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All Journal Acta Aquatica: Aquatic Sciences Journal Buffer Informatika JURNAL PENDIDIKAN TAMBUSAI Thaqafiyyat : Jurnal Bahasa, Peradaban dan Informasi Islam SRIWIJAYA JOURNAL OF MEDICINE Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Best Journal (Biology Education, Sains and Technology) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Bansi (Jurnal Bisnis Manajemen Akuntansi) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Applied Business and Technology Reflection: Education and Pedagogical Insights PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Luxury: Landscape of Business Administration Interconnection: An Economic Perspective Horizon JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Purnama, Intan
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Journal : Interconnection: An Economic Perspective Horizon

 1 
Promotion Strategies, Distribution, and Product Variations on Offline and Online Purchase Decisions at Aneka Salim Group Pekanbaru Purnama, Intan; Ericca, Shierlly; Hafni, Layla; Purba, Jansaris Othniel; Tjahjana, Dominicus Josephus Swanto
Interconnection: An Economic Perspective Horizon Vol. 1 No. 1 (2023): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v1i1.15

Abstract

The purpose of this study was to determine and analyze the effect of promotional strategies, distribution, and product variations on offline and online purchasing decisions at Aneka Salim Group Pekanbaru. This research was conducted at Aneka Salim Group Pekanbaru which has a population of 1,200 customers with a sample of 200 customers. The sampling technique used is purposive sampling. The data analysis technique used in this research was smartPLS (Partial Least Square) software version 3.3.6. The results of this study showed that promotion did not have a significant influence on the purchasing decisions of Aneka Salim Group Pekanbaru, while distribution and product variations had a significant influence on purchasing decisions of Aneka Salim Group Pekanbaru. Based on the conclusions above, it can be proposed suggestions for companies to promote the Aneka Salim Group Pekanbaru strategy to create a balanced and equitable promotion system strategy between online and offline sales. In the distribution of Aneka Salim Pekanbaru Group, it can maintain a quality and quantity cross-check system in offline and online sales before being distributed to customers. As well as product variations, Aneka Salim Group Pekanbaru continues to innovate and adapt products to provide complete product variations to consumers. This is increasing so that the purchasing decisions of Aneka Salim Group customers can continue to improve.
Digital Transformation Strategy to Enhance Consumer Trust in Apple Cider Vinegar Products through Quality, Legality, and Digital Education Renaldo, Nicholas; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Panjaitan, Harry Patuan; Purnama, Intan; Jahrizal, Jahrizal; Yovita, Indri; Veronica, Kristy; Musa, Sulaiman; Wahid, Nabila
Interconnection: An Economic Perspective Horizon Vol. 2 No. 2 (2024): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v2i2.121

Abstract

The increasing popularity of Apple Cider Vinegar (ACV) as a health supplement has created opportunities for Micro, Small, and Medium Enterprises (MSMEs) in the health product market. However, issues such as exaggerated health claims, inconsistent product quality, lack of regulatory certifications, and insufficient consumer education have contributed to declining trust among digital consumers. This study explores how digital transformation can enhance consumer trust in ACV products through a qualitative approach involving in-depth interviews with ACV producers and digital content analysis. The findings reveal that many producers lack standardization in quality control, face challenges in obtaining legal certification (BPOM, halal), and underutilize digital platforms for health education. As a solution, the study proposes a strategic framework based on a digitally adapted Business Model Canvas, which integrates transparent product labeling, educational digital content, and trust signals such as verified reviews and interactive consumer engagement. This digital strategy not only strengthens brand credibility but also addresses health risks associated with improper ACV use, promoting safer and more informed consumption. The research contributes to the literature on digital business strategies for functional health products and provides a practical roadmap for MSMEs to build consumer trust through quality, legality, and education.
Development of IoT-Based Accounting System for Automatic Environmental Data Monitoring Susanti, Wilda; Renaldo, Nicholas; Chandra, Teddy; Tendra, Gusrio; Veronica, Kristy; Ramadhani, Ramadhani; Ramdani, Ramdani; Panjaitan, Harry Patuan; Junaedi, Achmad Tavip; Purnama, Intan
Interconnection: An Economic Perspective Horizon Vol. 2 No. 2 (2024): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v2i2.122

Abstract

This study aims to develop an IoT-based accounting system called Smart Eco Ledger to automatically monitor and record environmental data for use in environmental accounting reports. The system integrates sensors (e.g., temperature, humidity, CO₂), a microcontroller (ESP32), cloud storage (Firebase), and a user-friendly web dashboard. It enables real-time monitoring, automatic data logging, and simple report generation for environmental performance tracking. The results showed that the system works accurately, with high user satisfaction scores in usability testing. This innovation bridges the gap between environmental monitoring and accounting practices by eliminating manual input and increasing data reliability. The novelty of this research lies in the integration of IoT technology with environmental accounting in real-time, supported by cloud systems and interfaces accessible to accounting professionals. Although testing was limited to indoor conditions and a small sample size, the system shows potential for wider adoption. Future research may include sensor expansion, blockchain integration, mobile access, and AI-based forecasting. The Smart Eco Ledger contributes to sustainable accounting practices and demonstrates a practical solution for organizations committed to environmental responsibility and digital transformation.
Co-Authors ACENG RUYANI Achmad Tavip Junaedi Agus Wahyuddin Amries Rusli Tanjung Andi Andi Andi Anton Anton Aprila, Bord Nandre Ariefa Primair Yani Attaftazani, Muhammad Ikhsan Azmi, Fauzan Dedy Novrizal Diana Dinda, Meivina Eddy, Pujiono Ericca, Shierlly Estu, Ahmad Zulkarnain Fitri Yani Fransisca, Luciana Gita Dwi Prasasty Gusrio Tendra Hadi, Syukri Halimahtussakdiah, Halimahtussakdiah Handoyo, Leonardus Teguh Harry Patuan Panjaitan Henny Johan Hidayat Saputra, Hidayat Hikma Hikma, Hikma Husriah Indri Yovita Jahrizal Jayawarsa, A.A. Ketut Jessen, Jessen Jufrianto Komardi, Dadi Koto, Jaswar La Jejen La Sudarman Layla Hafni Lorensa, Sherly Martias, Fery Mimelientesa Irman Musa, Sulaiman Nataya, Kelly Nicholas Renaldo Nursa’adah, Euis Nyoto Nyoto, Nyoto Parlindungan, Deni Prihastomo, Arih Dwi Purba, Jansaris Othniel Putri, Novita Yulia Ramadhani Ramadhani Ramdani Ramdani Resfika Aswira Rezfajri, Maulana RIOFITA, HENDRA Rizaldi Putra Rizqon Jamil Farhas Rusilawati, Ermina Sihombing, Dina Agnesia Sihombing, Sagita Charolina Siti Labibah, Ana Siti Maesyaroh, Siti Suhardjo Suhardjo Suhardjo Suharti Sunaryo, Janny Suranto, Agung Suraya, Nur Surya Safari SD Susanto, Aurelia Cindy Susilawati Susilawati, Susilawati Suyono Suyono Swanto, Dominicus Josephus Syahputra, Hidayat Teddy Chandra Tjahjana, Dominicus Josephus Swanto Veronica, Kristy Wahid, Nabila Wandi, Wandi Wilda Susanti Wulandari, Shevia