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Edi Saputra
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Journal : E-JRM

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Analisis Store Atmosphere, Keragaman Produk, Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen (Studi Kasus Halalan Mart Sukorejo, Kabupaten Pasuruan) Edi Saputra; Rois Arifin; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 08 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThe purpose of research is to analyze the effect of store atmosphere, product diversity, and service quality on consumer buying interest at Halalan Mart Sukorejo. The population in this study are consumers of Halalan Mart. The sampling technique used purposive sampling with a sample size of 90 respondents to Halalan Mart consumers. The method used in processing data using a quantitative approach with multiple linear regression analysis tools through the IBM SPSS 25 application program (statistical product and service solutions). From data management, it is found that store atmosphere and product diversity have a positive and significant effect on consumer purchase interest, while service quality does not, and simultaneously the three independent variables have a significant effect on consumer purchase interest. Keywords: Analysis Store Atmosphere, Product Diversity, Service Quality, Purchase Interest
Co-Authors Abbel Adriansyah Ade Adriadi Ade Nurdin Adfa Aditiya Afriyadi Afriyadi Ahmad Saparudin Aldrich Azka Fiqriah Alfajra Alfajra Alfira Arjan Alfurqan Amalia Putri Al Amin Angela Wulandari Anugrah Pritama Arde Ari Prayitno ARIEF RIO MAULANA Aryani, Reni Asfa Mutiara Ahmad Pabulo Awaludin Marwan Bahruddin Bambang Irawan Bukhari Bukhari Candra Widjaya Candra Wijaya Christina Mutiara Ishak Cut Delsie Hasrina Daisy JP Darnelly Darnelly Desyan Ria Dhifiya Ardhana Didik R Iswantoro Dodi Mario Panjaitan Dwi Setia Ningsih Dyandra Sastra Wardani Edi Saputra Eka Rahmi Elmarisa Nasrul Fathulloh . Felita Jekri Fitriadi, Nuzuli Gusmi Kholijah Gusri, Lailal Haezrah Oktavini Handoko Handoko Handoko Hanni Fridena Hendreo, Chornolius Hidwal Hamda I Wayan Kertih I Wayan Lasmawan Ikke Windiya Irawan Suntoro Isrania Isrania Jefri Marzal Kasful Anwar Khaira, Ulfa Khais Aini Khalikussabir, Khalikussabir KRISTINA WIJAYA M. Ari Prayitno M. Budi Utomo M. Mona Adha Mardhotillah, Bunga Mauladi Mauladi May Rifany Meilin Meilin Muhammad Adfa Aditiya Muhammad Razi A Muhammad Sazali Munazar Munazar Mutia Putri Dewi Apriyanti Natalie Ernantonio Nia Pratiwi Niken Rarasati Niko Akbar Nova Suresti Nur Istiani Nur Suaimah Putri Hazmawati Qoriyah Emilisa Rahman Sastrawan B51109060 Rahmat Arian Rahmat Fadila Rahmatina Aulia Rasti Anggraini Reza Fahmi Rina Devianty Riris Nurkholidah Rambe Rizky Akbar Rodia Tammardia Siregar Rois Arifin Roy Poso Samsudin Nurseha Shinta Nabila Hsb Syamsu Nahar Syarif Muhammad Ilham Tasdik Ilhamudin Teuku Zia Zuliansyah Toliang, Ermina Tri Suratno Tri Sutrasno Tri Syukria Putra Yani Riyani Yanova, Shally Yarzan Munakalla Yohanes Adi Nugroho Yulfrita Adamy Yulia Oktarina Yuliana Yuliana Yunida Pangastuti