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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Dinamis : Journal of Islamic Management and Bussiness Al-Kharaj: Journal of Islamic Economic and Business Bisman (Bisnis dan Manajemen): The Journal of Business and Management JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Abdi Cendekia: Jurnal Pengabdian Masyarakat Review of Accounting and Business Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies Journal of Economics, Entrepreneurship, Management Business and Accounting Indo-Fintech Intellectuals: Journal of Economics and Business (JIMBE) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara (JUMPER) Journal of Economics, Bussiness and Management Issues IJHABS Jurnal Pengabdian Negeri Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Akuntansi Pajak dan Manajemen International Journal of Education Management and Religion META - JOURNAL KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang Journal of Economic Education and Entrepreneurship Studies
Windarsari, Wiwin Riski
Management, Universitas Negeri Makassar, Indonesia
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Teenagers’ Interest In Property Ownership In Digital Age Windarsari, Wiwin Riski; Rostina
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 4 (2025): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v2i4.328

Abstract

This qualitative study explores the nature and drivers of property ownership aspirations among teenagers (aged 15-19) in Makassar, Indonesia, within the context of pervasive digital immersion. Adopting a phenomenological approach, data was gathered through in-depth interviews and focus group discussions with 30 participants across diverse socioeconomic backgrounds. The findings illustrate that even with significant involvement in digital technologies, teenagers mainly perceive property as a form of tangible security and a legacy to pass down through generations, highlighting persistent cultural values related to family stability. Digital platforms open up access to property information and elevate aspirations through inspiring stories, but they also heighten anxieties with unrealistic depictions of wealth and obscure practical routes to ownership. Motivations centered on independence, stability, and social validation are tempered by perceived insurmountable financial barriers rising property prices, complex financing, and cultural aversion to debt. The study concludes that teenagers navigate a disconnect between digitally fueled dreams and tangible attainability, epitomized by the metaphor “groping in the dark while holding a bright phone”. This underscores an urgent need for context-sensitive interventions leveraging digital tools for financial literacy, demystifying acquisition processes, and fostering collaborative support systems among educators, policymakers, and communities to bridge aspiration and reality.
Café Lifestyle And Identity Among Young Coffee Consumers In Makassar Windarsari, Wiwin Riski
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 4 (2025): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v2i4.337

Abstract

In contemporary Makassar, café culture has become a powerful site of youth identity construction, cultural negotiation, and social aspiration. This study explores how coffee consumption among young people aged 18–30 transcends lifestyle trends to become a medium for performing modernity, asserting cultural roots, and navigating socioeconomic and spatial hierarchies. This research investigates the meanings and experiences embedded in café rituals across diverse social and economic contexts using a phenomenological qualitative approach including semi-structured interviews, participant observation, and digital diaries. Findings reveal that cafés function as identity laboratories where youth strategically curate hybrid selves, blending global coffee aesthetics with local philosophies such as Siri’ Na Pacce and Pappaseng. The study highlights how class and income shape café participation, with phenomena like “menu anxiety” reinforcing symbolic exclusions. It also uncovers new dimensions, including emotional self-regulation through café rituals, gendered expectations of visibility, and the digital extension of café experiences via social media as forms of aspirational performance. Contrary to the universalist “third place” theory, cafés in Makassar operate as contested cultural arenas, simultaneously enabling self-expression and reinforcing structural boundaries. This research advances a decolonial framework for understanding youth consumption in the Global South by centering Eastern Indonesian epistemologies. It calls for inclusive urban strategies that recognize cafés not just as commercial spaces, but as everyday theaters of cultural resistance, belonging, and meaning-making.
Psychological Exploration of Consumer Trust in AI-Based Personalization: A Qualitative Study on the Privacy Paradox in Social Media Arif, Hery Maulana; Windarsari, Wiwin Riski
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 5 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i5.424

Abstract

This qualitative study examines the psychological dimensions underlying the privacy paradox in the context of AI-driven personalization on social media platforms. Despite widespread awareness of privacy risks, consumers continue to engage with and benefit from personalized digital experiences, a contradictory behavior that existing quantitative models inadequately explain. Through in-depth interviews (IDI) and focus group discussions (FGD) with 24 active social media users, this study employs an interpretive phenomenological analysis (IPA) framework to explore the lived emotional and motivational experiences of individuals navigating personalization and privacy tensions. The findings reveal four core psychological mechanisms driving the paradox: (1) perceived utility as an override mechanism for privacy concerns; (2) emotional ambivalence arising from simultaneous gratitude and surveillance anxiety; (3) trust calibration shaped by platform transparency and algorithmic opacity; and (4) a learned helplessness response to structural data asymmetry. This study contributes a novel psychological typology of AI personalization consumers and offers implications for privacy-by-design frameworks, platform governance, and consumer digital literacy initiatives.
Social Commerce and Gender Narratives: How Female Entrepreneurs Build Brand Trust Through Live Streaming Windarsari, Wiwin Riski; Arif, Hery Maulana
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.434

Abstract

The rapid growth of live-streaming commerce has transformed social commerce into a highly interactive and emotionally driven digital marketplace. While existing studies primarily explain consumer trust through technological affordances, interactivity, and purchase intention, limited attention has been given to the relational and gendered dimensions of trust construction in live-streaming environments. This study aims to explore how female entrepreneurs build brand trust through gender narratives during live-streaming commerce activities. Adopting a qualitative interpretive approach, this research collected data through semi-structured interviews, live-streaming observations, and digital content documentation involving 12 female entrepreneurs actively conducting live-streaming sales on TikTok Live, Shopee Live, and Instagram Live. The data were analyzed using thematic analysis inspired by the Gioia methodology. The findings reveal that brand trust is constructed through five major dimensions: authenticity through everyday storytelling, relational intimacy, emotional labor, gendered credibility, and trust through real-time interaction. Female entrepreneurs strategically utilized emotional engagement, caring communication, authenticity performance, and relational storytelling to cultivate audience trust and emotional closeness. The study further demonstrates that trust in live-streaming commerce is socially negotiated and performatively enacted rather than merely generated through transactional mechanisms. Theoretically, this study extends the social commerce literature by integrating perspectives from emotional labor, parasocial interaction, authenticity performance, and gender studies into the analysis of digital trust formation. Practically, the findings highlight the importance of relational communication and emotionally meaningful engagement in strengthening brand trust within contemporary social commerce ecosystems.
Co-Authors Abd Muis Achmad Ridha Adriansyah Adriansyah Adriansyah Adriansyah Ahmad Ahmad Alisyahbana, Andi Naila Quin Azisah Anastasya, Lidya Andi Ariyani Hardianti Andi Naila Quin Azisah Alisyahbana Andi Rahmatullah Mangga Andika Isma Anisatun Humayrah Rais Annisa Ramadhani ARDIANSYAH ARDIANSYAH Azlan Azhari Bahri, Nur Alim Betania Kartika Muflih Betania Kartika Muflih Ely Siswanto Erwin Erwin Faidil, Muh Fina Ruzika Zaimar Fina Ruzika Zaimar Hardiyanti, Andi Ariyani Hasan, Handayani Hasisa Haruna Hasnidar Hasnidar Hery Maulana Arif Indri Iswardhani Isma Azis Riu Kong Chantha Leny Yuliana Lidya Anastasya Lidya Anastasya Mangga, Andi Rahmatullah Negara, Satria Putra Jaya Novia Fitri Ramadani Nulthazam Sarah Nur Fadilah Ayu Sandira Nurhayani Nurhayani nurhayani Rahmat, Muhammad Rijal Alim Rahmi R, Nurazizah Rakib Sibiti, Raudatul Jannah Rostina S, Samsu Alam Sri Astuti Nasir Sudarmiatin Syarifuddin, Nur Aliyah Ummul Khaerani Yusuf, Yulia Yunita Zaimar, Fina Ruzika Zainuddin S