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Financial Literacy and Its Impact on the Income Level of Chili Farmers in Rural Indonesia Gigih Yudo Sekti; Syafrial; Hery Toiba; Dwi Retnoningsih
HABITAT Vol. 34 No. 1 (2023): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.1.2

Abstract

The financial literacy level determines the economic condition of every social stratum. In other words, when farmers experience failure in regulating their economic activities, it is most likely due to their low financial literacy level. The study aims to identify the financial literacy level of chilli farmers in Rural Areas, analyze the factors that influence the financial literacy level, and analyze the impact of financial literacy on increasing the income of chilli farmers in Rural Areas. This study uses Propensity Score Matching (PSM) method to analyze the impact of financial literacy. The results of the study provide information that (1) The majority of chilli farmers' financial literacy in Rural Areas is at a high level with 65% of the total respondent, (2) The existence of financial literacy in Rural Areas has a positive impact on increasing the income of chilli farmers with a comparison that farmers at high literacy levels have higher incomes of Rp. 65,384,503 compared to farmers who have low literacy levels, and (3) The results of the analysis of factors that influence financial literacy state that the factors of age, education level, land area, land status, farming experience, and family responsibilities have a relationship with financial literacy, but the gender factor cannot be identified statistically.
The Effect of Relationship Marketing on Customer Gratitude and Customer Loyalty at Farm to Table Business Mekasari, Firsta Koesdyah; Setiawan, Budi; Isaskar, Riyanti; Koestiono, Djoko; Syafrial; Maulidah, Silvana
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.21

Abstract

Farm to Table Business is one of the platform for selling agricultural products by digital marketing that really needs a relationship marketing strategy to add customers and increase customer loyalty by increasing customer gratitude. Relationship marketing is a form of strategy to retain customers. The purpose of this research is to analyze the effect of relationship marketing on customer gratitude and the effect of customer gratitude on customer loyalty at Farm to Table Business. This study used a purposive sampling technique to determine the sample with a total of 100 respondents. The data analysis technique in this study used SEM PLS (Partial Least Square) with Warp PLS 7.0 software. The results of this research show that: (1) Relationship marketing has a positive and highly significant effect on customer gratitude by 0.22; (2) Customer Gratitude has a positive and highly significant effect on customer loyalty by 0.56.
Hubungan Penggunaan Gadget terhadap Kebugaran Jasmani Siswa Kelas X di SMK N 1 Kota Bengkulu Afrilliyan, Arrendi; Sugihartono, Tono; Eko Nopiyanto, Yahya; yarmani; Syafrial; M. Aditya Pratama, M. Aditya
SPORT GYMNASTICS : Jurnal Ilmiah Pendidikan Jasmani Vol. 6 No. 2 (2025): Oktober
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/gymnastics.v6i2.45221

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara penggunaan gadget dan tingkat kebugaran jasmani siswa kelas X di SMKN 1 Kota Bengkulu. Latar belakang penelitian ini didasari oleh pengamatan awal yang menunjukkan bahwa siswa perempuan lebih sering menggunakan gadget daripada melakukan aktivitas fisik. Penelitian menggunakan pendekatan kuantitatif dengan metode korelasional. Data diperoleh melalui angket penggunaan gadget dan tes kebugaran jasmani (lari 12 menit Cooper Test) terhadap 36 siswa perempuan kelas X. Analisis data menggunakan uji normalitas, homogenitas, linearitas, dan korelasi Pearson. Hasil penelitian menunjukkan adanya hubungan negatif yang signifikan antara penggunaan gadget dengan kebugaran jasmani siswa (r = -0,637; p < 0,05). Artinya, semakin tinggi intensitas penggunaan gadget, semakin rendah tingkat kebugaran jasmani siswa. Berdasarkan hasil tersebut, disarankan agar siswa mengurangi waktu penggunaan gadget yang berlebihan dan lebih aktif dalam aktivitas fisik untuk menjaga kebugaran jasmani.   ABSTRACT  This study aims to analyze the relationship between gadget use and the physical fitness level of tenth-grade students at SMKN 1 Bengkulu City. The research was motivated by initial observations indicating that female students tend to use gadgets more frequently than engaging in physical activity. The study employed a quantitative approach with a correlational method. Data were collected through a gadget usage questionnaire and a 12-minute run test (Cooper Test) involving 36 female students. Data analysis included normality, homogeneity, linearity, and Pearson correlation tests. The results revealed a significant negative correlation between gadget use and students' physical fitness (r = -0.637; p < 0.05), indicating that higher gadget usage is associated with lower physical fitness. Therefore, it is recommended that students reduce excessive gadget use and increase participation in physical activities to maintain optimal physical fitness.