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All Journal Tadbir: Jurnal Manajemen Pendidikan Islam AkMen JURNAL ILMIAH Jurnal Ilmu Manajemen Terapan (JIMT) Indonesian Journal of Islamic Economics and Business Jurnal Ilmu Multidisplin Journal of Creative Student Research Jurnal Manajemen Riset Inovasi Socio-Economic and Humanistic Aspects for Township and Industry Alfihris: Jurnal Inspirasi Pendidikan Jurnal Manajemen dan Pendidikan Agama Islam Jurnal Budi Pekerti Agama Islam International Journal of Post-Axial: Futuristic Teaching and Learning International Journal of Education, Vocational and Social Science International Journal of Educational Evaluation and Policy Analysis Multidisciplinary Indonesian Center Journal International Journal of Interdisciplinary Research Indonesian Development Economics and Localities Media for Empowerment, Mobilization, and Innovation in Research & Community
Kasful Anwar Us
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : Indonesian Development Economics and Localities

 1 
Global Issues in Digital-Based Education Marketing for World Class Education at Universitas Internasional Batam Agung Setiabudi; Kasful Anwar Us; Fridiyanto; Sri Kadarsih
Indonesian Development Economics and Localities Vol. 1 No. 3 (2025): Regional Disparities and Development Policy: Evidence from Indonesian Localitie
Publisher : Future Techno-Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/bdarhf46

Abstract

This study explores the global digital marketing strategies implemented by Universitas Internasional Batam (UIB) in its pursuit of World Class Education (WCE). Employing a qualitative descriptive approach, the research analyzes UIB’s efforts to expand its international reach through multilingual website development, participation in global mobility programs such as Erasmus and AIESEC, and active digital campaigns across social media platforms. Findings reveal key challenges including limited multilingual content, insufficient digital marketing infrastructure and human resources, and a lack of differentiated international academic programs and sustainable collaborations. Despite these challenges, UIB demonstrates strategic progress through capacity-building initiatives, accreditation efforts, and enhanced global partnerships. The study highlights the importance of integrating digital innovation with local cultural values (glocalization), strengthening international academic networks, and adopting data-driven marketing approaches. The results provide valuable insights for higher education institutions aiming to compete effectively in the increasingly globalized digital education market.
Leadership and International Collaboration of Institutions Toward World Class Education Fahrizal Nover; Kasful Anwar Us; Fridiyanto
Indonesian Development Economics and Localities Vol. 1 No. 3 (2025): Regional Disparities and Development Policy: Evidence from Indonesian Localitie
Publisher : Future Techno-Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/b6s7cw06

Abstract

In the era of globalization and increasing competition among higher education institutions, Universitas Negeri Jakarta (UNJ) is striving to achieve the status of a World Class Education (WCE) institution. This study aims to explore how leadership and international collaboration at both institutional and human resource levels contribute to the realization of WCE at UNJ. Utilizing a qualitative descriptive approach, data were collected through in-depth interviews with university leaders, international office staff, and academic personnel, alongside analysis of institutional documents. The findings reveal that visionary, transformational, and distributed leadership plays a crucial role in fostering internationalization strategies, including academic mobility, global research partnerships, and cross-border curriculum development. However, the study also identifies significant challenges such as limited institutional synergy, inadequate international literacy among staff, and underdeveloped monitoring systems for sustainable collaboration. The research emphasizes the need for integrated leadership models and systematic human resource development to enhance global competitiveness. Ultimately, the synergy between effective leadership and strategic international cooperation is essential for positioning UNJ as a globally recognized university.
Co-Authors AA Sudharmawan, AA Ade Sofa Agung Setiabudi Ahmad Syukri Saleh Andi Zainal Abidin Anggun Feronika As'ad Isma Asrulla Boby Yasman Purnama Budianto Elviana Elviana Eri Deka Gustiar Fahrizal Nover Fitriyani , Fitriyani FRIDIYANTO Fridiyanto , Fridiyanto Fridiyanto, Fridiyanto Habe, M. Junaidi Isropil siregar Jamrizal Kemas Imron Rosadi Lias Hasibuan Lidin Wiwah Jaya Putra M. Thontawi M.Rasyid Meira Dwi Indah Purnama Merdiana Ferdila Milasari Milasari Muhammad Alfian Muhammad Rifai Muhammad Taraki mukhtar mukhtar Nurazizah Alamsyah Pirmanuddin, Pirmanuddin Rahmah Rahmah Rahmat Hidayat Rian Anugrah Firmanto Rita Sahara Munte Rosnawati Rosnawati Rosnawati Rosnawati, Rosnawati Rudwi Hantoro, Ramandha RUSMINI Samsu Alam Saripuddin Saripuddin Saripuddin, Saripuddin Sasmita Hasdiana Shalahudin Sismawati Sismawati Sri Kadarsih Sri Sudiarti Suci Karlina Aziz Sudur Sya'roni Sya'roni Teguh Pamungkas Yudi Agung Franata Yumesri