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Abi, Yudi Irawan
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Journal : Journal of Research in Social Science and Humanities

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The Influence Of Service Features, Perceived Convenience And Financial Literacy In The Decision To Use Ovo E-Wallet On Generation Z Of Bengkulu City Tarigan, Heskyel Pranata; Susena, Karona Cahya; Abi, Yudi Irawan
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.200

Abstract

The purpose of this study was to determine the effect of service features, perceived ease and financial literacy on the decision to use the OVO E-Wallet in Bengkulu City. This study is a type of quantitative research. The population used in this study were OVO E-Wallet users in Bengkulu City. This study used incidental sampling techniques or non-probability sampling, so that a research sample of 100 respondents was obtained from Generation Z in Bengkulu City. The collection of respondent data was distributed via Google Form.The results of the multiple linear regression analysis are the equation Y = 1.566 + 0.621 X1 + 0.253 X2 + 0.212 X3 +e, this illustrates a positive regression direction, meaning that the service feature variables (X1), perceived ease (X2) and financial literacy (X3) have a positive influence on the decision to use (Y) in Generation Z in Bengkulu City.From the results of the calculation using SPSS version 25.0, the coefficient of determination of R square can be seen as 0.842. This means that the value of service features (X1), perceived ease (X2) and financial literacy (X3) influence the decision to use (Y) by 84.2% while the remaining 15.8% is influenced by other variables not examined in this study. The results of the t-test at a significance level 0.05 explain that partially service features (X1), perceived ease (X2) and financial literacy (X3) have a significant influence on the decision to use (Y) in Generation Z of Bengkulu City. The results of the f-test are smaller than 0.000, so the variables of service features (X1), perceived ease (X2) and financial literacy (X3) have a significant influence on the decision to use (Y) in Generation Z of Bengkulu City.
Co-Authors Abdul Rahman Abdullah , Hasan Agustin, Revalinda Ahmad Soleh Andini , Fira Juli ANGGARA, YOGI Anggreani , Wike Anisa Rahma, Anisa Aprilia, Cindy Aprilia, Izra Putri Ariantara, Yudi Ariska , Yesi Indian Armeni, Sinta Bela Atharrafly , Muhammad Azhari, Nirman Chandra, M. Jeffri Arlinandes Concesa, Maria Daniarti, Rahma Dary, Nadya Putri Wulan Desita, Ridha Tri Devi, Made Tiara Dona, Hesti Pestiko E. G., Ida Ayu Made Effendi, Yanto Elenri, Heni Fadhlurrahman, M. Thoriq Febliansa, Muhammad Rahman Febliansyah, M. Rahman Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Ermeytha Handayani, Sri Hanila , Siti Hanila, Siti Harwini, Dewi Herayanti, Pesi Herlina, Yeni Herry Novrianda Hidayati, Ismi Ida Anggriani Ilahi, Firman Rama Nur Irwanto , Tito Januarsih, Ayu Jefriansyah, Moehammad Juliana, Pinti Juniar, Intan Karona Cahya Susena, Karona Cahya Likasma, Fingkin Mahmudi, M. Ikhawan Marleza, Yozi Melinda, Tri Febrina Mikaresti, Pamela Mukmin, Suprian fikril MW , Rahmat Nurwahid Nasution, Suswati Neri Susanti Novita, Meta Ogriansyah, Gioni Patriasia, Eka Salsa Prananda , M. Akbar Pranata, Fheroansyah Ade Pratama , Dedy Juniansyah Pratama, Meylan Puspitasari, Nadia Putra , Dwingki Marta Putra , Iswidana Utama Putra, Agung Pratama Putra, Dwingki Marta Putra, Jemi Putri, Dea Alesia Putri, Lydia Gustina Putri, Shofi Rahmadannia Rahaman, Abdul Rajaliu, Haqil Ramahdani, Dita Rasuma, Hafiz Agung Resti ulandari, Resti Riri, Alita Sanjaya, Dendi Saputra , Sandi Saputra , Wahyu Adi saputra, Arzil azizah Saputri, Yudisti Sari, Desti Rupita Sari, Pitriya Anggun Sepliana, Rike Suhendar, Cecep Syallaysyah, Jenny Dwi Syaputra, Erpan T, Oscar Julius Gamaliel Tanama, Roki Tarigan, Heskyel Pranata Teri Intaraga Tito Irwanto, Tito Utomo, M. Fredi Wahyudi, Ikbal Wijaya, Ermy Wulandari, Putri Eka YANTO YANTO Yodista, Yodista Yulita Sari Yulyanti, Oni