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Journal : Journal of Big Data Analytic and Artificial Intelligence

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Pengaturan Tata Letak Produk Fashion dengan FP-Growth untuk Peningkatan Penjualan UMKM Widyasari; Syafiqoh, Ummi; Rahmadania, Nova Tari; Hartono, Lies
Journal of Big Data Analytic and Artificial Intelligence Vol 8 No 1 (2025): JBIDAI Juni 2025
Publisher : STMIK PPKIA Tarakanita Rahmawati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71302/jbidai.v8i1.69

Abstract

The application of data mining techniques in the business sector contributes significantly to strategic decision-making. This study implements the FP-Growth algorithm to analyze consumer purchasing patterns at Zaynthary Store, a fashion retail shop located in Tarakan City. A total of 161 sales transaction records were collected and processed to identify frequent itemsets and association rules that represent relationships between products. The findings reveal that certain item combinations are frequently purchased together, such as {Blouse → Jeans} with a confidence value of 55%, suggesting that these items should be placed near each other in the store display layout. FP-Growth has proven effective in exploring customer purchase patterns and providing layout recommendations that can support increased sales. These results can serve as a strategic reference for designing data-driven store layouts in the fashion retail industry.
Co-Authors A. Solicitor Ade Riyana Adika, Dimas Aditya Rahman Yani Afriani Afriliani Afriliani Agrata, Madelyn Agus Riyanto Agus Riyanto Aileena Solicitor Costa Rica El Chidtian Amril, La Ode Angky Wahyu Putranto Anugerah Dany Priyanto Anugerah Dany Priyanto, Anugerah Dany Ardik Ardianto Arifianti, Siti Nefa Aris Sutejo Bayu Wibisono, Aryo Dedi Supriadi Della Angelina Desy Aris Anti Dora Nurcahyani, feby Efendi, Yudi Ekasaputri, Dessy Endang Wuryandini Enggar Mulyajati Febriyanto, Ridho Firmansyah Hana Nadhifa Khalda Hartono, Lies Hasbi Ibrahim, Hasbi Hidayah, Rochma Nur Hilma Erfiani Baroroh Ibrahim, Nurdin Islamudin, M Syaifullah Ivonne Patricia Jihad, Muhammad Jonathan, Michelle Leevia Karimah Amatullah Kosasih, Denisa Kriswesti, Rhematra Kurniawan, Adeline Larasati Putri, Regina Dian M Afifulloh M. Nurman Ardiansyah Mahesti, Dina Maimunah Masitowati, Gatot Megan Asri Humaira Muhammad Encep, Muhammad Muhammad Jihad Nataherwin Nesia Andriana Ni Putu Meri Dewi Pendit Ningsih, Rinanti Noor Miyono Nurdiantini Primayanti Primayanti, Primayanti Purwanto, Farelino Arsyi Vernanda Putri, Alnaya Tarisa R. Siti Pupu Fauziah Rahmadania, Nova Tari Ramadhana, Adji Muhammad Ramadhani, Faiz Rinta Sukma Firdaus, Mei Rudi Hartono Rusi Rusmiati Aliyyah Sigit Wibowo Sigit Wibowo Silfani, Nabila Sri Wahyuni Sri Wahyuni Suhendar, Siti Suryani Syafiqoh, Ummi Syanti Dewi Syaputri , Wuri Teti Estiasih Teti Estiasih Ubaidah Vica Ananta Kusuma Yunisya, Adibah Nurul Yuwanti, Riska Rahma Zainal Abidin Arief