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All Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal IPTEK Bagi Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Minfo Polgan (JMP) Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Pengabdian Masyarakat Inovasi Journal of Management Analytical and Solution Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Gudang Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pendidikan Agama Islam Economic: Journal Economic and Business Journal Of Management Analytical and Solution (JoMAS) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Manajemen Bisnis Digital Terkini Menulis: Jurnal Penelitian Nusantara Ekopedia: Jurnal Ilmiah Ekonomi Economics and Digital Business Journal Brilliant International Journal of Management and Tourism
Pesta Gultom
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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PELATIHAN PEMASARAN BERBASIS E-COMMERCE PADA PRODUK KAIN ECOPRINT HASIL IMPLEMENTASI P5 DI PERGURUAN SMA WR SUPRATMAN 1 MEDAN Gultom, Pesta; Fenny, Fenny; Januarty, Widalicin; Leonardi, Nicholas; Sianturi, Richardo Aprianto
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 2 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No2.pp191-194

Abstract

To implement PP RI No. 37 of 2009, Lecturers are professional educators and scientists with the main task of transforming, developing and disseminating science, technology and art through education, research and community service. The aim of Community Service (PkM) is to introduce students to how to make ecoprint fabric, and provide knowledge and skills on how to use E-Commerce for electronic commerce. The benefit of this PKM is the implementation of the independent curriculum, namely the Project for Strengthening the Pancasila Student Profile (P5) for students. Implementation of PkM activities located on the futsal field at SMA WR Supratman 1 Medan, which was attended by all 10th grade students, totaling around 87 people. As a result of this Community Service, students are trained to be able to work together and take responsibility for solving problems around them, and the students' concern is visible in learning more about the benefits of E-Commerce as a digital-based product marketing medium.
Pemanfaatan Aplikasi Siwaslu 1.1.0 pada Pengawasan Kegiatan Pemilu 2024 di TPS 85 Kelurahan Binjai Kecamatan Medan Denai Gultom, Pesta
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp102-108

Abstract

The 2024 Simultaneous General Election will take place on Wednesday, February 14 2024. On the same day, the President and Vice President (Pilpres) elections will be held simultaneously, as well as the Legislative Election (Pileg) to elect members of the DPD RI, DPR RI, members of the Provincial DPRD, and elect Regency/City DPRD members. The implementation of supervision at TPS 85 Binjai Subdistrict, which was carried out directly, was carried out well and smoothly. and is carried out in 5 stages, where stage 1: Monitoring quiet days. stage 2: Supervision of voting preparations, stage 3: Supervision of voting implementation, stage 4: Supervision of counting ballot papers, and stage 5: Supervision of the recording of vote counts, and distribution of ballot boxes from TPS 85 to the Binjai Village Election Committee, Supervision results reporting system which was carried out by the Supervisor of TPS 85 Binjai Village using Google Form and the SIWASLU application version 1.1.0.
Optimalisasi Penugasan Normal Menggunakan Metode Hungarian Maksimisasi: (Studi Kasus: CV. Surya Pelangi) Pesta Gultom; Anggi Br Tarigan; Sartika Mayang Sari; Chairuna Chairuna; Panglima Martin Sitepu
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): Juni : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1958

Abstract

The assignment problem discusses the problem of creating maximum sales, CV Surya Pelangi assigns its selected employees to enter the target market. CV Surya Pelangi has problems allocating its employees to the target market that has been determined. Before allocating its employees, CV Surya Pelangi has conducted training first. The income data of each employee in these markets is in (thousands) during training, therefore it is necessary to solve the employee allocation problem. The method used in this study is the Hungarian Method, with a focus on the maximization approach. The Hungarian method is known to be effective in solving assignment problems where there are similarities in the number of employees and allocations, and the goal is to optimize the allocation. In this case, maximization means finding a combination of assignments that produce the highest total profit value.
Implementasi Metode Transportasi Seimbang pada PT Shaput Octo Jaya Fransiska Tamara Br Simbolon; Pesta Gultom; Dea Nabila Putri; Stefany Gloria Br Manullang; Angerago Firman Ndraha; Grace Lestari Putri Keisha Aritonang
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): Juni : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1964

Abstract

This paper discusses the methodologies for balanced transportation problems and their solutions, focusing on efficient and cost-effective distribution of goods from multiple sources to various destinations. The study highlights the importance of maintaining supply and demand balance and explores systematic approaches such as initial solution methods—North-West Corner, Least Cost, and Vogel Approximation Method—and the optimal solution technique, Stepping Stone. An illustrative case involving a company with multiple factories and markets demonstrates the application of these methods, resulting in minimized transportation costs. Additionally, the process of fertilizer allocation and cost analysis is examined, emphasizing the use of the Stepping Stone method to achieve cost minimization. The findings underscore the effectiveness of combining initial heuristics with iterative optimization to attain optimal transportation solutions, thereby enhancing logistical efficiency and reducing operational expenses.
Optimalisasi Penugasan Tidak Normal Menggunakan Metode Hungarian Maksimasi dan Minimisasi pada PT Abadi Pesta Gultom; Elisma Putri Br Barus; Jupita Mariana Manullang; Emriahta Br Damanik; Ribka Nduru
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 4 (2025): July : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i4.1960

Abstract

This study explores the optimization of non-normal assignments utilizing the Hungarian method for both maximization and minimization. The Hungarian algorithm is a combinatorial optimization technique that efficiently solves assignment problems, ensuring optimal allocation of resources. By applying this method to non-normal assignment scenarios, we aim to demonstrate its effectiveness in enhancing productivity and reducing costs in various industries. The findings indicate that the Hungarian method can significantly improve decision-making processes in complex assignment frameworks, leading to more efficient operations.
The Effect of Product Knowledge, Product Diversity, and Store Atmosphereon Consumer Purchase Decisions at Medan Abadi Store Manik, Desma Erica Maryati; Gultom, Pesta; Angga, Ivone
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4697

Abstract

This study aims to test and analyze the influence of product knowledge, product diversity, and store atmosphere on consumer purchasing decisions at Toko Medan Abadi, a furniture store in Medan City. The decline in sales that has occurred in recent years is the background to the importance of this study. Quantitative data were collected through questionnaires distributed to 150 respondents selected using the accidental sampling technique. The data analysis technique used was multiple linear regression. The results of the study showed that partially, product knowledge, product diversity, and store atmosphere had a positive and significant effect on consumer purchasing decisions. In addition, simultaneously, the three independent variables also had a significant effect on purchasing decisions. This study suggests that Toko Medan Abadi improve employee product mastery, increase product variety, and improve the quality of store atmosphere in order to increase consumer purchasing decisions and support store sales growth.
Analisis Metode Economic Order Quantity (EOQ) pada Pengendalian Persediaan Kopi di Coffee Shop “Suteki” Medan Pesta Gultom; Sarah Fadhia; Anna Annisaul Karimah; Rima Sapira; Alda Claudia Sagala
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 3 No. 4 (2025): Juli: Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v3i4.1312

Abstract

Economic Order Quantity (EOQ) is one of the methods in inventory management used to determine the optimal order quantity to minimize total inventory costs, which include ordering costs and storage costs. This study aims to analyze the application of the EOQ model in managing inventory in a company. By using data on raw material usage, ordering costs, and storage costs, the results show that the application of EOQ can optimize the amount of purchases and order frequency more efficiently. The results of the analysis show that the application of the EOQ model contributes to reducing operational costs and increasing the effectiveness of stock management. Therefore, EOQ can be used as an appropriate inventory management strategy to support the efficiency and productivity of the company. Economic Order Quantity (EOQ) in controlling coffee inventory at the Suteki Medan Coffee Shop to minimize total inventory costs. The EOQ method is used to determine the optimal order quantity with the most efficient cost, as well as considering safety stock, reorder point, and total inventory cost.
Analyzing Consumer Purchasing Behavior Through Economic Lens: The Effect of Location and Service Quality At Point Coffee, Medan Gultom, Pesta; Nainggolan, Elisabeth; Monica, Cencen
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8267

Abstract

Point Coffee Indomaret Fresh, located in the Gedung Arca area of Medan, operates in the food and beverage (F&B) sector and currently faces challenges in increasing sales and maintaining market competitiveness. Despite being the only coffee shop in the area, its strategic location appears suboptimal, with limited visibility and accessibility for potential customers. In addition, inadequate service quality has negatively impacted customer satisfaction, contributing to declining consumer purchasing behavior. This study analyzes the economic impact of location and service quality on consumer purchasing decisions at Point Coffee through a quantitative approach. The research population includes all customers of Point Coffee Gedung Arca Medan. Due to the unknown total population, Hair et al.’s (2010) sampling formula is applied, using a maximum multiplier of 10 per indicator across all variables, resulting in a total sample of 90 respondents. The findings reveal that both location and service quality significantly influence consumer purchasing decisions, both individually and jointly. These results underscore the importance of strategic location planning and consistent service improvement in enhancing economic performance and customer retention in competitive retail-based F&B businesses.
Penerapan Metode Economic Order Quantity Dalam Melakukan Pengendalian Persediaan Kain Pada UMKM Konveksi Medan Aurelia; Vasly, Aurelia; Alfian; Noor, Muhammad Rafif; Gultom, Pesta
Abdimas Awang Long Vol. 8 No. 2 (2025): Juni, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v8i2.1640

Abstract

UMKM (Usaha Mikro, Kecil dan Menengah) di industri pakaian di Kota Medan memainkan peran penting dalam rantai pasokan setiap toko pakaian atau butik. Untuk memenuhi kebutuhan produksi, UMKM garmen ini menggunakan 250–300 meter kain setiap hari untuk menghasilkan 16 pakaian jadi, dengan setiap kotak berisi 180 potong kain. Namun, karena permintaan baju yang fluktuatif, UMKM ini sering mengalami kekurangan stok kain akibat pesanan yang tidak terjadwal dan jumlah pesanan yang tidak optimal. Untuk mengatasi masalah ini, para peneliti menerapkan metode EOQ (Economic Order Quantity) untuk menentukan jadwal dan jumlah pemesanan kain yang tepat, serta untuk meminimalkan biaya penyimpanan bahan baku. Hasil penelitian menunjukkan bahwa jumlah pemesanan yang optimal adalah 1,104 meter, dengan safety stock sebesar 2,388 meter, dan nilai Reorder Pointmencapai 4,348 meter. Selain itu, studi ini menyoroti pentingnya evaluasi berkala terhadap proses pengadaan bahan baku untuk mengantisipasi perubahan permintaan pasar yang dinamis. Disarankan agar UMKM mengintegrasikan sistem informasi manajemen persediaan yang canggih sehingga data dapat diperbarui secara real-time, memungkinkan penjadwalan pesanan otomatis dan respons yang lebih cepat terhadap fluktuasi pasar. Penerapan strategi ini diharapkan dapat mengurangi biaya operasional dan meningkatkan efisiensi produksi, yang secara keseluruhan dapat mendorong peningkatan profitabilitas bisnis tekstil di Medan. Pendekatan holistik ini juga mencakup pelatihan bagi karyawan dalam penggunaan teknologi dan analisis data untuk mendukung pengambilan keputusan yang lebih akurat.
Implementation Of Influencer Marketing And Customer Experience In Improving Consumer Purchase Decisions In Tembaga Seafood Medan Situmorang, Irvan Rolyesh; Gultom, Pesta; Dovean, Dovean
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11994

Abstract

This study aims to determine the effect of influencer marketing and customer experience on consumer purchasing decisions at Tembaga Seafood Medan. The background of the study is based on fluctuations in the number of consumers and business income which are thought to be influenced by marketing strategies through social media and consumer experiences when interacting with products and services. This study uses a quantitative method with a descriptive approach. A sample of 130 respondents was determined using incidental sampling techniques, with data collection through questionnaires, observations, and documentation. Data analysis techniques include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and t-tests and F-tests. The results of the study indicate that partially influencer marketing has a significant effect on consumer purchasing decisions. Likewise, customer experience has a significant effect on purchasing decisions. Simultaneously, influencer marketing and customer experience have a significant effect on consumer purchasing decisions at Tembaga Seafood Medan. These findings indicate that promotional strategies through social media and improving the quality of customer experience play an important role in driving consumer purchasing decisions.
Co-Authors Adania Telaumbanua Afrizal Alda Claudia Sagala Alfian Almerisa Novianti Br Tarigan Almunawar Almunawar Alvin Alvin Angelica O. Tamba Angerago Firman Ndraha Angga, Ivone Anggi Br Tarigan Anita K. Halawa Anna Annisaul Karimah Arelina Br Ginting Artan, Silvia Artan, Silvina Aurelia Bastian S. Surbakti Bena Br. Ginting Bernadetha Manurung Betania Gulo Calvin Andriono Abednego Chairuna Chairuna Chandra, Deddy Chandra, Surya Choumuangpuak, Ronaldo Christy H. Tambunan Claudie Claudie Tiofanny Cynthia Bella Dame Lamtama Panjaitan Darniati br Sitorus Dea Nabila Putri Debora Br. Purba Deby Intan D. Gultom Delamin br Sembiring Desma Erica Maryati Manik Dewi Sinta Sianipar Dovean, Dovean Edison Simamora Ekin Geronimo Eliajar Julius Otniel Perangin-Angin Elisabeth Nainggolan Elisma Putri Br Barus Elizabeth Maretha Marbun Emriahta Br Damanik Ester Sabrina Aruan Felix Fenny Fenny Fernando Fery Wahyudi Firdan Hidayat Fransiska Tamara Br Simbolon Friska Canserina Aritonang Frizkha Hariana Gea, Sanderwan Kristian Grace Lestari Putri Keisha Aritonang halim, cheviria Haubu, TJ. Hek, Tan Kim Hermelina Ekasari br Tarigan Hoki, Fernando Hommy Dorothy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Honesty Sembiring Jack Karnadi Janes A. Nehe Jennifer Leslie Jesslyn Calista Jeudi A. T. P. Sianturi Joni Joni Jupita Mariana Manullang Kevinli Leonardi, Nicholas Linca Narsi Patresya Tamba Lisa Elianti Nasution Lubis, Rahma Safitri Lucky Tiur A. Marbun Luckyanto, Marvin M. Fahrial Aldi Maria Lumbanbatu Mariani Ginting Marlo Novino Marthalena Melly A. Laia Melyani Melyani Mhd. Ihsan Michael Larry Harianto Michael Lee Manurung Monica, Cencen Muhammad Ali Akbar Nainggolan, Elisabet Netrika Sari Zalukhu Noor, Muhammad Rafif Octoria Hulu, Publius Okta Feryanus Tarigan Panglima Martin Sitepu Petrus Loo Prycillia Putri Dwi Vani Purba, Angel Theresia Putri Jelita Rahmad Dianta Purba Raja Pratama Winfrid Hasibuan Rasti Purba Rebeka Oktavia Purba Rey Timotius Banjarnahor Ribka Callista Simangunsong Ribka Nduru Rima Sapira Sarah Fadhia Sartika Mayang Sari Seeffany Sabatini Br Samosir Selamat Sembiring, Dinaria br Shakilla Putri Nazwa shendy Shilvia Maria A. Siagian Shiny Rose Narit Sianturi, Richardo Aprianto Silfia Paramita Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Situmorang, Irvan Rolyesh Sri Rezeki Stefany Gloria Br Manullang stephanie stephanie Suhpina Suhpina Susan Grace V Nainggolan Sutantio, Andy Tanaka, Leony Tiara Sopianta Samosir Tri Wulandari Utami, Mulia Vasco Mario Prasetio Vasly, Aurelia Vesuvius, Deric Vio Renawati Viona Anggraini br Ketaren Wany Wany Widalicin Januarty Wilbert Wilbert William Winda Rosianna Tampubolon Windi Felisah Manalu Yesi Septiani Yokhebeb Zega Yulvitriyani Br Sebayang zalogo, zaruwarnas