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DEKONSTRUKSI MATERIALISME : (ANALISIS ISI MEDIA GUBERNUR JABAR DALAM MENGEMBALIKAN NILAI-NILAI KEBANGSAAN) Taufik, Cevi M
JURNAL KEBANGSAAN RI Vol 2 No 2 (2025): Edisi 4
Publisher : LEMBAGA PUSAT KAJIAN KEBANGSAAN/PUSKAB UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/jkri.v2i2.4112

Abstract

Materialism has taken root in the souls of modern agents. The irony is that in difficult living conditions, they are reluctant to admit that they are difficult. Hedonistic and have a life view that is contrary to the spirit and soul of the nation. For some people who apply this understanding, materialism is the main view. So, whatever they do must end in material. Without material, every activity will not run. Likewise, their concern for others has diminished. Sadly, this reality has been going on for decades and has not been a concern for previous leaders. So in this context, the Governor of West Java, Dedi Mulyadi, appeared by deconstructing the understanding that had long infiltrated the national ideology. Based on these conditions, the study aims to determine Dedi Mulyadi's steps in re-establishing local wisdom values ​​as a form of deconstruction of the materialist understanding that has infected the nation's citizens. Using a qualitative approach with a type of content analysis method, this study emphasizes data sourced from Dedi Mulyadi's content that is widely spread on online networks. The results show that Dedi Mulyadi's concrete steps are able to make people aware of the true nature and identity of this nation.
PENINGKATAN KETERAMPILAN BERBAHASA INGGRIS BAGI KARANGTARUNA DAN IBU-IBU PKK DESA SUNTEN JAYA Raditiyanto, Satria; Haryani, Heni; Dewi, Mutiara Indah Nirmala; Lingga, Thomson R; Handayani, Sri; Kandagasari, Nanan; Rustandi, Encep; Suharyanto, Suharyanto; Taufik, Cevi Mochamad
Jurnal Abdimas Sang Buana Vol 4 No 1 (2023): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bahasa Inggris masih dianggap sebagai bahasa ketiga setelah bahasa persatuan Indonesia dan bahasa Ibu. Dalam kondisi saat ini, ketika berbagai daerah di seluruh dunia sudah terkoneksi ke dalam jaringan global, Bahasa Inggris mutlak dikuasai. Bahasa Inggris merupakan bahasa utama yang dapat menghubungkan seluruh warga dunia. Sebagai bahasa pengantar yang memudahkan terjadinya pertukaran berbagai potensi yang dimiliki sebuah desa, membuka peluang menumbuhkan minat warga dunia berkunjung, atau membuka kemungkinan investasi, atau bertransaksi membeli sumber kekayaan daerah. Karena itu, melalui kegiatan pengabdian kepada masyarakat dosen Sastra Inggris Universitas Kebangsaan Republik Indonesia bertujuan untuk memberikan keterampilan berbahasa Inggris kepada pemuda yang tergabung dalam Karang Taruna dan Ibu-ibu anggota Pembinaan Kesejahteraan Keluarga (PKK) desa Sunten Jaya Lembang Kabupaten Bandung Barat. Kegiatan PkM dilakukan dengan menggunakan metode ceramah dan diskusi untuk memberikan pemahaman dan pengajaran yang tepat berkenaan dengan simbol-simbol Bahasa Inggris yang harus dipahami. Hasil yang diperoleh dari kegiatan ini adalah muncul kesadaran perlunya memiliki keterampilan berbahasa Inggris, agar dapat mempromosikan Sunten Jaya sebagai kawasan pertanian yang layak dijadikan sebagai destinasi wisata.DOI: https://doi.org/10.32897/abdimasusb.v4i1.2699
Menghidupkan kembali jiwa yang sudah mati melalui augmented reality (AR): SEMIOTIKA DALAM FILM KETIKA BERHENTI DI SINI Febriani, Silvy Regina; Taufik, Cevi Mochamad
KOMUNIKA BANGSA Vol 3 No 1 (2025): Edisi 5
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i1.4278

Abstract

This study explores the use of Augmented Reality (AR) technology in the film Ketika Berhenti di Sini, which portrays the protagonist’s attempt to cope with grief over the loss of a loved one through virtual interaction with hologram. The aim of this research is to analyze the denotative, connotative, and mythical meanings of the idea of “reviving a departed soul” through AR technology. This study adopts a qualitative approach using Roland Barthes’ semiotic analysis. Data collection was carried out through visual observation of relevant scenes in the film, which were then analyzed using Barthes’ structure of signs (signifier, signified, denotation, connotation, and myth). The results indicate that the use of AR in the film creates visual and narrative signs that represent the meaning of loss and the attempt  transcend reality. At the denotative level, it depicts real-time interaction with the deceased through a hologram. The connotative meaning reveals the depth of emotional trauma and grief, while the mythical meaning reflects modern cultural hopes for life after death through technological means. The analysis also identifies Barthes' codes (hermeneutic, proairetic, symbolic, and narrative) that contribute to the film’s implicit meanings.
MEDIA STRATEGY IN UPHOLDING THE TRUTH IN POST TRUTH ERA Taufik, Cevi Mochamad; Suryana, Nana
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.900

Abstract

Initially the mass media acted as the sole interpreter of truth, but now it is divided into many versions of truth. The treatise of truth presented is distorted by the truths of media construction on the internet network. Truth is no longer valuable and becomes relative. This condition made people confused, believing the truth from the media soon disappeared because it was annulled by other media. However, the public cannot be separated from their dependence on information and always seek and apply themselves to the media. Based on this description, the research is directed to uncover the phenomenon of truth in the post-truth era by using qualitative methods that emphasize mainstream media strategies in spreading, shaping, and confirming public beliefs. The results of the study show that the strategy of upholding the truth is part of daily activities by penetrating online networks carried out by all subsidiaries by spreading the truth based on the ethical principles contained in the Journalistic Code of Ethics and the Basic Press Law, as well as value principles that refer to facts, objectivity. , as well as verification, as a guide to the value of information by educating the public about the types of verified information, conducting campaigns regarding media credibility, to efforts to support the movement to fight hoax.
KOMUNIKASI KEBANGSAAN: MEMAHAMI RELASI KEBANGSAAN DENGAN BENTUK NEGARA KESEJAHTERAAN Taufik, Cevi M; Darsono, Dono
JURNAL KEBANGSAAN RI Vol 3 No 1 (2025): Edisi 5
Publisher : LEMBAGA PUSAT KAJIAN KEBANGSAAN/PUSKAB UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/jkri.v3i1.4374

Abstract

Realizing welfare as the ultimate goal of the state still requires a long struggle. The collective experience of the nation in manifesting welfare has been marked by various events that led to deviations from national ideals. Fundamental disruptions have occurred, each with broad and profound impacts. The emergence of foreign agents seeking to blur and alter the nation’s ideology and aspirations, the formalization of Pancasila, authoritarian leadership that tended to align with the axis of certain states, the rise of oligarchy, and political streams that diverted the nation’s struggle to achieve the ideal of welfare, all became part of these challenges. These events represent episodes in the nation’s journey to uphold Indonesia as an independent, strong, and prosperous nation. Based on these considerations, this study aims to examine the practice of national communication in the effort to achieve a welfare state. The method used in this research is qualitative, emphasizing data analysis drawn from media sources and other documents. The findings show that national communication can serve as an essential aspect in building commitment toward realizing the ideals of a welfare state
Construction of Reality and Segregative Content of Islamic Media Taufik, Cevi Mochamad; Sila, Gita Eka
Communicatus: Jurnal Ilmu komunikasi Vol. 7 No. 1. June (2023): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v7i1.19950

Abstract

Islamic media still faces obstacles in becoming the host for hundreds of millions of Indonesian Muslims. The barriers faced are fundamental because they relate to media management techniques and the values embodied in the news. In practice, noble Islamic values will have difficulties when constructed in various events presented as information content. This difficulty continues in the transformation of media platforms that transform into online forms. As a result, the power of the media is still controlled by the popular press with liberal tendencies. To look further at the obstacles faced, this study aims to find out, first, the form of construction of the reality of Islamic media and, secondly, the packaging of Islamic media content that is presented so that Islamic press is challenging to become the primary reference in fulfilling the information needs of the ummah. The method used in this study is descriptive qualitative with qualitative content analysis techniques by analyzing several Islamic media. As a result, the construction form of Islamic media prioritizes internalization rather than externalization and objectification in making news. In contrast, the content produced in presenting the report is segregative because it only displays content containing Islamic rules and laws so that the messages conveyed by Islamic media are still specific and given minimally. The essential information that the audience wants to know immediately.
ECHO CHAMBER DAN FENOMENA TERBENTUKNYA KOMUNIKASI HOMOGEN Taufik, Cevi Mochamad
KOMUNIKA BANGSA Vol 3 No 2 (2026): Edisi 6
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i2.4553

Abstract

Beliefs in truth are acquired solely from a single viewpoint without referring to numerous other sources and references widely available across online channels. Digitalization, along with its derivative product social media, opens up echo chambers that validate truth messages, ultimately shaping shared beliefs. These beliefs form because algorithms play a crucial role by transforming diverse opinions into uniform ones. The phenomenon of fake truths, which ignores other perspectives with more valid and accountable truth values, finds no place. Communication becomes homogenized by negating all possibilities from diverse perspectives. Based on this background, this research aims to analyze the echo chamber phenomenon that leads to highly homogenized communication in digital spaces. The method used is qualitative with a virtual ethnography approach to analyze phenomena occurring in digital spaces as a result of internet users' habits trapped in algorithms. The research findings indicate that echo chambers occur due to content traps that encourage social media users to follow specific accounts, where information entering the home feed follows the algorithmic system deemed similar and meeting the preferences of the account user, causing communication to become homogenized.
PEMBERDAYAAN KADER DESA KERTAMUKTI KABUPATEN BANDUNG BARAT MELALUI KETERAMPILAN KOMUNIKASI Taufik, Cevi Mochamad; Ghassani, Rizqi; Lusiawati, Ira; Suhaeri; Fitriawati, Diny; Suminar, Erna; Sabarudin, Didin; Aditya, Krisna; Tugiyono, Jentot
JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN Vol. 1 No. 1 (2025): EDISI 1
Publisher : LPPM UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/jpkmkebangsaan.v1i1.4019

Abstract

The welfare of the village community is built through the communication skills of village empowerment cadres (KPMD). As informal officers recruited from community potential, the cadres work as catalysts connecting the village government with village residents. The relationship between cadres and villagers is mainly related to the delivery and implementation of various programs aimed at all villagers. With these roles and duties, the cadres have a very strategic position. Its existence is a driving force that encourages and awakens villagers to participate in the implementation of village community development programs. Given the importance of the role and position of village cadres, lecturers of Communication Studies at the National University of Indonesia (UKRI) conduct community service which aims to provide communication skills to Kertamulya village cadres, Padalarang District, West Bandung Regency, so that all government programs can be understood and conveyed to all villagers. With the lecture and discussion method, it is possible to identify and solve various problems that arise with regard to the communication of cadres. The PkM results show that the cadres gain applied knowledge that can be used in carrying out all the tasks assigned.
MENUMBUHKAN PENGETAHUAN WAWASAN KEBANGSAAN DI ERA DIGITAL MELALUI KOMUNIKASI KEPADA WARGA DESA GUDANGKAHURIPAN KBB Taufik, Cevi Mochamad; Fitriawati, Diny; Lusiawati, Ira; Ghassani, Rizqi; Bintang, Gilang; Fadilah, Dini Nur; Sabarudin, Didin; Aditya, Krisna; Wibowo, Edi; Sila, Gita Eka; Suldani , Muh. Resa Yudianto; Widyaputra , Fauzan Ahdi; Tresnoati , Widia Sari; Tugiyono, Jentot
JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN Vol. 1 No. 2 (2025): Edisi 2
Publisher : LPPM UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/jpkmkebangsaan.v1i2.4353

Abstract

Attention to national values ​​and insight has almost disappeared among the majority of residents of Gudangkahuripan village, Lembang District, West Bandung Regency (KBB). In their daily lives, residents are more focused on meeting daily consumption needs than increasing and honing their knowledge of national insight. The only knowledge they ever acquired about national insight was during elementary and secondary school. After graduating, some continued on to college, while most focused on finding work. From that point on, they were almost no longer connected to national symbols and terms. Likewise, refresher courses on national values ​​and insight in the form of seminars, meetings, or discussions were almost never received. Starting from this condition, Community Service (PkM) lecturers and students of the Communication Science Study Program (Prodi Ilkom) of the National University of the Republic of Indonesia (UKRI) were directed to revitalize knowledge of national insight among the residents of Gudang Kahuripan village. The approach used was a lecture method by communicating the elements, components, mission and vision, and goals of nationality. PkM succeeded in raising awareness and interest among Gudangkahuripan villagers to trace the essence and identity as citizens of the nation. Awareness also occurs regarding the position of citizens as part of the digital world cycle.
PEMANFAATAN RUANG DIGITAL SEBAGAI ALAT KOMUNIKASI BAGI PENGEMBANGAN USAHA EKONOMI WARGA Taufik, Cevi Mochamad; Fitriawati, Diny; Aditya, Krisna; Ghassani, rizqi; Bintang, Gilang; Suhaeri; Sabarudin, Didin; Hasim; Wibowo, Edi; Suminar, Erna; Ahdi Widyaputra, Fauzan; Ati, Widia Sari Tresno; Sila, Gita Eka; Fikri, Miftakhul
JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN Vol. 2 No. 1 (2026): Edisi 3
Publisher : LPPM UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/jpkmkebangsaan.v2i1.4643

Abstract

 The digital space can be utilized for various purposes. For empowerment goals, it can be used to enhance capabilities, improve quality, or boost community competencies. The same applies to business actors. The great benefits of the digital space are accessible to all without discrimination based on business scale or level—from conglomerate-class businesses, MSME-scale enterprises, to micro-level individual ventures, all have equal opportunities to leverage the digital space. Problems with digital tool usage arise when micro-level individual business actors remain unaware of the digital space's benefits. This is the background for the Community Service (PkM) activities conducted by lecturers and students from the Communication Science program at the National Republic of Indonesia University (Ilkom UKRI) in Madalajati Subdistrict, Bandung City. The PkM aims to provide knowledge and enhance skills for micro-sector business actors in accessibility and trading activities transformed into digital networks. To achieve this, the method used is lectures based on specific themes related to basic digital tool usage skills. PkM results show that residents' knowledge improved after receiving in-depth, comprehensive explanations on digitalization, and even commitments emerged to link their trading activities by first accessing digital networks