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All Journal JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis CEMARA Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan AGRIMOR Edueksos : Jurnal Pendidikan Sosial & Ekonomi Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi JMM (Jurnal Masyarakat Mandiri) Jurnal Pertanian Agros JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRICA Grouper: Jurnal Ilmiah Perikanan BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Ilmiah Agribios Jurnal Ilmiah Wahana Pendidikan Agrimansion: Agribusiness Management & Extension KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Barakuda 45 Sewagati: Jurnal Pengabdian Masyarakat Indonesia INCOME: Indonesian Journal of Community Service and Engagement Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo West Science Interdisciplinary Studies Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Pengabdian Masyarakat Nian Tana Jurnal Pengembangan Masyarakat Lokal Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Jurnal Agribest Jurnal Ilmiah Manajemen Agribisnis
Idhoh Fitriana, Nisa Hafi
Department Of Agriculture, Faculty Of Agriculture, University Of Pembangunan National Veteran East Java, Surabaya City,
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Penguatan Branding UMKM melalui Sosialisasi Unique Selling Point (USP) pada Pelaku Usaha di Kampung Kue Rungkut Surabaya Fardani, Aprissa Ega; Hasyim, Alwi Fu'ad; Imaniar, Sabrina; Ramadhan, Ahmad Dhuha; Fitriana, Nisa Hafi Idhoh
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v6i2.20564

Abstract

Saat ini, UMKM menjadi salah satu pilar utama yang mendukung perekonomian di Indonesia. Namun, banyak UMKM yang mengalami persaingan cukup berat di era globalisasi ini, termasuk para pelaku UMKM di Kampung Kue Rungkut Surabaya. Tujuan dari kegiatan pengabdian masyarakat ini ialah untuk memperkuat branding produk UMKM di Kampung Kue Rungkut Surabaya melalui penciptaan Unique Selling Point (USP). Metode yang digunakan dalam pengabdian ini melibatkan diskusi dan sosialisasi bersama para pelaku UMKM. Kegiatan berlangsung dari tanggal 27 Mei hingga 9 Juni 2024 dengan diikuti oleh 9 pelaku UMKM. Hasil dari kegiatan ini menunjukkan bahwa para pelaku UMKM telah mengetahui dan memahami pentingnya USP pada setiap produk yang dijual. Selain itu, para pelaku UMKM mendapatkan desain logo, brand tag, dan banner yang telah dicetak. Dengan bantuan yang diberikan ini, para pelaku diharapkan dapat meningkatkan daya saing produk serta menarik banyak konsumen. Kegiatan ini berhasil dalam memberikan dampak positif terhadap pemahaman dan penerapan branding yang efektif oleh para pelaku UMKM di Kampung Kue Rungkut Surabaya.
Implementasi MBKM Magang Pemanfaatan Digital Marketing dan Pengelolaan Website PT Kebunsayur Surabaya Aini, Khusnul Ikhriyah Nur; Eka Putri, Novi Karisma; Novianti, Cahyani Dwi; Andini, Aisyah Putri; Fitriana, Nisa Hafi Idhoh
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v6i2.20255

Abstract

Pemasaran digital adalah bentuk penelitian pasar dan promosi yang dilakukan secara online melalui berbagai media digital, seperti media sosial dan website. Tujuan utama dari kegiatan ini untuk mengetahui penerapan digital marketing khususnya melalui media sosial dalam meningkatkan performa bisnis dan manfaat pengelolaan website yang baik oleh CV Otebe Smart bagi PT Kebunsayur Surabaya. Pemasaran digital yang digunakan oleh PT Kebun Sayur Surabaya menggunakan media sosial seperti Instagram, TikTok, YouTube, dan WhatsApp serta menggunakan website. Hasil yang diperoleh dari kegiatan magang ini membawa dampak positif bagi seluruh pihak yang terlibat, dan memberikaninformasi mengenai pemasaran digital yang baik.
Kesediaan Membayar (Willingness To Pay) Petani Padi pada Layanan Irigasi di Desa Mojomanis, Kecamatan Kwadungan, Kabupaten Ngawi Oktaviani, Alvina Widya; Laily, Dona Wahyuning; Fitriana, Nisa Hafi Idhoh
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15458

Abstract

Irrigation is an important factor in supporting and increasing agricultural production. For the smooth running of irrigation in Mojomanis Village, awareness is needed from farmers for irrigation fees/pump rent. The purpose of this research is to analyze the characteristics of farmers in Mojomanis Village, analyze the value of farmers' willingness to pay, and analyze what affects the ability of farmers to pay for irrigation services. The analysis approach of this research includes descriptive analysis, contingent valuation method, and multiple linear regression analysis. The results showed that farmers are generally older with male farmers dominating, the majority of farmers' education level is only elementary school level, farming experience is generally 31-40 years, the land area owned by farmers is generally 0.17 hectares, the average cultivated land is owned by farmers and farmers' income is classified as moderate. The average value of willingness to pay (EWTP) of all respondents who are willing to pay for irrigation services/pump rent is in the high category and the total value of willingness to pay (TWTP) for all respondent farmers is also quite high. Factors that significantly affect the willingness to pay (WTP) of farmers are the variable number of family dependents, land area, and income of farmers.
PENINGKATAN HIDROPONIK DENGAN MEDIA PEMANFAATAN BOTOL BEKAS MELALUI SOSIALISASI DAN PELATIHAN DI MTS BABUSSALAM DESA KEMIRI KECAMATAN PUSPO KABUPATEN PASURUAN Denlora Nor Muhammad; Dary Ilham Aditya; Nisa Hafi Idhoh Fitriana
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 4 No. 2 (2024): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2024
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v4i2.3939

Abstract

Hidroponik adalah metode budidaya tanaman tanpa menggunakan tanah, di mana akar tanaman memperoleh nutrisi langsung dari larutan yang mengandung unsur hara. Penelitian ini bertujuan untuk mengedukasi siswa-siswi MTs Babussalam Babussalam dalam meningkatkan pemahaman mereka tentang pertanian hidroponik dengan menggunakan botol bekas serta peduli dengan lingkungan. Metode wawancara, tanya jawab, dan praktik langsung tentang cara cara budidaya secara hidroponik dengan menggunakan media botol bekas. Hasil penelitian menunjukkan bahwa program ini berhasil meningkatkan pengetahuan siswa tentang konsep dasar hidroponik dan keterampilan dalam praktik bercocok tanam tanpa tanah. Selain itu, siswa memperoleh wawasan mengenai pemanfaatan sampah plastik yang berdampak positif pada lingkungan. Program ini juga menumbuhkan kesadaran siswa akan pentingnya pengelolaan sampah plastik melalui daur ulang kreatif. Dengan hasil ini, edukasi hidroponik menggunakan botol bekas dapat disimpulkan sebagai metode yang efektif dalam pembelajaran berbasis lingkungan yang mengintegrasikan aspek pertanian dan kreativitas, serta mengembangkan partisipasi aktif siswa dalam upaya pelestarian lingkungan.
Strategi Pemasaran Beras Berdasarkan Analisis Tahap Business Life Cycle dan Analytical Hierarchy Process di PT Komoditi Tani Indonesia Pramesthi, Fatima Azrina; Yektiningsih, Endang; Fitriana, Nisa Hafi Idhoh
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing strategy is a way for companies to win a sustainable competitive advantage for both companies that produce goods or services. Every company will experience a business life cycle, this makes the company have to develop a marketing strategy according to the stage that is being experienced. This study aims to analyze the business position of PT Komoditi Tani Indonesia based on the stage of the business life cycle of rice produced and formulate the right marketing strategy. The sampling method used purposive sampling with a total of 6 expert respondents. The analytical method used is the Dickinson method and analytical hierarchy process using expert choice 11 software. It was shown by the results that in the business life cycle, the current business position of PT Komoditi Tani Indonesia is still in the introduction stage (start-up) with the characteristics of negative operational cash flow, negative investment cash flow, and positive funding cash flow. Then the results of the analytical hierarchy process of rice marketing strategies produce a priority order of marketing strategies based on the start-up stage, which includes developing product designs, participating in relevant events, product discounts, improving quality, bundling prices, collaborating with influencers, selling in supermarkets and selling in e-commerce. Companies need to develop marketing strategies that are in accordance with the stage of the business life cycle that is being undertaken, especially at the start-up stage to build brand awareness and attract consumers.
Analisis Pengendalian Kualitas Produk Arabica Roasted Coffee Beans Pada Drama Coffee Roastery Shofa Zahrah, Saffaana; Tjondro Winarno, Sri; Hafi Idhoh Fitriana, Nisa
Forum Agribisnis Vol. 15 No. 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.138-153

Abstract

The unique aroma of arabica coffee beans will come out after passing through the roasting step, therefore the quality control is important. Quality control in the company is very important to produce products that have a slick quality value so consumers had their own satisfaction when buying products. This study aims to analyze (1) The level of product defects of arabica roasted coffee beans (2) The level of process stability and processing capacity of arabica roasted coffee beans products in achieving zero defects (3) Quality improvement efforts to minimize product defects of arabica roasted coffee beans. The sample used in this study was 100 samples of arabica roasted coffee beans products using non-probability sampling techniques due to the limited time and cost of the study in drawing random probability samples. This research was conducted at Drama Coffee Roastery, Pasar Tunjungan, first floor Unit 08, Jalan Tunjungan 88, Surabaya City which had wide marketing of arabica roasted coffee beans products, covering Surabaya area or outside the city, and has a product license and legality. The method used in this research was six sigma method with DMAIC (Define, Measure, Analyze, Improvement, and Control) approach. The results showed that Drama Coffee Roastery had 4 types of defects product, was overdeveloped, underdeveloped, cracked, and striped. Drama Coffee Roastery had a sigma level value of 3.35 which explains that UMKM Drama Coffee Roastery had the ability to process product quality within the scope of the average industry in Indonesia. This indicates that the product requires quality control to achieve zero defects in order to entry international coffee market. The study found that six sigma method was effective in solved problems that occur at Drama Coffee Roastery by reviewing green beans, green beans roasting time, sorting improvements, and green beans storage improvements that will have an impact on the supply chain efficiency of arabica roasted coffee beans products.
The Influence Of Marketing Mix On Marketing Performance In Tye Coffe House Surabaya Pratama, Caesariano Afrilio; Widayanti, Sri; Fitriana, Nisa Hafi Idhoh
Jurnal Agribest Vol. 8 No. 2 (2024): September
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/agribest.v8i2.2045

Abstract

Tye Coffee House is a contemporary coffee shop that offers a variety of high quality coffee and non-coffee drinks. As the number of coffee shops in Surabaya increases nowadays. Tye Coffee House implements various marketing mixes so that sales can survive in an increasingly competitive market. The aim of this research is to describe the 7P marketing components that have been implemented by Tye Coffee House, analyze the marketing mix and marketing performance on consumer perceptions at Tye Coffee House Surabaya, analyze the influence of the marketing mix and marketing performance at Tye Coffee House Surabaya. The method in this research uses descriptive analysis and the WarpPLS 8.0 analysis tool with 50 Tye Coffe House Surabaya consumer respondents. The results of the research show that the 7P marketing mix components carried out by Tye Coffee House are considered good by the majority of consumers and in testing the 7P marketing mix on Tye Coffee House's marketing performance it was found that there were 6 marketing mix components in this study that had a significant effect on the acceptance of the research hypothesis and one mix component other marketers rejected their research hypothesis.
The Influence of Marketing on Instagram and Ewom Social Media on Purchase Decisions is Mediated by Brand Trust at Fore Coffee Ngagel Surabaya Hutabarat, Debora; Sri Tjondro Winarno; Nisa Hafi Idhoh Fitriana
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of marketing through social media, Instagram, and Electronic Word of Mouth (EWOM) on purchasing decisions, considering the mediating roles of Brand image and Brand trust at the Fore Coffee branch in Ngagel, Surabaya. The method used in this research is quantitative with a survey approach, where the questionnaire is the primary data collection tool. The obtained data were analyzed using the Structural Equation Model (SEM) with the assistance of WarpPLS 7.0 software. The results indicate that Instagram and EWOM positively and significantly influence purchasing decisions directly and indirectly through Brand image and Brand trust. Instagram contributes 27.6% to purchasing decisions, while EWOM contributes 14.8%. Additionally, Brand image and Brand trust act as mediators in the influence of Instagram and EWOM on purchasing decisions, with contributions of 22% and 23.1%, respectively. This research provides practical implications for Fore Coffee in optimizing marketing strategies through Instagram and enhancing service quality to maintain customer satisfaction.
Pendampingan Wisata Edukasi di Pusat Penelitian Perkebunan Gula Indonesia Nisa Hafi Idhoh Fitriana; Ellecia Pricillia Siahaan; Nabilah Ainur Rohmah; Danang Permadhi
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 1 No. 3 (2024): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v1i3.167

Abstract

The Indonesian Sugar Plantation Research Center (P3GI) plays a crucial role in the development of the sugar industry in Indonesia. Currently, the contribution extends not only to the sugarcane industry but also begins to branch out into the field of education by providing educational tours for the public. The educational tourism activities at the Indonesian Sugar Plantation Research Center (P3GI) not only offer tours but also include accompaniment. The main objective of this accompaniment is to enhance tourists' knowledge by accompany and educating them during their visit to P3GI. Guides will take tourists through several educational spots, including the library, museum, explant area, garden, and plantation. After the tour, tourists are invited to taste natural sugarcane juice (STA). The outcomes of the educational tourism guidance activities at the Indonesian Sugar Plantation Research Center (P3GI) have beneficial effects for all parties involved, especially tourists.
ANALISIS DAYA SAING EKSPOR KARET INDONESIA DI PASAR INTERNASIONAL Fitriana, Nisa Hafi Idhoh; Setiawan, Risqi Firdaus
JURNAL PERTANIAN CEMARA Vol 22 No 1 (2025): JURNAL PERTANIAN CEMARA (CENDEKIAWAN MADURA)
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fp.v22i1.4281

Abstract

Posisi Indonesia sebagai salah satu negara produsen karet terbesar di dunia, tidak menjadikan Indonesia sebagai eksportir utama karet di pasar internasional. Penelitian ini bertujuan untuk menganalisis daya saing komparatif dan spesialisasi perdagangan karet Indonesia di pasar internasional. Metode penelitian yang digunakan adalah Revealed Comparative Advantage (RCA) dan Indeks Spesialisasi Perdagangan (ISP). Penelitian ini menggunakan data sekunder periode 2012-2021 yang diperoleh dari Food and Agriculture Organization (FAO) dan diolah menggunakan alat bantu Microsoft Excel. Hasil penelitian menunjukkan bahwa komoditas karet Indonesia memiliki daya saing komparatif yang rendah dan spesialisasi perdagangan sebagai importir karet di pasar internasional. Analisis RCA menunjukkan nilai rata-rata sebesar 0,380 yang menempatkan Indonesia pada posisi ketiga setelah Thailand dan Malaysia. Sedangkan analisis ISP menunjukkan bahwa Indonesia cenderung menjadi importir karet dengan nilai rata-rata -0.618 dan berada pada tahap substitusi impor.
Co-Authors Aditya, Dary Ilham Adzanis, Rinda Eka Aprilia Afifah Dinda Sofia Afifah Dinda Sofia Aida Hamiyatul Masturo Aini, Khusnul Ikhriyah Nur Alifia Salma Az Zahra Amir , Indra Tjahaja Amiral Haqiqi Andini, Aisyah Putri Anggi Radzma Fidhayanti Anggraini, Elif Putri Anggun Dewayani Archadea, Cawla Attar Yusuf Alvero Camilla Mumtaza Putri Audria Chory Aura Ciptaningtyas, Intan Savitri Danang Permadhi Dary Ilham Aditya Denlora Nor Muhammad Denlora Nor Muhammad Devi Putri Fajariyah Diamonds, Gabriella Pusparini Tasya Patricya Dita Noer Novitasari Dona Wahyuning Laily Dwi Indah Febriyani Dzulfakar, Rizki Malik Eka Elsha Septiyana Eka Putri, Novi Karisma Ellecia Pricillia Siahaan Endang Yektiningsih, Endang Fardani, Aprissa Ega Fatchur Rozci Fauzi Ahmad Muda Fauziah, Diana Maharani Fidhayanti, Anggi Radzma Firdauzi, Aulia Hamidah Hendrarini Hana Maulid Dina Harya, Gyska Indah Hasyim, Alwi Fu'ad Heri Susanto Hidayat, Hana Safira Hutabarat, Debora Ida Wahyu Romandani Ida Wahyu Romandani Imaniar, Sabrina Indah, Pawana Nur Indra Tjahaja Amir Indra Tjahaja Amir Intan Savitri Ciptaningtyas Isna Agustina Safira Kalvin Edo Wahyudi Komariyah, Ayu Ladisa Putri, Dinda Rhaima Latifah Ika Sari Malia, Rani Putri Maysaroh Tri Khusnah Mirza Andrian Syah Mubarokah Mubarokah Muthiatur Rahmah Muthiatur Rahmah Nabila Amelia Putri Nabilah Ainur Rohmah Nafalia Mulyanatul Jannah Natasya Ayu Ad’Ha Ningtias Netta Aprillia Andaresta Putri Nia Amalia Niazi, Talitha Naila Ningsih, Afifah Rohmania Noor Rizkiyah Novianti, Cahyani Dwi Nur Azizah Azzahra Nur Komariyah, Nur Nurfarisa Yuristya Nuriah Yuliati Nuriah Yuliati Nuryananda, Praja Firdaus Oktaviani, Alvina Widya Pangestu Aji, Mochamad Bayu Pawana Nur Indah Pawana Nur Indah Pawana Nur Indah Pramesthi, Fatima Azrina Pratama, Caesariano Afrilio Putri, Isfia Diana Qomariyah, Badriyatul Rachmawan Arifianto Rahmawati, Sebtiani Dwi Ramadhan, Ahmad Dhuha Ramadhani, Firmansyah Risqi Firdaus Setiawan Safira Huda Safira Huda Sari Tondang, Ika Savista Suyono, Dewayana Sekar Jasmine Shofa Zahrah, Saffaana Soedarto, Teguh Sofia Latifah Jasmine Sofia Latifah Jasmine Sri Tjondro Winarno, Sri Tjondro Sri Widayanti SRI WIDAYANTI Sri Widayanti Sri Widayanti Sukur, Anisa Aurelia Syarif Imam Hidayat Syukrillah, Dhealzy Rheynanda Tessa Oktaviani Dahlan Tessa Oktaviani Dahlan Tjondro Winarno, Sri Tondang, Ika Sari Winadinata Grace Angelina Wijaya Winarsih, Siti Yuliati, Nuriah Yuliati, Nuriah