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THE EFFECT OF SERVICE QUALITY AND COMPANY COMMITMENT ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY AT PT. KARYA SEMANGAT MANDIRI) IN MEDAN NORTH SUMATERA INDONESIA) Lina; Sugiharto Pujangkoro; Muhammad Anggia Muchtar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.1975

Abstract

Chicken production in North Sumatra increased significantly from 2020 to 2022 which indicates that the business potential of broiler raising is promising. Broiler is known as a chicken which is able to produce high quality chicken in a short time which makes it a high ranking product in poultry raising. Partnership pattern between poultry raisers and companies is the main strategy in increasing productivity and the sustainability of broiler raising business. PT. Karya Usaha Mandiri as a holding company has developed a partnership with plasma broiler raisers to advance broiler raising business. However, there is dissatisfaction of plasma broiler raisers with the service quality of PT. Karya Pahlawan Mandiri, indicated by their complaints about the lateness of DOC supply and food, and irregular technicians' visits. The objective of the research is to analyze the influence of service quality and firm commitment on plasma broiler raisers' satisfaction and loyalty and to explore the correlation between customer satisfaction and loyalty in the context of this partnership. The research uses quantitative causality method which is aimed at analyzing the cause and effect correlation between service quality and the effect of the company's involvement in customer loyalty with customer satisfaction at PT. Independent Spirit Work. The research location is at the broiler raising place, Binjai, North Sumatra. The population is 322 clients of the company, of which 140 are used as samples, taken by using simple random sampling technique. Te data are gathered by using Likert Scale questionnaire and analyzed by using Partial Least Square (PLS) technique with SmartPLS version 3. software. The results of the research show that service quality does not have any significant influence on customer loyalty but has a positive and significant influence on customer satisfaction. Customer satisfaction significantly influences customer loyalty which indicates that good service will increase satisfaction and, in turn, it will increase loyalty. Service quality does not influence customer loyalty through customer satisfaction while firm commitment influences loyalty through customer satisfaction.
THE EFFECT OF WORK COMPETENCY, WORK ENVIRONMENT AND JOB SATISFACTION ON THE PERFORMANCE OF EMPLOYEES OF THE LEGAL BUREAU OF THE REGIONAL SECRETARIAT OF NORTH SUMATRA PROVINCE M. Rizki; Feni Tiona Br Simangunsong; Goval Sunici Conan Sinaga; Lina; Tri Siwi Agustina
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Legal Bureau of the Regional Secretariat of North Sumatra Province, A government unit office functions as the main support unit in local government legal affairs, The establishment of this bureau began with the need to handle various legal issues related to local government policies, including the preparation of regional regulations, providing legal opinions, and government defense in legal cases. The total population in this study was 45 employees from the Legal Bureau of the North Sumatra Governor's Office, and saturated samples were used to analyze the results. The results showed that work competence influenced the results of 0.002<0.05 The estimated tvalue of 3.284 shows this, exceeding the critical value of 2.021. Positively and significantly employee performance, the work environment influences the results of 0.026<0.05 indicating that the work environment influences several aspects of employee performance. As evidence, note the calculated tvalue of 2.302>ttable 2.021. positively and significantly employee performance, as well as job satisfaction influences The pvalue of 0.003<0.05 indicates that job satisfaction influences employee performance. The fact that the predicted tvalue of 3.143 exceeds the ttable value of 2.021 positively and significantly affects employee performance. Overall, Job Competence, Work Environment, and Job Satisfaction have a positive and significant influence on Employee Performance.