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Latif, Latif
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Journal : Bulletin of Community Engagement

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Pengaruh Store Atmosphere terhadap Kepuasan Konsumen di antar Ruang Coffee & Eatery Noegraha, Rosandi Ardi; Latif, Latif; Sari Harsanti, Pradnya; Sari Wardhan, Hilda
Bulletin of Community Engagement Vol. 4 No. 1 (2024): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v4i1.1046

Abstract

This research was aimed at finding out how the Store Atmosphere affects consumer satisfaction at Antar Ruang Coffee & Eatery. This research uses a questionnaire as a tool in collecting respondent data. The analysis technique used is quantitative descriptive analysis. The population and sample in this research were visitors to Antar Ruang Coffee & Eatery. The number of respondents in this research was 100 respondents. The results of this research are based on simple linear regression analysis to obtain a sig number. < 0.05, then the store atmosphere variable has a significant influence on the consumer satisfaction variable with an R squre of 0.354, meaning that the store atmosphere influences consumer satisfaction by 35.4% and the remaining 64.6% is influenced by other factors. Keywords: Store Atmosphere on Consumer, Consumer Satisfaction
Co-Authors Adinda Putri, Fanny Aditya Budi Atma Rusadi Agrasadya, Agrasadya Ahmad Ghoni Alber, Alber Amelia, Intan Apriansyah, Muger Ardiansah, Ardiansah Asnawi Asnawi Athifah, Putri Ayu Pratami Azzahra, Fadhilah Bugis, Meili Bunyamin, Ilham Akbar Caesar Putra Anugerah Choirinnisa, Shafa Amalia Delmawita, Delmawita Desi Sukenti Destriyana, Destriyana Devi, Sylvia Pratama Diah Ayu Lestari Dicky Fahmi Febrina Dafit, Febrina Gilang Permana Hadi Prasetyo Hartika, Wida Hermaliza , Hermaliza Hidayat, Bahril Hidayatun Nur Hidayatunnur, Hidayatunnur Ihsan, Bayu Ivani Prihadi, Della Iwan, Pristanto Ria Irawan Jimatul Arrobi Judijanto, Loso Kamaludin Kamaludin Karmelia, Karmelia Lesmana, Rosa Liana Sari, Ola Lingga, Leny Julia Maryati Maryati Miftahudin . Muhamad Iqbal Muhkhaiyar, Muhkhaiyar Mukhlis, Muhammad Nisa’, Nabila Tun Nofita, Ria Novriansyah, Wahyu Nuradilla, Nuradilla Pardede, Christopher Immanuel Enggar Piliang, Wilda Srihastuty Handayani Prita Indriawati, Prita Putri Ade Rahma Yulis Putri Octa Hadiyanti Putri, Dinda Gustia Rachmawati, Fairus Augustina Raudhotul Aliyah Ritonga, Noor Aspa Izzati Riyanto, Indar Rosandi Ardi Noegraha Sari Harsanti, Pradnya Sari Wardhan, Hilda Sela Novitasari Setiyawan, Heri Sihes, Ahmad Johari Sukenti, Desi Sunarto, Ading Susiang, Maria Imelda Novita Syahneg, Syahneg Syahrul R, Syahrul Syarifudin Sukasih, Ahmad Tambak, Syahraini Try Mulia, Indah Utami, Meisindi Wibowo, Cokorda Agung Wulan Dari, Asih Zaim, M