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A LINGUISTIC LANDSCAPE IN THE DIGITAL ERA: A CASE STUDY IN MEDAN Nurmala, Dewi; Diana Sopha, Diana Sopha; Ayu Melati Ningsih; Vera Kristiana; Muhammad Kiki Wardana
Teaching English and Language Learning English Journal Vol. 5 No. 3 (2025): December
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/telle.v5i3.9398

Abstract

The study investigated the linguistic landscape of downtown looks like in the digital era and how the digital era influenced changes in the linguistic landscape in downtown Medan. This study uses qualitative methods. The data collected consists of written data and the types of media on signboards in the city of Medan. Data analysis was carried out in three steps, namely: 1) data condensation, which is the process of reading the collected data and determining the data, in this case data in the form of writing and types of signboard media, 2) data display, which is displaying selected data in the form of billboards in the central area of Medan, and 3) drawing conclusions, which is finding results after analyzing the data. After analysing data, it was found that 38% signage uses Indonesian, 30% uses English, 27% uses language mixing and the rest, 5% uses traditional language and other foreign languages. Conventional signage has given way to new, more dynamic, and interactive forms thanks to the digital age. These include LED boards, electronic screens, and the incorporation of digital components like social media and QR codes in signboards and advertisement. Digital media forms display more modern language choices, posing a threat to the national language and isolated regional languages in their own countries. The research highlights the linguistic landscape that has emerged in the digital era.
INFLECTIONAL AND DERIVATIONAL MORPHEME IN THE CONVERSATION’S ARTICLE Maharani, Adinda Putri; Nurmala, Dewi
PHILOLOGY Journal of English Language and Literature Vol. 6 No. 1 (2026): Philology: Journal Of English Language and Literature
Publisher : Fakultas Sastra UMN AL Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/pjell.v6i1.6367

Abstract

This study analyzes Inflectional and Derivational morphemes in The Conversation's article. Using a qualitative content analysis method with a theoretical approach. The results of the study show that there are 305 Inflectional Morphemes with the most dominant being Plural, while Derivational morphemes are 83 with the most dominant being the Adjective form into Adverb. This study provides a new perspective on the development of Inflectional and Derivational morphemes found in an article.
MORPHEMIC FEATURES IN THE SELECTED POEMS OF CHARLOTTE BRONTË Syafrida, Nazwa; Melani, Devi; Putri, Andini; Pratama, Aldi Rohim; Nurmala, Dewi
PHILOLOGY Journal of English Language and Literature Vol. 6 No. 1 (2026): Philology: Journal Of English Language and Literature
Publisher : Fakultas Sastra UMN AL Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/pjell.v6i1.6371

Abstract

This study analyzes the morphemic features found in five selected poems by Charlotte Brontë, namely Life, Stanzas, Parting, On the Death of Anne Brontë, and Regret. The study aims to determine how Brontë’s morphological structures contribute to meaning, rhythm, and stylistic character in her poetry. The analysis focuses on identifying free morphemes, bound morphemes, inflectional affixes, derivational affixes, and other word-formation processes. This research employs a qualitative descriptive method using textual documentation and morphemic analysis. The findings, based on an analysis of 1229 total morphemes across the five poems, reveal that all poems are dominated by emotional free morphemes and inflectional bound morphemes (-ing, -ed, -s). Thus, it is concluded that morphological structures play a significant role in shaping the aesthetic effect in Brontë’s poetic works, specifically by combining simple structural forms with expressive word formation.
FORMS OF VERBAL HUMOR PRODUCED BY ELEMENTARY SCHOOL STUDENTS: A GTVH-BASED STUDY IN AN INDONESIAN ISLAMIC SCHOOL Tarihoran, Rezky Khoirina; Nurmala, Dewi; Dewi, Ratna Sari
PHILOLOGY Journal of English Language and Literature Vol. 6 No. 1 (2026): Philology: Journal Of English Language and Literature
Publisher : Fakultas Sastra UMN AL Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/pjell.v6i1.6374

Abstract

This study investigates the forms of verbal humor produced by elementary school students at Madrasah Ibtidaiyah Swasta (MIS) Syababul Qorib Perbaungan, Indonesia. Data were collected through participatory observation, interviews, and audio-visual documentation of students’ verbal interaction during formal learning activities and informal peer communication. The analysis was conducted by examining humorous utterances through the six Knowledge Resources of GTVH: Script Opposition, Logical Mechanism, Situation, Target, Narrative Strategy, and Language. The findings reveal that students consistently produce structured forms of verbal humor, including riddle-based humor, metaphorical humor related to learning content, light peer-directed teasing, situational humor, and media-influenced digital humor. These forms emerged from recurring configurations of script opposition and logical mechanisms adapted to age-appropriate language and classroom contexts. This study contributes to applied linguistic research on child humor and extends the application of GTVH to naturally occurring discourse in Indonesian Islamic elementary school settings.
MORPHOLOGICAL CREATIVITY IN BRAND NAMING: WORD FORMATION AND DERIVATIONAL PROCESSES Siregar, Riska Safitri; Aisyah, Siti; Wijaya, Rifandy; Prasetyo, Dimas Bagoes; Nurmala, Dewi
PHILOLOGY Journal of English Language and Literature Vol. 6 No. 1 (2026): Philology: Journal Of English Language and Literature
Publisher : Fakultas Sastra UMN AL Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/pjell.v6i1.6375

Abstract

This research investigates the strategic intersection of morphological theory and commercial branding by examining the linguistic mechanisms behind 50 global consumer brands. The primary objective is to analyze the derivational processes and creative word-formation strategies that facilitate brand distinctiveness. Utilizing a mixed-method approach supported by a corpus-based analysis, this study evaluates the structural patterns and functional impact of various linguistic innovations. Drawing on frameworks of derivational morphology and advertising management, the findings reveal that non-standard linguistic strategies are pivotal for establishing market resonance. Statistical data from the processed corpus indicate that compounding is the most dominant process (44%), followed by coining/acronyms (26%) and blending (24%), while standard derivation remains minimal at 6%. The analysis demonstrates that brands frequently employ "language games" to optimize phonetic appeal and semantic density. This study concludes that morphological creativity is a vital instrument within the contemporary linguistic landscape, providing a unique "creative experience" that differentiates commercial entities in a competitive global market.
Sosialisasi Landskap Linguistik Dalam Meningkatkan Soft Skills Mahasiswa Nurmala, Dewi; Sopha, Diana; Zuindra, Zuindra; Al Qorni, Wais
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.2689

Abstract

This article is the result of the hard work of a group of lecturers and students from the English literature study program at Al Washliyah Muslim Nusantara University and Harapan University in Medan. The goal of this community service is to find solutions to improve students' soft skills by introducing them to the linguistic landscape. The study of language use in public spaces is known as linguistic landscape. Signs on the road or notices about rules or prohibitions in specific places or areas become a linguistic landscape study. This service location was chosen based on the findings of an analysis of students at Harapan University, Medan's Faculty of Language and Communication via interview data with one of the lecturers. Based on the interview results, community service was performed at Harapan University in Medan. This activity improves students' soft skills by utilizing counseling and outreach methods regarding the linguistic landscape. The benefit of this counseling is that it helps students understand how the linguistic landscape can influence their attitudes and speech in social interactions, particularly on campus. Location surveys, obtaining permits, preparing materials, and community service training are all stages of activity. It is hoped that by participating in this activity, students at Harapan University's Faculty of Language and Communication in Medan will gain more knowledge and insight.