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All Journal Jurnal Manajemen Bisnis Eka Prasetya Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Gudang Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pendidikan Agama Islam JURNAL AKADEMIK EKONOMI DAN MANAJEMEN PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Manajemen Bisnis Digital Terkini Ekopedia: Jurnal Ilmiah Ekonomi Brilliant International Journal of Management and Tourism
Pesta Gultom
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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The Influence of Financial Technology and Influencer Marketing on Beauty Product Brand Awareness at the Sociolla.id Store in Center Point Medan Jesslyn Calista; Pesta Gultom
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.309

Abstract

The beauty sector demonstrates ongoing expansion and ingenuity annually. The beauty industry is presently expanding rapidly, with a steady influx of new brands emerging and evolving; beauty products within Indonesia encounter rivalry not just from local companies but also from global entities. Sociolla. id exists to offer an easier way for Indonesian consumers to acquire beauty products, but it faces difficulties due to insufficient financial technology services that could benefit customers and a need for more modern marketing tactics, like influencer marketing. This research focused on Sociolla. id customers, utilizing a sample size of 110 individuals. The findings reveal that financial technology has some effect on how well people know the Sociolla. id brand. The research also found that influencer marketing has a partial impact on how well people know the Sociolla. id brand. The study's data indicates that financial technology has a combined impact on the recognition of the Sociolla. id brand. The R Square (R2) statistic, or coefficient of determination, indicates that financial technology and influencer marketing together account for 79.7% of the variability, while the remaining 21.3% is impacted by other variables not included in the research model, such as cost, product attributes, and perceived worth.
Co-Authors Adania Telaumbanua Alda Claudia Sagala Almerisa Novianti Br Tarigan Almunawar Almunawar Angelica O. Tamba Angerago Firman Ndraha Anggi Br Tarigan Anita K. Halawa Anna Annisaul Karimah Arelina Br Ginting Bastian S. Surbakti Bernadetha Manurung Betania Gulo Calvin Andriono Abednego Chairuna Chairuna Christy H. Tambunan Cynthia Bella Darniati br Sitorus Dea Nabila Putri Debora Br. Purba Deby Intan D. Gultom Delamin br Sembiring Desma Erica Maryati Desma Erica Maryati Manik Dewi Sinta Sianipar Edison Simamora Ekin Geronimo Eliajar Julius Otniel Perangin-Angin Elisabeth Nainggolan Elisma Putri Br Barus Elizabeth Maretha Marbun Emriahta Br Damanik Ester Sabrina Aruan Fernando Fery Wahyudi Firdan Hidayat Fransiska Tamara Br Simbolon Friska Canserina Aritonang Grace Lestari Putri Keisha Aritonang halim, cheviria Hommy Dorothy Ellyany Sinaga Honesty Sembiring Janes A. Nehe Jesslyn Calista Joni Joni Jupita Mariana Manullang Linca Narsi Patresya Tamba Lucky Tiur A. Marbun M. Fahrial Aldi Maria Lumbanbatu Mariani Ginting Melly A. Laia Melyani Melyani Michael Lee Manurung Muhammad Ali Akbar Nainggolan, Elisabeth Netrika Sari Zalukhu Okta Feryanus Tarigan Panglima Martin Sitepu Prycillia Putri Dwi Vani Putri Jelita Rahmad Dianta Purba Rasti Purba Rebeka Oktavia Purba Ribka Callista Simangunsong Ribka Nduru Rima Sapira Sarah Fadhia Sartika Mayang Sari Seeffany Sabatini Br Samosir Shakilla Putri Nazwa shendy Shilvia Maria A. Siagian Stefany Gloria Br Manullang stephanie stephanie Tiara Sopianta Samosir Vio Renawati Viona Anggraini br Ketaren Widalicin Januarty Winda Rosianna Tampubolon Windi Felisah Manalu Yesi Septiani Yokhebeb Zega zalogo, zaruwarnas