastructure gaps and technological literacy in rural areas remain major obstacles. This study recommends collaboration between central and regional governments in standardizing IoT infrastructure and creating inclusive, responsive public services that meet citizens' needs in the industry 4.0 era.
The Mediating Role of Work Engagement in the Relationship Between Organizational Culture and Employee Performance in Indonesian MSMEs Ningsih, Supiah; Syahputra, Danil; Irwansyah, Rudy
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 2 (2026): Volume 4, Issue 2, March 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i1.853

Abstract

Purpose - This study aims to examine the mediating role of work engagement in the relationship between organizational culture and employee performance in Indonesian Micro, Small, and Medium Enterprises (MSMEs). Design/Methodology/Approach – A quantitative cross-sectional survey design was employed. Data were collected from 210 MSME employees across trade, service, and manufacturing sectors in North Sumatra, Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess direct and indirect relationships among organizational culture, work engagement, and employee performance. Findings – The results indicate that organizational culture has a positive and significant effect on employee performance (β = 0.381, p < 0.001) and work engagement (β = 0.721, p < 0.001). Work engagement also significantly affects employee performance (β = 0.409, p < 0.001) and partially mediates the relationship between organizational culture and employee performance (β = 0.295, p < 0.001). The model demonstrates substantial explanatory power, with R² values of 0.520 for work engagement and 0.612 for employee performance. Research Limitations/Implications – This study is limited by its cross-sectional design, which restricts causal inference, and its focus on MSMEs in North Sumatra, which may limit generalizability. Future research is encouraged to adopt longitudinal designs and broader regional samples. Practical Implications – The findings highlight the importance of fostering a supportive organizational culture to enhance employee engagement and improve performance outcomes in MSMEs. Originality/Value – This study contributes to the literature by providing empirical evidence on the mediating role of work engagement in MSMEs, a context that remains underexplored in prior research.
Analisis Penerapan Digital Marketing sebagai Strategi Pemasaran UMKM Eva Yuniarti Utami; Kartika Sari; Eva Desembrianita; Basnendar Herry Prilosadoso; Rudy Irwansyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.7140

Abstract

Marketing strategy for MSMEs (Micro, Small, and Medium Enterprises) is a plan designed to promote and sell products or services offered by MSMEs. This study aims to analyze the application of digital marketing as a marketing strategy for MSMEs. This research method uses qualitative techniques, which can be applied in journals that consider the application of digital marketing as a marketing strategy for Micro, Small, and Medium Enterprises (MSMEs) can include a case study approach. The data used in this study are interview data, as well as internal documents such as sales reports and operational changes, which can provide a deep understanding of the real impact of digital marketing on MSME operations and competitiveness. The results of the study found that digital marketing strategies for MSMEs (Micro, Small, and Medium Enterprises) are very important for increasing visibility, expanding reach, and attracting new customers. By implementing this digital marketing strategy, MSMEs can more easily develop their business, reach a wider audience, and increase sales effectively. The key is consistency and a deep understanding of the target market you want to reach.
Integrating Digital Technologies for Sustainable Tourism: Quantitative Assessment of Tech-Enabled Organizational Practices Ningsih, Supiah; Irwansyah, Rudy; Syahputra, Danil; Arfa Syera, Inda; Arief Tirtana, Muhammad
Advance Sustainable Science Engineering and Technology Vol. 8 No. 2 (2026): February-April
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v8i2.2589

Abstract

This study examines how digital transformation technologies drive sustainability performance in the tourism sector by integrating Internet of Things (IoT), artificial intelligence (AI), and big data analytics into organizational culture and leadership. A mixed dataset of 300 tourism enterprises in Asahan Regency, Indonesia, complemented by technical indicators such as energy consumption (kWh) and IoT penetration, was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that Tech-Enabled Organizational Culture (TE-OC) (β = 0.487, p < 0.001) and Tech-Enabled Green Leadership (TE-GL) (β = 0.531, p < 0.001) significantly influence Smart Green Culture (SGC), which has the strongest effect on Technology-Supported Sustainable Tourism Performance (TS-STP) (β = 0.664, p < 0.001; R² = 0.651). While the direct effects of TE-OC and TE-GL on TS-STP are limited, their indirect effects through SGC are substantial, indicating that digitally enabled culture plays a key mediating role. The findings suggest that competitiveness in sustainable tourism depends not only on managerial orientation but also on measurable investments in digital technologies. Limitations include the cross-sectional design and reliance on self-reported data; future research should incorporate longitudinal sensor-based data and comparative analyses across destinations.
Co-Authors Adi Nugroho, Cahyo Annisa Nugraheni Afridhianika Anshar Daud Asriany Ayu Wirda Ningsih Bambang Amir Alhakim Basnendar Herry Prilosadoso Cahyo Adi Nugroho Damaris Y Koli Deri Apriadi Dewi Rafiah Pakpahan Dikky Mooy Efa Irdhayanti Eka Hendrayani Erry Donneli Eva Desembrianita Eva Yuniarti Utami Evaf Maulina Franciscus Dwikotjo Sri Sumantyo Hadiansyah Ma'sum Hasirah Hendri Syahputra Irdhayanti, Efa Jeanne Senduk Jibrail Mado, Yohanes Johannes P. Kumagaya Kartika Sari kasnowo, kasnowo Khairatun Nazah Khairunnisa Khairunnisa Made Susilawati Maulina, Evaf Mesak Yandri Masela Muhammad Arief Tirtana MULYADI Nadiya Yunan Nggandung, Yeheskial Nurjanna Ladjin Olivia Tahalele Purwaka Hari Prihanto Retnawati Siregar Samuel Indrayana Sari, Risca Kurnia Septa Diana Nabella Siti Aisyah Sulistyo Budi Utomo Supiah Ningsih Suryawan, M. Alit Syahputra, Danil Syahrial Hidayat Syahrijal Hidayat Syahrijal Hidayat Syahrijal Hidayat Syarifuddin Syera, Inda Arfa Tanjung, Adetia Azmi Umi Rahmawati wahid Yeheskial Nggandung Yeni Yeni Zunan Setiawan