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All Journal Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Economics and Digital Business Review JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) MANAJEMEN Journal of Trends Economics and Accounting Research Journal of Management and Digital Business Dinamika Jurnal Pengabdian Mandiri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam AGRARIS: Journal of Agribusiness and Rural Development Research JER Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Accounting, Management, and Economics Research : Ijamer Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Riset dan Inovasi Manajemen
Vincent Didiek Wiet Aryanto
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro, Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Digital Marketing Development Model through Digital Literacy Mediation to Improve SME's Performance Ivonne Angelic Umboh; Vincent Didiek Wiet Aryanto
Media Ekonomi dan Manajemen Vol 38, No 1 (2023): January 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i1.3315

Abstract

The objective of this research is to undertake the digital literacy competence among the SME (Small and Medium Enterprises) actors and to answer the previous research evidence that digital literacy is still under study; therefore, digital literacy among the SMEs a cluster of MSME, natural dyes Batik Kebon Indah Bayat Klaten is used as location of this research. Method of the study was carried out by census to all members of cluster batik natural dyes in Bayat Kebon Indah Klaten. All 186 batik members were withdrawn as respondent of this study, the reason for withdrawing all cooperative member of Kebon Indah because they were engaged in digital marketing activities to promote their natural dyes batik products. The engagement in social media to promote their products was vulnerable to digital illiteracy exposures. Digital literacy is a mediating variable bridging the gap between digital marketing capability and SME business performance. The findings reveal that digital marketing capability has a significant impact on SME business performance, digital literacy has a considerable effect on SME's business performance, and digital literacy significantly impacts digital marketing capability. Implication of the study found out that digital literacy prevented the respondents to believe in hoax, several deceiver’s efforts of business deceptions, therefore digital literacy strengthened them to be cautious in managing their business.
Peran Kontrol Diri Dalam Memediasi Literasi Keuangan, Gaya Hidup dan Interaksi Teman Sebaya Terhadap Perilaku Konsumtif Pengguna Paylater Gen Z di Kota Semarang Andini Sofiyana; Vincent Didiek Wiet Aryanto
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.8541

Abstract

Penelitian ini bertujuan untuk menganalisis Peran Kontrol Diri Dalam Memediasi Literasi Keuangan, Gaya Hidup dan Interaksi Teman Sebaya terhadap Perilaku Konsumtif Pengguna Paylater Gen Z di Kota Semarang. Metode penelitian menggunakan pendekatan kuantitatif. Data dikumpulkan dengan kuesioner yang dibagikan melalui google form kepada 185 responden dengan metode purposive sampling. Analisis data dilakukan dengan menggunakan metode Analisis Jalur Statistic yakni Partial Least Square-Structural Equestion Model (PLS-SEM). Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap perilaku konsumtif, gaya hidup berpengaruh positif signifikan terhadap perilaku konsumtif, interaksi teman sebaya berpengaruh positif dan signifikan terhadap perilaku konsumtif, kontrol diri berpengaruh positif dan signifikan terhadap perilaku konsumtif. Kemudian literasi keuangan berpengaruh positif signifikan terhadap kontrol diri, gaya hidup memiliki pengaruh positif dan signifikan terhadap kontrol diri, dan interaksi teman sebaya berpengaruh positif signifikan terhadap kontrol diri. Temuan lainnya menunjukkan bahwa peran kontrol diri dapat memediasi literasi keuangan terhadap perilaku konsumtif, namun kontrol diri tidak dapat memediasi gaya hidup dan interaksi teman sebaya terhadap perilaku konsumtif.
Meningkatkan Kepuasan Pelanggan Pada UMKM Kuliner Seafood Berbasis Event/Pameran: Peran Kualitas Layanan, Inovasi Produk Dan Kualitas Produk Desinta Pratama; Roymon Panjaitan; Vincent Didiek Wiet Aryanto; Haunan Damar
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18144

Abstract

Kepuasan pelanggan pada UMKM kuliner seafood memegang peranan krusial dalam memacu keberlanjutan usaha di event kuliner. Stuid tersebut ditujukan guna menganalisis pengaruh kualitas layanan, inovasi produk, dan kualitas produk terhadap kepuasan pelanggan. Metode kuantitatif dengan 139 responden, analisis SmartPLS 4, pada UMKM kuliner seafood berbasis event di Semarang dipergunakan dalam studi tersebut. Hasil penelitian memperlihatkan kualitas produk berpengaruh paling dominan terhadap kepuasan pelanggan, diikuti kualitas layanan, sedangkan inovasi produk tidak berpengaruh signifikan. Temuan tersebut mengindikasikan adanya kontribusi bagi pelaku UMKM untuk meningkatkan kualitas produk dan layanan guna menciptakan kepuasan serta loyalitas pelanggan.  
Social Commerce Tiktok Shop Kahf: Integrasi Social Media Marketing, Influencer Marketing, dan Brand Image Dalam Keputusan Pembelian Muhammad Arif Danendra; Vincent Didiek Wiet Aryanto; Diana Aqmala; Mochammad Eric Suryakencana Wibowo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.19521

Abstract

Perkembangan pesat social commerce melalui platform TikTok Shop menuntut pelaku bisnis untuk menerapkan strategi pemasaran digital yang efektif guna memengaruhi perilaku belanja konsumen. Penelitian ini bertujuan menganalisis pengaruh pemasaran media sosial dan pemasaran influencer terhadap keputusan pembelian produk Kahf di TikTok Shop, dengan menempatkan citra merek sebagai variabel perantara. Pendekatan kuantitatif deskriptif diterapkan dalam penelitian ini menggunakan metode survei yang melibatkan 100 konsumen dengan riwayat pembelian produk Kahf di TikTok Shop sebagai responden. Penentuan sampel menggunakan pendekatan purposive sampling, sedangkan pengujian hipotesis dilakukan melalui analisis SEM-PLS menggunakan SmartPLS 4. Hasil analisis data menunjukkan bahwa pemasaran media sosial dan pemasaran influencer berkontribusi positif dan signifikan dalam meningkatkan citra merek serta keputusan pembelian. Selain itu, citra merek terbukti berperan penting sebagai variabel mediasi dalam memperkuat pengaruh kedua strategi pemasaran tersebut terhadap keputusan pembelian. Temuan ini menegaskan bahwa kombinasi konten digital yang interaktif dan pemilihan influencer yang tepercaya sangat krusial dalam membentuk citra merek yang positif dan mendorong transaksi pembelian di TikTok Shop.
Peran Kepercayaan dalam Memediasi Pengaruh Celebrity Endorser, Online Customer Review, dan Online Customer Rating Terhadap Minat Beli pada Produk Lipstik Wardah di E-Commerce Shopee Regita Kurnia Prahesti; Vincent Didiek Wiet Aryanto; Aries Setiawan; Adilla Kustya Ulfa
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.10478

Abstract

Wardah's market share fell from 27.2% (2022) to 15% (2025), even though Wardah Matte Lip Cream has 268,700 reviews with a rating of 4.9 on Shopee. This study aims to determine the role of celebrity endorsers, online customer reviews, and online customer ratings on the purchase interest of Wardah lipsticks on Shopee, with consumer trust as a mediating variable. The research method used a quantitative approach through the distribution of questionnaires to consumers who had purchased Wardah products on Shopee. Data analysis was performed using Smart PLS software. The results of this study can contribute to companies in designing more effective digital marketing strategies based on consumer trust. The results show that celebrity endorsers and online customer reviews have a significant positive effect on purchase intention, while online customer ratings do not directly affect purchase intention but have a significant effect on trust. Furthermore, trust was found to mediate the relationship between the three independent variables and purchase intention, indicating that trust is a key factor in the consumer purchase decision-making process.
Peran Gaya Hidup, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian: (Studi Kasus Pada Konsumen Brand fashion H&M di The Park Mall Semarang) Frisca Marshanda Faradilla; Roymon Panjaitan; Vincent Didiek wiet aryanto; Imam Nuryanto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.11004

Abstract

This study employs a quantitative survey approach. Data were collected through questionnaires distributed to consumers who had previously purchased H&M products. This study employs a quantitative approach using a survey method, in which data were collected through the distribution of questionnaires to consumers who have purchased H&M products. The sampling technique used was purposive sampling, with a total of 120 respondents. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS version 4.0 software. The results indicate that product quality and promotion have a positive and significant effect on purchase decisions, while lifestyle does not have a significant effect. These findings suggest that product quality and the effectiveness of promotional strategies play a dominant role in influencing H&M consumers’ purchase decisions, whereas lifestyle factors tend to be less dominant. This study is expected to provide practical contributions for companies in formulating more effective marketing strategies and to serve as a reference for future research.
Co-Authors Adelia Nirmala Cahya Adilla Kustya Ulfa Adilla Kustya Ulfa Adinda Maharani, Azahra Almeira, Arlynda Amalia Nur Chasanah Amjad Ali Amron Amron Ana Kadarningsih Andini Sofiyana Apriliana, Salsabila Ariati Anomsari Ariati Anomsari Ariati Anomsari Aries Setiawan Arya Rukma Pradana B. Andini Nugrahaning Widhi Barti Syabana Mustikasari Cahya, Handy Nur Calya Dini Daniswara Charisma Indah Nur Hidayah Damar, Haunan Desinta Pratama Desyandri Desyandri Dian Indriana Hapsari Diana Aqmala Diana Aqmala Diana Aqmala Dwi Eko Waluyo Elia Resha Fatmawati Eliza Junita Siswanto Fadillah Putri Abadi Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Frisca Marshanda Faradilla Galang Eko Prabowo Handy Nur Cahya Hariyadi, Guruh Taufan Harwati, Tan Anna Herry Subagyo Imam Nuryanto Imang Dapit Pamungkas Ivonne Angelic Umboh Kurnia Agari, Bella Fitri Kusni Ingsih Lobo, Kevin Mahmud Mahmud Miharja, Thalita Salsabila Mila Sartika Mochammad Eric Suryakencana Wibowo Muhammad Afif Alfandy Muhammad Arif Danendra Nanda Adhi Purusa Nanda Avi Tiara Putri Ningrum, Lintang Setya Noval Ramadani Novita Mayasari, Novita Oktoriza, Linda Ayu Piji Pakarti Putri Amalia Rahadatul Aisy Syafa Q.A Regita Kurnia Prahesti Retno Indah Hernawati Rizkynugraheny, Andien Dwi Rony Arpinto Ady, Rony Arpinto Roymon Panjaitan Rudi Kurniawan Sagita Adinda Fitri Sarah Nurrohamah Setiani, Tieska Ade Merry Silvia Damayanti Siswanto, Eliza Junita Susilowati, MG Westri Kekalih Syamsul Arifin Taufan H, Guruh Taufiq, Yudi Muahamad TBP, RR Rhadiana Thalita Salsabila Miharja Wisit Rittiboonchai Yohan Wismantoro Yulita Setiawanta Yunita Ike Wulandari