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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Majalah Ilmiah Warta Dharmawangsa Jurnal Suluh Pendidikan Journal of Management - Small and Medium Enterprises (SME's) Economics and Digital Business Review Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen Balance : Jurnal Akuntansi dan Manajemen Jurnal Pengabdian Masyarakat Bhinneka Golden Ratio of Data in Summary Economics and Business Journal Journal of Artificial Intelligence and Digital Business International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Journal of Management, Economic, and Accounting Tuhenori: Jurnal Ilmiah Multidisiplin
Bate'e, Maria Magdalena
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Development of Micro, Small and Medium Enterprises (MSMEs) Based on Creative Industry in Ulunoyo District, South Nias Regency Ndruru, Hubertus Harisman; Zebua, Dedi Irawan; Bate'e, Maria Magdalena; Gulo, Heniwati
Economics and Business Journal (ECBIS) Vol. 3 No. 6 (2025): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i6.271

Abstract

This study examines the development of creative industry-based Micro, Small, and Medium Enterprises (MSMEs) in Ulunoyo District, South Nias Regency, with a focus on four main sectors: culinary, crafts, fashion, and music. The purpose of this study is to describe the condition of creative MSMEs in Ulunoyo, identify the obstacles faced, and analyze the development strategies implemented by business actors to increase competitiveness. The method used is descriptive qualitative with data collection techniques through interviews, field observations, and documentation of 21 MSME actors in five villages. Data analysis was carried out through reduction, presentation, and verification of findings. The results show that the development of creative MSMEs in Ulunoyo is supported by the potential of community creativity, strategic location, and the existence of traditional markets as distribution centers. Development strategies include improving product quality, business diversification, design innovation, and the use of digital technology for promotion and marketing. However, a number of major obstacles are still encountered, including limited business capital, rising raw material prices, low managerial skills, lack of product innovation, limited market access, and high levels of competition. To overcome these obstacles, business actors carry out creative promotions, expand their collaboration networks, and utilize social media to reach a wider consumer base.
Pengaruh Branding Terhadap Loyalitas Konsumen Pada Depot Air Minum Isi Ulang Merek Kadoz Water Cabang Kota Gunungsitoli Zebua, Triwan Putra; Bate'e, Maria Magdalena; Gulo, Heniwati; Harefa, Idarni
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini dilaksanakan pada depot air minum isi ulang merek Kadoz Water cabang Kota Gunungsitoli dengan tujuan untuk mengetahui pengaruh branding terhadap loyalitas konsumen dan seberapa besar pengaruh tersebut. Dalam penelitian ini menggunakan metode penelitian kuantatif dengan melakukan penyebaran angket kepada 30 responden yang merupakan konsumen Kadoz Water cabang Kota Gunungsitoli, yang selanjut di olah menggunakan program aplikasi IBM SPSS versi 26. Hasil penelitian menunjukan bahwa variabel Branding (X) berpengaruh positif dan signifikan terhadap variabel Loyalitas Konsumen (Y). Berdasarkan hasil uji regresi linier sederhana memperoleh persamaan Y = 40.430 + 0.535X, koefisien yang bernilai positif ini menandakan adanya pengaruh “positif” antara branding dan loyalitas konsumen. Pada hasil uji t memperoleh 3.373 (t-hitung) > 1.701 (t-tabel), dan nilai signifikansi (Sig.) sebesar 0.002 yang lebih kecil dari 0.05. Sementara pada hasil uji koefisien kolerasi memperoleh nilai korelasi 0.538, maka hubungan antara antar variabel berada pada kategori sedang. Sedangkan untuk hasil uji koefisien determinasi memperoleh nilai nilai R Square sebesar 0,389 atau variabel X memberikan kontribusi pengaruh sebesar 38,9% terhadap variabel Y. Dengan demikian, dalam penelitian ini Ho ditolak dan Ha diterima.
Pengaruh Persaingan Harga Terhadap Penjualan Barang Mainan di Toko Selyn Toys Telaumbanua, Berlianty; Bate'e, Maria Magdalena; Duha, Tiarni; Kakisina, Sophia Molinda
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persaingan harga terhadap penjualan barang mainan di Toko Selyn Toys serta seberapa besar pengaruhnya. Metode penelitian yang digunakan adalah kuantitatif dengan penyebaran kuesioner kepada 83 responden, dan data dianalisis menggunakan IBM SPSS versi 26. Hasil penelitian menunjukkan bahwa persaingan harga berpengaruh positif dan signifikan terhadap penjualan, dibuktikan dengan persamaan regresi Y = 25,174 + 0,343X. Nilai t-hitung (6,028) > t-tabel (1,989) dengan signifikansi 0,000 < 0,05, yang berarti Ha diterima dan Ho ditolak. Nilai koefisien determinasi (R²) sebesar 0,410 menunjukkan bahwa 41% variasi penjualan dipengaruhi oleh persaingan harga, sedangkan 59% dipengaruhi oleh faktor lain. Nilai koefisien korelasi (0,556) menunjukkan hubungan positif dengan kekuatan sedang. Dengan demikian, semakin kompetitif harga yang diterapkan, semakin tinggi penjualan Toko Selyn Toys.
Integrating Physical and Non-Physical Work Environment to Enhance Employee Productivity: An Ergonomics and JD–R-Based Study at the Moro’o Sub-District Office, West Nias Hia, Yoel Tatema; Halawa, Odaligoziduhu; Bate'e, Maria Magdalena
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 2 (2025): July - December Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v9i2.3810

Abstract

The work environment plays an important role in determining employee productivity, especially in the public sector which is oriented towards community service. A conducive work environment—both physically and non-physically—can increase enthusiasm, concentration, and performance, while unsupportive conditions have the potential to reduce productivity and increase stress. This study aims to: (1) describe the working environment conditions at the Moro’o Subdistrict Office in West Nias Regency, (2) identify factors that affect employee productivity, and (3) analyse the relationship between the physical and non-physical working environment and employee productivity. The study used a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The results showed that the physical work environment still faced several obstacles, particularly related to uneven lighting, suboptimal air quality and ventilation, cramped and disorderly room layout, and noise during busy service hours. In contrast, the non-physical work environment is relatively strong, characterised by supportive leader-subordinate relationships, open communication, and harmonious cooperation among colleagues. The interaction between physical limitations and non-physical strengths simultaneously affects the comfort, efficiency, and productivity of employees in providing services to the community
Co-Authors Ayler Beniah Ndraha Bate'e, Pius Berkat Iman Bawamenewi, Afolo Bawamenewi, Angerago Bawamenewi, Ernawati Bu'ulolo, Nanny Artatina Buulolo, Erlian Sari Duha, Sesri Handayani Duha, Tiarni ELIYUNUS WARUWU Gea, Ester Kurniawati Gea, Iman Kasih Gea, Jeliswan Berkat Iman Jaya Gea, Sukur Arman Gea, Wilfrida Witeri Giawa, Desiman Giawa, Doniusman Giawa, Fani Eldiana Gulo, Delisama Gulo, Destin Gulo, Eferlin Gulo, Heniwati Gulo, Heribertus Gulo, Mart Hayanti Gulo, Nasrani Gulo, Resman Halawa, Fanotona Halawa, Forman Harefa, Asrawati Harefa, Darwin Harefa, Idarni Harefa, Listi Nurmei Delima Harefa, Peringatan Harefa, Sama Anak Harefa, Serniati Zebua, Idarni Hia, Almuzizah Hia, Leader Mawarni Solidaritas Hia, Litani Yakini Hia, Yoel Tatema Hulu, Antonius Julius Hulu, Dafril Hulu, Perlindungan Faebuadodo Hulu, Pius Efrem Kakisina, Sophia Molinda Laia, Ariston Laia, Otanius laoli, Eka putri nanjaya Laoli, Ignes Monica Laoli, Jeni Astuti Laoli, Yenoria Suwarni Larosa, Yoel Melsaro Lase, Delipiter Lase, Fajariman Lase, Haniel Oktoberius Lase, Heseziduhu Lase, Ramalan Wati Lase, Ranto Riston Lase, Soterius Lombu, Roni Ariaman Marulafau, Imadulhaq Maulana, Vyeckrye Mawati Hulu, Ritaris Gus Meiman Hidayat Waruwu Mendrofa, Dista Wati Mendrofa, Endang Wijayanti Mendrofa, Happy Karya Kasih Mendrofa, Martha Surya Dinata Mendrofa, Selvinus Berkat Totonafo Mendrofa, Yupiter Nainggolan, Firmatogu Nanny Artatina Buulolo, Tiarni Duha, Ndraha, Katharina Kaeni Wartey Jemefal Jens Ndruru, Hubertus Harisman Odaligoziduhu Halawa Otanius Laia, Sukaaro Waruwu, Palindungan Lahagu S Zai, Kurniawan Sabola, Sesilia Agustina Serniati Zebua Silviani, Sherly Tafonao, Inca Nyaman Telaumbanua, Aferiaman Telaumbanua, Berlianty Telaumbanua, Ida Suryani Telaumbanua, Rinta Astuti Telaumbanua, Vita Levda Waruwu, Novi Ratna Suryani Waruwu, Petra Rela Aktif Iman Waruwu, Robin Markus Putra Waruwu, Sopia Zai, Kurniawan S. Zai, Kurniawan Sarototonafo Zai, Mei Karianus Zalukhu , Yuterlin Zalukhu, Risma Nelly Zalukhu, Yuterlin Zebua, Berkat Putra Zebua, Dedi Irawan Zebua, Filiriang Zebua, Jeli Asri Susanti Zebua, Meta Harmonis Zebua, Putra Bakti Zebua, Triwan Putra Zega, Irfan Zega, Jhonatan Herfandi Zega, Rohani Zega, Yamolala Zendrato, Kristiani