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Journal : Jurnal For Management Student (JFMS)

PENGARUH PREFERENSI KONSUMEN TERHADAP KEPUTUSAN MEMILIH JASA TRANSPORTASI KERETA API CUT MEUTIA DI STASIUN COT SEURANI, KRUENG MANE KECAMATAN MUARA BATU KABUPATEN ACEH UTARA Khalisa, Usnul; Siregar, Widyana Verawaty; Bachri, Naufal; Biby, Sapna
Journal for Management Student (JFMS) Vol. 3 No. 4 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i4.6757

Abstract

This study examined the influence of consumer preferences on the decision to choose the Cut Meutia rail transportation service at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency. This study used primary data obtained by distributing questionnaires to 185 respondents selected using purposive sampling. The data analysis method used was the factorial test analysis method and the multiple linear regression analysis methods with the help of SPSS. The results of partial test for factor 1 showed that security, word of mouth, brand image, and lifestyle positively and significantly influenced the decision to use Cut Meutia Railway transportation services, and factor 2 showed that price and service quality positively and significantly influenced the decision to choose the Cut Meutia Railway transportation service. Factor 1 and factor 2 simultaneously had a positive and significant effect on the decision to use Cut Meutia Railway transportation services at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency.
PENGARUH SIKAP, NORMA SUBYEKTIF DAN KONTROL PERILAKU TERHADAP NIAT BELI KUOTA INTERNET DI KOTA LHOKSEUMAWE Zahrati, Zahrati; Siregar, Widyana Verawaty; Razif, Razif
Journal for Management Student (JFMS) Vol. 2 No. 1 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i1.6758

Abstract

This study aims to analyze the effect of attitudes, subjective norms, and behavioral control on internet quota purchase intentions from various providers. The object of this research is the people of Lhokseumawe City who use more than twice the sampling method, namely the Purposive Sampling Technique with a sample of 100 respondents. The results showed that the attitude variable had no significant effect on the purchase intention of internet quota, while the subjective norm variable had a significant effect on the purchase intention of internet quota, behavioral control had a significant effect on the purchase intention of internet quota in the city of Lhokseumawe.