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All Journal Journal of English Language Studies JURNAL PENDIDIKAN TAMBUSAI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia PROJECT (Professional Journal of English Education) JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of English and Applied Linguistics (IJEAL) Journal of Education Research Proceeding International Conference on Malay Identity Jurnal Multidisiplin West Science Majalah Ilmiah METHODA Jurnal Pengabdian West Science Jurnal Pengabdian Masyarakat Bangsa Philology: Journal Of English Language and Literature Teaching English and Language Learning English Journal West Science Social and Humanities Studies JALC : Journal of Applied Linguistics and Studies of Cultural Jurnal Pendidikan Indonesia (Ju-Pendi) AJCD
Dewi Nurmala
Universitas Muslim Nusantara Al-Washliyah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : teaching english and language learning english journal

 1 
A LINGUISTIC LANDSCAPE IN THE DIGITAL ERA: A CASE STUDY IN MEDAN Dewi Nurmala; Diana Sopha Diana Sopha; Ayu Melati Ningsih; Vera Kristiana; Muhammad Kiki Wardana
Teaching English and Language Learning English Journal Vol. 5 No. 3 (2025): December
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/telle.v5i3.9398

Abstract

The study investigated the linguistic landscape of downtown looks like in the digital era and how the digital era influenced changes in the linguistic landscape in downtown Medan. This study uses qualitative methods. The data collected consists of written data and the types of media on signboards in the city of Medan. Data analysis was carried out in three steps, namely: 1) data condensation, which is the process of reading the collected data and determining the data, in this case data in the form of writing and types of signboard media, 2) data display, which is displaying selected data in the form of billboards in the central area of Medan, and 3) drawing conclusions, which is finding results after analyzing the data. After analysing data, it was found that 38% signage uses Indonesian, 30% uses English, 27% uses language mixing and the rest, 5% uses traditional language and other foreign languages. Conventional signage has given way to new, more dynamic, and interactive forms thanks to the digital age. These include LED boards, electronic screens, and the incorporation of digital components like social media and QR codes in signboards and advertisement. Digital media forms display more modern language choices, posing a threat to the national language and isolated regional languages in their own countries. The research highlights the linguistic landscape that has emerged in the digital era.
Co-Authors Abdollah Harahap Adiattoni, Muhammad Adinda Putri Maharani Adinda Ramadhani Agustina, Meri Ahmad Suriansyah Ajeng Tria Wasesha Nasution Aldi Rohim Pratama Ali Djamhuri Andika Wahyu Pratama Andini Putri Anggia Sari Lubis Ardiyanti, Sunia Arini, Dessy Rizqi Ashar, Diya Ayu Melati Ningsih binti Hisham, Hadirah Amalin Daniel, Muhammad Dardanila, Dardanila Defitri Herlambang Desi Noviari Devendran A/L Ramachandran Devi Melani Dharmadiah Dharmadiah Diajeng Amelia Putri Diana Sopha Diana Sopha Dimas Bagoes Prasetyo Dwi Widayati, Dwi Ekalestari, Susi Eriyani, Reni Nur Faradila Fairuz Alsha Gabena Indrayani Dalimunthe Girsang, Raflika Azwanda Gumarpi Rahis Pasaribu Gustianingsih Hamda, Haikal Handayani, Riska Hapipah Harianto II Hendra Setiawan Hikmatunisa, Azizah Imraini Imraini Intan Prameswari Irawan, Fadhilah Kartika, Dinda Dwi Luthfiyyah, La’ali M. Handika Syahputra Manurung, Iqbal Fahruzi Mas Andika Fahreza Mawaddah, Muftia Zakia Melati Sapriza Khairani Muhammad Danial Muhammad Ferry Hidayat Muhammad Hatta Siregar Muhammad Kiki Wardana Muliawan Prayuda Putra Nanda Kirana Silitonga Nasuha Ibnu Salam Nasution, Ajeng Tria Wasesha Nazir Hidayat Nazwa Syafrida Nila Afningsih Nurisa Nabila Utami Nurul Fadila Putri Nurul Nazma Zafira Olita, Apen Ovami, Debbi Chyntia Purwanti, Ratna Putri Puspitasari Rahmat Darmawan Rangkuti, Cindy Rahayu Rani Mahraini Ratna Sari Dewi Ratna Sari Dewi Ratna Sari Dewi Raudah Raudah Riandy Agusta, Akhmad Rifandy Wijaya Rifky Sultan Nico Sembiring Riska Safitri Siregar Risna Harvina Risnawaty Risnawaty S.Pd. M Kes I Ketut Sudiana . Salsabila, Ananda Pasha Shafira Ramadhani Lubis Sinar, T. Silvana Siregar, Riska Safitri Siti Aisyah Siti Maryam Razali Sopha, Diana Sri Mulida Sri Wulan Syafrida, Nazwa Syahputri, Maulida Syakila, Farah Tarihoran, Rezky Khoirina Tengku Silvana Sinar Tria Novita Br Karo Sekali Tristi Ananda Vera Kristiana Vera Kristiana Wirananda, Henny Andriyani Zahara, Anisa