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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Majalah Ilmiah Warta Dharmawangsa Jurnal Suluh Pendidikan Journal of Management - Small and Medium Enterprises (SME's) Economics and Digital Business Review Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen Balance : Jurnal Akuntansi dan Manajemen Jurnal Pengabdian Masyarakat Bhinneka Golden Ratio of Data in Summary Economics and Business Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Journal of Management, Economic, and Accounting Tuhenori: Jurnal Ilmiah Multidisiplin
Bate'e, Maria Magdalena
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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The Effect of Price and Brand Image on Oreo Buying Interest at PT Delada Cahaya Mas Agro Gunungsitoli Zega, Irfan; Bate'e, Maria Magdalena; Zebua, Serniati; Harefa, Idarni
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): November: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the influence of price and brand image on consumer purchase intention of Oreo products at PT. Delada Cahaya Mas Agro Gunungsitoli. This research employed a quantitative method with an associative approach. The population consisted of all consumers who had purchased Oreo products, and a purposive sampling technique was applied to select 60 respondents. Data collection was conducted using a structured questionnaire, and the results were analyzed through classical assumption testing, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The findings reveal that price has a positive and significant effect on purchase intention (t = 2.124 > 1.986, p = 0.036 < 0.05). Similarly, brand image exerts a positive and significant influence on purchase intention (t = 7.770 > 1.986, p = 0.000 < 0.05). Simultaneously, price and brand image positively and significantly affect purchase intention (F = 61.220 > 3.09, p = 0.000). The R² value of 0.476 indicates that these variables explain 47.6% of the variance in purchase intention, while the remaining 52.4% is influenced by other factors. These results highlight the strategic importance of price setting and strengthening brand image in enhancing consumer purchase interest.
Implementation of Internal Control in Recording Inventory at CV Madona Ponsel Mendrofa, Endang Wijayanti; Zebua, Serniati; Bate'e, Maria Magdalena; Zai, Kurniawan Sarototonafo
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): November: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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This study aims to analyze the implementation of internal control in the inventory recording system at CV Madona Ponsel. The research was conducted to identify the effectiveness of the company's internal control procedures, especially in the use of stock cards, hybrid recording methods, and verification processes for incoming and outgoing inventory. A qualitative descriptive method was applied, with data collected through interviews, observations, and documentation. The results revealed that the company has implemented internal control elements such as authorization, separation of duties, supervision, and stock reconciliation. However, weaknesses were found in documentation consistency, the absence of computerized integration, and reliance on manual stock cards, which often leads to delays, errors, and discrepancies between physical stock and recorded stock. The study concludes that although the internal control system is generally effective, it requires improvement in record accuracy, supervision mechanisms, and technological adoption to prevent errors and fraud. Strengthening internal control is essential to maintain inventory accuracy, support operational efficiency, and ensure reliable financial reporting.
Online Community Marketing Strategies for Building Customer Loyalty at UD. Surya in Gunungsitoli City Gulo, Destin; Bate'e, Maria Magdalena
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2966

Abstract

This research entitled "Online Community Marketing Strategies for Building Customer Loyalty at UD. Surya in Gunungsitoli City" aims to examine the implementation of online community-based marketing strategies by UD. Surya and evaluate effective online community characteristics supporting these strategies. The study also identifies applied online marketing strategies, understands online community interaction roles in customer loyalty formation, and analyzes how online community strategies contribute more significantly than conventional marketing approaches. The research employs qualitative methodology with data collection through in-depth interviews with business owners, marketing staff, and UD. Surya community members. Results show UD. Surya implements online community-based marketing through WhatsApp Groups and Facebook, functioning as direct communication channels. Effective online communities are characterized by active member engagement, open two-way communication, and added value including product information, special discounts, and rapid business responses. Online marketing strategies encompass digital product promotion, brand strengthening through engaging content, and customer testimonials for trust-building. Online community interactions prove crucial in creating belonging and customer loyalty toward UD. Surya. Compared to conventional strategies, online community approaches are more efficient, interactive, and directly impact loyalty and customer growth, making online communities relevant and effective marketing strategies supporting UMKM business growth in the digital era.
Development of Micro, Small and Medium Enterprises (MSMEs) Based on Creative Industry in Ulunoyo District, South Nias Regency Ndruru, Hubertus Harisman; Zebua, Dedi Irawan; Bate'e, Maria Magdalena; Gulo, Heniwati
Economics and Business Journal (ECBIS) Vol. 3 No. 6 (2025): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i6.271

Abstract

This study examines the development of creative industry-based Micro, Small, and Medium Enterprises (MSMEs) in Ulunoyo District, South Nias Regency, with a focus on four main sectors: culinary, crafts, fashion, and music. The purpose of this study is to describe the condition of creative MSMEs in Ulunoyo, identify the obstacles faced, and analyze the development strategies implemented by business actors to increase competitiveness. The method used is descriptive qualitative with data collection techniques through interviews, field observations, and documentation of 21 MSME actors in five villages. Data analysis was carried out through reduction, presentation, and verification of findings. The results show that the development of creative MSMEs in Ulunoyo is supported by the potential of community creativity, strategic location, and the existence of traditional markets as distribution centers. Development strategies include improving product quality, business diversification, design innovation, and the use of digital technology for promotion and marketing. However, a number of major obstacles are still encountered, including limited business capital, rising raw material prices, low managerial skills, lack of product innovation, limited market access, and high levels of competition. To overcome these obstacles, business actors carry out creative promotions, expand their collaboration networks, and utilize social media to reach a wider consumer base.
Pengaruh Branding Terhadap Loyalitas Konsumen Pada Depot Air Minum Isi Ulang Merek Kadoz Water Cabang Kota Gunungsitoli Zebua, Triwan Putra; Bate'e, Maria Magdalena; Gulo, Heniwati; Harefa, Idarni
Economics and Digital Business Review Vol. 7 No. 1 (2025): Agustus - Januari
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini dilaksanakan pada depot air minum isi ulang merek Kadoz Water cabang Kota Gunungsitoli dengan tujuan untuk mengetahui pengaruh branding terhadap loyalitas konsumen dan seberapa besar pengaruh tersebut. Dalam penelitian ini menggunakan metode penelitian kuantatif dengan melakukan penyebaran angket kepada 30 responden yang merupakan konsumen Kadoz Water cabang Kota Gunungsitoli, yang selanjut di olah menggunakan program aplikasi IBM SPSS versi 26. Hasil penelitian menunjukan bahwa variabel Branding (X) berpengaruh positif dan signifikan terhadap variabel Loyalitas Konsumen (Y). Berdasarkan hasil uji regresi linier sederhana memperoleh persamaan Y = 40.430 + 0.535X, koefisien yang bernilai positif ini menandakan adanya pengaruh “positif” antara branding dan loyalitas konsumen. Pada hasil uji t memperoleh 3.373 (t-hitung) > 1.701 (t-tabel), dan nilai signifikansi (Sig.) sebesar 0.002 yang lebih kecil dari 0.05. Sementara pada hasil uji koefisien kolerasi memperoleh nilai korelasi 0.538, maka hubungan antara antar variabel berada pada kategori sedang. Sedangkan untuk hasil uji koefisien determinasi memperoleh nilai nilai R Square sebesar 0,389 atau variabel X memberikan kontribusi pengaruh sebesar 38,9% terhadap variabel Y. Dengan demikian, dalam penelitian ini Ho ditolak dan Ha diterima.
Pengaruh Persaingan Harga Terhadap Penjualan Barang Mainan di Toko Selyn Toys Telaumbanua, Berlianty; Bate'e, Maria Magdalena; Duha, Tiarni; Kakisina, Sophia Molinda
Economics and Digital Business Review Vol. 7 No. 1 (2025): Agustus - Januari
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persaingan harga terhadap penjualan barang mainan di Toko Selyn Toys serta seberapa besar pengaruhnya. Metode penelitian yang digunakan adalah kuantitatif dengan penyebaran kuesioner kepada 83 responden, dan data dianalisis menggunakan IBM SPSS versi 26. Hasil penelitian menunjukkan bahwa persaingan harga berpengaruh positif dan signifikan terhadap penjualan, dibuktikan dengan persamaan regresi Y = 25,174 + 0,343X. Nilai t-hitung (6,028) > t-tabel (1,989) dengan signifikansi 0,000 < 0,05, yang berarti Ha diterima dan Ho ditolak. Nilai koefisien determinasi (R²) sebesar 0,410 menunjukkan bahwa 41% variasi penjualan dipengaruhi oleh persaingan harga, sedangkan 59% dipengaruhi oleh faktor lain. Nilai koefisien korelasi (0,556) menunjukkan hubungan positif dengan kekuatan sedang. Dengan demikian, semakin kompetitif harga yang diterapkan, semakin tinggi penjualan Toko Selyn Toys.
Co-Authors Ayler Beniah Ndraha Bate'e, Pius Berkat Iman Bawamenewi, Afolo Bawamenewi, Angerago Bawamenewi, Ernawati Bu'ulolo, Nanny Artatina Buulolo, Erlian Sari Duha, Sesri Handayani Duha, Tiarni ELIYUNUS WARUWU Gea, Ester Kurniawati Gea, Iman Kasih Gea, Jeliswan Berkat Iman Jaya Gea, Sukur Arman Gea, Wilfrida Witeri Giawa, Desiman Giawa, Doniusman Giawa, Fani Eldiana Gulo, Delisama Gulo, Destin Gulo, Eferlin Gulo, Heniwati Gulo, Heribertus Gulo, Mart Hayanti Gulo, Nasrani Gulo, Resman Halawa, Fanotona Halawa, Forman Harefa, Asrawati Harefa, Darwin Harefa, Idarni Harefa, Listi Nurmei Delima Harefa, Peringatan Harefa, Sama Anak Harefa, Serniati Zebua, Idarni Hia, Almuzizah Hia, Leader Mawarni Solidaritas Hia, Litani Yakini Hulu, Antonius Julius Hulu, Dafril Hulu, Perlindungan Faebuadodo Hulu, Pius Efrem Kakisina, Sophia Molinda Laia, Ariston Laia, Otanius Laia, Yulisman laoli, Eka putri nanjaya Laoli, Ignes Monica Laoli, Jeni Astuti Laoli, Yenoria Suwarni Larosa, Yoel Melsaro Lase, Delipiter Lase, Fajariman Lase, Haniel Oktoberius Lase, Heseziduhu Lase, Ramalan Wati Lase, Ranto Riston Lase, Soterius Lombu, Roni Ariaman Marulafau, Imadulhaq Maulana, Vyeckrye Mawati Hulu, Ritaris Gus Meiman Hidayat Waruwu Mendrofa, Dista Wati Mendrofa, Endang Wijayanti Mendrofa, Happy Karya Kasih Mendrofa, Martha Surya Dinata Mendrofa, Selvinus Berkat Totonafo Mendrofa, Yupiter Nainggolan, Firmatogu Nanny Artatina Buulolo, Tiarni Duha, Ndraha, Katharina Kaeni Wartey Jemefal Jens Ndruru, Hubertus Harisman Odaligoziduhu Halawa Otanius Laia, Sukaaro Waruwu, Palindungan Lahagu S Zai, Kurniawan Sabola, Sesilia Agustina Serniati Zebua Silviani, Sherly Tafonao, Inca Nyaman Telaumbanua, Aferiaman Telaumbanua, Berlianty Telaumbanua, Ida Suryani Telaumbanua, Rinta Astuti Telaumbanua, Vita Levda Waruwu, Novi Ratna Suryani Waruwu, Petra Rela Aktif Iman Waruwu, Robin Markus Putra Waruwu, Serius Waruwu, Sopia Waruwu, Temasona Putra Zai, Kurniawan S. Zai, Kurniawan Sarototonafo Zai, Mei Karianus Zalukhu , Yuterlin Zalukhu, Risma Nelly Zalukhu, Yuterlin Zebua, Berkat Putra Zebua, Dedi Irawan Zebua, Filiriang Zebua, Jeli Asri Susanti Zebua, Meta Harmonis Zebua, Putra Bakti Zebua, Triwan Putra Zega, Irfan Zega, Jhonatan Herfandi Zega, Rohani Zega, Yamolala Zendrato, Kristiani