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All Journal Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Economics and Digital Business Review JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) MANAJEMEN Journal of Trends Economics and Accounting Research Journal of Management and Digital Business Dinamika Jurnal Pengabdian Mandiri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam AGRARIS: Journal of Agribusiness and Rural Development Research JER Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Accounting, Management, and Economics Research : Ijamer Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Riset dan Inovasi Manajemen
Vincent Didiek Wiet Aryanto
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro, Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Digital Marketing Development Model through Digital Literacy Mediation to Improve SME's Performance Ivonne Angelic Umboh; Vincent Didiek Wiet Aryanto
Media Ekonomi dan Manajemen Vol 38, No 1 (2023): January 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i1.3315

Abstract

The objective of this research is to undertake the digital literacy competence among the SME (Small and Medium Enterprises) actors and to answer the previous research evidence that digital literacy is still under study; therefore, digital literacy among the SMEs a cluster of MSME, natural dyes Batik Kebon Indah Bayat Klaten is used as location of this research. Method of the study was carried out by census to all members of cluster batik natural dyes in Bayat Kebon Indah Klaten. All 186 batik members were withdrawn as respondent of this study, the reason for withdrawing all cooperative member of Kebon Indah because they were engaged in digital marketing activities to promote their natural dyes batik products. The engagement in social media to promote their products was vulnerable to digital illiteracy exposures. Digital literacy is a mediating variable bridging the gap between digital marketing capability and SME business performance. The findings reveal that digital marketing capability has a significant impact on SME business performance, digital literacy has a considerable effect on SME's business performance, and digital literacy significantly impacts digital marketing capability. Implication of the study found out that digital literacy prevented the respondents to believe in hoax, several deceiver’s efforts of business deceptions, therefore digital literacy strengthened them to be cautious in managing their business.
Co-Authors Adelia Nirmala Cahya Adilla Kustya Ulfa Adinda Maharani, Azahra Almeira, Arlynda Amalia Nur Chasanah Amjad Ali Amron Amron Ana Kadarningsih Apriliana, Salsabila Ariati Anomsari Ariati Anomsari Ariati Anomsari Aries Setiawan Arya Rukma Pradana Cahya, Handy Nur Calya Dini Daniswara Charisma Indah Nur Hidayah Desyandri Desyandri Dian Indriana Hapsari Diana Aqmala Diana Aqmala Elia Resha Fatmawati Eliza Junita Siswanto Fadillah Putri Abadi Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Galang Eko Prabowo Handy Nur Cahya Hariyadi, Guruh Taufan Harwati, Tan Anna Imang Dapit Pamungkas Ivonne Angelic Umboh Kurnia Agari, Bella Fitri Kusni Ingsih Lobo, Kevin Mahmud Mahmud Miharja, Thalita Salsabila Mila Sartika Muhammad Afif Alfandy Nanda Adhi Purusa Nanda Avi Tiara Putri Ningrum, Lintang Setya Noval Ramadani Novita Mayasari, Novita Oktoriza, Linda Ayu Piji Pakarti Putri Amalia Rahadatul Aisy Syafa Q.A Regita Kurnia Prahesti Rizkynugraheny, Andien Dwi Rony Arpinto Ady, Rony Arpinto Roymon Panjaitan Rudi Kurniawan Sagita Adinda Fitri Sarah Nurrohamah Setiani, Tieska Ade Merry Silvia Damayanti Siswanto, Eliza Junita Sofiyana, Andini Susilowati, MG Westri Kekalih Syamsul Arifin Taufan H, Guruh Taufiq, Yudi Muahamad TBP, RR Rhadiana Thalita Salsabila Miharja Wisit Rittiboonchai Yohan Wismantoro Yulita Setiawanta