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All Journal JDM (Jurnal Dinamika Manajemen) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan International Journal of Supply Chain Management Seminar Nasional Lahan Suboptimal Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Scientia Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Social Service and Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal Of World Science Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Jurnal Abdimas Perbanas International Journal of Advanced Multidisciplinary Business and Entrepreneurial Review Economics and Business Journal Journal Research of Social Science, Economics, and Management Innovative: Journal Of Social Science Research International Journal of Law, Policy and Governance Journal of Sustainable Economic and Business Social & Economic Bulletin
Lenny Christina Nawangsari
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Journal : jurnal scientia

 1 
THE EFFECT OF SOCIAL MEDIA INFLUENCER (RADITYA DIKA) ON PURCHASE INTENTION (BIBIT) THROUGH CORPORATE REPUTATION BRAND ATTITUDE AND PERCEIVED VALUE Todoan Faldy; Lenny Christina Nawangsari
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of social media influencers on purchase intention through corporate reputation, brand attitude and perceived value. This research was conducted on Seed users who are the millennial generation. The sampling technique used is stratified random sampling and data analysis using Smart PLS 3. The results of the analysis show that social media influencers have an influence on corporate reputation, brand attitude and perceived value. The results of the study also show that corporate reputation, brand attitude and perceived value have an influence on purchase intention. The results also show that social media influencers have an influence on purchase intention through corporate reputation and perceived value.
THE INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS ON BRAND LOYALTY WITH BRAND TRUST AS MEDIATION OF BREADTALK (STUDY ON CINERE MALL BREADTALK CONSUMERS) Rosalina Rosalina; Lenny Christina Nawangsari; Kusumo Bintoro
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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This study aims to determine the effect of brand image and brand awareness on brand loyalty and brand trust for mediation on BreadTalk. The type of research was survey research and the sampling method used questionnaires. The population in the research is BreadTalk consumers at Mall Cinere. The sampling technique was carried out by purposive sampling and a sample of 140 respondents was obtained. The results showed that brand image and brand awareness affected brand trust, while brand image and brand awareness affected brand loyalty, and brand trust affected brand loyalty. So, brand trust mediated the influence between brand image and brand loyalty and brand trust mediated the influence between brand awareness and brand loyalty.
4P ANALYSIS BASED ON GREEN MARKETING ON PURCHASE DECISION IN PRODUCT THE BODY SHOP WITH BRAND IMAGE AS VARIABLE MEDIATION Putri Maya Sulistiani; Lenny Christina Nawangsari; Kusumo Bintoro
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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This research is motivated by many companies engaged in the beauty industry, both local and foreign companies. With the continued development of the beauty industry, people have many choices to choose the desired beauty products. With the development of the beauty industry in Indonesia, companies must be able to implement strategies so that their products remain the people's choice. One of the strategies needed is a marketing strategy. The issue of global warming which is currently getting attention from the public, makes people become more careful in choosing a product because they are trying to reduce the effects of global warming. Therefore, currently the beauty industry is starting to carry out a green marketing strategy in marketing their products by using materials that do not damage the environment. One of the beauty companies that uses a green marketing strategy is The Body Shop. The purpose of this study was to determine the effect of green marketing 4P on purchase decisions, either directly or mediated by the brand image variable. The type of research used is quantitative research. The data presented in this study were obtained through questionnaires distributed to 183 respondents. Statistical analysis using the PLS SEM method for model and hypothesis testing. The results of this study indicate that green marketing has a direct effect on brand image and green marketing has an effect on purchase decisions, and brand image has a direct effect on purchase decisions, and green marketing has an effect on purchase decisions mediated by brand image.
Effect of Physical Experience Towards Purchase Intention in Online-To-Offline Commerce Fabelio With Perceived Value and Perceived Risk as Mediator Variable Sri Fatmayenti; Lenny Christina Nawangsari; Bambang Purwoko Kusumo Bintoro
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

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Abstract

As Indonesian e-commerce companies start to implement O2O commerce by providing physical store or showroom, Fabelio is also one of the many. However, not many researches found on the effect of the physical experience as one of the characteristics of O2O commerce towards customer purchase intention in Indonesia, despite significant amount of capital spent by Fabelio to provide 20 showrooms in Jabodetabek and Bandung area to date. Hence, it is important for Fabelio to know if their showrooms providing physical experience will affect customers’ purchase intention, and know how to utilize their showrooms to attract more customers. The objective of this research is to find out the effect of physical experience towards purchase intention directly, or with perceived value and perceived risk as mediator variable. This research is a quantitative research, with data used in this study were obtained through a questionnaire given to 56 respondents. SEM PLS method was used to test the model and hypothesis. The result of this study indicates that physical experience affects perceived value and perceived risk directly, perceived value affects purchase intention directly, and physical experience affects purchase intention with perceived value as mediator variable.
Effect of Physical Experience Towards Purchase Intention in OnlineTo-Offline Commerce Fabelio With Perceived Value and Perceived Risk as Mediator Variable Sri Fatmayenti; Lenny Christina Nawangsari; Bambang Purwoko Kusumo Bintoro
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.3079

Abstract

As Indonesian e-commerce companies start to implement O2O commerce by providing physical store or showroom, Fabelio is also one of the many. However, not many researches found on the effect of the physical experience as one of the characteristics of O2O commerce towards customer purchase intention in Indonesia, despite significant amount of capital spent by Fabelio to provide 20 showrooms in Jabodetabek and Bandung area to date. Hence, it is important for Fabelio to know if their showrooms providing physical experience will affect customers’ purchase intention, and know how to utilize their showrooms to attract more customers. The objective of this research is to find out the effect of physical experience towards purchase intention directly, or with perceived value and perceived risk as mediator variable. This research is a quantitative research, with data used in this study were obtained through a questionnaire given to 56 respondents. SEM PLS method was used to test the model and hypothesis. The result of this study indicates that physical experience affects perceived value and perceived risk directly, perceived value affects purchase intention directly, and physical experience affects purchase intention with perceived value as mediator variable.
Co-Authors A.M. Nur Huda Kalimullah Achmad Hidayat Sutawidjaya Achmad Hidayat Sutawijaya Adhy Purnama, Adhy Aditya Saputra Aditya, Gerry Afrianda, Rio Ahmad Badawi Saluy Aima, Havidz Aima Andini Ayu Larasati Anggara, Ricko Arisandi Dwiharto Azizah, Zahra Nur Bambang Purwoko Kusumo Bintoro Bambang Purwoko Kusumo Bintoro Bosman Butarbutar Butarbutar, Bosman Dofitra, Khofifah Salsabila Eka Lia Sinuraya Erma Sofriana Irmaningsih Erna Sofriana Imaningsih Farida Farida Garingging, Robin Hendra S Gunardi Endro Gustiah, Indira Puspa Henny Hendarjanti Heny Desi Soviana Heri DB Herry Agung Prabowo Hidayat Sutawijaya, Ahmad Hosam Alden Riyadh A.Alazeez Huda Kalimullah, A.M. Nur Huiping, Huang Hutomo, Yulius Irwanto Putera Suwandi Indira Puspa Gustiah Indri Yani Marcelina Irfan Fahmi, Irfan Kasmir Kasmir Kasmir Kasmir Kasmir, Kasmir Kusumo Bintoro Kusumo Bintoro Kusumo Bintoro Malau, Angelina Agustina Masydzulhak Djamil MZ Masyhudzulhak Djamil Mayangsari, Resti Eva Novita Sari Novita Sari Nurul Sukma Lestari Pritta Dhiya Prameswari Putri Maya Sulistiani Rian Indra Wibowo Rina Alfrina Robin Garingging Rosalina Rosalina Sendjaja, Theodorus Setyo Riyanto Sigmin Johanes Lo Simanjuntak, Afriani Liliani Singmin Johanes Lo Siska Lestari Siska Lestari Sri Fatmayenti Sri Fatmayenti Sulistyanto, Tri Hadi Supriyanto Supriyanto Sutawidjaya, Ahmad Hidayat Suwandono, Danang Syafrizal Chan Syahidun, Syahidun Todoan Faldy Veithzal Rivai Zainal Veithzal Rivai Zainal Werdiningsih Werdiningsih Widiadibrata, Sri Witjaksono Yananto Mihadi Putra Yohanes Ferry Cahaya Yulius Irwanto Putera Suwandi Hutomo Yurianti, Erni