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Rahmiati Rahmiati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Performance

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RELATIONSHIP MARKETING : PARADIGMA BARU DALAM MEMPERTAHANKAN PELANGGAN Rahmiati Rahmiati
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 11 No 2 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Today, more companies recognize the importance of retaining current customers. Many markets have settled into maturity and there are not many new customers entering most categories. Competition is increasing and the cost of attracting new customers are raising. Offensive marketing typically cost more than defensive marketing, because it takes a great deal of effort and spending to coax satisfied customer away from competitors. The best approach to customer retention is make long-term mutual relationship through relationship marketing programme. Relationship marketing is cross-functional marketing. It is organized around processes that involve all aspect of the organization. This new marketing perspective focus on creating, maintaining and enhancing strong relationship with customers and other stakeholders with goal is to deliver long-term superior customer value more than its competitor.
Co-Authors Agung Ary Wibowo Agung Biworo Agus Satrya Wibowo Ahmad Rois Aldri Frinaldi Alex Syamsuddin Alfi Yasmina Ali Djamhuri Alma Ridha Hayati Anam, M Khairul Anastasia Larasati Asep Sunarko Asni Asni Baehaqi Banawa Sri Galuh Galuh Deni Mustika Deni Mustika Mustika Dewi Indah Noviana Pratiwi Didik Dwi Sanyoto Donna Octaria DWI SURYANTO Dwiana Savitri Elda Maisy Rahmi Emylda Marsendy Erilia Yusnitha Fasya Nur Adilah Fiderius Ismanto Fitria Husnatarina Golda Belladonna Umbing Hamdi Abdul Karim Harapan Parlindungan Ringoringo Hendra Wana Nur'amin Ila Maghfiroh Indri Febrianti Intan Nur ‘Ain Ira Nurrasyidah Jan Setiawan Kamila Rosyida KIKI NURTJAHJA Lisda Hayatie, Lisda Lusiana Efrizoni M. Ichsan Diarsyad M.ICHSAN DIARSYAD Miftakhurrohmah Miftakhurrohmah Misnawati Misnawati Muhammad Agung Perdana Muhammad Alwi Muhammad Arifin Ilham Muhammad Junaidi Mulyana Nur Amalia Mu’nisatun Sholikhah Sholikhah Nadiya Alifa Nur Istiqomah Nely Yusro Ngatijo Ngatijo Nika Sterina Skripsiana Nina Mulyani Nisa Ananda Noor Muthmainah Novatalia Batosamma Nur Qamariah Nur Qamariahi Nurrahmatun Nisa Panghiyangani, Roselina Rahmma Eka Adi Susanti Raymond Meivan Revido Ginting Rifkie Irianto Kusuma Rini Oktavia Risky Sari Purnama Suci Rizky Afrinanda SELVIANI NINGSIH Septa Soraida Suhaimi Suhaimi Sukses Hadi Sutri Indaryati Syafira Delviana Tashid Tashid Tashya Mutiara Annisa Putri Tatik Zulaika Torowati Torowati Torowati Torowati Tri Yulianto ummu Nur Ainun Sajida Umrah Umrah Wedra Aprison Wirta Agustin Yanlinastuti Yanlinastuti Yulianti Yulianti Yusmar Emmy Katin