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Widayanto, Mutinda Teguh
Universitas Panca Marga
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Journal : EKONOMI BISNIS

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URGENSI KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN DALAM KEPUTUSAN PEMBELIAN: Studi Pada Produk Rizza Bordir Probolinggo) Widayanto, Mutinda Teguh; Elly, Moh. Iskak; Prasetyo, Windy
EKONOMI BISNIS Vol. 27 No. 1 (2021): EKONOMI BISNIS
Publisher : Universitas Islam Syekh-Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/jeb.v27i1.1348

Abstract

This research was conducted to test the urgency of Product Quality, Price and Service Quality in relation to Purchasing Decisions. This research was conducted at Rizza Embroidery, which produces fashion products, which is located in the City of Probolinggo, East Java. The method used in this research is quantitative with a causal associative approach. The population in this study were consumers of Rizza Embroidery in the period August, September and October 2020. Samples were taken using the incidental sampling method developed by Roscoe, and obtained 83 respondents. Multiple Linear Analysis is carried out using the SPSS tool to test the relationship between variables. The results showed that product quality, price and service quality had a significant effect on purchasing decisions either partially or simultaneously. Thus it can be concluded that Product Quality, Price and Service Quality have an urgency to be considered in relation to purchasing decisions.
Co-Authors AA Sudharmawan, AA Abdillah, Hartawan Abdul Haris Abdul Haris Abdur Rosyid Agung Yatiningrum Agung Yatiningrum, Agung Agustina Pujiastuti Ahmad Gozi Amalia, Tiara Indah Amani, Tatik Angel Agus Trifanto Arifin Arifin Ayu Prasanti, Dinda Puspita Bahri, Mohammad Saiful Basori, Saipullah Chintya Amelia Agata Dedi Joko Hermawan Dhany, Umi Rahma Eka Sari Rosiana Rosady Elly, Moh. Iskak Febriyanti, Regita Firmansyah, Vebrian Dito Haidaputri, Trivosa Aprilia Novadiana Hanny Indasari Haris, R Abdul Hariyanto, Moh. Fendi Hendra, Joni Hermanto Hermanto Hidayat, Ibnu Hudzafidah, Khusnik Huzdafidah, Khusnik Ismawati Izzatul Afkarina Joni Hendra Junaidi Junaidi Kamilah Kamilah Khotimah, Nur Khusnik Hudzafidah Khusnik Huzdafidah Lailatus Syarifah Leliya Nanda Tiyas Sinta Devie Lutfi Rohmaniah Mas Ahmad Baihaqi Milatun Nurin Nazema Moh. Iskak Elly Mohammad Mohammad Mohammad Natsir Mohammad Saiful Bahri Muhammad Anwar Jazuli Muhammad Syarif Hidayatullah Elmas N.H, Trivosa Aprilia Nadiyatul Maulidah Naily, Farida Chusnia Naily Nanang Dwi Stiawan Naufal Abiyyu Imano Nily, Farida Chusnia Nurdin Natan Prasanti, Dinda Puspita Ayu Prasetyo, Windy Pujiastuti, Agustina Putri, Iis Yuliyana Putri, Siti Julaiha Ananda R Abdul Haris R Hery Koeshardjono R. Abdul Haris Rahdian Putri Siswati Rina Setiawati Rizal Nurdin Imano Rizqy, Moch Rosady, Eka Sari Rosiana RR Setyani Hidayati Seger Priantono Serlina Ika Wulandari Sholehatun, Sholehatun Siska Wulandari, Siska Syarifah, Lailatus Tamam Asrori Tedy Herlambang, Tedy Titik Musriati Trifanto, Angel Agus Tumini Tumini Tumini, Tumini Wahyu Dwil Laksono Yayuk Indah Wahyuning Tyas Yekti Rahajeng Yuliana Yuliana