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All Journal Jurnal Ekonomi : Journal of Economic Journal of Business and Behavioural Entrepreneurship Jurnal Pengabdian Masyarakat AbdiMas Technomedia Journal JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH ABDIMAS Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) Cakrawala Pedagogik JURNAL LENTERA BISNIS Economy Deposit Journal ( E-DJ) Jurnal Ilmiah Edunomika (JIE) Bulletin of Counseling and Psychotherapy Jurnal Syntax Transformation Jurnal Fokus Manajemen Bisnis International Journal Of Science, Technology & Management (IJSTM) IAIC Transactions on Sustainable Digital Innovation (ITSDI) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Berajah Journal Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan International Journal of Cyber and IT Service Management (IJCITSM) Jurnal Ilmu Sosial dan Humaniora Startupreneur Business Digital (SABDA Journal) Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Economics (IJEC) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Media Abdimas International Transactions on Education Technology (ITEE) Blockchain Frontier Technology (BFRONT) International Transactions on Artificial Intelligence (ITALIC) Journal of Computer Science and Technology Application
Meria, Lista
Universitas Esa Unggul
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Journal : Journal of Computer Science and Technology Application

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The Influence of E-Commerce and Digital Marketing on Startupreneur Performance Using PLS-SEM Meria, Lista; Andriyansah; Priandito; Lutfiani, Ninda; Awhina, Ridan Ahsani Te
CORISINTA Vol 2 No 1 (2025): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v2i1.82

Abstract

Startupreneurs increasingly rely on technology to manage their business, especially in using e-commerce applications and digital business marketing strategies. This research investigates the influence of e-commerce applications and digital business marketing on startup entrepreneur performance. The research method used is an online survey of 150 startup entrepreneurs in Indonesia who are active in various industries. Data was collected using a questionnaire that measures the level of use of e-commerce applications, digital business marketing practices, and startupreneur performance based on factors such as revenue growth, customer satisfaction, and market visibility. The results of the analysis show that the use of e-commerce applications has a significant favourable influence on startupreneur performance. Startupreneurs who actively use e-commerce applications tend to have higher revenue growth and better levels of customer satisfaction. Additionally, digital business marketing strategies were also found to positively affect startup business performance, especially in increasing market visibility and broader market penetration. This research makes an essential contribution to understanding how technology and digital marketing strategies can help improve startupreneur performance. The practical implication of this research is the importance of integrating e-commerce applications and digital business marketing in startup business growth strategies. Steps to improve startupreneur performance could involve investing in digital technology and improving skills in managing online marketing strategies.
Co-Authors Abadi, Ferryal Abshor Marantika Agustina, Noni Alexander William Aliyah Zahrah Amroni Andriyansah . Anggy Giri Prawiyogi Antonius Ardi Fadilah Aropria Saulina Panjaitan Atiya Fadila Awhina, Ridan Ahsani Te Bangun, Cicilia Sriliasta Binastya Anggara Sekti Bintoro, Annida Ningrum Budi Tjahjono Corry Yohana D. Santiago, Nila Desy Prastyani Deva Rivelino Devyani, Shindy Dita Indriyani Djatmiko, Budi Djunaedi, Mira Kartika Dewi Dudhat, Amitkumar Duwi Juliansah, Muhamad Alfi Dwi Andayani, Dwi Dwi Apriliasari Edwards, John Elistia, Elistia Euis Sadeli Fabian, Stefanus Fauziah, Zaleha Felix Sutisna Hasanah, Ananda Uswatun Hayadi, Bambang Herawan Hendy Tannady Insanita, Rizqiah Isabella Maria Jovita Nathania Julianingsih, Dwi Kosasih, Fajar Gumilang Kundang Karsono Lukita Pasha Manawar, Albert Mitsalina Tantri Mulyaningsih, Putri Muniroh, Muniroh Mustopa Mustopa Naibaho, Santy Berliana Nastavia Putri Nina Nurhasanah, Nina Ninda Lutfiani Nizirwan Anwar Pranata, Sudadi Priandito Primasatria Edastama, Primasatria Putri, Sonia Yunisya Rahmawati, Wulan Regina Deka Sofia Riya Widayanti Rojuaniah Rojuaniah Ruhiyat, Imam Safariningsih, Ratna Tri Hari sari budiarti Saukani Saukani Saukani Saukani Saukani Simorangkir, Holder Sita Husnul Khotimah, Sita Husnul Sri Mulyani Sri Mulyani Sri Rosmalina Soejono Sri Watini Subagyo, Luthfina Tsabitah Sunarjo, Richard Andre Suriyadi, Suriyadi Suryani Purnama Suryari Purnama Syah, Tantri Yanuar Rachmat Syamsiar, Syamsiar SYAMSUL HIDAYAT Syauqy, Muhamaad Rifat Tatik Mariyanti, Tatik Toh Hua, Chua Tri Ismardiko Tuti Nurhaeni Ulum, Muhamad Bahrul Ummanah Ummanah, Ummanah Unggul Purwohedi Utami, Naning Putri Viatiningsih, Wiwik Victorianda Widodo, Agung Mulyo Yulfitri, Alivia Yunita Fauzia Achmad Zanubiya, Jihan