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Harefa, Afore Tahir
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Journal : Global Education Journal

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An Analysis of Persuasive Sentence in Tourism Promotion Brochure in North Nias Hulu, Delan Septiani; Harefa, Afore Tahir; Zega, Riswan; Waruwu, Yaredi
Global Education Journal Vol. 3 No. 2 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v3i2.942

Abstract

This study aims to analyze the use of persuasive sentences in tourism promotion brochures published by the North Nias Regency Tourism and Culture Office. The focus of this study is to identify the types of persuasive sentences based on Aristotle's rhetorical theory (ethos, pathos, logos, and call to action/CTA) as well as the linguistic elements used to influence potential tourists. The method used is a qualitative approach through document analysis of selected brochures and in-depth interviews with two key informants from the office. The results of the study show that the brochures use more logos sentences (70%) and pathos sentences (27.5%), while ethos sentences are not found at all, and CTA only appears at 2.5%. Of the nine linguistic elements according to Gorys Keraf's theory, only four were found: personification (7.5%), repetition (5%), imperative (2.5%), and hyperbole (2.5%), while other elements such as pronouns, adjectives, assonance, metaphors, and synecdoche did not appear. These findings indicate that the narrative structure in brochures is still intuitive and not yet fully based on a scientific approach. Therefore, this study recommends that the agency improve the balance of persuasive strategies, increase the use of CTAs, and enrich the variety of linguistic elements to make brochures more appealing to readers.
Co-Authors Adieli Laoli Batee, Ribka Trimulia Belvin, Gulo Prima Daeli, Robin Motani Daeli, Rosmine Daeli, Tuti Ardianti Dwi Astuti Zebua Ester Gea, Wildem Grant Fenty Debora Napitupulu Gea, Dedi Septinius Gea, Ivan Septrixie Fondarama Gea, Nelman Tonius Giawa, Nurul Hikmah Gulo, Ceria Putri Damai GULO, EFAIF MARTIN BERKATNIA Gulo, Lefis Niwati Gulo, Linda Mariani Gulo, Neni Suryani Gulo, Niska Restina Gulo, Restu Jaya Gulo, Sastrawan Gulo, Sophyan Gusniwati Gulo, Yarman Krisman Gulo, Yofita Halawa, Mercy Dwiyul Harefa, Lynes Andika Harefa, Princes Tamwest Harefa, Sadarniwati Harefa, Stevani Aurelya Harefa, Trisman Harefa, Wina Anjelina Hasrat Sozanolo Harefa Hia, Maria Putri Cantika Hidayati Daeli Hulu, Agusman Hulu, Delan Septiani Hulu, Desberkat Hulu, Friska Juliani Hulu, Melfan Widia Krisdayanti Hulu, Nesti Arni Hulu, Rasni Laoli, Arlina Laoli, Jacqueline Laowo, Fitriana Purnamasari Larosa, Agus Kriswinar Lase, Efen Ronalis Lase, Ertaniat Lase, Libertina Lase, Nidar Putri Dayanti Lase, Riatta Yanti Lawolo, Arni Yanti Lawolo, Yardin Setiaman Lestari Sihaloho, Wika Mawar Maru'ao, Nursayani Marua’o, Nursayani Mendrofa, Sharley Grace Mendrofa, Tri Hartati Namo, Elnardus Fransiskus Jafrinus Nazara, Theodora Vinta Sukartini Nazara, Windi Lara Sari Ndraha, Chrisda Artina Putri Waruwu, Wince Lenta Viska sinaga, samuel juliardi Telaumbanua , Syukur Prima Telaumbanua, Candiawan Telaumbanua, Desna Yarlina Telaumbanua, Enjel Tris Jelita Telaumbanua, Enjerlin Telaumbanua, Inayah Syah Putri Telaumbanua, Jesica Kristanti Telaumbanua, Kristof Martin E. Telaumbanua, Kristof Martin Efori Telaumbanua, Nita Trima Niat TELAUMBANUA, NOVTRI YANTI Telaumbanua, Rini Suzwina Telaumbanua, Syukur Prima Trima Niat Telaumbanua, Nita Waruwu, Angel Bertha Waruwu, Asirida Waruwu, Defriani Waruwu, Elvi Krisnawati Waruwu, Fitri Waruwu, Friska Putri Waruwu, Kristiani Waruwu, Mewi Dinda Arcila Waruwu, Wince Lenta Viska Putri Waruwu, Yaredi Waruwu, Yestanius Yasminar Amaerita Telaumbanua Zai, Asnini Junita Zai, Ayu Kartika Zai, Marinus Zai, Peristiwa Diken Kasatria Zai, Theresia Trines Anjelin Zalukhu, Christian Pradana Putra Zalukhu, Fini Asterina Zalukhu, Sarmin Zamasi, Daniel Setiawan Zamasi, Erna Zamasi, Martin Ifolala Zebua, Ardi Syah Putra Zebua, Dwi Putri Juwita Zebua, Etikat Muliana Zebua, Feliks Rejeki Sotani Zebua, Florencia Zebua, Herianto Zebua, Lisnah Riang Zebua, Malili Zebua, Michael Sendroro Zebua, Nibato Putra Eltin Zega, Ice Trisna G Zega, Noniat Zega, Riswan Zega, Yudika Zega, Yuslinda Sari Zendrato, Febri Yanti Zendrato, Nicky Elvin Cristin Zendrato, Oktoberlianus Ziliwu, Erdin Ziliwu, Syukur Idaman Ziliwu, Yurman