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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Indonesia Berdaya Journal of Research in Social Science and Humanities Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Multidisciplinary Journals Jurnal Pusat Manajemen Jurnal Gotong Royong Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Journal of Business Management Journal of Management, Economic, and Accounting Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian
Abi, Yudi Irawan
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The Influence Of Accessibility, Online Promotion, And Product Reviews On Purchasing Decision With The Intervening Variable Of Purchase Intention On Shopee Application Sari, Desti Rupita; Ariska , Yesi Indian; Abi, Yudi Irawan
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.691

Abstract

This study aims to examine the factors that influence purchasing decisions in the Shopee application. The focus of this study is to determine whether accessibility, online promotions and product reviews on purchasing decisions with the intervening variable of purchase intention on shopee application. The results of this study that accessibility variable has no effect on purchasing decisions on shopee application, the online promotion variable affects purchasing decisions on shopee application, the product review variable affects purchasing decisions on shopee application, accessibility affects buying interest as an intervening variable, online promotion has no effect on purchase intention as an intervening variable, product review affects purchase intention as an intervening variable, accessibility affects purchasing decisions through purchase intention as an intervening variable, online promotion has no effect on purchasing decisions through purchase intention as an intervening variable, product reviews have no effect on purchasing decisions through purchase intention as an intervening variable, and purchase intention variables have no effect on purchasing decision variables.
Online Marketing Strategy On Purchasing Decisions At Small And Medium Enterprises (UKM) Snack Barokah Bengkulu Putra, Agung Pratama; Irwanto, Tito; Abi, Yudi Irawan; Putra , Iswidana Utama
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 1 No. 3 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v1i3.239

Abstract

A widely used marketing strategy is the marketing mix. The marketing mix refers to the types of decisions that are made when marketing a product or service to consumers. The marketing mix also applies in online marketing, although the decisions made in online marketing may differ from traditional marketing. The purpose of this study is to identify factors that can influence and become elements of the preparation of marketing strategy Snack Barokah, compile and recommend the right marketing strategy to applied to Usaha Snack Barokah in an effort to expand the market and determine the priority order of strategies that can be applied in marketing products Snack Barokah in an effort to expand the market. The results showed that the instrument used in this study was a questionnaire, which consisted of 8 questions for the online marketing variable (X), 8 questions for purchasing decisions (Y), with a total of 80 research respondents. The research questionnaire contains a description of the respondents and answers to the questions given. The characteristics of respondents in this study are based on gender, age, latest education, occupation and number of visits per month.
Pengaruh Experiential Marketing Dan Kualitas Layanan Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Dapur Ayek Bengkulu) Fadhlurrahman, M. Thoriq; Anggriani, Ida; Abi, Yudi Irawan
Journal of Accounting and Management Vol. 2 No. 1 (2025): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jam.v2i1.800

Abstract

Business competition in the culinary sector is becoming increasingly fierce, requiring businesses to provide the best experience and service to customers. Dapur Ayek Bengkulu, as one of the local culinary businesses, faces challenges in maintaining customer satisfaction despite providing good facilities and services. Therefore, this study was conducted to assess the extent to which experiential marketing and service quality influence customer satisfaction. The objective of this study is to determine the impact of experiential marketing and service quality on customer satisfaction at Dapur Ayek Kota Bengkulu. The research method used is quantitative research, with the sample consisting of 65 customers of Dapur Ayek Kota Bengkulu. The results of this study indicate that experiential marketing significantly influences customer satisfaction (significance value 0.000). Service quality also significantly influences customer satisfaction (significance value 0.000). Both variables simultaneously significantly influence customer satisfaction (F-test, significance 0.000). The coefficient of determination (R²) value of 0.519 indicates that 51.9% of the variability in customer satisfaction can be explained by experiential marketing and service quality.
Edukasi Anti-Bullying untuk Meningkatkan keterampilan Berprilaku Positif pada SMA Negri 9 Kota Bengkulu Putri, Dea Alesia; Abi, Yudi Irawan; Wijaya, Ermy; Ariantara, Yudi
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6688

Abstract

The aim of carrying out this Community Service is to educate the community, especially school children, in socializing to increase understanding about bullying behavior. This Community Service is of course to provide important counseling in schools so that students can reduce criminal acts and can behave positively. Through this activity, teachers are also expected to be able to convey relevant information at school in the future. This Community Service activity 15 consists of SMA N 9. people consisting of various classes at SMA N 9 Education using the CBPR method which is carried out in a collaborative pattern. The results of this Community Service show that there was active participation from students, including 3 people who asked related questions and were able to understand what bullying and bullying are. Socialization such as education regarding bullying, sexual violence against women and children for young people, students or teenagers in the school environment is important to carry out regularly
Pemanfaatan Platform Shopee Dalam Meningkatkan UMKM Di Desa Air Putih Sari, Desti Rupita; Aprilia, Cindy; Ulandari, Resti; Mahmudi, M. Ikhawan; Abi, Yudi Irawan
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6701

Abstract

The use of the shopee platfrom in improving MSME in Air Putih village aims to provide understanding to the community regarding the benefits of the Shopee application and is expected to encourage or advance MSME in Air Putih village, Margasakti Sebelat Sub-district, North Bengkulu District..
The Effect Of Work Ability And Work Motivation On Employee Performance At The Ulu Musi Sub-District Office, Empat Lawang Regency Putra, Jemi; Irwanto, Tito; Abi, Yudi Irawan
Journal of Business Management Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v1i2.160

Abstract

Agencies always strive for their employees to work well so that they can achieve the best performance. To create good employee performance, of course, there are several things that must be considered by agencies, such as work ability and work motivation. The purpose of this study was to determine the effect of work ability and work motivation on employee performance at the Ulu Musi Sub-District Office, Empat Lawang Regency. The sample in this study was 33 employees at the Ulu Musi Sub-District Office, Empat Lawang Regency. Data collection using questionnaires and the analysis method used is multiple linear regression, determination test and hypothesis testing. The results of multiple linear regression calculations obtained multiple linear regression equations Y = 8.650 + 0.334X1 + 0.478X2. The coefficient of determination of the Adjusted R square value is 0.455. This means that X1 (work ability), and X2 (work motivation) affect performance (Y) by 45.5% while the remaining 54.5% is influenced by other variables not examined in this study. The F test results show that the significance is 0.000 <0.05. Because the level of significance is below 0.05, it shows that together X1 (work ability) and X2 (work motivation) have a positive and significant influence together on performance (Y). Work ability has a positive and significant effect on performance because the significant value is 0.041 <0.05, work motivation has a positive and significant effect on performance because the value is 0.007 <0.05.
The Influence Of Electronic Word Of Mouth (E-Wom) On Impulse Buying Behaviour For Nuface Products On The Tiktok Platform (Case Study Of Feb-Unived Students) Mukmin, Suprian Fikril; Irwanto, Tito; Abi, Yudi Irawan
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.238

Abstract

The rapid development of information and communication technology, along with the emergence of advanced smartphones, has driven the increasing use of social media, including TikTok. TikTok, through its TikTok For Business feature, has become a potential platform for promotional strategies, including for Nuface, which employs an Electronic Word of Mouth (E-WOM) strategy. However, the trend of product de-influencing, which encourages consumers to avoid impulsive purchases, has left Nuface trailing behind its competitors. In Indonesia, impulsive buying behavior is relatively common, with 35% of consumers attracted by appealing promotions, and 56.7% of students struggling to control their impulsive purchases. This study aims to analyze the relationship between E-WOM and impulsive buying behavior for Nuface products. The research is associative, involving 100 respondents selected through non-probability sampling methods, specifically purposive sampling and accidental sampling. Data were analyzed using descriptive analysis techniques, Spearman's rank correlation coefficient, and hypothesis testing. The results indicate that Nuface's E-WOM strategy achieved an average score of 84.1%, signifying that Nuface's E-WOM is quite effective among students. Impulsive buying of Nuface products also recorded an average score of 82.5%, indicating that students tend to engage in impulsive buying. Although the correlation between E-WOM and impulsive buying is relatively weak, hypothesis testing showed significant results with a p-value < α (0.006 < 0.05), indicating a significant relationship between E-WOM and impulsive buying of Nuface products.
The Influence Of Social Media, Customer Testimonials, Content Quality, And User Interaction On Purchase Intention Of Skincare Products In Bengkulu Utomo, M. Fredi; Soleh , Ahmad; Abi, Yudi Irawan
Jurnal Pusat Manajemen Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i1.642

Abstract

In line with the advancements of the era, beauty is not only a necessity for the general public but also a prospective business opportunity, as evident in the growing skincare product industry year after year. The aim of this study is to determine whether social media, content quality, customer testimonials, and user interaction influence the purchase intention of skincare products in Bengkulu. This research employs a quantitative approach. Data collection was conducted using a questionnaire technique, with a sample size of 115 respondents. The results of the study indicate that the multiple linear regression model is Y = 0,005 + 0,276 X1  + 0,081 X2  + 0,360 X3  + 0,283X4  + 0,200. The positive coefficients suggest a positive or direct relationship between the variables of social media (X1), customer testimonials (X2), content quality (X3), user interaction (X4), and purchase intention (Y) for skincare products in Bengkulu. The social media test (X1) shows that tcalculated=6.576>ttable=1.981tcalculated = 6.576 > ttable = 1.981 and significance p=0.000<0.05p = 0.000 < 0.05, meaning the hypothesis Ha is accepted and Ho is rejected, indicating that social media has a positive and significant impact on the purchase intention of skincare products in Bengkulu. The customer testimonials test (X2) shows tcalculated=2.247>ttable=1.981tcalculated = 2.247 > ttable = 1.981 and significance p=0.027<0.05p = 0.027 < 0.05, meaning the hypothesis Ha is accepted and Ho is rejected, indicating that customer testimonials have a positive and significant effect on the purchase intention of skincare products in Bengkulu. The content quality test (X3) shows tcalculated =7.803>ttable=1.981tcalculated = 7.803 > ttable = 1.981 and significance p=0.000<0.05p = 0.000 < 0.05, meaning the hypothesis Ha is accepted and Ho is rejected, indicating that content quality has a positive and significant impact on the purchase intention of skincare products  in  Bengkulu.  The  user  interaction  test  (X4)  shows tcalculated=5.427>ttable=1.981tcalculated = 5.427 > ttable = 1.981 and significance p=0.000<0.05 p= 0.000 < 0.05, meaning the hypothesis Ha is accepted and Ho is rejected, indicating that user interaction has a positive and significant effect on the purchase intention of skincare products in Bengkulu. Based on the comparison of the F-calculated value (12.025) with the F-table value (2.30), since Fcalculated>FtableFcalculated  > Ftable, it can be concluded that the hypothesis is accepted, meaning there is a simultaneous influence of social media (X1), customer testimonials (X2), content quality (X3), and user interaction (X4) on the purchase intention (Y) for skincare products in Bengkulu. This is supported by the significance level of p=0.000<0.05p = 0.000 < 0.05
The Influence Of Motivation And Compensation On Employee Performance At The Lungkang Kule Sub-District Office, Kaur District Saputri, Yudisti; E. G., Ida Ayu Made; Abi, Yudi Irawan
Jurnal Pusat Manajemen Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i1.796

Abstract

The purpose of this study was to determine the effect of motivation and compensation on the performance of employees at the Lungkang Kule District Office, Kaur Regency. The population in this study were all employees of the Kaur Regency High Prosecutor's Office totaling 31 employees, with a sample size of 31 employees. The sampling technique was cluster sampling. The data analysis technique used multiple linear regression: Y = 23.319 + 0.166X1 + 0.015X2, meaning that if motivation and compensation were increased by 100%, employee performance would be worth 0.166 and 0.015 respectively. The results of the study showed simultaneously by comparing the Fcount value with Ftable, so that it was known that the Ftable value was 3.757> 3.16 and it can be concluded that motivation and compensation had a significant effect on employee performance at the Lungkang Kule District Office, Kaur Regency. Based on the partial test, it is known that motivation has a positive and significant effect on the performance of employees at the Lungkang Kule District Office, Kaur Regency with a sig value of 0.004 < alpha (0.05), while compensation has a positive and insignificant effect on the performance of the Lungkang Kule District Office, Kaur Regency with a sig value of 0.810 > alpha (0.05).
Sosialisasi Pemasangan Titik Gogle Maps Dan Spanduk Sebagai Alat Promosi Dalam perluasan Jaringan Penjualan Umkm RT 09 RW 05 Kelurahan Pematang Gubernur Kota Bengkulu Dona, Hesti Pestiko; Patriasia, Eka Salsa; Anggreani , Wike; Abdullah , Hasan; Saputra , Sandi; Putra, Dwingki Marta; Abi, Yudi Irawan; Gayatri, Ida Ayu Made Er Meytha
Jurnal Kewirausahaan dan Bisnis Vol. 7 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v7i2.856

Abstract

Rt 09 Rw 05 in the Pematang Gubernur village holds great potential in the field of Micro, Small, and Medium Enterprises (MSMEs). However, this potential has not yet been fully explored and recognized by the wider community. Seeing this opportunity, students conducting Community Service (KKN) in Rt 09 Rw 05 initiated an innovative program, which includes the installation of map points and the posting of banners design for MSMEs. This program aims to highlight the village's potential and to introduce superior products to a broader audience. In the era of digitalization, MSMEs still do not understand how to place their Google Maps location as one of the economic drivers of developing countries. Micro and small enterprises (MSMEs) have a significant role. With the existence of MSMEs, in this activity, KKN students provide training and direct assistance to MSME owners to operate the step-by-step registration of their business on Google Maps so that its visibility can be seen by the public. Through the implementation of this work program, it is expected that MSME owners can better understand and appreciate the importance of digitalization in managing their businesses. By utilizing digital technology, MSME players will make it easier for potential customers to find their business locations more effectively and efficiently. This is expected to positively impact the increase in sales volume and expand their market reach. In addition, this program aims to improving the efficiency and productivity of MSMEs, allowing them to optimize existing resources and minimize waste. With digitization, MSMEs can also create significant added value at the village level, contributing to local economic growth and strengthening their position in an increasingly competitive market. Through this approach, it is hoped that MSMEs can not only survive but also grow and compete effectively in the digital era.
Co-Authors Abdul Rahman Abdullah , Hasan Agustin, Revalinda Ahmad Soleh Andini , Fira Juli Anggreani , Wike Anisa Rahma, Anisa Aprilia, Cindy Aprilia, Izra Putri Ariantara, Yudi Ariska , Yesi Indian Atharrafly , Muhammad Azhari, Nirman Chandra, M. Jeffri Arlinandes Concesa, Maria Daniarti, Rahma Dary, Nadya Putri Wulan Desita, Ridha Tri Devi, Made Tiara Dona, Hesti Pestiko E. G., Ida Ayu Made Elenri, Heni Fadhlurrahman, M. Thoriq Febliansa, Muhammad Rahman Febliansyah, M. Rahman Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Ermeytha Hanila, Siti Harwini, Dewi Herayanti, Pesi Herlina, Yeni Herry Novrianda Hidayati, Ismi Ida Anggriani Irwanto , Tito Januarsih, Ayu Jefriansyah, Moehammad Karona Cahya Susena, Karona Cahya Mahmudi, M. Ikhawan Marleza, Yozi Melinda, Tri Febrina Mikaresti, Pamela Mukmin, Suprian fikril MW , Rahmat Nurwahid Nasution, Suswati Neri Susanti Novita, Meta Ogriansyah, Gioni Patriasia, Eka Salsa Prananda , M. Akbar Pranata, Fheroansyah Ade Pratama, Meylan Puspitasari, Nadia Putra , Dwingki Marta Putra , Iswidana Utama Putra, Agung Pratama Putra, Dwingki Marta Putra, Jemi Putri, Dea Alesia Putri, Lydia Gustina Putri, Shofi Rahmadannia Rahaman, Abdul Rajaliu, Haqil Rasuma, Hafiz Agung Resti ulandari, Resti Sanjaya, Dendi Saputra , Sandi Saputra , Wahyu Adi saputra, Arzil azizah Saputri, Yudisti Sari, Desti Rupita Sari, Pitriya Anggun Suhendar, Cecep Syallaysyah, Jenny Dwi Syaputra, Erpan T, Oscar Julius Gamaliel Tarigan, Heskyel Pranata Teri Intaraga Tito Irwanto, Tito Utomo, M. Fredi Wahyudi, Ikbal Wijaya, Ermy Wulandari, Putri Eka YANTO YANTO Yodista, Yodista Yulita Sari Yulyanti, Oni