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All Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal IPTEK Bagi Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Minfo Polgan (JMP) Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Pengabdian Masyarakat Inovasi Journal of Management Analytical and Solution Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Gudang Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pendidikan Agama Islam Economic: Journal Economic and Business Journal Of Management Analytical and Solution (JoMAS) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Manajemen Bisnis Digital Terkini Menulis: Jurnal Penelitian Nusantara Ekopedia: Jurnal Ilmiah Ekonomi Economics and Digital Business Journal Brilliant International Journal of Management and Tourism
Pesta Gultom
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Analysis of Maximum Profit From The Sale of Medan Floss Roll Using The Simplex Method And POM-QM Software Gultom, Pesta; Artan, Silvia; Artan, Silvina
Economics and Digital Business Journal Vol. 2 No. 1 (2025): ECODIG
Publisher : CNPLUS Publisher

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Abstract

Abstract Shredded bread rolls are examples of some original culinary products from Eastern Indonesia, especially in the region of West Papua. This product can also be made by tourists visiting West Papua and it is possible to buy it for daily consumption whether it's breakfast, lunch, dinner, or snack. The purpose of establishing the business is to preserve the cultural values in the region and improve the regional economy, so that it is therefore necessary to have a technique or method in determining the maximum profit. The simplex method is the method used in this study and utilizes information technologyuse of POM-QM tools to calculate the estimated cost of selling and shipping the product.
Analysis of Website-Based Information Tecgnology System on Patient Service Quality at Murni Murni Teguh Medan Hospital Fernando; Pesta Gultom; Muhammad Ali Akbar
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.129

Abstract

This study aims to determine whether the Website-Based Information Technology System and E-Complaint have a significant effect on Service Quality at the Murni Teguh Medan Hospital. This study uses quantitative data methods and the data source is primary data. The population in this study were patients at the Murni Teguh Medan Hospital totaling 53,800 patients. The sample of this study were patients of the Teguh Medan Pure Hospital totaling 100 respondents using purposive sampling data collection techniques. Data analysis and testing consists of validity test, reliability test, descriptive statistical test, classical assumption test, multiple regression analysis, partial (T test) and simultaneous (F test) hypothesis testing, and determination coefficient test. The results showed that the Website-Based Information Technology System had a partially significant effect on Service Quality with a t value of 13.515> t table 1.66055. E-Complaint has a partially significant effect on Service Quality with a t value of 4.599> t table 1.66055. Website-Based Information Technology Systems and E-Complaint simultaneously have a significant effect on Service Quality with a calculated F value of 100,129> F table 2.36 with a regression coefficient value of 67.4%.
Pelatihan Strategi Pemasaran Berbasis E-Commerce dalam Menumbuhkan Jiwa Wirausaha pada Generasi Muda Gultom, Pesta; Sinaga, Hommy Dorthy Ellyany; Januarty, Widalicin
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

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Abstract

One of the objectives of the Pancasila Student Profile Strengthening Project (P5) of the independent curriculum is to provide students with additional knowledge and skills from their surrounding environment. Community service was carried out for 70 10th grade students of SMA WR Supratman 1 Medan. The purpose of the Community Service activity is to provide training in making ecoprint tote bags as an implementation of the P5 independence curriculum, and to provide training in e-commerce-based marketing strategies. The benefits of this Community Service activity are that students as the younger generation have the creativity to be able to create their own work independently, namely making ecoprint tote bags that have a selling value that can be used as an entrepreneurial opportunity, and students learn more about the benefits of e-commerce as one of the digital marketing strategies.
Edukasi Pinjaman Online dan Transaksi Digital bagi Pelaku UMKM Pesta Gultom; Susan Grace V. Nainggolan; Frizkha Hariana
Jurnal IPTEK Bagi Masyarakat Vol 2 No 1 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v2i1.204

Abstract

Objek pengabdian kepada masyarakat pada kegiatan ini adalah desa binaan LPPM STIE Eka Prasetya yaitu desa Pematang Johar. Kegiatan pelaksanan pengabdian kepada masyarakat didasar dengan tujuan mengedukasi para pelaku UMKM desa Pematang Johar dalam pemahaman mengenai pinjaman online yang terdaftar di OJK, dan transaksi digital yang bermanfaat untuk pecatatan uang masuk dan keluar secara otomatis. Keterlibatan para UMKM dalam kegiatan ini sangat antusias, dan keinginan tahu tentang pinjaman online sangat tinggi, hal ini terlihat tanya jawab yang berlangsung sangat baik.
Service Excellent Berdasarkan Perspektif Experential Marketing Pada Pegiat Usaha Di Desa Pematang Johar Desma Erica Maryati Manik; Pesta Gultom; Elisabeth Nainggolan
Jurnal IPTEK Bagi Masyarakat Vol 2 No 2 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v2i2.211

Abstract

Mengelola suatu usaha bukan hanya memperhatikan produk yang dihasilkan saja. Pelayanan prima dari pegiat usaha di Desa Pematang Johar juga merupakan hal yang harus diperhatikan. Bagaimana memberikan pelayanan yang terbaik agar kelak konsumen dapat kembali lagi. Wawasan mengenai Perspektif Experential Marketing dapat memberikan pengetahuan kepada pegiat usaha Desa Pematang Johar bagaimana melayani konsumen agar konsumen merasa spesial dan merasa terlibat dalam menggunakan produk. Keterlibatan konsumen secara emosional dapat memberikan dampak positif dalam peningkatan penjualan.
PENGARUH IKLAN MEDIA SOSIAL DAN TESTIMONI PELANGGAN TERHADAP MINAT BELI PRODUK SKINCARE Shakilla Putri Nazwa; Seeffany Sabatini Br Samosir; Pesta Gultom
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 3 No. 3 (2026): Mei
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v3i3.7474

Abstract

Perkembangan pesat media sosial yang sangat pesat telah mengubah perilaku konsumen, khususnya dalam pembelian produk skincare. Penelitian ini bertujuan untuk menelaah pengaruh iklan media sosial dan testimoni pelanggan terhadap minat beli produk skincare. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi literatur terhadap berbagai jurnal ilmiah nasional terindeks. Hasil analisis menunjukkan bahwa iklan media sosial dan testimoni pelanggan berpengaruh positif dan signifikan terhadap minat beli konsumen. Iklan media sosial berperan dalam meningkatkan kesadaran merek (brand awareness) dan daya tarik produk, sedangkan testimoni pelanggan berfungsi sebagai social proof yang efektif membangun kepercayaan dan mengurangi risiko yang dirasakan konsumen. Penelitian ini memberikan implikasi praktis bagi pelaku usaha skincare untuk mengoptimalkan strategi pemasaran digital melalui konten iklan yang kreatif dan testimoni autentik.
Digital Marketing Strategy for Gen-Z: A Mathematical Modelling Approach on the Impact of Influencer Marketing and Customer Experience on Skincare Purchase Decision Pesta Gultom; Tri Wulandari; Tan Kim Hek
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 2 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i2.25510

Abstract

Generation Z is a digital consumer group that has a significant influence on market direction, especially in the beauty and skincare industry. Their characteristics of being closely connected to social media, responsive to trends, and having a preference for social values and personalization, demand more adaptive marketing strategies. Influencer marketing and customer experience are two strategies frequently used to reach this group. However, the relative effectiveness of each strategy remains an open question, especially in a local context such as Medan City. Therefore, this study is important to provide a data-based understanding of the influence of these two factors on skincare purchasing decisions, while identifying the most dominant variables. This study aims to: (1) analyze the influence of influencer marketing on skincare purchasing decisions among Generation Z in Medan City; (2) analyze the influence of customer experience on purchasing decisions; and (3) examine the dominant factors that influence these decisions. The method used is a quantitative approach with a purposive sampling technique, through the distribution of closed questionnaires. The collected data will be analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS software because the variables studied are latent variables. The research results can be concluded that: (a) Influencer marketing has been shown to have a significant influence on skincare purchases among Gen-Z, and (b) Customer experience also has a significant influence on purchasing decisions.
The Influence of Financial Technology and Influencer Marketing on Beauty Product Brand Awareness at the Sociolla.id Store in Center Point Medan Jesslyn Calista; Pesta Gultom
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.309

Abstract

The beauty sector demonstrates ongoing expansion and ingenuity annually. The beauty industry is presently expanding rapidly, with a steady influx of new brands emerging and evolving; beauty products within Indonesia encounter rivalry not just from local companies but also from global entities. Sociolla. id exists to offer an easier way for Indonesian consumers to acquire beauty products, but it faces difficulties due to insufficient financial technology services that could benefit customers and a need for more modern marketing tactics, like influencer marketing. This research focused on Sociolla. id customers, utilizing a sample size of 110 individuals. The findings reveal that financial technology has some effect on how well people know the Sociolla. id brand. The research also found that influencer marketing has a partial impact on how well people know the Sociolla. id brand. The study's data indicates that financial technology has a combined impact on the recognition of the Sociolla. id brand. The R Square (R2) statistic, or coefficient of determination, indicates that financial technology and influencer marketing together account for 79.7% of the variability, while the remaining 21.3% is impacted by other variables not included in the research model, such as cost, product attributes, and perceived worth.
The Influence of Influencer Marketing and Product Differentiation on Skincare Purchasing Decisions on Instagram Among Generation Z in Medan City: Pengaruh Influencer Marketing Dan Diferensiasi Produk Terhadap Keputusan Pembelian Skincare Di Instagram Pada Kalangan Generasi Z Di Kota Medan Vasco Mario Prasetio; Pesta Gultom
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.314

Abstract

This study aims to analyze the influence of influencer marketing and product differentiation on the decision to purchase skincare products among Generation Z who actively use Instagram in a major city, namely Medan. The method used is quantitative research with data collection through questionnaires distributed to respondents who meet the criteria of age, skincare user characteristics, and Instagram users. The results of the study indicate that both variables have a significant positive influence on purchasing decisions. Influencer marketing has been proven to be effective in building trust and influencing purchasing decisions, while unique and value-added product differentiation attracts consumers in a competitive market. The implications of these findings suggest that integrating influencer marketing strategies and product differentiation can be an effective approach for marketers in designing more focused and relevant campaigns, especially for young consumer segments that are highly influenced by social media. This research provides important insights into the development of marketing strategies in the dynamic digital era.
The Influence of Influencer Marketing and Consumer Trust on the Repurchase Intention of Local Fashion Products in Medan Helvetia District: Pengaruh Influencer Marketing dan Kepercayaan Konsumen terhadap Repurchase Intention Produk Fashion Lokal di Kecamatan Medan Helvetia Jennifer Leslie; Pesta Gultom; Marlo Novino; Shiny Rose Narit
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.360

Abstract

This study aims to analyze the influence of influencer marketing and consumer trust simultaneously or partially on the repurchase intention of local fashion products in Medan Helvetia District. The method used was descriptive quantitative with a questionnaire survey distributed to 100 consumer respondents aged 18-35 years in the research area. The collected data was analyzed using SPSS software through instrument validity and reliability tests, normality, multicollinearity, and multiple linear regression. The results of the analysis showed that influencer marketing had a positive and significant effect on repurchase intention with a regression coefficient of 0.427 (t = 4.844, p < 0.05), as well as consumer confidence which made a significant positive contribution with a coefficient of 0.466 (t = 4.817, p < 0.05). Simultaneously, the two variables were able to explain 60.8% variation in repurchase intent (F = 75,145, p < 0.05), while the rest were influenced by other factors outside of this study. These findings provide empirical evidence for local fashion businesses to prioritize long-term collaboration strategies with influencers as well as efforts to strengthen consumer trust to increase loyalty and sustainable sales growth.
Co-Authors Adania Telaumbanua Afrizal Alda Claudia Sagala Alfian Almerisa Novianti Br Tarigan Almunawar Almunawar Alvin Alvin Angelica O. Tamba Angerago Firman Ndraha Angga, Ivone Anggi Br Tarigan Anita K. Halawa Anna Annisaul Karimah Arelina Br Ginting Artan, Silvia Artan, Silvina Aurelia Bastian S. Surbakti Bena Br. Ginting Bernadetha Manurung Betania Gulo Calvin Andriono Abednego Chairuna Chairuna Chandra, Deddy Chandra, Surya Choumuangpuak, Ronaldo Christy H. Tambunan Claudie Claudie Tiofanny Cynthia Bella Dame Lamtama Panjaitan Darniati br Sitorus Dea Nabila Putri Debora Br. Purba Deby Intan D. Gultom Delamin br Sembiring Desma Erica Maryati Manik Dewi Sinta Sianipar Dovean, Dovean Edison Simamora Ekin Geronimo Eliajar Julius Otniel Perangin-Angin Elisabeth Nainggolan Elisma Putri Br Barus Elizabeth Maretha Marbun Emriahta Br Damanik Ester Sabrina Aruan Felix Fenny Fenny Fernando Fery Wahyudi Firdan Hidayat Fransiska Tamara Br Simbolon Friska Canserina Aritonang Frizkha Hariana Gea, Sanderwan Kristian Grace Lestari Putri Keisha Aritonang halim, cheviria Haubu, TJ. Hek, Tan Kim Hermelina Ekasari br Tarigan Hoki, Fernando Hommy Dorothy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Honesty Sembiring Jack Karnadi Janes A. Nehe Jennifer Leslie Jesslyn Calista Jeudi A. T. P. Sianturi Joni Joni Jupita Mariana Manullang Kevinli Leonardi, Nicholas Linca Narsi Patresya Tamba Lisa Elianti Nasution Lubis, Rahma Safitri Lucky Tiur A. Marbun Luckyanto, Marvin M. Fahrial Aldi Maria Lumbanbatu Mariani Ginting Marlo Novino Marthalena Melly A. Laia Melyani Melyani Mhd. Ihsan Michael Larry Harianto Michael Lee Manurung Monica, Cencen Muhammad Ali Akbar Nainggolan, Elisabet Netrika Sari Zalukhu Noor, Muhammad Rafif Octoria Hulu, Publius Okta Feryanus Tarigan Panglima Martin Sitepu Petrus Loo Prycillia Putri Dwi Vani Purba, Angel Theresia Putri Jelita Rahmad Dianta Purba Raja Pratama Winfrid Hasibuan Rasti Purba Rebeka Oktavia Purba Rey Timotius Banjarnahor Ribka Callista Simangunsong Ribka Nduru Rima Sapira Sarah Fadhia Sartika Mayang Sari Seeffany Sabatini Br Samosir Selamat Sembiring, Dinaria br Shakilla Putri Nazwa shendy Shilvia Maria A. Siagian Shiny Rose Narit Sianturi, Richardo Aprianto Silfia Paramita Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Situmorang, Irvan Rolyesh Sri Rezeki Stefany Gloria Br Manullang stephanie stephanie Suhpina Suhpina Susan Grace V Nainggolan Sutantio, Andy Tanaka, Leony Tiara Sopianta Samosir Tri Wulandari Utami, Mulia Vasco Mario Prasetio Vasly, Aurelia Vesuvius, Deric Vio Renawati Viona Anggraini br Ketaren Wany Wany Widalicin Januarty Wilbert Wilbert William Winda Rosianna Tampubolon Windi Felisah Manalu Yesi Septiani Yokhebeb Zega Yulvitriyani Br Sebayang zalogo, zaruwarnas