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All Journal JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis CEMARA Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan AGRIMOR Edueksos : Jurnal Pendidikan Sosial & Ekonomi Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi JMM (Jurnal Masyarakat Mandiri) Jurnal Pertanian Agros JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRICA Grouper: Jurnal Ilmiah Perikanan BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Ilmiah Agribios Jurnal Ilmiah Wahana Pendidikan Agrimansion: Agribusiness Management & Extension KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Barakuda 45 Sewagati: Jurnal Pengabdian Masyarakat Indonesia INCOME: Indonesian Journal of Community Service and Engagement Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo West Science Interdisciplinary Studies Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Pengabdian Masyarakat Nian Tana Jurnal Pengembangan Masyarakat Lokal Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Jurnal Agribest Jurnal Ilmiah Manajemen Agribisnis
Idhoh Fitriana, Nisa Hafi
Department Of Agriculture, Faculty Of Agriculture, University Of Pembangunan National Veteran East Java, Surabaya City,
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Veterinary Other

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Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Toner Npure di Kota Surabaya Winarsih, Siti; Yuliati, Nuriah; Fitriana, Nisa Hafi Idhoh
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14277

Abstract

Purchasing decisions are an important aspect for companies in increasing sales of their products to consumers. This research aims to describe the reasons consumers make purchases online, as well as testing the influence of digital marketing and product quality on purchasing decisions for Npure Toner in the city of Surabaya. The sample determination method was purposive sampling with a total of 95 consumers ass respondents. The technique used ini collecting data is by distributing questionnaires. The first objective was analyzed descriptively qualitatively, the second objective used the SEM PLS 4.1 program to calculate and analyzed the data. The research result show that 1) Online purchase are more effective for Npure Toner consumers in the city of Surabaya in terms of benefits, price, trust, and ease of purchase. 2) Digital marketing dan product quality have a significant and positive influence on purchasing decision.
Competitiveness of Indonesian Pepper in the International Market Diamonds, Gabriella Pusparini Tasya Patricya; Harya, Gyska Indah; Fitriana, Nisa Hafi Idhoh
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13195

Abstract

Pepper productivity fluctuates and is also low at 0.46 tons/ha. The export volume and export value of Indonesian Pepper in the International Market are declining. In addition, there is intense competition among pepper exporting countries in the world. The objectives of this study are: to analyze the comparative advantage and competitive advantage of Indonesian Pepper in the International Market over a thirty-year time period from 1993 - 2022. As well as knowing the right policy implications based on pepper export problems in the International Market. The method used in the analysis of comparative advantage is Revealed Comparative Advantage (RCA) while in the analysis of competitive advantage using the Export Competitiveness Index (ECI). The type of pepper used in this study is dried or crushed or ground pepper seeds, with HS code 0904. The results of this study are that Indonesian Pepper is strongly competitive in terms of pepper exports in the International Market. Evidenced by the results of the RCA value of 9.55 or more than 1. So that Indonesia excels in terms of pepper exports in the International Market. Indonesia's RCA results are lower than India. However, it is higher than China. Whereas in the ECI results, Indonesia is competitively competitive. Evidenced by the results of the ECI value of 1.01 or more than 1. Policy implications in pepper exports are increased production, improved upstream and downstream processing, expansion of market share, and government support and policies. Improved production is expected to increase the volume of pepper exports.
Feasibility Analysis and Marketing Channels for Etawa Crossbred Goat Farming Business in Banjaragung Village, Balongpanggang District, Gresik Regency Fauzi, Ahmad; Laily, Dona Wahyuning; Fitriana, Nisa Hafi Idhoh
JURNAL ILMIAH PETERNAKAN TERPADU Vol. 13 No. 3 (2025)
Publisher : DEPARTMENT OF ANIMAL HUSBANDRY, FACULTY OF AGRICULTURE, UNIVERSITY OF LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jipt.v13i3.p955-973

Abstract

This study aims to determine the feasibility and marketing channels in the Etawa crossbred goat farming business in Banjaragung Village, Balongpanggang District, Gresik Regency. The population in this study was 16 Etawa crossbred goat farmers in Banjaragung Village. This study used business feasibility analysis, which included the calculation of the B/C Ratio, BEP unit, BEP price, BEP income, and the marketing margin analysis method to determine the efficiency level of the marketing channel. The result of the B/C Ratio calculation is 0,23, which means that the business is feasible to run because the result is more than 0. The result of the BEP unit calculation is 0,55 heads (1 head), the BEP price per head is Rp.2.317.214, and the BEP income is Rp.1.550.110, which means that the business is feasible to run because the average results obtained by farmers exceed the break-even point and the results of the calculation of the marketing margin analysis show that all farmers have a farmer share value above 50%, which means that all farmers have chosen an efficient marketing channel, namely marketing channel I (Farmers-Consumers) with a farmer share value of 100% and marketing channel II (Farmers-Blantik-Consumers) with a farmer share value of 90,34%.
Analysis of the Competitiveness of Indonesian Rubber Exports in International Markets Fidhayanti, Anggi Radzma; Yuliati, Nuriah; Fitriana, Nisa Hafi Idhoh
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.608

Abstract

Indonesia's position as one of the largest rubber producing countries in the world does not make Indonesia a major rubber exporter on the international market. This research aims to analyze comparative competitiveness, competitive competitiveness and specialization of Indonesian rubber trade in the international market. The research methods used are Revealed Comparative Trade Advantage (RTCA), Export Competitiveness Index (XCi), and Trade Specialization Index (ISP). This research uses secondary data for the 2012-2021 period obtained from the Food and Agriculture Organization (FAO) and processed using Microsoft Excel tools. The research results show that Indonesian rubber commodities do not have comparative competitiveness, competitive competitiveness and trade specialization as a rubber importer in the international market. RCTA analysis shows an average value of -1.187 placing Indonesia in fourth position among other competing countries. XCi analysis shows an average value of 0.817 making Indonesia the country with the lowest competitiveness compared to other competing countries. ISP analysis shows that Indonesia tends to be a rubber importer with an average value of -0.573 and is at the import substitution stage.
Pemanfaatan Digital Marketing Mendukung UMKM Kebaya di Bakalan, Krajan, Kota Malang Archadea, Cawla; Fitriana, Nisa Hafi Idhoh
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kebaya sebagai salah satu kekayaan budaya Indonesia memiliki nilai estetika dan simbolis yang kaya, serta memainkan peran penting dalam memperkuat identitas budaya dan mendukung industri fesyen lokal. Dalam konteks pengembangan UMKM di Kota Malang, kebaya menjadi produk unggulan yang memiliki potensi pasar tinggi, khususnya di sektor pariwisata. Namun, tantangan utama yang dihadapi oleh UMKM seperti “Dina Kebaya” adalah minimnya pengetahuan dan penguasaan teknologi digital untuk promosi produk. Program pengabdian masyarakat ini dirancang untuk mendampingi pelaku UMKM melalui pelatihan digital marketing, dengan fokus pada pemanfaatan media sosial dan pembuatan konten yang menarik. Pelatihan ini melibatkan sosialisasi, diskusi kendala, praktik langsung, dan evaluasi untuk meningkatkan kemampuan peserta dalam menggunakan platform digital. Pendekatan deskriptif kualitatif menunjukkan hasil positif, termasuk peningkatan keterampilan digital peserta, penguasaan strategi pemasaran, serta perluasan jangkauan pasar. Program ini diharapkan tidak hanya mendukung keberlanjutan usaha UMKM berbasis kebaya tetapi juga memperkuat eksistensi kebaya sebagai simbol budaya dalam industri modern.
Analysis of the Competitiveness of Indonesian Rubber Exports in International Markets Fidhayanti, Anggi Radzma; Yuliati, Nuriah; Fitriana, Nisa Hafi Idhoh
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.608

Abstract

Indonesia's position as one of the largest rubber producing countries in the world does not make Indonesia a major rubber exporter on the international market. This research aims to analyze comparative competitiveness, competitive competitiveness and specialization of Indonesian rubber trade in the international market. The research methods used are Revealed Comparative Trade Advantage (RTCA), Export Competitiveness Index (XCi), and Trade Specialization Index (ISP). This research uses secondary data for the 2012-2021 period obtained from the Food and Agriculture Organization (FAO) and processed using Microsoft Excel tools. The research results show that Indonesian rubber commodities do not have comparative competitiveness, competitive competitiveness and trade specialization as a rubber importer in the international market. RCTA analysis shows an average value of -1.187 placing Indonesia in fourth position among other competing countries. XCi analysis shows an average value of 0.817 making Indonesia the country with the lowest competitiveness compared to other competing countries. ISP analysis shows that Indonesia tends to be a rubber importer with an average value of -0.573 and is at the import substitution stage.
PEMANFAATAN KULIT DURIAN MENJADI BAHAN BAKU PEMBUATAN BRIKET RAMAH LINGKUNGAN SEBAGAI SUBTITUSI PENGGUNAAN KAYU BAKAR DI KAMPUNG DURIAN WONOSALAM, JOMBANG Fitriana, Nisa Hafi Idhoh; Setiawan, Risqi Firdaus; Susanto, Heri; Hidayat, Hana Safira; Malia, Rani Putri
Jurnal Pengembangan Masyarakat Lokal Vol. 6 No. 2 (2023): Jurnal Pengembangan Masyarakat Lokal
Publisher : LPPM Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jpml.v6i2.1401

Abstract

Kecamatan Wonosalam, Jombang, dikenal sebagai salah satu wilayah terbesar dalamproduksi buah durian dan dikenal dengan kampung durian wonosalam, KabupatenJombang. Namun, dampak negatif dari keberadaan kampung durian di wilayahWonosalam adalah penumpukan limbah kulit durian yang berjumlah besar. Untukmengatasi permasalahan ini, diperlukan inovasi dalam pengelolaan limbah kulit duriandengan melibatkan partisipasi masyarakat secara luas. Dalam rangka mengatasipermasalahan penumpukan limbah kulit durian yang tinggi, dilakukan kegiatanpengabdian masyarakat. Tujuan pengabdian masyarakat dalam hal ini adalahmemberikan pemahaman dan pengetahuan kepada petani cara mengolah limbah kulitdurian menjadi briket. Kegiatan ini dilaksanakan di kediaman ketua kelompok taniRT/RW 12/14, Dusun Sumber Wetan, Desa Wonosalam, Kecamatan Wonosalam,Jombang. Dilaksanakan pada hari Jumat Tanggal 18 Agustus 2023. Peserta yangdiikutsertakan dalam kegiatan ini adalah kelompok tani Sumber Wetan. Adapun metodepelaksanaan kerja yang dilakukan dalam pengabdian ini adalah dalam bentuk FocusGroup Discussion (FGD), dan ceramah/penyuluhan. Hasil kegiatan ini melibatkanbeberapa tahapan, mulai dari berkoordinasi dengan masyarakat setempat, sosialisasimengenai dampak negatif penumpukan sampah kulit durian, pelatihan untukmemberikan keterampilan kepada masyarakat, hingga penyusunan laporan danpenyebarluasan hasil pengabdian melalui publikasi ilmiah. Selain memberikan dampakpositif terhadap kebersihan lingkungan, kegiatan pengabdian masyarakat ini jugaberkontribusi pada pemberdayaan ekonomi masyarakat setempat, mendorong merekauntuk mandiri dan memiliki jiwa kewirausahaan melalui penguasaan keterampilaninovatif dalam pembuatan biobriket ramah lingkungan dari limbah kulit durian diwilayah Wonosalam, Jombang.
Analisis Pemasaran dan Strategi Pemasaran Kompetitif di UMKM Asmaraloka, Surabaya: Marketing Analysis and Competitive Marketing Strategy in Asmaraloka MSMEs, Surabaya Fitriana, Nisa Hafi Idhoh; Setiawan, Risqi Firdaus
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 1 (2023): Jurnal Ilmiah Manajemen Agribisnis - Januari 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i1.4

Abstract

The main objective of this journal is to gain an understanding of how Asmaraloka MSMEs utilize marketing channels and margins as well as competitive marketing strategies to develop their business. The research method used is primary and secondary research methods. The results ofthe study show that the marketing channel for coffee products is included in the second level marketing channel which includes producers who refer to coffee farmers, suppliers and consumers. Asmaraloka is one of the marketing agencies that acts as a supplier that distributes coffee products from producers to consumers and is a marketing agency that has the largest margin share, amounting to IDR 718,000.00. Asmaraloka's marketing strategy is to build close relationships with large communities in the Surabaya area to expand their market share.
Evaluasi Layanan Jasa di Pusat Pemotongan Hewan di Banyumelek, Kabupaten Lombok Barat: Evaluation of Services at Slaughtering Center in Banyumelek, West Lombok Regency Setiawan, Risqi Firdaus; Fitriana, Nisa Hafi Idhoh
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 1 (2023): Jurnal Ilmiah Manajemen Agribisnis - Januari 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i1.5

Abstract

This study aims to analyze the suitability of service activity activities with the Standard Operating Procedure (SOP) to analyze the influence of infrastructure, professionalism of workers, and speed of service on service quality according to service users, as well as formulate efforts to improve service quality at RPH Banyumulek, West Lombok Regency. The data used in this study are primary data from field observations and interviews with the help of questionnaires and secondary data from Banyumulek RPH and other studies. The samples used were 30 service users. Methods of analysis using descriptive qualitative and SEM-PLS. The results showed that 88.9% of service activities were by the SOP, so they were at a high level of compliance. Of the three variables analyzed, infrastructure and service speed positively and significantly affect the service quality of Banyumulek RPH services. Meanwhile, the variable of worker professionalism has no significant impact on service quality according to service users.
Peran Penyuluhan Pertanian Dalam Proses Adopsi Inovasi di Desa Sadang, Kecamatan Taman, Kabupaten Sidoarjo: The Role of Agricultural Extension in the Innovation Adoption Process in Sadang Village, Taman District, Sidoarjo Regency Fitriana, Nisa Hafi Idhoh; Setiawan, Risqi Firdaus
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 2 (2023): Jurnal Ilmiah Manajemen Agribisnis - Juli 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i2.11

Abstract

Disseminating innovation to farmers is the role and function of agricultural extension workers so that farmers are ready to adopt and apply agricultural technology in their farming activities to increase farmers' income and welfare. Based on these problems, researchers want to analyze the role of agricultural extension workers in the process of adopting farmer innovations in agricultural development. This study aims to understand the implementation of counseling in the field. In addition, the results of this study are to find out what roles exist in agricultural extension workers. Data collection techniques were used by distributing questionnaires to respondents and data analysis techniques using the method of determining respondents by distributing questionnaires consisting of questions grouped based on the role of agricultural extension workers and data analysis techniques using descriptive qualitative. The results showed that there were several roles of agricultural extension agents in the innovation adoption process, namely as a facilitator, as an innovator, as an educator, as a communicator, and as a motivator. It was found that the recapitulation of the role of agricultural extension workers scored 83.74% in the very agree category from the respondents. With that, it can be interpreted that agricultural extension agents can play a very good role in carrying out their duties in the innovation adoption process.
Co-Authors Aditya, Dary Ilham Adzanis, Rinda Eka Aprilia Afifah Dinda Sofia Afifah Dinda Sofia Aida Hamiyatul Masturo Aini, Khusnul Ikhriyah Nur Alifia Salma Az Zahra Amir , Indra Tjahaja Amiral Haqiqi Andini, Aisyah Putri Anggi Radzma Fidhayanti Anggraini, Elif Putri Anggun Dewayani Archadea, Cawla Attar Yusuf Alvero Camilla Mumtaza Putri Audria Chory Aura Ciptaningtyas, Intan Savitri Danang Permadhi Dary Ilham Aditya Denlora Nor Muhammad Denlora Nor Muhammad Devi Putri Fajariyah Diamonds, Gabriella Pusparini Tasya Patricya Dita Noer Novitasari Dona Wahyuning Laily Dwi Indah Febriyani Dzulfakar, Rizki Malik Eka Elsha Septiyana Eka Putri, Novi Karisma Ellecia Pricillia Siahaan Endang Yektiningsih, Endang Fardani, Aprissa Ega Fatchur Rozci Fauzi Ahmad Muda Fauziah, Diana Maharani Fidhayanti, Anggi Radzma Firdauzi, Aulia Hamidah Hendrarini Hana Maulid Dina Harya, Gyska Indah Hasyim, Alwi Fu'ad Heri Susanto Hidayat, Hana Safira Hutabarat, Debora Ida Wahyu Romandani Ida Wahyu Romandani Imaniar, Sabrina Indah, Pawana Nur Indra Tjahaja Amir Indra Tjahaja Amir Intan Savitri Ciptaningtyas Isna Agustina Safira Kalvin Edo Wahyudi Komariyah, Ayu Ladisa Putri, Dinda Rhaima Latifah Ika Sari Malia, Rani Putri Maysaroh Tri Khusnah Mirza Andrian Syah Mubarokah Mubarokah Muthiatur Rahmah Muthiatur Rahmah Nabila Amelia Putri Nabilah Ainur Rohmah Nafalia Mulyanatul Jannah Natasya Ayu Ad’Ha Ningtias Netta Aprillia Andaresta Putri Nia Amalia Niazi, Talitha Naila Ningsih, Afifah Rohmania Noor Rizkiyah Novianti, Cahyani Dwi Nur Azizah Azzahra Nur Komariyah, Nur Nurfarisa Yuristya Nuriah Yuliati Nuriah Yuliati Nuryananda, Praja Firdaus Oktaviani, Alvina Widya Pangestu Aji, Mochamad Bayu Pawana Nur Indah Pawana Nur Indah Pawana Nur Indah Pramesthi, Fatima Azrina Pratama, Caesariano Afrilio Putri, Isfia Diana Qomariyah, Badriyatul Rachmawan Arifianto Rahmawati, Sebtiani Dwi Ramadhan, Ahmad Dhuha Ramadhani, Firmansyah Risqi Firdaus Setiawan Safira Huda Safira Huda Sari Tondang, Ika Savista Suyono, Dewayana Sekar Jasmine Shofa Zahrah, Saffaana Soedarto, Teguh Sofia Latifah Jasmine Sofia Latifah Jasmine Sri Tjondro Winarno, Sri Tjondro Sri Widayanti SRI WIDAYANTI Sri Widayanti Sri Widayanti Sukur, Anisa Aurelia Syarif Imam Hidayat Syukrillah, Dhealzy Rheynanda Tessa Oktaviani Dahlan Tessa Oktaviani Dahlan Tjondro Winarno, Sri Tondang, Ika Sari Winadinata Grace Angelina Wijaya Winarsih, Siti Yuliati, Nuriah Yuliati, Nuriah