Article Per Year (5 Year)
p-Index From 2021 - 2026
6.23
P-Index
This Author published in this journals
All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Dinamis : Journal of Islamic Management and Bussiness Al-Kharaj: Journal of Islamic Economic and Business Bisman (Bisnis dan Manajemen): The Journal of Business and Management JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Abdi Cendekia: Jurnal Pengabdian Masyarakat Review of Accounting and Business Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies Benefit : Journal of Bussiness, Economics, and Finance Journal of Economics, Entrepreneurship, Management Business and Accounting Indo-Fintech Intellectuals: Journal of Economics and Business (JIMBE) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara (JUMPER) Journal of Economics, Bussiness and Management Issues Banking & Management Review IJHABS Jurnal Pengabdian Negeri Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Akuntansi Pajak dan Manajemen International Journal of Education Management and Religion META - JOURNAL KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang Journal of Economic Education and Entrepreneurship Studies Jurnal Pengabdian Inovasi Sosial Ekonomi
Windarsari, Wiwin Riski
Management, Universitas Negeri Makassar, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 53 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 53 Documents
Search

 2   3   4   5   6 
Diferensiasi Kualitas Keterlibatan dalam Social Commerce: Analisis Sistematis Trust-Based Engagement terhadap Perilaku Pembelian Berulang Wiwin Riski Windarsari; Hery Maulana Arif
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 6 (2026): Mei 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i6.261

Abstract

Studi ini menantang pandangan dominan bahwa keterlibatan media sosial secara seragam mendorong loyalitas pelanggan dengan membedakan antara kuantitas dan kualitas keterlibatan dalam perdagangan sosial. Penelitian sebelumnya sebagian besar bergantung pada metrik berbasis paparan (misalnya, tayangan, suka, dan waktu yang dihabiskan), mengabaikan peran interaksi yang didasari kepercayaan. Untuk mengatasi kesenjangan ini, studi ini menempatkan keterlibatan berbasis kepercayaan sebagai mekanisme kunci yang mendasari perilaku pembelian berulang. Tinjauan Literatur Sistematis (SLR) yang mengikuti kerangka kerja PRISMA dilakukan, mensintesis 11 studi empiris yang dipilih dari kumpulan awal 1.000 catatan. Analisis menggabungkan sintesis kualitatif dengan perbandingan kuantitatif dari hubungan yang dilaporkan di seluruh studi yang berfokus pada TikTok dan Instagram. Temuan tersebut mengkonfirmasi asosiasi positif antara keterlibatan dan perilaku pembelian; namun, kekuatan hubungan ini bervariasi secara signifikan berdasarkan jenis keterlibatan. Keterlibatan pasif menunjukkan efek yang terbatas dan tidak langsung, sedangkan keterlibatan berbasis kepercayaan menunjukkan pengaruh yang lebih kuat melalui mediasi kepercayaan pelanggan dan nilai yang dirasakan. Studi ini juga mengidentifikasi kesenjangan kritis dalam literatur, yaitu ketergantungan yang berlebihan pada niat pembelian daripada data pembelian berulang yang sebenarnya. Secara teoritis, studi ini memperluas kerangka Stimulus–Organisme–Respons dengan menekankan kualitas keterlibatan sebagai konstruk sentral. Secara praktis, studi ini menyoroti kebutuhan akan strategi pemasaran digital yang berpusat pada kepercayaan.
Dari Adopsi Teknologi ke Pembangunan Kapabilitas: Tinjauan Literatur Sistematis tentang CRM pada UKM Ritel Hery Maulana Arif; Wiwin Riski Windarsari
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 6 (2026): Mei 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i6.262

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan mensintesis faktor penghambat (barriers) dan pendorong (enablers) dalam adopsi Customer Relationship Management (CRM) pada sektor ritel dan usaha kecil menengah (UKM). Pendekatan yang digunakan adalah Systematic Literature Review (SLR) dengan mengikuti kerangka PRISMA 2020 terhadap artikel jurnal bereputasi periode 2015–2025 yang diperoleh dari Scopus, Web of Science, dan ScienceDirect. Dari proses seleksi, sebanyak 32 artikel dianalisis menggunakan teknik thematic synthesis dan conceptual mapping berbasis kerangka Technology–Organization–Environment (TOE) yang diperluas dengan perspektif kapabilitas. Hasil penelitian menunjukkan bahwa adopsi CRM dipengaruhi oleh interaksi multidimensional antara faktor teknologi, organisasi, dan lingkungan. Hambatan utama meliputi keterbatasan finansial, kompleksitas teknologi, infrastruktur yang tidak memadai, rendahnya literasi digital, serta resistensi organisasi. Sementara itu, faktor pendorong mencakup dukungan manajemen, pelatihan sumber daya manusia, solusi berbasis cloud, pendekatan implementasi bertahap, serta tekanan kompetitif dan dukungan eksternal. Studi ini juga menegaskan peran penting digital readiness dan dynamic capabilities sebagai mediator dalam menghubungkan determinan dengan keberhasilan adopsi CRM. Implikasi penelitian ini menekankan bahwa keberhasilan implementasi CRM tidak hanya bergantung pada teknologi, tetapi juga kesiapan organisasi dan kemampuan adaptasi strategis.
Literasi Keuangan Digital dan Keberlanjutan UKM: Peran Mediasi Manajemen Risiko Hasisa Haruna; Achmad Ridha; Adriansyah Adriansyah; Fina Ruzika Zaimar; Wiwin Riski Windarsari
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 6 (2026): Mei 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i6.263

Abstract

Penelitian ini mengkaji pengaruh literasi keuangan digital terhadap keberlanjutan bisnis UKM dengan mempertimbangkan peran mediasi manajemen risiko. Studi ini merespons kesenjangan literatur yang masih terbatas dalam menjelaskan mekanisme bagaimana literasi keuangan digital diterjemahkan menjadi kinerja jangka panjang. Mengintegrasikan Resource-Based View dan Dynamic Capability Theory, penelitian ini menggunakan pendekatan kuantitatif dengan desain survei lintas-seksional pada UKM kuliner di Makassar. Analisis dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil menunjukkan bahwa literasi keuangan digital berpengaruh positif dan signifikan terhadap keberlanjutan bisnis. Selain itu, literasi keuangan digital secara signifikan meningkatkan kapabilitas manajemen risiko, yang juga berpengaruh positif terhadap keberlanjutan bisnis. Analisis mediasi mengonfirmasi bahwa manajemen risiko berperan sebagai mediator parsial dalam hubungan tersebut. Temuan ini menunjukkan bahwa keberlanjutan bisnis tidak hanya ditentukan oleh kepemilikan literasi keuangan digital, tetapi juga oleh kemampuan UKM dalam mengoperasionalkannya melalui praktik manajemen risiko. Studi ini memberikan kontribusi teoretis dengan menekankan pentingnya pendekatan berbasis mekanisme, serta implikasi praktis bagi pengembangan kapasitas UKM secara terintegrasi.
Customer Service Automation Through Ai-Powered CRM: Impact On Marketing Target Accuracy Wiwin Riski Windarsari
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.257

Abstract

This study addresses the limitations of traditional Customer Relationship Management (CRM) systems by analyzing the adoption and impact of Artificial Intelligence (AI) integration (AI-Powered CRM). Informed by the Technology Acceptance Model (TAM) for employee perception and the Resource-Based View (RBV) for strategic capability, the primary objective is to evaluate how AI-driven automation enhances customer service processes and, subsequently, impacts marketing efficiency. The research employs an exploratory qualitative case study design, utilizing in-depth interviews, document analysis, and system observation on a single organization to gather rich, contextual data. The results demonstrate that AI integration significantly accelerated service, with chatbots handling 65–70% of routine queries and drastically reducing response times. Operationally, these improvements fostered high employee acceptance (TAM). Strategically, the AI-Powered CRM generated refined predictive analytics, resulting in a 12–18% improvement in campaign conversion rates and efficient resource allocation, confirming that AI creates a valuable and difficult-to-imitate strategic capability (RBV). The study concludes that AI-Powered CRM is a critical enabler for both operational efficiency and long-term strategic competitiveness in digital markets.
Between Algorithm and Adat: How Bugis-Makassar MSMEs Negotiate AI Marketing Through the Lens of Siri' na Pacce Hery Maulana Arif; Wiwin Riski Windarsari
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.308

Abstract

The rapid proliferation of AI-powered marketing technologies in emerging markets poses a fundamental challenge to culturally-grounded micro, small, and medium enterprises (MSMEs): how can algorithmic imperatives be reconciled with indigenous value systems that define not only business practice but collective identity? Despite growing research on both AI adoption in SMEs and indigenous knowledge preservation, scholarship rarely examines how traditional values actively mediate rather than merely moderate commercial technology adoption. This study addresses that gap by investigating how MSMEs in Makassar City, Indonesia, negotiate AI marketing integration while preserving siri’ na pacce, the Bugis-Makassar philosophical framework centred on dignity (siri’) and solidarity (pacce). Employing interpretive phenomenology integrated with Community-Based Participatory Research (CBPR), the study conducted 23 in-depth interviews and three focus group discussions with 44 MSME owners and key personnel across traditional culinary, artisan craft, ethnic fashion, and digital service sectors. Template analysis generated four overarching themes: (1) value-based technology discernment, wherein siri’ na pacce operates as an active epistemological filter for evaluating AI tools; (2) strategic selective adoption, wherein enterprises accept algorithmically aligned functions while rejecting culturally incompatible features; (3) cultural indigenization of technology, wherein AI systems are actively reoriented toward communal rather than individualistic ends; and (4) constrained agency under platform power, wherein algorithmic visibility systems penalise cultural non-conformity with market exclusion. These findings challenge technological determinism and advance decolonial computing theory by demonstrating that indigenous values simultaneously enable epistemological agency and are constrained by structural power asymmetries, a duality insufficiently theorised in prior technology adoption frameworks. The study calls for regulatory frameworks establishing indigenous data sovereignty, participatory AI co-design with local communities, and cooperative digital infrastructure as conditions for authentic, rather than performative, cultural integration.
Inovasi Produk dalam Kosmetik Halal : Membangun Kepercayaan Konsumen melalui Citra Merek. Muh Faidil; Wiwin Riski Windarsari; Annisa Ramadhani; Raudatul Jannah Rakib Sibiti; Nur Aliyah Syarifuddin
Dinamis : Journal of Islamic Management and Bussiness Vol. 7 No. 2 (2024): Oktober: Journal of Islamic Management and Bussiness
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/dinamis.v7i2.6344

Abstract

The purpose of this study is to analyze the model of product innovation formation affecting consumer trust through brand image. This study uses a quantitative method using Accidental Sampling which produces a sample of 100 people. Data analysis used the smallest partial structural equation model of square (PLS-SEM). The findings show that product innovation in the Wardah product line has a significant and positive influence on consumer confidence. In addition, this study found that product innovation has a significant and positive impact on brand image, and brand image has a significant and positive impact on consumer trust. However, the study also revealed that brand image does not play a mediating role in the relationship between product innovation and consumer trust, as evidenced by the results of insignificant hypothesis tests. Therefore, brand image does not mediate the relationship between product innovation and consumer trust. This research contributes to the understanding of how product innovation and brand image affect consumer trust
Pengaruh Cita Rasa dan Persepsi Harga Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi (Studi Pada Hisana Fried Chicken di Kota Makassar) Marsena Limbong; Anwar Anwar; Ilma Wulansari Hasdiansa; Nurfadilla Ayu Sandira; Wiwin Riski Windarsari
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 5 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i5.2157

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh cita rasa dan persepsi harga terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel mediasi pada Hisana Fried Chicken di Kota Makassar. Penelitian menggunakan pendekatan kuantitatif dengan desain penelitian kausal. Populasi penelitian adalah seluruh pelanggan Hisana Fried Chicken di Kota Makassar, sedangkan sampel berjumlah 100 responden yang dipilih menggunakan teknik judgemental sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert, kemudian dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa cita rasa berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Sebaliknya, persepsi harga tidak berpengaruh signifikan terhadap kepuasan pelanggan. Selain itu, cita rasa, persepsi harga, dan kepuasan pelanggan tidak berpengaruh signifikan terhadap loyalitas pelanggan. Hasil pengujian mediasi juga menunjukkan bahwa kepuasan pelanggan tidak mampu memediasi pengaruh cita rasa maupun persepsi harga terhadap loyalitas pelanggan. Temuan ini mengindikasikan bahwa loyalitas pelanggan Hisana Fried Chicken di Kota Makassar belum sepenuhnya dipengaruhi oleh cita rasa, persepsi harga, maupun kepuasan pelanggan, sehingga terdapat faktor lain di luar model penelitian yang berpotensi memengaruhi loyalitas pelanggan. Penelitian ini diharapkan dapat menjadi masukan bagi manajemen Hisana Fried Chicken dalam meningkatkan strategi pemasaran dan mempertahankan loyalitas pelanggan.
Behavioral Nudging And Citizen Adoption Of E-Government Services: A Systematic Review Of Local Government Marketing Strategies Wiwin Riski Windarsari; Hery Maulana Arif; Kong Chantha
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.587

Abstract

The increasing implementation of e-government services has transformed how local governments deliver public services and engage with citizens. However, despite significant investments in digital infrastructure, citizen adoption of digital government services remains inconsistent. This study systematically reviews the most effective marketing strategies for increasing citizen adoption of e-government services in local government contexts. Using a systematic literature review (SLR) approach based on PRISMA guidelines, this study synthesized evidence from 24 empirical studies retrieved through the Elicit academic search platform. The findings reveal that behavioral nudging is the most consistently effective strategy for promoting e-government adoption. Interventions involving simplification, default settings, social influence, facilitating conditions, and collective-benefit framing generated stronger adoption outcomes than passive mass-media campaigns and conventional promotional approaches. The review further indicates that trust, digital literacy, demographic characteristics, and service complexity significantly moderate the effectiveness of marketing interventions. In low-trust and digitally marginalized communities, community-based facilitation and peer mentoring approaches proved more effective than purely informational campaigns. Meanwhile, targeted digital communication and multichannel engagement strategies demonstrated positive outcomes among digitally literate populations. This study contributes to the e-government literature by integrating behavioral governance and public sector marketing perspectives into citizen adoption research. The findings suggest that successful digital governance depends not only on technological quality, but also on citizen-centered communication, trust-building mechanisms, and behavioral intervention strategies.
DILEMA KONSUMSI DI TENGAH BOIKOT: MENGAPA KONSUMEN MASIH MEMBELI PRODUK STARBUCKS? Analisis Faktor Keputusan Pembelian atas Produk yang Diboikot di Kota Makassar Achmad Ridha; Wiwin Riski Windarsari; Azlan Azhari; Lidya Anastasya
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.2986

Abstract

Introduction: This study investigates the factors influencing consumer decisions to continue purchasing Starbucks products in Makassar amid active boycott campaigns linked to geopolitical issues. The phenomenon reflects the rise of political consumerism, where moral, ideological, and social values intersect with consumption behavior. Despite mounting public pressure, many consumers persist in their consumption habits, raising questions about the psychological and social drivers that shape these decisions. Methods: This quantitative study employed Exploratory Factor Analysis (EFA) to examine data collected through Likert-scale questionnaires distributed to 180 respondents. The 18 indicators used in the instrument were derived from relevant literature, previous research, and preliminary observations. The aim was to identify the underlying dimensions that explain why consumers remain loyal to a brand under socio-political pressure. Results: The factor analysis identified four key dimensions: (1) Emotional Attachment and Brand Perception, (2) Social Influence and Environmental Pressure, (3) Psychological Response to Boycott, and (4) Autonomy and Self-Identity. The findings reveal that emotional loyalty, product satisfaction, and perceived quality strongly influence continued purchasing behavior. Additionally, mechanisms such as cognitive dissonance and symbolic resistance help consumers rationalize their decisions, while weak social pressure and personal autonomy further support brand loyalty. These results suggest that consumer resistance to boycott appeals is shaped by complex interplays between psychological attachment, social context, and self-image. Keywords: Consumer Decision, Political Consumerism, Boycott, Brand Loyalty, Exploratory Factor Analysis
SYSTEMATIC LITERATURE MAPPING AND BIBLIOMETRIC SYNTHESIS: STUDY OF THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING PERFORMANCE Wiwin Riski Windarsari; Achmad Ridha; Andi Rahmatullah Mangga; Hasisa Haruna
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.3000

Abstract

Introduction: This study explores the impact of Artificial Intelligence (AI) technologies on marketing performance through a systematic literature mapping and bibliometric analysis approach. The study identifies dominant AI technologies such as machine learning, natural language processing, predictive analytics, and generative AI and evaluates their impact on key marketing metrics, including customer engagement, conversion rates, and Return on Marketing Investment (ROMI). Methods: The data collection and analysis process was conducted during the period of March to April 2025 on the Scopus database. 69 articles as of April 2025 with the keyword Technology and AI Trends in Marketing. The top 30 articles were downloaded for analysis and debate, then narrowed down to 13 selected scientific articles as secondary data. Results: Bibliometric mapping through keyword co-occurrence analysis revealed six major research clusters, emphasizing the integration of AI in digital marketing, customer interaction, e-commerce, luxury tourism, manufacturing, and big data analytics. The findings suggest that AI-driven personalization, automation, predictive analytics, and omnichannel strategies significantly improve marketing effectiveness and efficiency. Furthermore, customer responses indicated increased satisfaction, engagement, loyalty, and conversion rates after AI implementation. Critical success factors identified included big data integration, real-time strategic adaptation, seamless customer experience, and ethical considerations. This study contributes to the academic field by providing a comprehensive visual map of AI applications in marketing and highlighting future research directions focused on long-term customer loyalty and ethical AI adoption. Keywords: Artificial Intelligence, Bibliometric Analysis, Marketing Performance, Systematic Mapping, Customer Engagement
Co-Authors Abd Muis Achmad Ridha Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Ahmad Ahmad Alisyahbana, Andi Naila Quin Azisah Andi Ariyani Hardianti Andi Naila Quin Azisah Alisyahbana Andi Rahmatullah Mangga Andi Rahmatullah Mangga Andika Isma Anisatun Humayrah Rais Annisa Ramadhani Anwar Anwar Ardiansyah Ardiansyah Azlan Azhari Betania Kartika Muflih Betania Kartika Muflih Betania Kartika Muflih Ely Siswanto Erwin Erwin Hardiyanti, Andi Ariyani Hasan, Handayani Hasisa Haruna Hasisa Haruna Hasnidar Hasnidar Hery Maulana Arif Hery Maulana Arif Hery Maulana Arif Ilma Wulansari Hasdiansa Indri Iswardhani Isma Azis Riu Kong Chantha Leny Yuliana Lidya Anastasya Lidya Anastasya Mangga, Andi Rahmatullah Marsena Limbong Muh Faidil Negara, Satria Putra Jaya Novia Fitri Ramadani Nulthazam Sarah Nur Alim Bahri Nur Aliyah Syarifuddin Nur Fadilah Ayu Sandira Nurazizah Rahmi R Nurhayani Nurhayani nurhayani Rahmat, Muhammad Rijal Alim Raudatul Jannah Rakib Sibiti Rostina S, Samsu Alam Sri Astuti Nasir Sudarmiatin Ummul Khaerani Yusuf, Yulia Yunita Zaimar, Fina Ruzika Zainuddin S