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All Journal bionature Jurnal Pariwisata Pesona Gemawisata: Jurnal Ilmiah Pariwisata Jurnal Manajemen STIE Muhammadiyah Palopo JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) Jurnal Ilmiah Edunomika (JIE) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Edutourism : Journal Of Tourism Reseach Kepariwisataan: Jurnal Ilmiah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Efektif International Journal on Social Science, Economics and Art JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Kontigensi: Jurnal Ilmiah Manajemen AKM: Aksi Kepada Masyarakat Jurnal Ipteks Terapan : research of applied science and education The International Journal of Politics and Sociology Research Journal Of World Science Jurnal Pengabdian Masyarakat Waradin Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Visi Manajemen (JVM) Gema Wisata Nawasena: Jurnal Ilmiah Pariwisata Literacy : International Scientific Journals of Social, Education, Humanities Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Community: Jurnal Pengabdian Pada Masyarakat Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu Journal of International Multidisciplinary Research The Eastasouth Journal of Social Science and Humanities ADM : Jurnal Abdi Dosen dan Mahasiswa Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Bionature Harmony Management: International Journal of Management Science and Business International Conference on Digital Advanced Tourism, Management, and Technology Brilliant International Journal of Management and Tourism
Nina Mistriani
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
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Journal : Jurnal Ilmiah Edunomika (JIE)

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SUN TZU’S STRATEGY FOR WINNING THE SUSTAINABLE TOURISM MARKET Dyan Triana Putra; Mengku Marhendi; Nina Mistriani; Gesit Susilaningtyas; Margaretha Setyaningtyas
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13045

Abstract

Abstract This research examines the effectiveness of adopting Sun Tzu's strategies to achieve domination in the tourism business, resulting in the establishment of sustainable tourism. "The Art of War" is a classic Chinese work of strategy authored by philosopher Sun Tzu. It offers combat methods and highlights the importance of power in navigating a complex commercial environment. Entrepreneurs in any industry clearly recognise the need of maintaining higher levels of customer satisfaction for the sustainability of their business. The significant decrease in sales of business products can be attributed to the unsatisfactory levels of client satisfaction. Simultaneously, the persistent loss in sales numbers implies a significant risk of the business facing bankruptcy. Business managers must anticipate and strategize for competition from competitors, taking into consideration several factors. This research uses a qualitative research methodology. The findings demonstrate that the fundamental principles of Sun Tzu's Art of War can be effectively employed to attract customers in the tourism industry. This can be achieved by demonstrating respect towards customers, efficiently organising information, maintaining a clear focus on objectives, securing advantageous positions, launching strategic attacks, implementing unexpected tactics, skilfully manoeuvring, concentrating resources, leveraging economic power, establishing a resilient command structure, exhibiting strong leadership, and employing straightforward problem-solving techniques. Keywords: Sun Tzu Strategy; Tourism Market; Tourism Village; Sustainable Tourism
EKSPLORASI CO-CREATION EXPERIENCE DALAM PENGEMBANGAN NILAI TAMBAH PRODUK WISATA KREATIF: STUDI KASUS DESA WISATA KANDRI, JAWA TENGAH Mohammad Aqshal; Nina Mistriani
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15141

Abstract

ABSTRACT This study aims to explore how co-creation experience plays a role in developing added value for creative tourism products in Kandri Tourism Village, Central Java. Using a qualitative approach, this case study delves into the perceptions and experiences of local stakeholders and tourists in the co-creation process of tourism products. Data collection methods include in-depth interviews, participatory observation, and focus group discussions with creative business actors, tourism village managers, and tourists. Data analysis was conducted through thematic coding and narrative interpretation. The results show that co-creation experience facilitates more authentic and high-value product innovation, increases local community involvement in tourism development, and strengthens emotional bonds between tourists and the destination. Significant impacts are seen in the increased competitiveness of local creative tourism products and the economic empowerment of village communities. This study contributes to a deeper understanding of co-creation dynamics in the context of rural tourism based on the creative economy. Keywords: co-creation experience; tourism products; creative economy; tourism village. ABSTRAK Penelitian ini bertujuan untuk mengeksplorasi bagaimana co-creation experience berperan dalam pengembangan nilai tambah produk wisata kreatif di Desa Wisata Kandri, Jawa Tengah. Dengan menggunakan pendekatan kualitatif, studi kasus ini menggali persepsi dan pengalaman stakeholder lokal serta wisatawan dalam proses ko-kreasi produk wisata. Metode pengumpulan data meliputi wawancara mendalam, observasi partisipatif, dan focus group discussion dengan pelaku usaha kreatif, pengelola desa wisata, dan wisatawan. Analisis data dilakukan melalui coding tematik dan interpretasi naratif. Hasil penelitian menunjukkan bahwa co-creation experience memfasilitasi inovasi produk yang lebih autentik dan bernilai tinggi, meningkatkan keterlibatan komunitas lokal dalam pengembangan wisata, serta memperkuat ikatan emosional antara wisatawan dan destinasi. Dampak signifikan terlihat pada peningkatan daya saing produk wisata kreatif lokal dan pemberdayaan ekonomi masyarakat desa. Studi ini berkontribusi pada pemahaman yang lebih mendalam tentang dinamika co-creation dalam konteks pariwisata pedesaan berbasis ekonomi kreatif. Kata Kunci: co-creation experience; produk wisata; ekonomi kreatif; desa wisata.
DIGITALTOURISM: OPPORTUNITIES AND CHALLENGES FOR TOURISM IN INDONESIA Benny Ade Saputra; Nina Mistriani
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13059

Abstract

Abstract The concept of tourism has taken a step higher following digital flows in every sector and one of them is the tourism secto. One side of the digital tourism concept can make tourism in Indonesia more advanced through digital marketing, the concept of virtual tourism, and so on. However, on the other hand, the concept of digital tourism can actually become a new type of digital crime in Indonesia in the form of fraud, cyber crimes, data breaches, and so on. This research is qualitative research with a descriptive approach which contains a description of the advantages and disadvantages of the presence of the Digital Tourism concept in Indonesia. The data that researchers use in this article is primary data that researchers obtained from credible websites, scientific articles, books, and so on which are usually used in scientific articles. Advantages and disadvantages in this research are measured using the standard SWOT analysis technique. The result n this article show The concept of digital tourism can make tourism even busier, known to many people because marketing methods through digital systems have a wide reach, save time and have minimal costs which in the end can increase income from the world of Indonesian tourism. On the other hand, the concept of digital terrorism can create new types of crime including online fraud, theft of personal data, and other types of cyber crime. From the SWOT analysis carried out by researchers, the Digital Tourism concept has many advantages and disadvantages. To minimize losses as much as possible, protection is needed. Keywords: Digitaltourism, Opportunities, Challenges
CULTURAL TOURISM: STRATEGY TO IMPROVE THE QUALITY OF CULTUR-BASED TOURISM IN SLEMAN Elois Renata Betsy; Nina Mistriani
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13074

Abstract

Abstract Researchers believe that the Sleman area is a suitable area to apply the Cultural-Tourism concept in order to develop tourism in the Sleman area. Based on this, the researcher initiated this research. This research is a qualitative research with a descriptive approach which is related to Cultural Tourism, tourism in Sleman, and the application of the concept of Cultural Tourism in the city of Sleman. The data used in this research is secondary data that researchers obtained from various credible sources such as scientific articles, books and other sources commonly used in every research. These data were analyzed using the stages of data collection, data reduction, data selection, and drawing conclusions. The result in this article show 1. The Cultural-Tourism concept is a concept that does not only look at tourism development from profits, number of tourists, financial stability, physical development. However, this must go hand in hand with cultural values and historical values. 2. Tourism in the Sleman area is one of the regions in Indonesia that has the most physical cultural heritage in Indonesia compared to other regions. 3. The Cultural-Tourism concept is suitable to be applied in Sleman for 3 things, namely the abundance of physical cultural heritage, having a strong historical story, and being supported by a strong community character in protecting culture. Keywords: Cultural Tourism, Cultur-Based Tourism, Sleman
EFEKTIVITAS PEMASARAN MULTI-CHANNEL BIRO WISATA PT. JELAJAHI ARUNIKA INDONESIA Robertus Wahyu Wuryanto; Nina Mistriani
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15140

Abstract

Abstract Penelitian ini mengkaji efektivitas strategi pemasaran multi-channel pada biro perjalanan wisata skala menengah, dengan fokus pada PT. Jelajahi Arunika Indonesia sebagai studi kasus. Dalam industri pariwisata yang semakin kompetitif, pemahaman mendalam tentang implementasi dan dampak berbagai saluran pemasaran terhadap kinerja bisnis menjadi sangat penting. Tujuan penelitian ini adalah mengeksplorasi pengalaman dan persepsi internal perusahaan serta pelanggan terhadap strategi pemasaran multi-channel yang diterapkan oleh PT. Jelajahi Arunika Indonesia. Menggunakan pendekatan kualitatif, penelitian ini menggabungkan wawancara mendalam dengan eksekutif perusahaan, staf pemasaran, dan pelanggan, serta analisis dokumen pemasaran perusahaan. Temuan menunjukkan bahwa integrasi yang efektif antara saluran digital dan tradisional memainkan peran kunci dalam meningkatkan engagement pelanggan. Studi ini juga mengungkapkan tantangan dalam menyelaraskan pesan pemasaran di berbagai saluran dan pentingnya personalisasi konten. Hasil penelitian ini memberikan wawasan berharga bagi biro perjalanan wisata skala menengah dalam merancang dan mengimplementasikan strategi pemasaran multi-channel yang efektif dan kohesif. Keywords : Pemasaran multi-channel, Biro perjalanan wisata, Strategi pemasaran
PEMBERDAYAAN PEREMPUAN MELALUI PARIWISATA EKONOMI KREATIF (KERUPUK GENJER) DI DESA ASINAN BAWEN KABUPATEN SEMARANG Mistriani, Nina; Melda Hulu
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to investigate the creative economy based on genjer crackers industry in Asinan Bawen Village, Semarang Regency, which has great potential to support local creative tourism. The traditional culinary industry enhances tourism appeal and increases community income. This research examines the dynamics of gender relations in the production, distribution, and promotion of genjer crackers as part of the creative tourism experience. This was conducted using an interpretive qualitative approach. Participatory observation, in-depth interviews, and document analysis were the methods used to obtain data. The results showed that women are responsible for the production and packaging processes, while men are responsible for product promotion and distribution. Economic and social aspects benefit women's participation, but are still limited by patriarchal social norms, limited access to capital, and lack of training.
TRANSFORMASI KEARIFAN LOKAL DALAM PENGEMBANGAN PARIWISATA KREATIF, STUDI INOVASI PADA DESA ASINAN KABUPATEN SEMARANG Septivosari Mendrofa; Mistriani, Nina
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The foundation of creative tourism is local knowledge that can both increase tourist attractions and conserve local culture. There is a lot of local cultural potential in Asinan Village, Semarang Regency, but it is insufficient to create innovative, participatory, and informative tourism goods. The purpose of this study is to investigate how local knowledge may be transformed into innovative tourism practices that offer experiences centered around cultural education. Using a case study methodology and descriptive qualitative methods, this study was carried out through document analysis, interviews, and observation. Finding adaptable aspects of local culture, innovative approaches to producing tourism goods, and the ways in which local communities are involved in the process were the main goals of the study. According to the report, using local cultural customs, particular cuisine, and traditional arts as tourism
ANALISIS PARTISIPASI MASYARAKAT DALAM PERENCANAAN STRATEGIS PENGELOLAAN AMENITAS WISATA BERKELANJUTAN Indah Niati Gulo; Mistriani, Nina
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16571

Abstract

In order to improve Asinan Village, Semarang Regency's tourism appeal, this study examines the critical role that community involvement plays in the administration of sustainable tourism services. Research on the dynamics and results of participatory processes in the context of rural tourism destinations is lacking, despite the growing acceptance of community-based approaches in tourism development. This study examined the strategic development and administration of sustainable tourism amenities in Asinan Village using participatory analytical techniques and a qualitative case study research design. Semi-structured interviews, focus groups, and participant observation were used in the data collection process to capture the various viewpoints and experiences of local government representatives, tourism stakeholders, and community members. By means of interpretive synthesis and theme analysis, this study reveals the intricate connections between community.
SUN TZU’S STRATEGY FOR WINNING THE SUSTAINABLE TOURISM MARKET Putra, Dyan Triana; Marhendi, Mengku; Mistriani, Nina; Susilaningtyas, Gesit; Setyaningtyas, Margaretha
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13045

Abstract

Abstract This research examines the effectiveness of adopting Sun Tzu's strategies to achieve domination in the tourism business, resulting in the establishment of sustainable tourism. "The Art of War" is a classic Chinese work of strategy authored by philosopher Sun Tzu. It offers combat methods and highlights the importance of power in navigating a complex commercial environment. Entrepreneurs in any industry clearly recognise the need of maintaining higher levels of customer satisfaction for the sustainability of their business. The significant decrease in sales of business products can be attributed to the unsatisfactory levels of client satisfaction. Simultaneously, the persistent loss in sales numbers implies a significant risk of the business facing bankruptcy. Business managers must anticipate and strategize for competition from competitors, taking into consideration several factors. This research uses a qualitative research methodology. The findings demonstrate that the fundamental principles of Sun Tzu's Art of War can be effectively employed to attract customers in the tourism industry. This can be achieved by demonstrating respect towards customers, efficiently organising information, maintaining a clear focus on objectives, securing advantageous positions, launching strategic attacks, implementing unexpected tactics, skilfully manoeuvring, concentrating resources, leveraging economic power, establishing a resilient command structure, exhibiting strong leadership, and employing straightforward problem-solving techniques. Keywords: Sun Tzu Strategy; Tourism Market; Tourism Village; Sustainable Tourism
DIGITALTOURISM: OPPORTUNITIES AND CHALLENGES FOR TOURISM IN INDONESIA Saputra, Benny Ade; Mistriani, Nina
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13059

Abstract

Abstract The concept of tourism has taken a step higher following digital flows in every sector and one of them is the tourism secto. One side of the digital tourism concept can make tourism in Indonesia more advanced through digital marketing, the concept of virtual tourism, and so on. However, on the other hand, the concept of digital tourism can actually become a new type of digital crime in Indonesia in the form of fraud, cyber crimes, data breaches, and so on. This research is qualitative research with a descriptive approach which contains a description of the advantages and disadvantages of the presence of the Digital Tourism concept in Indonesia. The data that researchers use in this article is primary data that researchers obtained from credible websites, scientific articles, books, and so on which are usually used in scientific articles. Advantages and disadvantages in this research are measured using the standard SWOT analysis technique. The result n this article show The concept of digital tourism can make tourism even busier, known to many people because marketing methods through digital systems have a wide reach, save time and have minimal costs which in the end can increase income from the world of Indonesian tourism. On the other hand, the concept of digital terrorism can create new types of crime including online fraud, theft of personal data, and other types of cyber crime. From the SWOT analysis carried out by researchers, the Digital Tourism concept has many advantages and disadvantages. To minimize losses as much as possible, protection is needed. Keywords: Digitaltourism, Opportunities, Challenges
Co-Authors Afief Firmandha Hatna Ahmad Mansur Ahmad Mansur Aletta Dewi Maria Amelia Tri Nursifa Anggun Rina Ardiana APRI KUNTARININGSIH Aprilia, Erlina Muriara Aqshal, Mohammad Ardi, Rudi Prasetyo Aswan, Mukhamad Kholil Atalya Taqwa Setyo Nurani Dewi Ayu Puspita Rini Azizah Naharia Benedectta Arsenia NH Benny Ade Saputra Bethary Henandriati K1 Betsy, Elois Renata Binti Khabibatul Zulfa C.Susmono Widagdo Danang Aji Muhamad dewa Devi Handriana Dian Ayu Permatasari Diansyah, Tedy Dita Aulia Rachma Nurul Farida Dyan Triana Putra Edgar David Richardo Daeli Elois Renata Betsy Elsandar Ndruru Enik Rahayu Febe Humble Kristanto Flores Harliesyahputra Laia Gesit Susilaningtyas Gofrandha Hilga Hibatullah Haidar Hafiiz Azzam Haniek Listyorini Haryadi, Ganung Hendrajaya - Herni Susanti Ndruru Hesky Ilham Ikhlasandi Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri IDA ROHMAWATI Idah Kusuma Dewi Iklima Raissa Adristi Prasista Indah Niati Gulo Inneke Setyaningrum Isnu Hadi Sunarko John J. O. I. Ihalauw Julian Andriani Putri Kafilatul Hidayah Karyadi Karyadi Katrini Endah Pamungkas Koestanto Djoko Lilis Suciati Lintang Jati Maharani Mahmudin, Tono Margaretha Setyaningtyas Margaretha Setyaningtyas Marhendi, Mengku Maria Th, Aletta Dewi Melda Hulu Melvannisa Ayu Dara Ninggar Mengku Marhendi Moch Rizqy Eko Saputra Moch. Rizqy Eko Saputra Mohammad Aqshal Muhammad Ade Kurnia Harahap Muhammad Aji Pamungkas Muhammad Azhar Putra Nakmas Syaefullah Fajrin Nindy Fatma Rizkyka Nugraheni, Krisnawati Setyaningrum Nugroho Djati Satmoko Nurdina Prasetya Nurdina Prasetyo Octavian, Ray Ovia Widayanti Pratamaningtyas Ovia Widayanti Pratamaningtyas Palupiningtyas, Dyah Pamungkas, Katrini Endah Permana, Aditya Agung Phia Susanti Helyanan Phia Susanti Helyanan Phia Susanti Helyanan Pranoto Hadi Prayitno Pranoto Hadi Prayitno Pranoto Pranoto Prasetyo Ardi, Rudi Pratamaningtyas, Ovia Widayanti Putri Aryanti Amanda Putri Aulia Hamidah Putri Lestari, Putri Ray Octafian Regina Marsya Maharani Rifki A. Rachman Rizky Maharani Robertus Wahyu Wuryanto Rudi Prasetyo Ardi Rudi Prasetyo Ardi RudiPrasetyoArid Sabrina Diva Pramesti Sabrina Risky Permadani Sagita, Novieta Maya Samtono Samtono Saputra, Benny Ade Satato, Yuniarto Rahmad Septivosari Mendrofa Setyaningrum, Inneke Setyaningtyas, Margaretha Setyoko, Puput Shella Gherina Saptiany Sirait, Evi Solichoel Solichoel, Solichoel Sony Heru Priyanto Sri Mulyani Sri Mulyani Sunarko, Isnu Hadi Susilaningtyas, Gesit Suwarti Suwarti Suwarti, Suwarti Taufik Mahzan   Trenggono Trenggono Trenggono Trenggono Trenggono, Trenggono Tri Maryani Tutik Tutik Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Vera Damayanti Vida Vrisna Kirani Vinka Wahyu Pramesti Wan Norshariza Binti Kamarulzaman Widayanti Laia Wilhelmina, Nurmei Wisnu Teguh Prabowo Wuryanto, Robertus Wahyu Yasmin Carolina Gea Yolanda, Sheila Yudi Mochamad Ariyanto Yuliamir, Henry