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Elistia, Elistia
Universitas Esa Unggul
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Journal : IDEAS: Journal of Management

 1 
Determinants of Consumer Satisfaction and Revisit Intention in Culinary Tourism Elistia Elistia; Putra Maulana
IDEAS: Journal of Management & Technology Vol 3, No 1 (2023)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v3i1.4680

Abstract

Culinary tourism is one of the main components of tourist behavior towards specific destinations where experience local food, one part of Indonesian culinary tourism that can attract tourists is Bandung, West Java. This study aims to analyze the determinants of Customer Satisfaction and Revisit Intention, which are influenced by Food Quality, Price Fairness, and Physical Environment factors in culinary tourism in Braga, Bandung, West Java. This quantitative research method uses a descriptive causality approach with a sample of 200 respondents. Data collection using online surveys is processed and analyzed using the Structural Equation Model. The results of this study show that Physical Environment has a positive effect on Customer Satisfaction. However, Food Quality and Price Fairness do not positively affect Customer Satisfaction. Factors that positively affect Revisit Intention are Food Quality and Customer Satisfaction, but on the contrary, Physical Environment does not significantly affect Revisit Intention. Research findings show that Customer Satisfaction can significantly mediate the influence between Physical Environment and Revisit Intention. Furthermore, the results show that Customer Satisfaction can increase Revisit Intention. Thus, Food Quality and Price Fairness are concerns for culinary business actors in Braga, Bandung, to evaluate prices and food offered so that consumers feel satisfied and want to visit again. As a sustainability effort in culinary that Indonesia is proud of, it is proven that Customer Satisfaction and Physical Environment can significantly impact the Revisit Intention of culinary tourism in Braga, Bandung.
Co-Authors - Sumardianto Afif, Ahmad Sururi Ajeng Sekar Pratiwi Amalia, Lia Andini, Elsa Mariska Annisa Azzahra Aprillia, Fenny Aprillia, Sherly Astuty, Widya Ayu Larasati Chrisafi, Astrid Danes Jaya Negara Edastami, Mayang Sari Emerellia Septiani, Resty Fachmi Tamzil Fatimah, Umi Fenny Aprillia Fransiska Deodora Gilang Pratama Harahap, Arman Hery Widijanto Hikmawati, Elok Intan Dwi Asmarani Jovita Nathania Khairul Anwar Lia Amalia LIA AMALIA Lorenza, Gita Lutfiah, Azizatul Mahadewi, Erlina Puspitaloka Maharani, Novera K. Meria, Lista Mitsalina Tantri Mokodaser, Livia Prisillia Muda, Cut Alia Keumala Muniroh, Muniroh Nadia Agustini Nur Safitri Nurlinda, R.A. Nurmawaty, Dwi Primasatria Edastama, Primasatria Purwana E.S., Dedi Putra Maulana Putra Maulana Putri Ilma Nurannida Putri Ronitawati Rd. Tuty Sariwulan Resty Emerellia Septiani Ria Atmaja, Dodi Ridhuan, Syamsu Rizan, Muhammad Rohmatin, Sartika Dwi Rojuaniah Rojuaniah Romadhon Romadhon Salomon, Sam Septia Rosdyaningrum Setiati, Ritta Sholekhatun Nisa Siti Badriyah Siti Mariam Sri Rosmalina Soejono Sudarmika, Dina Syahzuni, Barlia Annis Tantri Yanuar Rahmat Syah Tia Pratiwi TRESIA KRISTIANA Tria Saras Pertiwi Usep Suhud Viatiningsih, Wiwik Vitria Melani, Vitria Yustianto, Dylan Ahya