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All Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal IPTEK Bagi Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Minfo Polgan (JMP) Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Pengabdian Masyarakat Inovasi Journal of Management Analytical and Solution Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Gudang Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pendidikan Agama Islam Economic: Journal Economic and Business Journal Of Management Analytical and Solution (JoMAS) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Manajemen Bisnis Digital Terkini Menulis: Jurnal Penelitian Nusantara Ekopedia: Jurnal Ilmiah Ekonomi Economics and Digital Business Journal Brilliant International Journal of Management and Tourism
Pesta Gultom
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Customer Satisfaction Analysis Through Company Reputation, Customer Trust And Distribution Channels At PT Inti Palm Sumatra Gultom, Pesta; Nainggolan, Elisabeth; Chandra, Surya
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11862

Abstract

The rapid growth of the palm oil industry in North Sumatra encourages companies to increase their competitiveness, one of which is through achieving customer satisfaction. This study aims to determine the effect of company reputation, customer trust, and distribution channels on customer satisfaction at PT Inti Palm Sumatra, both partially and simultaneously. The study was conducted quantitatively using a survey method through a questionnaire distributed to 46 customers of PT Inti Palm Sumatra in 2024, which were selected using a purposive sampling technique. Data analysis was carried out through validity and reliability tests, multiple linear regression, and t-tests and F-tests. The results of the study showed that partially, company reputation, customer trust, and distribution channels each had a significant effect on customer satisfaction. Simultaneously, the three variables were also proven to have a significant effect on customer satisfaction. Thus, all hypotheses in this study are accepted. These findings emphasize the importance of improving the company's image, building trust, and effective distribution arrangements as strategies to increase customer satisfaction and loyalty amidst increasingly fierce business competition.
Application of the Hungarian Assignment Method to Minimize Normal Cases in Cinderella Tempe Chips MSMEs Pesta Gultom; Ester Sabrina Aruan; Ribka Callista Simangunsong; Viona Anggraini br Ketaren; Winda Rosianna Tampubolon
Outline Journal of Management and Accounting Vol. 4 No. 2 (2025): Desember
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/yw4scy33

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the national economy, including the Cinderella Tempeh Chips MSME. To address efficiency and productivity challenges, an appropriate management approach is needed, one of which is the Hungarian minimization method for production assignment. This research explores the application of the Hungarian method to solve minimization assignment problems at the "Cinderella" Tempeh Chips MSME. By transforming production activity data, such as processing, frying, and packaging, into a cost/time matrix, this method aims to minimize the total operational time or cost. The main stages involve row and column reduction to create zero elements, covering zeros with the minimum number of lines, and matrix adjustments until an optimal solution is found. Previous studies in MSMEs, service industries, and warehousing have shown that this method provides significant optimal solutions. The results obtained can help MSMEs improve production efficiency and market competitiveness. 
The Impact of Relationship Marketing and Customer Experience on Consumer Purchase Decisions in the Automotive Sector Situmorang, Irvan Rolyesh; Gultom, Pesta; Haubu, TJ.
Journal of Social Studies Arts and Humanities (JSSAH) Vol 5, No 2 (2025): Vol 5, No 2 (2025): Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v5i2.12846

Abstract

This study aims to examine the influence of relationship marketing and consumer experience on purchase decisions at ACR Diesel, a company engaged in the automotive spare parts industry located in Medan, Indonesia. As competition intensifies in the automotive sector, companies must strengthen long-term customer relationships and deliver positive experiences to maintain market relevance. This research employs a quantitative approach using descriptive and explanatory methods. The study population consisted of 212 customers of ACR Diesel during the 2023 period, with a sample of 139 respondents determined using the Slovin formula with a 95% confidence level. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS software. The findings reveal that both relationship marketing and consumer experience have positive and significant effects, both partially and simultaneously, on purchase decisions. Relationship marketing characterized by trust, commitment, communication, and customer satisfaction plays a crucial role in fostering loyalty and repeat purchases. Similarly, positive consumer experiences in product quality, service responsiveness, and emotional engagement enhance purchasing intentions and decision-making. The study concludes that integrating strong relationship marketing strategies with consistent and satisfying customer experiences can effectively increase consumer purchasing decisions and business sustainability in a highly competitive automotive market.
Strategies To Increase Customer Satisfaction Through Relationship Marketing And Discounts At Penyet Kalasan Chicken Restaurant Loo, Petrus; Gultom, Pesta; Luckyanto, Marvin
JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Vol 24 No 3 (2025): September 2025
Publisher : LP2M STAI Miftahul 'Ula (STAIM) Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/lentera.v24i3.1771

Abstract

This study investigates the influence of relationship marketing and discounts on customer satisfaction at the Penyet Kalasan Chicken Restaurant. The study adopts a quantitative approach with sampling determined using the Hair formula. Data were analyzed through multiple linear regression. The results show that relationship marketing has a significant positive effect on customer satisfaction, with a regression coefficient of 0.714 and tcount (10.054) greater than ttable (1.9804), and a significance value below 0.05. Similarly, discounts also exert a significant positive effect, indicated by a regression coefficient of 0.251 and tcount (3.278) > ttable (1.9804). The joint effect of both variables is confirmed by the F-test, where Fcount (89.698) exceeds Ftable (3.07), suggesting that relationship marketing and discounts simultaneously influence customer satisfaction. Furthermore, the coefficient of determination (R²) indicates that 60.5% of the variance in customer satisfaction is explained by these two variables, while 39.5% is attributed to other factors outside the study. These findings emphasize that customer relationship strategies and discount programs are critical drivers of satisfaction in the restaurant industry. Therefore, managers are advised to strengthen relational engagement with customers while offering attractive promotional pricing to sustain loyalty and competitiveness in a highly dynamic market.
Analysis Of Production Capacity and Raw Materials Towards Profit Maximisation In Okey Sausage Factory Pesta Gultom; Cynthia Bella; Melyani Melyani; Stephanie Stephanie; Calvin Andriono Abednego
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4348

Abstract

This study aims to analyze the effect of production capacity and availability of raw materials on profit maximization efforts at the Okey Sausage Factory. The main problem faced by the company is the limited resources that must be allocated optimally in order to achieve maximum profit levels. This study uses an operations research approach with linear programming methods and simplex methods, which are able to solve optimization problems with two main variables, namely the number of products produced and the amount of raw materials available. The data used include machine capacity, daily raw material quantity, production time, and profit margins for each sausage product. The results of the analysis show that the optimal combination of production capacity and raw materials can significantly increase profits compared to previous production strategies. With the right mathematical model, companies can make more efficient and data-based production decisions.
WORKSHOP SENI MERANGKAI BUNGA SEBAGAI PELUANG USAHA KREATIF BAGI IBU-IBU JEMAAT GKPI KHUSUS TELADAN Gultom, Pesta; Manik, Desma Erica Mariati; Nainggolan, Elisabeth; Gea, Sanderwan Kristian; Hoki, Fernando
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 1 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No1.pp89-93

Abstract

As knowledgeable people, lecturers are required to educate and advance people's lives. Therefore it is mandatory to carry out community service activities, as proof of the contribution of the lecturers. Lecturers are required to contribute their abilities, both in the fields of knowledge, energy, and materials. Community service programs are carried out through direct interaction through lectures, discussions and practices. The participants as partners are the women members of the GKPI Congregation for Exemplary Church. With this PkM program it can increase the creativity of mothers, through knowledge of interesting flower arrangement techniques, it can be used as new business opportunities so that new entrepreneurs are created.
PELATIHAN PEMASARAN BERBASIS E-COMMERCE PADA PRODUK KAIN ECOPRINT HASIL IMPLEMENTASI P5 DI PERGURUAN SMA WR SUPRATMAN 1 MEDAN Gultom, Pesta; Fenny, Fenny; Januarty, Widalicin; Leonardi, Nicholas; Sianturi, Richardo Aprianto
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 2 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No2.pp191-194

Abstract

To implement PP RI No. 37 of 2009, Lecturers are professional educators and scientists with the main task of transforming, developing and disseminating science, technology and art through education, research and community service. The aim of Community Service (PkM) is to introduce students to how to make ecoprint fabric, and provide knowledge and skills on how to use E-Commerce for electronic commerce. The benefit of this PKM is the implementation of the independent curriculum, namely the Project for Strengthening the Pancasila Student Profile (P5) for students. Implementation of PkM activities located on the futsal field at SMA WR Supratman 1 Medan, which was attended by all 10th grade students, totaling around 87 people. As a result of this Community Service, students are trained to be able to work together and take responsibility for solving problems around them, and the students' concern is visible in learning more about the benefits of E-Commerce as a digital-based product marketing medium.
Pemanfaatan Aplikasi Siwaslu 1.1.0 pada Pengawasan Kegiatan Pemilu 2024 di TPS 85 Kelurahan Binjai Kecamatan Medan Denai Gultom, Pesta
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp102-108

Abstract

The 2024 Simultaneous General Election will take place on Wednesday, February 14 2024. On the same day, the President and Vice President (Pilpres) elections will be held simultaneously, as well as the Legislative Election (Pileg) to elect members of the DPD RI, DPR RI, members of the Provincial DPRD, and elect Regency/City DPRD members. The implementation of supervision at TPS 85 Binjai Subdistrict, which was carried out directly, was carried out well and smoothly. and is carried out in 5 stages, where stage 1: Monitoring quiet days. stage 2: Supervision of voting preparations, stage 3: Supervision of voting implementation, stage 4: Supervision of counting ballot papers, and stage 5: Supervision of the recording of vote counts, and distribution of ballot boxes from TPS 85 to the Binjai Village Election Committee, Supervision results reporting system which was carried out by the Supervisor of TPS 85 Binjai Village using Google Form and the SIWASLU application version 1.1.0.
Pemberdayaan Ibu-Ibu Melalui Pelatihan dan Pendampingan dalam Mengolah Makanan Berbahan Beras Berbasis Kearifan Lokal untuk Meningkatkan Pendapatan Rumah Tangga Gultom, Pesta; Nainggolan, Elisabet; Maryati, Desma Erica
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp211-214

Abstract

Housewives are often faced with a choice between their roles as mere housewives, or as working mothers who can help add to the household economy. In the current era of digitalization, there are many business opportunities for housewives with small capital that can be opened at any time and can be done independently. Participants in this PKM are housewives in Kampung Johar village, with the aim of developing the creativity of housewives in utilizing agricultural products as village potential. The results of this PKM are in the form of fortified rice milk products. This PKM activity increases the knowledge of housewives and the opportunity to become new entrepreneurs. The methods used in this service are training, mentoring, discussion and question-and-answer methods.
The Effect of Price, Promotion, Service Quality on Purchase Decisions of Fdr Brand Motorcycle Tires at PT. Master Ban Blessings Indonesia Pesta Gultom; Muhammad Ali Akbar; Vio Renawati
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.142

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Harga, Promosi, Kualitas Pelayanan Terhadap Keputusan Pembelian Ban Motor Merek FDR di PT. Masterban Berkat Indonesia. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif, unit analisis dan observasi dalam penelitian ini adalah Konsumen. Populasi dalam penelitian ini adalah konsumen PT. Masterban Berkat Indonesia. Sampel dalam penelitian ini menggunakan Teori Heir diketahui bahwa jumlah dari sampel yang akan digunakan dalam penelitian ini adalah sebanyak 100 konsumen PT. Masterban Berkat Indonesia, dengan metode sampel aksidental. Metode penelitian yang digunakan yakni dengan teknik pengumpulan data melalui penelitian kepustakaan dan penelitian lapangan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode analisis yang digunakan untuk memecahkan permasalahan dan membuktikan hipotesis adalah dengan analisis deskriptif, analisis regresi. Hasil uji t menunjukkan bahwa Harga berpengaruh signifikan terhadap keputusan pembelian. Promosi berpengaruh signifikan terhadap Keputusan pembelian. Kualitas pelayanan tidak berpengaruh dan tidak signifikan terhadap Keputusan pembelian. Hasil uji F menunjukkan bahwa variabel Harga, Promosi dan Kualitas pelayanan berpengaruh signifikan terhadap Keputusan pembelian.
Co-Authors Adania Telaumbanua Afrizal Alda Claudia Sagala Alfian Almerisa Novianti Br Tarigan Almunawar Almunawar Alvin Alvin Angelica O. Tamba Angerago Firman Ndraha Angga, Ivone Anggi Br Tarigan Anita K. Halawa Anna Annisaul Karimah Arelina Br Ginting Artan, Silvia Artan, Silvina Aurelia Bastian S. Surbakti Bena Br. Ginting Bernadetha Manurung Betania Gulo Calvin Andriono Abednego Chairuna Chairuna Chandra, Deddy Chandra, Surya Choumuangpuak, Ronaldo Christy H. Tambunan Claudie Claudie Tiofanny Cynthia Bella Dame Lamtama Panjaitan Darniati br Sitorus Dea Nabila Putri Debora Br. Purba Deby Intan D. Gultom Delamin br Sembiring Desma Erica Maryati Manik Dewi Sinta Sianipar Dovean, Dovean Edison Simamora Ekin Geronimo Eliajar Julius Otniel Perangin-Angin Elisabeth Nainggolan Elisma Putri Br Barus Elizabeth Maretha Marbun Emriahta Br Damanik Ester Sabrina Aruan Felix Fenny Fenny Fernando Fery Wahyudi Firdan Hidayat Fransiska Tamara Br Simbolon Friska Canserina Aritonang Frizkha Hariana Gea, Sanderwan Kristian Grace Lestari Putri Keisha Aritonang halim, cheviria Haubu, TJ. Hek, Tan Kim Hermelina Ekasari br Tarigan Hoki, Fernando Hommy Dorothy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Honesty Sembiring Jack Karnadi Janes A. Nehe Jennifer Leslie Jesslyn Calista Jeudi A. T. P. Sianturi Joni Joni Jupita Mariana Manullang Kevinli Leonardi, Nicholas Linca Narsi Patresya Tamba Lisa Elianti Nasution Lubis, Rahma Safitri Lucky Tiur A. Marbun Luckyanto, Marvin M. Fahrial Aldi Maria Lumbanbatu Mariani Ginting Marlo Novino Marthalena Melly A. Laia Melyani Melyani Mhd. Ihsan Michael Larry Harianto Michael Lee Manurung Monica, Cencen Muhammad Ali Akbar Nainggolan, Elisabet Netrika Sari Zalukhu Noor, Muhammad Rafif Octoria Hulu, Publius Okta Feryanus Tarigan Panglima Martin Sitepu Petrus Loo Prycillia Putri Dwi Vani Purba, Angel Theresia Putri Jelita Rahmad Dianta Purba Raja Pratama Winfrid Hasibuan Rasti Purba Rebeka Oktavia Purba Rey Timotius Banjarnahor Ribka Callista Simangunsong Ribka Nduru Rima Sapira Sarah Fadhia Sartika Mayang Sari Seeffany Sabatini Br Samosir Selamat Sembiring, Dinaria br Shakilla Putri Nazwa shendy Shilvia Maria A. Siagian Shiny Rose Narit Sianturi, Richardo Aprianto Silfia Paramita Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Situmorang, Irvan Rolyesh Sri Rezeki Stefany Gloria Br Manullang stephanie stephanie Suhpina Suhpina Susan Grace V Nainggolan Sutantio, Andy Tanaka, Leony Tiara Sopianta Samosir Tri Wulandari Utami, Mulia Vasco Mario Prasetio Vasly, Aurelia Vesuvius, Deric Vio Renawati Viona Anggraini br Ketaren Wany Wany Widalicin Januarty Wilbert Wilbert William Winda Rosianna Tampubolon Windi Felisah Manalu Yesi Septiani Yokhebeb Zega Yulvitriyani Br Sebayang zalogo, zaruwarnas