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All Journal Jurnal Ilmu Dasar JURNAL SAINS PERTANIAN EQUATOR Jurnal Media Infotama Dentino: Jurnal Kedokteran Gigi Berkala Kedokteran Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN Jurnal Pertanian Agros JHECDs: Journal of Health Epidemiology and Communicable Diseases Perspektif Pendidikan dan Keguruan Jurnal Ilmiah Edunomika (JIE) Proceeding International Seminar of Islamic Studies Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah Teknik Mesin, Elektro dan Komputer (JURITEK) Jurnal Media Computer Science Jurnal Ilmu Manajemen Mulawarman (JIMM) Homeostasis: Jurnal Mahasiswa Pendidikan Dokter Eduscience Development Journal (EDJ) Jurnal Riset Manajemen dan Ekonomi
Asnawati Asnawati
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Journal : JURNAL MANAJEMEN

 1 
Perbandingan ekuitas merek indomie dan mie sedaap Darmawan Darmawan; Syarifah Hudayah; Asnawati Asnawati
JURNAL MANAJEMEN Vol 8, No 2 (2016): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v8i2.1190

Abstract

This study aimed to analyze the Comparative Effects of Brand Equity between Indomie Noodles brand and Sedaap noodles by  using t test analysis in Two independent variables. The sample in this study were students of Mulawarman university Samarinda with amount of samples are 80 respondents by using hair method. The hypothesis of this study showed that between equity Indomie and Sedaap have significant differences. The results of hypothes test in Two Variables t test showed that, brand equity of Indomie and Mie Sedaap have significant differences.Keyword: Comparison of brand equity
Pengaruh public relation dan strategi periklanan terhadap keputusan pembelian Desi Novita Sari; Gusti Noorlitaria; Asnawati Asnawati
JURNAL MANAJEMEN Vol 10, No 1 (2018): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v10i1.2089

Abstract

AbstractThis study aimed to find out : (1) influence of public relation to purchasing decision at Politeknik Negeri Samarinda students, (2) influence of advertising strategy to purchasing decision at Politeknik Negeri Samarinda students, (3) influence of public relation and advertising strategy to purchasing decision at Politeknik Negeri Samarinda Students. This research is a survey research. The population of this research is Politeknik Negeri Samarinda students using Samsung Galaxy mobile phone product. The sampling method used in this research is accidental sampling with 120 respondents. The collected questionnaire data has been tested using validity and reliability. The data analysis technique of this research is multiple linear regression.The results showed that : (1) the public relation positively effected purchasing decisions with a significance value of t-test is smaller than the specified level of significance (2) the advertising strategy positively effected purchasing decisions with significant value t-test is smaller than the specified level of significance (3) the public relation and advertising stategy together positively effected purchasing decisions with significant value f-test is smaller than the specified level of significance.  Keywords : Public Relation, Advertising Strategy, Purchase Decision.
Co-Authors Ade Putra Ade Tri Wijaya Agung Biworo Agustina Listiawati Agutina Listiawati Ahmad Fitrah Paturusi Aisyah Aisyah Alfi Yasmina Anggi Fitria Rahmadani Anisa Nurulita Annisa Dwi Ratnasari Annisa Kumala Dewi Annisa Yutami Ardiansyah Ardiansyah Asri Ayu AYU DIAH PUTU LAKSMI PUTRI Ayu Lestari Ayu Mayang Sari Azizah Azizah Azka Hayati Azmi Noor Sanjaya Betris Sanda Sinambela Bismindar Bismindar Buchari Buchari Budi Budi Citra Wulandari Dani Apriyadi Daniel Imanuel Salem Darmawan Darmawan Dedy Hermawan Desi Novita Sari Dewi Maharani Dewi Nurdiana Diah Safriani Dian Asmarawati Didik Dwi Sanyoto Dona Marisa, Dona Dona Masrisa Dwi Indarti Dwi Putri Ambarsari dwi zulfita Efrandi Efrandi Eko Suryana Eva Desembrianita Fakhrurrazy Fakhrurrazy Finna Rahmiati Fransiska Anggriani Salim FX Hendriyono Gajali Rahman Gembong Kesuma B Giyanira Geanira Gusti Noorlitaria hendri kasno Henny Sulistyowati Herning Idriastuti Herning Indriastuti Hidayat Hidayat Huldani Huldani Iman Suswanto Indra Kanedi Indra Noviandri J. Kuleh Jodhi Andhika Perdana Johni Eka Putra Jusuf Kuleh Kenanga Marwan Sikumbang Laili, Afifatul Laksono Trisnantoro Lena Rosida Lisda Hayatie, Lisda Liza Yulianti Magdalena Sundari MASTORA SIMANJUNTAK Maulana Hamzah Meiyanto Heri Prasetyo Messyana Messyana Methodius Ardiyanto MOH NUR ISMAIL Muhammad Ali Faisal Muhammad Hasan Ridhoni Muhammad Hasbi Muhammad Marwan Muhammad Riza Hermawan Nadia Harira Niarsari Anugrahing Putri Noradzkia Humairah Norsela Norsela Nur Arifin Nur Julianti Amir Pamasang S Siburian Pamasang S. Siburian Pandita Juwinarti Panghiyangani, Roselina Puji Astuti Rafi Adista Putra Rahman Rahman Rahmawati Rahmawati Raida Namira Rebika Nurul Azizah Reno Supardi Rima Eka Rini Susana RISKA MASYURA Rizki Agmalia Sorayya Rudi Fakhriadi Said Aji Sutrisno SARJUN HENDRY SIGALINGGING Setia Budi Setia Rahadi Siti Kaidah Suhar Suhar Suharno Suharno Sulthan Nur Hidayatullah Sunjaya Tunggala SUSI MANTARI Syaiful Ibrahim Syarifah Hudayah Tantri Palupi Tri Mulyono Tri Mulyono Tri Utami Pangestu Triawanti Triawanti Umarul Faruq Ummu Mardhiyyaturrosyidah Upick Hariyanto Venny Novita Sari Warganda Warganda Wasian Wasian yupianti yupianti Yupiyanti Yupianti Yusva Rawady Elyas ZA, Saida Zainurossalamia Zairin Noor