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All Journal JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis CEMARA Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan AGRIMOR Edueksos : Jurnal Pendidikan Sosial & Ekonomi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL AGRICA Agriecobis : Journal of Agricultural Socioeconomics and Business Grouper: Jurnal Ilmiah Perikanan BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Ilmiah Agribios Agrimansion: Agribusiness Management & Extension KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Sewagati: Jurnal Pengabdian Masyarakat Indonesia INCOME: Indonesian Journal of Community Service and Engagement Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo West Science Interdisciplinary Studies Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Pengabdian Masyarakat Nian Tana Jurnal Pengembangan Masyarakat Lokal Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Jurnal Agribest Jurnal Ilmiah Manajemen Agribisnis
Fitriana, Nisa Hafiidhoh
Program Studi Agribisnis Fakultas Pertanian, Universitas Pembangunan Nasional “Veteran” Jawa Timur Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Veterinary Other

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Pengaruh Persepsi Petani dan Peran Pendamping Terhadap Digitalisasi Pertanian Durian di Kecamatan Wonosalam Kabupaten Jombang Risqi Firdaus Setiawan; Nisa Hafi Idhoh Fitriana; Heri Susanto
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 12 No. 2 (2024): Desember 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.2.359-369

Abstract

Agricultural digitalization is an innovative solution to face challenges in increasing the efficiency and productivity of the agribusiness sector. This process includes the use of information technology, such as the Internet of Things (IoT), data-based applications, and drones, to help durian farmers increase crop yields, reduce human error, and provide more accurate predictions regarding weather and durian crop conditions. This research aims to analyze the influence of farmers' perceptions and the role of assistants on the digitalization of durian farming in Wonosalam District, Jombang Regency. The research method used is a quantitative approach with the SEM-PLS analysis tool to test the relationship between latent variables. The respondents used in this research were 85 durian farmers in Wonosalam District. The research results show that durian farmers' perceptions have a significant influence on the adoption of agricultural digitalization. Meanwhile, the role of companions does not have a direct influence on digitalization, but significantly influences the perceptions of durian farmers. This confirms that effective mentoring can shape farmers' positive perceptions of digital technology, which ultimately increases adoption of the technology. Therefore, this research recommends that digital technology education and training programs for farmers be strengthened, with the aim of accelerating the agricultural digitalization process. It is hoped that these findings can provide input for policy makers in developing technology development strategies in the agricultural sector, especially durian commodities.
ANALISIS NILAI TAMBAH DAN OPTIMASI KEUNTUNGAN PRODUKSI OLAHAN KERANG KAMPAK (STUDI KASUS PADA UMKM BUNDA SURABAYA) Ningsih, Afifah Rohmania; Indah, Pawana Nur; Fitriana, Nisa Hafi Idhoh
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 34 No 2 (2024): Jurnal Agroteksos Agustus 2024
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v34i2.1108

Abstract

This research was conducted at UMKM Bunda Surabaya, Surabaya City, with a focus on value-added analysis and profit optimization of processed shellfish production. The research method used was a case study with non-probability sampling, and data collection through interviews, questionnaires, observation, and secondary data. Data analysis was carried out descriptively and quantitatively, including the calculation of production costs, revenues, and profits. The Hayami method was used to calculate added value, while the simplex method was used for production profit optimization. The results showed that Bunda Surabaya MSMEs earned profits from the production of shredded clams, clam sticks, and clam chili sauce, with a fairly high added value. The highest profit was obtained from the clam sauce product amounting to Rp. 775,201 per one production process. The added value of shredded clams is Rp. 94,726 per kg of raw material with a value-added ratio of 63.15%. This research is expected to provide benefits for the shellfish processing industry and improve the welfare of the fishing community.
Supply Chain Analysis and Marketing Efficiency of Robusta Coffee at CV. Kopi Citarasa Persada Tutur District, Pasuruan Regency Sukur, Anisa Aurelia; Winarno, Sri Tjondro; Fitriana, Nisa Hafi Idhoh
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 8 No 2 (2024): SEPTEMBER
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v8i2.5689

Abstract

The coffee industry plays an important role in Pasuruan Regency, a region in Indonesia known for producing high-quality coffee. The coffee industry in Pasuruan Regency faces several problems affecting its business prospects. One of the main problems faced by coffee farmers is limited market access affecting the sustainability of local economic stability. This study investigates the coffee supply chain flow at CV Kopi Citarasa Persada, a leading coffee company in Pasuruan Regency, Indonesia. The main focus of this study is to identify and analyze the main challenges affecting the efficiency of the robusta coffee supply chain at CV Kopi Citarasa Persada. The research was conducted in 2024 and involved 10 respondents, including company management and farmer group leaders. The variables analyzed included product, information, and financial flows. The analysis method is marketing margin and farmer's share, calculated through consumer and producer prices. This calculation can help increase transparency in the supply chain and allow all stakeholders to make better decisions. Preliminary analysis shows challenges to raw material inventory that can lead to unavailability and disruptions in the production process with complex supply chain structures and significant efficiency potential. In addition, this research also provides a basis for recommendations for improvements in inventory management to address the uncertainty of demand and supply. With the positive goal of making this research a reference for improving the operational efficiency of coffee companies, this study will be used to improve the operational efficiency of coffee companies in Indonesia.
Penguatan Branding UMKM melalui Sosialisasi Unique Selling Point (USP) pada Pelaku Usaha di Kampung Kue Rungkut Surabaya Fardani, Aprissa Ega; Hasyim, Alwi Fu'ad; Imaniar, Sabrina; Ramadhan, Ahmad Dhuha; Fitriana, Nisa Hafi Idhoh
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v6i2.20564

Abstract

Saat ini, UMKM menjadi salah satu pilar utama yang mendukung perekonomian di Indonesia. Namun, banyak UMKM yang mengalami persaingan cukup berat di era globalisasi ini, termasuk para pelaku UMKM di Kampung Kue Rungkut Surabaya. Tujuan dari kegiatan pengabdian masyarakat ini ialah untuk memperkuat branding produk UMKM di Kampung Kue Rungkut Surabaya melalui penciptaan Unique Selling Point (USP). Metode yang digunakan dalam pengabdian ini melibatkan diskusi dan sosialisasi bersama para pelaku UMKM. Kegiatan berlangsung dari tanggal 27 Mei hingga 9 Juni 2024 dengan diikuti oleh 9 pelaku UMKM. Hasil dari kegiatan ini menunjukkan bahwa para pelaku UMKM telah mengetahui dan memahami pentingnya USP pada setiap produk yang dijual. Selain itu, para pelaku UMKM mendapatkan desain logo, brand tag, dan banner yang telah dicetak. Dengan bantuan yang diberikan ini, para pelaku diharapkan dapat meningkatkan daya saing produk serta menarik banyak konsumen. Kegiatan ini berhasil dalam memberikan dampak positif terhadap pemahaman dan penerapan branding yang efektif oleh para pelaku UMKM di Kampung Kue Rungkut Surabaya.
The Strategy of Agroindustry Development of Teng-Teng Apel (A Case Study on Hilwa Nusantara Shop in Batu City) Islamiah, Ummu Nadhiroh; Mubarokah; Fitriana, Nisa Hafi Idhoh
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 02 (2024): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i02.35108

Abstract

This study is conducted by purpose of identifying company environment and analyzing the strategy for agroindustry development of Teng-Teng Apel (cake made from apple fruit) in Hilwa Nusantara Shop in Batu City. The methods of data analysis used in this study are internal and external company analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE), SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM) analysis. The results of the study have showed that SWOT analysis indicates IFAS score 2.84 and EFAS value 2.94. Moreover, agroindustry position of Teng-Teng Apel of Hilwa Nusantara Shop is at Quadrant One (I). Based on company position, there are three alternative strategies, 1. To increase production capacity and quality using technology, 2. To extend market in developing sales volume, and 3. To maintain relationship and trust with raw material suppliers. First becomes first priority for Hilwa Nusantara with TAS value 5.49.
Implementasi MBKM Magang Pemanfaatan Digital Marketing dan Pengelolaan Website PT Kebunsayur Surabaya Aini, Khusnul Ikhriyah Nur; Eka Putri, Novi Karisma; Novianti, Cahyani Dwi; Andini, Aisyah Putri; Fitriana, Nisa Hafi Idhoh
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v6i2.20255

Abstract

Pemasaran digital adalah bentuk penelitian pasar dan promosi yang dilakukan secara online melalui berbagai media digital, seperti media sosial dan website. Tujuan utama dari kegiatan ini untuk mengetahui penerapan digital marketing khususnya melalui media sosial dalam meningkatkan performa bisnis dan manfaat pengelolaan website yang baik oleh CV Otebe Smart bagi PT Kebunsayur Surabaya. Pemasaran digital yang digunakan oleh PT Kebun Sayur Surabaya menggunakan media sosial seperti Instagram, TikTok, YouTube, dan WhatsApp serta menggunakan website. Hasil yang diperoleh dari kegiatan magang ini membawa dampak positif bagi seluruh pihak yang terlibat, dan memberikaninformasi mengenai pemasaran digital yang baik.
Kesediaan Membayar (Willingness To Pay) Petani Padi pada Layanan Irigasi di Desa Mojomanis, Kecamatan Kwadungan, Kabupaten Ngawi Oktaviani, Alvina Widya; Laily, Dona Wahyuning; Fitriana, Nisa Hafi Idhoh
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15458

Abstract

Irrigation is an important factor in supporting and increasing agricultural production. For the smooth running of irrigation in Mojomanis Village, awareness is needed from farmers for irrigation fees/pump rent. The purpose of this research is to analyze the characteristics of farmers in Mojomanis Village, analyze the value of farmers' willingness to pay, and analyze what affects the ability of farmers to pay for irrigation services. The analysis approach of this research includes descriptive analysis, contingent valuation method, and multiple linear regression analysis. The results showed that farmers are generally older with male farmers dominating, the majority of farmers' education level is only elementary school level, farming experience is generally 31-40 years, the land area owned by farmers is generally 0.17 hectares, the average cultivated land is owned by farmers and farmers' income is classified as moderate. The average value of willingness to pay (EWTP) of all respondents who are willing to pay for irrigation services/pump rent is in the high category and the total value of willingness to pay (TWTP) for all respondent farmers is also quite high. Factors that significantly affect the willingness to pay (WTP) of farmers are the variable number of family dependents, land area, and income of farmers.
PENINGKATAN HIDROPONIK DENGAN MEDIA PEMANFAATAN BOTOL BEKAS MELALUI SOSIALISASI DAN PELATIHAN DI MTS BABUSSALAM DESA KEMIRI KECAMATAN PUSPO KABUPATEN PASURUAN Denlora Nor Muhammad; Dary Ilham Aditya; Nisa Hafi Idhoh Fitriana
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 4 No. 2 (2024): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2024
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v4i2.3939

Abstract

Hidroponik adalah metode budidaya tanaman tanpa menggunakan tanah, di mana akar tanaman memperoleh nutrisi langsung dari larutan yang mengandung unsur hara. Penelitian ini bertujuan untuk mengedukasi siswa-siswi MTs Babussalam Babussalam dalam meningkatkan pemahaman mereka tentang pertanian hidroponik dengan menggunakan botol bekas serta peduli dengan lingkungan. Metode wawancara, tanya jawab, dan praktik langsung tentang cara cara budidaya secara hidroponik dengan menggunakan media botol bekas. Hasil penelitian menunjukkan bahwa program ini berhasil meningkatkan pengetahuan siswa tentang konsep dasar hidroponik dan keterampilan dalam praktik bercocok tanam tanpa tanah. Selain itu, siswa memperoleh wawasan mengenai pemanfaatan sampah plastik yang berdampak positif pada lingkungan. Program ini juga menumbuhkan kesadaran siswa akan pentingnya pengelolaan sampah plastik melalui daur ulang kreatif. Dengan hasil ini, edukasi hidroponik menggunakan botol bekas dapat disimpulkan sebagai metode yang efektif dalam pembelajaran berbasis lingkungan yang mengintegrasikan aspek pertanian dan kreativitas, serta mengembangkan partisipasi aktif siswa dalam upaya pelestarian lingkungan.
Strategi Pemasaran Beras Berdasarkan Analisis Tahap Business Life Cycle dan Analytical Hierarchy Process di PT Komoditi Tani Indonesia Pramesthi, Fatima Azrina; Yektiningsih, Endang; Fitriana, Nisa Hafi Idhoh
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v18i1.13099

Abstract

Marketing strategy is a way for companies to win a sustainable competitive advantage for both companies that produce goods or services. Every company will experience a business life cycle, this makes the company have to develop a marketing strategy according to the stage that is being experienced. This study aims to analyze the business position of PT Komoditi Tani Indonesia based on the stage of the business life cycle of rice produced and formulate the right marketing strategy. The sampling method used purposive sampling with a total of 6 expert respondents. The analytical method used is the Dickinson method and analytical hierarchy process using expert choice 11 software. It was shown by the results that in the business life cycle, the current business position of PT Komoditi Tani Indonesia is still in the introduction stage (start-up) with the characteristics of negative operational cash flow, negative investment cash flow, and positive funding cash flow. Then the results of the analytical hierarchy process of rice marketing strategies produce a priority order of marketing strategies based on the start-up stage, which includes developing product designs, participating in relevant events, product discounts, improving quality, bundling prices, collaborating with influencers, selling in supermarkets and selling in e-commerce. Companies need to develop marketing strategies that are in accordance with the stage of the business life cycle that is being undertaken, especially at the start-up stage to build brand awareness and attract consumers.
Analisis Pengendalian Kualitas Produk Arabica Roasted Coffee Beans Pada Drama Coffee Roastery Shofa Zahrah, Saffaana; Tjondro Winarno, Sri; Hafi Idhoh Fitriana, Nisa
Forum Agribisnis Vol 15 No 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.138-153

Abstract

The unique aroma of arabica coffee beans will come out after passing through the roasting step, therefore the quality control is important. Quality control in the company is very important to produce products that have a slick quality value so consumers had their own satisfaction when buying products. This study aims to analyze (1) The level of product defects of arabica roasted coffee beans (2) The level of process stability and processing capacity of arabica roasted coffee beans products in achieving zero defects (3) Quality improvement efforts to minimize product defects of arabica roasted coffee beans. The sample used in this study was 100 samples of arabica roasted coffee beans products using non-probability sampling techniques due to the limited time and cost of the study in drawing random probability samples. This research was conducted at Drama Coffee Roastery, Pasar Tunjungan, first floor Unit 08, Jalan Tunjungan 88, Surabaya City which had wide marketing of arabica roasted coffee beans products, covering Surabaya area or outside the city, and has a product license and legality. The method used in this research was six sigma method with DMAIC (Define, Measure, Analyze, Improvement, and Control) approach. The results showed that Drama Coffee Roastery had 4 types of defects product, was overdeveloped, underdeveloped, cracked, and striped. Drama Coffee Roastery had a sigma level value of 3.35 which explains that UMKM Drama Coffee Roastery had the ability to process product quality within the scope of the average industry in Indonesia. This indicates that the product requires quality control to achieve zero defects in order to entry international coffee market. The study found that six sigma method was effective in solved problems that occur at Drama Coffee Roastery by reviewing green beans, green beans roasting time, sorting improvements, and green beans storage improvements that will have an impact on the supply chain efficiency of arabica roasted coffee beans products.
Co-Authors Adzanis, Rinda Eka Aprilia Afifah Dinda Sofia Aida Hamiyatul Masturo Aini, Khusnul Ikhriyah Nur Alifia Salma Az Zahra Amir , Indra Tjahaja Amiral Haqiqi Andini, Aisyah Putri Anggi Radzma Fidhayanti Anggun Dewayani Attar Yusuf Alvero Camilla Mumtaza Putri Audria Chory Aura Danang Permadhi Dary Ilham Aditya Denlora Nor Muhammad Devi Putri Fajariyah Diamonds, Gabriella Pusparini Tasya Patricya Dinda Rhaima Ladisa Putri Dita Noer Novitasari Dwi Indah Febriyani Dzulfakar, Rizki Malik Eka Elsha Septiyana Eka Putri, Novi Karisma Elif Putri Anggraini Ellecia Pricillia Siahaan Endang Yektiningsih, Endang Fardani, Aprissa Ega Fatchur Rozci Fauziah, Diana Maharani Fidhayanti, Anggi Radzma Firdauzi, Aulia Hamidah Hendrarini Hamidah Hendrarini Hamidah Hendrarini Hana Maulid Dina Hana Safira Hidayat Harya, Gyska Indah Hasyim, Alwi Fu'ad Hendrarini, Hamidah Heri Susanto Heri Susanto Hutabarat, Debora Ida Wahyu Romandani Ida Wahyu Romandani Imaniar, Sabrina Indah, Pawana Nur Indra Tjahaja Amir Intan Savitri Ciptaningtyas Islamiah, Ummu Nadhiroh Isna Agustina Safira Kalvin Edo Wahyudi Laily, Dona Wahyuning Latifah Ika Sari Maysaroh Tri Khusnah Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Muthiatur Rahmah Muthiatur Rahmah Nabila Amelia Putri Nabilah Ainur Rohmah Nafalia Mulyanatul Jannah Natasya Ayu Ad’Ha Ningtias Netta Aprillia Andaresta Putri Nia Amalia Niazi, Talitha Naila Ningsih, Afifah Rohmania Noor Rizkiyah Novianti, Cahyani Dwi Nur Azizah Azzahra Nur Komariyah, Nur Nuriah Yuliati Nuriah Yuliati Nuryananda, Praja Firdaus Oktaviani, Alvina Widya Pawana Nur Indah Pawana Nur Indah Pawana Nur Indah Pramesthi, Fatima Azrina Pratama, Caesariano Afrilio Qomariyah, Badriyatul Rachmawan Arifianto Ramadhan, Ahmad Dhuha Ramadhani, Firmansyah Rani Putri Malia Risqi Firdaus Setiawan Risqi Firdaus Setiawan Risqi Firdaus Setiawan Risqi Firdaus Setiawan Risqi Firdaus Setiawan Safira Huda Safira Huda Sari Tondang, Ika Sekar Jasmine Setiawan, Risqi Firdaus Setiawan, Risqi Firdaus Shofa Zahrah, Saffaana Sofia Latifah Jasmine Sofia Latifah Jasmine Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Sri Widayanti Sri Widayanti SRI WIDAYANTI Sukur, Anisa Aurelia Syukrillah, Dhealzy Rheynanda Teguh Soedarto Tessa Oktaviani Dahlan Tessa Oktaviani Dahlan Tjondro Winarno, Sri Tondang, Ika Sari Winadinata Grace Angelina Wijaya Winarsih, Siti