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All Journal Jurnal Pendidikan Sains JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal STEI Ekonomi Jurnal Akuntansi dan Manajemen Jurnal Abdi Insani Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Variabel PROGRESIF Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram Jurnal Riset Manajemen dan Bisnis Journal of Accounting, Management and Economics Research Bahana Pendidikan: Jurnal Pendidikan Sains Journal of Entrepreneurship and Community Innovations Entrepreneurship and Community Development Research of Islamic Economics (RIE) Jurnal Accounting Information System (AIMS) Human Capital and Organizations
Mustika, Maya
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : Entrepreneurship and Community Development

 1 
Digital Marketing Optimization: Empowering Market Growth for MSMEs in Kahuku Village, East Likupang Prabantoro, Gatot; Mais, Rimi Gusliana; Megayani, Megayani; Mustika, Maya; Ardheta, Preztika Ayu; Faruqi, Faris; Anthonio, Dean Salomo; Kawung, Goerge M.V.; Siwu, Hanly F.J
Entrepreneurship and Community Development Vol. 2 No. 1 (2024): MAY 2024
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v2i1.226

Abstract

Community Service is a core element of the Tridharma of Higher Education and a key responsibility of lecturers. This PKM (Community Service Program) focuses on Micro, Small, and Medium Enterprises (MSMEs) in Kahuku Village, Likupang Timur District, North Minahasa Regency, North Sulawesi Province. The goal is to optimize digital marketing to expand the market reach of MSMEs by using and managing information on the Google My Business platform. The PKM activities are conducted in a hybrid format, combining online sessions via Zoom and offline sessions in Kahuku Village on October 6, 2023, from 08:00 to 12:00 WIB. The implementation team includes lecturers from STIE Indonesia Jakarta, in collaboration with the Faculty of Economics and Business at Sam Ratulangi University, Nusa Utara Tahuna State Polytechnic, New Jerusalem Theological College Manado, and Pioneer Manado STIE. The primary participants are MSME operators in Kahuku Village. After participating in the program, participants are expected to enhance their business presence by showcasing their products on Google My Business. This initiative aims to help MSMEs in Kahuku Village attract tourists through effective digital marketing strategies, increase product visibility, and positively impact local economic development.
Enhancing Digital Literacy Skills for Students and Teachers Mustika, Maya; Fadillah, Hanifah Tri Nur; Gymnastia, Hanifa Najla; Ghessiani, Luthfiannisa; Amaliyah, Siska; Al Fasihah, Tamamatunnisa
Entrepreneurship and Community Development Vol. 3 No. 2 (2025): NOVEMBER 2025
Publisher : Santoso Academy Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/ecd.v3i2.536

Abstract

Basic computer skills and the ability to utilize technology-based learning media are essential competencies in the digital era. This program was designed to strengthen community benefits by introducing fifth-grade students to the use of personal computers as a foundation for digital literacy, while simultaneously improving teachers’ competence in applying digital learning media at SDN Sukamulya 01. The activities, carried out from April to June 2024 for students and in May 2024 for teachers, included training sessions, hands-on practice, and mentoring. The program demonstrated tangible impacts: 75% of students were able to operate PCs independently, indicating a significant increase in digital literacy skills. In addition, all participating teachers (100%) successfully produced simple digital learning media using available applications, reflecting enhanced teaching competence and the program’s overall contribution to community capacity building.
Co-Authors Adella, Faizah Ahriyati, Ahriyati Akhmadi, Ali Al Fasihah, Tamamatunnisa Almurni, Siti Amaliyah, Siska Arianto, Rany Arif Hidayat Budi, Gunarjo Suryanto Bustan, Andi Christy, Nirena Ade Dahlifah Dean Salomo Kumenaung Dwi Susilowati Erni Dwi Puji Setyowati, Erni Dwi Puji Fadillah, Hanifah Tri Nur Fandi Tuju Faruqi, Faris Fasihah, Tamamatunnisa Al Fatin, Arista Safitri Ghessiani, Luthfiannisa Gymnastia , Hanifa Najla Gymnastia, Hanifa Najla Hendro, Junaidi Hendryadi Hendryadi Hutahaean, Saulim DT. Juniarti Juniarti Kalalinggi, Septaria Yolan Karawahenni, Yolanda Dwi Vivian Kawung, Goerge M.V. Khalifatus Sakdiyah Lina Noersanti Lovita, Erna M. Nawir, M. Megayani, Megayani Mesakh, Asyer Imanuel Mirnawati Dewi, Mirnawati Muflihuddin, Muhammad Rizqi Nasution, Nursanita Prabantoro, Gatot Preztika Ayu Ardheta Pri Ariadi Cahya Dinata, Pri Ariadi Cahya Putri, Dina Anavia Rahayu, Gita Rianto, Adi Ridwan Maronrong Rimi Gusliana Mais Safitri, Adelia Sandi, Gloria Anjelina Santoso, Joko Bagio Siti Nafisah Siwu, Hanly F.J Stalia, Sela Suhartono Sutopo Sutopo Tarsono Tarsono Theasy, Yoan Theo Jhoni Hartanto, Theo Jhoni Uun Sunarsih