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All Journal Jurnal Pendidikan Sosiologi dan Humaniora Jurnal CoreIT JURNAL ILMIAH MATEMATIKA DAN TERAPAN JTAM (Jurnal Teori dan Aplikasi Matematika) JURNAL EDUCATION AND DEVELOPMENT JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Informatika dan Rekayasa Perangkat Lunak Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Kepariwisataan: Jurnal Ilmiah International Journal of Economics (IJEC) International Journal of Educational Research Excellence (IJERE) Innovative: Journal Of Social Science Research Journal Emerging Technologies in Education Journal of Rural Tourism (JoRT) Jurnal Teknologi Cerdas Ulil Albab Jurnal Teknokes Journal of Computer Science Advancements Journal of Social Entrepreneurship and Creative Technology Socious Journal
Nugroho, Agung Yuliyanto
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Journal : International Journal of Economics (IJEC)

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The Impact of TikTok Marketing on Consumer Motivation and Purchase Decisions for Tourism Products in Labuan Bajo Widilestari, Christine; Masriah, Masriah; Nugroho, Agung Yuliyanto; Putrianti, Flora Grace; Anshoriyah, Sofiyatul
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1466

Abstract

This study aims to describe the impact of social media, specifically TikTok, on advertising and marketing in Labuan Bajo's tourism industry. The study was conducted in Labuan Bajo with approximately 100 respondents, and data was collected and analyzed quantitatively to assess the influence of social media on consumer behavior and purchasing decisions. This study examines the effectiveness of TikTok as a promotional and marketing tool in encouraging consumers to purchase tourism products in Labuan Bajo. The findings indicate that TikTok is a viable promotional medium that can have a significant impact on consumer decision-making when it comes to culinary products. The use of this social media platform has a notable influence on the tourism industry in Labuan Bajo
Co-Authors Abdul Malik Akbar, Riolandi Albadri, Albadri Anshoriyah, Sofiyatul Apriyanto, Apriyanto Aurelius Fredimento Betty Yel, Mesra Christine Widilestari Dina Destari Firdaus, M. Surya Maulana Flora Grace Putrianti Hamka Hamka, Hamka Herryani, Herra Hidayat, Noura Rizqyaannisa Ignatius Septo Pramesworo Joko Triyono Kristanto, Ferat Larisu, Zulfiah Liyan, Sur masriah masriah, masriah Musa Hefer Smas Nasim, Abu Sahman Nugroho, Dwi Yoso Nur Rohman Prasetio, Rachmat Puji Sarwono Purwati Purwati Rao, Ananya Raule, Jean Henry Rosalina Andriyani Ebang Pareira Saidah, Andi Sanjaya, Lalu Rudi Shimbun, Annisa Fikria Sisca Cletus Lamatokan Sitti Hasnah Sri Yulianto Fajar Pradapa Sudiro, Syawal Sukoco, Hendro Suswanto Suswanto, Suswanto Sutopo, Joko Syamsu, Moch. Nur Titik Haryanti Tundo, Tundo Waahib, Achmad Nashrul Wajnah, Wajnah Widiyanto, Nur Wong, Lucas Wulandari, Lastiani Warih Yulianto, Dwi Hery Yuniati, Nining