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Journal : J-REaLL

The representation of social concept in Coca-Cola advertisement Amelia, Alma Dwi; Suyatman, Ujang; Sulaeman, Dedi
Journal of Research on English and Language Learning (J-REaLL) Vol. 5 No. 2 (2024): Journal of Research on English and Language Learning (J-REaLL)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/j-reall.v5i2.21311

Abstract

The aim of this research is to understand how Coca-Cola advertisements construct representations of social concepts in Coca-Cola advertisements. This research utilized qualitative methods to describe data analysis. The results of the first research showed that the Coca-Cola advertising sign contains a social concept in every advertisement displayed in advertisements on YouTube. Coca-Cola advertisements often show many people involved in them, such as interactions, relationships and dynamics between individuals or groups in society which have positive values, so that social value concepts appear in them, namely social communication, togetherness, tolerance and also concern for the environment. In the first study, researchers used the semiotic theory triangle based on Charles Sanders Peirce to describe social concepts in Coca-Cola YouTube advertisements. The author uses semiotic theory based on Charles Sanders Peirce. This theory aims to determine the relationship between representation, objects and interpretants in Coca-Cola. Furthermore, the results of the research by the two researchers found the value of the social concept in Coca-Cola's YouTube advertisement, which shows the value of social communication, togetherness, tolerance, and also concern for the environment. In addition, the researcher explains the values found, so this research is: The social signs of the concepts displayed in Coca-Cola advertisements certainly have social values that we can encounter in everyday life.
Public speaking training to sustain teacher professional development in elementary school Nuzula, Rima Nabilah; Sulaeman, Dedi; Ruminda, Ruminda; Aminuddin, Muhammad
Journal of Research on English and Language Learning (J-REaLL) Vol. 5 No. 2 (2024): Journal of Research on English and Language Learning (J-REaLL)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/j-reall.v5i2.22073

Abstract

Teachers in an elementary school located at Arcamanik, Bandung, experienced anxieties when speaking in front of audiences. The study aims to identify teachers' anxieties about public speaking training, evaluate how the training alleviates the anxieties, and assess its impact on teachers' public speaking performance. Qualitative approach is employed in this research by using interviews and observations with ten participants: an English teacher, three classroom teachers, and subject-specific teachers in Indonesian, tahfidz (Qur'anic memorization), Arabic, mathematics, and two Islamic religion teachers. The training was conducted at the beginning of the semester to provide sustained professional development. The findings reveal that there are three categories consisting of new comers, old comers and gender. New comer teachers show a significant growth even more they could eliminate speaking doubts, avoiding negative words, clearer speaking, confidence, more understandable, and engaged in communicating more effectively. Secondly, the old comer teachers tend to be steadier and calmer but have a fast-thinking proficiency in making solutions. Lastly, it seen from gender. Female teachers use public speaking theory the most as compared to male teachers who tend to be more ignorant. All the growth stemmed from the school-facilitated training equipping them for various roles – not only as classroom facilitators but also as service providers interacting with parents and at school event. Researchers recommend holding frequent public speaking workshops to assist teachers in overcoming their speaking anxieties. This can boost confidence and help participants communicate more effectively. Everyone can benefit from practice and tips in a confidential environment.