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TRANSFORMATIONAL LEADERSHIP AS A MEDIATOR BETWEEN REWARD SYSTEMS AND LECTURER PERFORMANCE AT SEKOLAH TINGGI FARMASI INDONESIA Ali Gusliana; Muji Rahayu
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19450650

Abstract

This study aims to analyze the mediating role of transformational leadership in the relationship between the reward system and lecturer performance at the Indonesian College of Pharmacy. The study used a quantitative approach with an explanatory research design . The study population was all permanent and non-permanent lecturers totaling 100 people who were selected as respondents through a saturated sampling technique. Data analysis was conducted using mediation regression (path analysis) to test the direct and indirect effects between variables . The results of the hypothesis test indicate that the reward system directly has a positive and significant effect on transformational leadership and lecturer performance. Transformational leadership has a positive and significant effect on performance. Likewise, transformational leadership is proven to mediate the influence of the reward system on employee performance. This study provides theoretical contributions in the development of human resource management models in higher education as well as practical implications for the management of reward policies and institutional leadership in a sustainable manner.
THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER LOYALTY THROUGH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Murti Sari Dewi; Muji Rahayu
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the effect of product quality on customer loyalty through Customer Relationship Management (CRM) as a mediating variable at Company X in Cimahi City. A quantitative approach was employed using purposive sampling with 70 respondents. Data were collected through a questionnaire using a five-point Likert scale. The data were processed and analyzed using the SPSS plug-in Process Macro Hayes Model 4. The hypothesis testing results show that product quality has a positive effect on CRM, and product quality also has a positive effect on customer loyalty, although the effect is not significant. Meanwhile, CRM has a positive and significant effect on customer loyalty and mediates the relationship between product quality and customer loyalty. These findings highlight the important role of CRM in strengthening the relationship between product quality and customer loyalty.