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Rahmiati Rahmiati
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Journal : performance

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RELATIONSHIP MARKETING : PARADIGMA BARU DALAM MEMPERTAHANKAN PELANGGAN Rahmiati Rahmiati
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 11 No 2 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Today, more companies recognize the importance of retaining current customers. Many markets have settled into maturity and there are not many new customers entering most categories. Competition is increasing and the cost of attracting new customers are raising. Offensive marketing typically cost more than defensive marketing, because it takes a great deal of effort and spending to coax satisfied customer away from competitors. The best approach to customer retention is make long-term mutual relationship through relationship marketing programme. Relationship marketing is cross-functional marketing. It is organized around processes that involve all aspect of the organization. This new marketing perspective focus on creating, maintaining and enhancing strong relationship with customers and other stakeholders with goal is to deliver long-term superior customer value more than its competitor.
Co-Authors Adinda Indriyani Agung Ary Wibowo Agung Biworo Agus Satrya Wibowo Ahmad Fahrami Ahmad Rois Airi Safrijal Aisya Shabrina Aldri Frinaldi Alex Syamsuddin Alfi Yasmina Ali Djamhuri Alma Ridha Hayati Anam, M Khairul Anastasia Larasati Anindhita Nanda Pradina Arnadi Chairunnas ASNI Azizah Dwi Fadilah Baehaqi Banawa Sri Galuh Galuh Cesmawati Cesmawati Deni Mustika Deni Mustika Mustika Dewi Indah Noviana Pratiwi Dewi, Siska Miga Didik Dwi Sanyoto Donna Octaria DWI SURYANTO Dwiana Savitri Edi Rusdiyanto Elda Maisy Rahmi Emira Nurfitria Muhammad Emylda Marsendy Erilia Yusnitha Fasya Nur Adilah Fiderius Ismanto Fitria Husnatarina Gandung Sulistio Nugroho Gidion Caraka Ginal Ilmi Dani Golda Belladonna Umbing Hamdi Abdul Karim, Hamdi Abdul Harapan Parlindungan Ringoringo Hayatunnufus Hayatunnufus Hendra Wana Nur'amin Ila Maghfiroh Indra Saputra Indri Febrianti Intan Nur ‘Ain Ira Nurrasyidah Irvan, Muchamad Jan Setiawan Kamila Rosyida KIKI NURTJAHJA Lisda Hayatie, Lisda Lusiana Efrizoni Luthfia Azhmi Hanafi M. Ichsan Diarsyad M.ICHSAN DIARSYAD Miftakhurrohmah Miftakhurrohmah Misnawati Misnawati Muhammad Agung Perdana Muhammad Alwi Muhammad Arifin Ilham Muhammad Junaidi Mulyana Nur Amalia Murni Astuti Mu’nisatun Sholikhah Sholikhah Nadiya Alifa Nur Istiqomah Naomi Butar-Butar Nely Yusro Ngatijo Ngatijo Nika Sterina Skripsiana Nina Mulyani Nisa Ananda Noor Muthmainah Novatalia Batosamma Nur Fadhilah Rahim Nur Qamariah Nur Qamariahi Nurhafni Nurhafni Nurrahmatun Nisa Oktarina, Rahmi Panghiyangani, Roselina Qurotul Ishaqiyah Rahmma Eka Adi Susanti Raymond Meivan Revido Ginting Rifkie Irianto Kusuma Rini Oktavia Risky Sari Purnama Suci Rizky Afrinanda SELVIANI NINGSIH Septa Soraida Suhaimi Suhaimi Sukses Hadi Sunarko, Asep Surianto Ilham Sutri Indaryati Syafira Delviana Tashid Tashid Tashya Mutiara Annisa Putri Tatik Zulaika Torowati Torowati Torowati Torowati Tri Yulianto Triyani Arita Fitri ummu Nur Ainun Sajida Umrah Umrah Wedra Aprison Wirta Agustin Yanita, Merita Yanlinastuti Yanlinastuti Yulianti Yulianti Yunandar Yunandar Yusmar Emmy Katin