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MANUFACTURER PRICE SURVEY COOPERATION OF THE REPRESENTATIVE OFFICE OF BANK INDONESIA (BI) LHOKSEUMAWE & FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY – JUNE 2024 Muammar Khaddafi; Chalirafi; Mohd Heikal; Munandar; Rico Nur Ilham; Thasrif Murhadi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.1821

Abstract

The development of the Strategic Food Price Information Center (PIHPS) is a real effort from the TPID Pokjanas to facilitate the development of a food information system which also functions as a national scale food price control policy coordination system. PIHPS aims to be a price monitoring tool, policy coordination and a means to expand access to price information for the public. Currently, the information in the National PIHPS focuses on 10 food commodities that dominantly contribute to inflation. Data were collected from direct surveys in 164 traditional markets from 82 CPI inflation sample cities covering 34 provinces with a standardized methodology. Apart from traditional markets, in 2017 development was carried out for modern market price data and large trader data. The target respondents are producers, namely companies/industry/agricultural farmer households/farmer group associations that produce goods. The price data collected is producer price data which includes tax and the enumerated data is point-in time data. The output of observations produced by surveyors is in the form of food price data, names, addresses, contacts (cellphone numbers) of respondents for the commodities surveyed along with the quality of the commodities. Accompanied by photo data of the respondent with the surveyor, and business photos (commodities produced)
ANALYZE THE INTENTION TO VISIT TANGKAHAN: A SOCIAL EXCHANGE THEORY APPROACH Siti Syaprila; Munandar; Ikramuddin; Teuku Zulkarnaen
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.427

Abstract

This research aims to analyze the intention to visit Tangkahan: A Social Exchange Theory Approach. Data for this research were collected through a survey method using a questionnaire as the data collection instrument. The respondents used in this study amounted to 114 people. This research employs a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the study indicate that there is a positive and significant influence between the perceived benefits towards the intention to visit Tangkahan Tourism, there is a negative and significant influence between the perceived benefits towards the intention to visit Tangkahan Tourism, there is a negative and significant influence between the perceived risks towards the intention to visit Tangkahan Tourism. Simultaneously, the results of the study show that there is a positive and significant influence between perceived benefits, perceived costs, and perceived risks towards the intention to visit Tangkahan Tourism.
THE INFLUENCE OF BRAND IMAGE, PRICE DISCOUN, PACKAGE BONUSES AND PRODUCT QUALITY ON BUYING IMPULSE IN ORIFLAME PRODUCTS Cut Annisa Sabilla; Munandar; Syamsul Bahri; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.531

Abstract

This research aims to test of brand image, price discount, package bonuses, and product quality on impulse buying of Oriflame products. The data in this research was collected using questionnaires as the data collection instrument. The sample consisted of 130 respondents. This research used a quantitative approach with multiple linear regression analysis and was processed using SPSS (Statistical Package for the Social Sciences). The hypothesis was tested using SPSS version 26.0. The results of this study indicate that, partially, the brand image variable has a positive and significant effect on impulse buying of Oriflame products, statistically 0.002 < 0.05, and has a t-value > t-table value of 3.246 > 1.656. The price discount variable does not affect and is not significant for impulse buying of Oriflame products, statistically 0.947 > 0.05, and has a t-value < t-table value of 0.066 < 1.656. Meanwhile, the package bonuses variable has a positive and significant effect on impulse buying of Oriflame products, statistically 0.004 < 0.05, and has a t-value > t-table value of 2.974 > 1.656. Additionally, the product quality variable has a positive and significant effect on impulse buying of Oriflame products, statistically 0.000 < 0.05, and has a t-value > t-table value of 4.713 > 1.656. The Adjusted R Square value of the independent variables, namely brand image, price discount, package bonuses, and product quality, shows that 41.2% of the variance is explained by these variables, while the remaining 58.8% is explained by other variables not included in this study.
INFLUENCE CELEBRITY ENDORSEMENT AND HALAL PRODUCT IMAGE ON BRAND LOYALTY OF HANASUI COSMETICS IN LHOKSEUMAWE CITY Khairina AR; Teuku Zulkarnaen; Munandar; Zahara Husna
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.537

Abstract

This study was conducted to examine the effect of celebrity endorsement and halal product image on Hanasui cosmetic brand loyalty in Lhokseumawe City. The population in this study were women over 18 years of age who had used Hanasui products. While the number of samples in this study were 96 respondents using non-probability sampling technique, namely purposive sampling. The data used in this study are primary data obtained by distributing questionnaires. The data analysis method used is multiple linear regression analysis techniques using SPSS 25. Data analysis uses the classical assumption test, partial test (t), simultaneous test (f) and the coefficient of determination test. The results showed that celebrity endorsement and halal product image had a positive and significant effect on Hanasui cosmetic brand loyalty in Lhokseumawe City.
THE INFLUENCE OF IMAGE, PATIENT SATISFACTION AND SERVICE QUALITY ON PATIENT LOYALTY AT JEUMPA HOSPITAL BIREUEN DISTRICT Zahara Fonna; Halida Bahri; Heriyana; Munandar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.573

Abstract

This research aims to analyze the influence of image, patient satisfaction and service quality on patient loyalty at Jeumpa Hospital, Bireuen Regency . The problem in this research is that there are still many patients who do not have a good level of loyalty to the hospital, this is because many patients complain about very slow service, unfriendly employees and doctor visiting hours that do not comply with hospital regulations and attendance. doctors who sometimes don't care about patient complaints. The method used is a quantitative method with a primary data approach. The number of respondents was 140 patients . The instruments in this research use validity, reliability, classical assumption tests such as normality tests, heteroscedasticity tests, multicollinearity tests. This research was conducted on inpatients at Jeumpa Hospital. In this study, data was obtained from the results of distributing questionnaires directly to respondents who were found at Jeumpa Hospital and those who were close to the Jeumpa Hospital location. The data analysis technique used is multiple linear regression analysis with the help of SPSS. The research results show that the image variable has a positive and significant effect on patient loyalty at Jeumpa Hospital, Bireuen Regency. The patient satisfaction variable has a positive and significant effect on patient loyalty at Jeumpa Hospital, Bireuen Regency. The service quality variable has a negative and insignificant effect on patient loyalty at Jeumpa Hospital, Bireuen Regency .
THE INFLUENCE OF DISCOUNTS AND LIFESTYLE ON IMPULSE BUYING (CASE STUDY OF SHOPEE APP USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH) Erni Fhonna; Munandar; Adnan; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.606

Abstract

This research aims to analyze the influence of discounts and lifestyle on impulse buying (a case study of Shopee users among students at the Faculty of Economics and Business, Universitas Malikussaleh). The study employs a quantitative method, with the population consisting of students from the Faculty of Economics and Business at Universitas Malikussaleh who use Shopee. The sampling method used in this research is stratified random sampling, with 100 respondents. The instrument for measuring responses is based on a Likert scale, and primary data is collected through questionnaires distributed directly to the respondents. The data in this research is analyzed using multiple linear regression analysis, instrument testing, classical assumption tests, hypothesis testing, and the determination coefficient, all processed using SPSS version 27. The results show that discounts do not have a positive or significant effect on impulse buying, as evidenced by a t-value < t-table (-0.708 < 1.664) and a significance value of 0.480 > 0.05. On the other hand, lifestyle has a positive and significant effect on impulse buying, as demonstrated by a t-value > t-table (7.027 > 1.664) with a significance value of 0.000 < 0.05. This research implies that Shopee should emphasize strategies to enhance its marketing efforts, attract consumers, and encourage impulse buying.
THE INFLUENCE OF BRAND AMBASADOR, BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE INTENTION OF CLOTHING PRODUCTS SPORTS ON E-COMMERCE PLATFORMS ON COMMUNITY IN LHOKSEUMAWE CITY Aulia Ul Mursalin; Muchsin; Sapna Biby; Munandar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.608

Abstract

This study aims to analyze the Influence of Brand Ambassador, Brand Image and Country of Origin on Purchase Intention of Sportswear Products on E-Commerce Platforms in Lhokseumawe City Society. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. Respondents in this study were 105 consumers. This study uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the study indicate that partially Brand Ambassador has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City, Brand image has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City, Country Of Origin has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City. Simultaneously brand ambassador, Brand image and country of origin have a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City.
THE INFLUENCE OF TOURIST ATTRACTION DEVELOPMENT, ATTRACTIVENESS AND PROMOTION ON TOURIST INTEREST (Case Study of Bur Telege Takengon Tourism, Aceh Tengah) Ardi Sopian; Hamdiah; Siti Maimunah; Munandar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.704

Abstract

This research aims to analyze the influence of tourist attraction development, attraction and promotion on tourist interest in visiting. Tourist attractions that are well developed, equipped with unique attractions and supported by effective promotions, can increase tourist interest. The research method used is quantitative with a survey approach, where data is collected through questionnaires distributed to tourists visiting the Bur Telege tourist attraction. The research results show that the development of tourist attractions, attractions and promotions have a positive and significant influence on tourist interest in visiting. These findings indicate that destination managers need to prioritize the development of tourist facilities and attractions to increase competitiveness and optimize promotion as the main support.
THE EFFECT OF MOTIVATION, CREATIVITY AND BUSINESS LOCATION ON THE SUCCESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN THE AHAD MARKET OF CULINARY TOURISM IN LHOKSEUMAWE CITY Mhd Aldiani; Munandar; M.Subhan; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1092

Abstract

This study aims to analyze the influence of motivation, creativity, and business location on the success of micro, small, and medium enterprises (MSMEs) at the Ahad Culinary Tourism Market in Lhokseumawe City. The research method used is a quantitative approach, with data collected through questionnaires distributed to 90 MSME respondents. The data were analyzed using multiple linear regression analysis. The results of the study indicate that: (1) Motivation has a positive and significant influence on the success of MSMEs. The higher the motivation of business actors, the greater their chances of achieving success in facing business challenges. (2) Creativity also has a positive and significant influence on the success of MSMEs. This highlights the importance of supporting creativity development through training or facilitation by local governments and business communities. (3) Business location has a positive and significant influence on the success of MSMEs. A strategic business location has been proven to support increased sales and improve consumer access to the products or services offered.
Strategi Administrasi Kesehatan dalam Meningkatkan Ketahanan Komunitas melalui Inovasi Teknologi dan Pemberdayaan untuk Keberlanjutan Layanan Kesehatan Munandar; Nurfida; Monaris Daralina; Siti Nurafifah Qarimah
Seumike : Society Progress Journal Vol. 1 No. 2 (2025): SEUMIKE
Publisher : Bansigom Na Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ketahanan komunitas menjadi indikator penting keberlanjutan sistem kesehatan nasional, namun tantangan seperti literasi digital rendah, keterbatasan akses teknologi, dan lemahnya integrasi administrasi kesehatan masih menghambat pencapaian layanan yang inklusif. Penelitian ini bertujuan mengkaji strategi administrasi kesehatan dalam meningkatkan ketahanan komunitas melalui penerapan inovasi teknologi dan pemberdayaan masyarakat untuk mendukung keberlanjutan layanan kesehatan. Pendekatan kualitatif deskriptif berbasis Participatory Action Research (PAR) diterapkan dalam kegiatan kolaboratif antara KABA Academic Society (Indonesia) dan KRIRK University (Thailand), yang dilaksanakan secara hybrid di Bangkok pada 30 Juni–2 Juli 2025. Program mencakup empat tahap: identifikasi kebutuhan, pengembangan teknologi tepat guna (komposter rumah tangga, digitalisasi pemasaran UMKM), pelatihan literasi digital, dan evaluasi dampak sosial-lingkungan. Hasil menunjukkan peningkatan keterampilan manajemen lingkungan, adopsi teknologi digital, serta partisipasi komunitas hingga 75% dengan penurunan limbah organik ±30%. Temuan ini menegaskan bahwa strategi administrasi yang mengintegrasikan inovasi teknologi dan pemberdayaan komunitas mampu memperkuat kapasitas lokal dan keberlanjutan layanan kesehatan, sekaligus menjadi model kolaborasi internasional yang efektif.